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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Lahan Suboptimal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Pengabdian UntukMu NegeRI Resona : Jurnal Ilmiah Pengabdian Masyarakat JMM (Jurnal Masyarakat Mandiri) Societa: Jurnal Ilmu-Ilmu Agribisnis Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Unram Journal of Community Service (UJCS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) KaliAgri Journal: Jurnal Agribisnis Jurnal Ilmu Komunikasi Balayudha (JIKOBA) Jurnal Citra Agritama Jurnal Nusantara Mengabdi AGRIWANA: Jurnal Pertanian dan Kehutanan
Muhammad Andri Zuliansyah
Universitas Sumatera Selatan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE Muhammad Andri Zuliansyah; Reshi Wahyuni; Serly Novita Sari; Adli; M. Huanza; Jerry Antonio
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1442

Abstract

This study was motivated by the importance of exploring traders' preferences in purchasing pineapples from farmers as an effort to strengthen the marketing chain and increase the competitiveness of local pineapple products in Senuro Village. The purpose of this study was to identify the factors that influence traders' decisions in purchasing pineapples in Senuro Village, Tanjung Batu District, Ogan Ilir Regency. This study used a survey method with a descriptive approach, involving four traders as samplings who were selected purposively. Data were collected through structured interviews using questionnaires, then analyzed descriptively and qualitatively to interpret patterns of trader preferences. The results showed five main factors that influence traders' decisions, namely quality, supply continuity, price, trust and relationships, and marketing risk. Quality is the most dominant factor because it is directly related to the fruit grading system, selling value, and market acceptance. Supply continuity is also important to maintain business stability, especially for traders who supply to markets outside the region. Price plays a secondary role after quality is met. In addition, trust between farmers and traders and the ability to manage marketing risks also influence the sustainability or strengthening of cooperative relationships.
Co-Authors Acip Rakhmat Acip Rakhmat Adli Adli Afifuddin Andhelia, Siti Ramadhani Bembi Akbar Serawai Budi Fachrudin Budi Fachrudin Cahya, Muhardianto Damayanthi, Dini Dessy Adriani DESSY ADRIANI Elisa Wildayana Elmeizy Arafah Elmeizy Arafah Erizal Sodikin Erni Purbiyanti, Erni Fachrudin, Budi Fitra Mulia Jaya Ghaling Achmad Abdul Ghonisyah Henny Malini, Henny Huanza, M. Jayanti, Nirmala Jerry Antonio Kamil, Abdi Karina Ayu Eka Putri M. Huanza Mohamad Amin Muhammad Yamin Muhammad Yazid Mulyadi, Ahmad Iman Nearti, Yuwinti Nia Meitisari Nirmala Jayanti Novitasari, Serly Puspita, Hilda Putri, Intan Rakhmat, Acip Reshi Wahyuni Ritonga, Utan Sahiro Rujito A. Suwignyo, Rujito A. Sari, Serly Novita Silvian, Trissa Swasdiningrum, Trisna Wahyu Syukerti, Nanda Thirtawati, Thirtawati Trisna Wahyu Swasdiningrum Putri Wahyuni, Reshi Yuliani, Maulidia Tri Yuwinti Nearti Yuwinti Nearti Yuwinti Nearti Yuwinti