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All Journal Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia SIGMA TEKNIKA Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Pengabdian kepada Masyarakat Toba: Journal of Tourism, Hospitality, and Destination Jurnal Mekar Jurnal Menata Prima Magistra: Jurnal Ilmiah Kependidikan Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Indonesia Sosial Sains Jurnal Manajemen Rekayasa dan Inovasi Bisnis Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat Journal of Event, Travel and Tour Management Jurnal Cendekia Ilmiah
Wahyudi Ilham
Manajemen Tata Hidangan, Politeknik Pariwisata Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Public Health Social Sciences Veterinary Other

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Pengaruh Store Atmosphere Terhadap Minat Beli Di Common Space Coffee & Bar Batam Therecia Chau; Rezki Rezki Alhamdi; Wahyudi Ilham; Natal Olotua Sipayung
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3708

Abstract

The growth number of coffee shops that have become part of the lifestyle of young generations has intensified competition in the food and beverage industry. This study aims to analyze the effect of Store Atmosphere on customers’ purchase intention at Common Space Coffee & Bar Batam. Data were collected through observation, questionnaires, and literature studies involving 100 respondents selected using the purposive sampling method. The study employed a quantitative approach with Structural Equation Modeling–Partial Least Square (SEM–PLS) analysis using SmartPLS 3.0 software, consisting of Outer Model and Inner Model testing. The results indicate that Store Atmosphere has a positive and significant effect on purchase intention, with a path coefficient value of 0.934 and an R² value of 0.872. This finding implies that the more pleasant and well-designed the atmosphere created in the coffee shop, the higher the customers’ purchase intention. Overall, the study highlights the importance of interior design, layout, lighting, aroma, and environmental comfort in shaping positive customer experiences that enhance purchase intention.
Peran Masyarakat dalam Pengembangan Wisata Pulau Putri di Kelurahan Sambau, Nongsa, Kota Batam Tito Pratama; Dailami .; Rezki Alhamdi; Moh. Thamdzir; Natal Olotua Sipayung; Syafruddin Rais; Siska Amelia Maldin; Wahyudi Ilham; Syalendra Reza Irwansyah Rezeki; Haufi Sukmamedian; Bojes Ariansya; Gita Irmalya
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3714

Abstract

This study aims to identify and analyze the role of the community in the development of tourism on Putri Island, located in Sambau Village, Nongsa District, Batam City. Community-based tourism development is key to creating a sustainable tourism destination and providing economic, social, and cultural impacts for the local community. The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation of local residents, tourism managers, and local government officials. The research results show that communities play a crucial role in tourism development, both as key actors in tourism activities, providers of tourism services and facilities, and guardians of the local environment and culture. However, several obstacles remain, such as limited knowledge of tourism management, minimal promotion, and insufficient government support. Efforts made by communities to address these challenges include raising awareness of the importance of togetherness, tourism skills training, and strengthening collaboration between communities, the government, and the private sector. This study concludes that active community participation is a key factor in the successful development of Putri Island tourism. Therefore, ongoing support from various parties is needed to ensure Putri Island's development into a leading, competitive, and sustainable tourist destination.
Pengaruh Bahan dan Ukuran Kemasan Produk Biji Kopi terhadap Minat Beli Pelanggan di Pippo Coffee Roasters, Batam Tegar Fatihah; Dailami .; Wahyudi Ilham; Tito Pratama
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3742

Abstract

Coffee consumption trends in Indonesia continue to rise in line with the growth of the local coffee industry and increasing public interest in packaged coffee bean products. In this highly competitive market, packaging plays a crucial role—not only as protection for the product but also as part of a marketing strategy that can influence consumers’ purchase intention. This study aims to analyze the effect of packaging material and packaging size on customers’ purchase intention at Pippo Coffee Roasters. The research employs a descriptive quantitative approach with 121 respondents determined using the Slovin formula from a population of 2,350 people over a three-month period, with a margin of error of 0.09. Data were analyzed using SPSS version 30 through a series of statistical tests, including validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), as well as multiple linear regression analysis consisting of t-tests, F-tests, and the coefficient of determination. The results indicate that the research instruments covering the variables of packaging material, packaging size, and purchase intention were valid, reliable, and met the classical assumption tests. Regression analysis shows that the packaging material of coffee bean products has a significant effect on customers’ purchase intention, while packaging size does not have a significant partial effect. However, simultaneously, both variables have a significant effect on purchase intention, with a coefficient of determination (R²) value of 71.6%. These findings can serve as practical guidance for business owners, especially in the coffee industry, in designing packaging that not only maintains product quality but also enhances customers’ purchase intention.
Pengaruh Instagrammable Interior Terhadap Kepuasan Pelanggan Di Rubeka Coffee Shop Batam Diah Galuh Lestari; Dailami .; Wahyudi Ilham; Natal Olotua Sipayung
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3904

Abstract

The development of social media, particularly Instagram, has driven many cafes to create attractive and Instagrammable interior designs to capture visitor’s attention. Aesthetic interiors now serve not only as decorative elements but also as part of a lifestyle and an indirect promotional medium. This phenomenon encouraged the researcher to examine the influence of Instagrammable interior design on customer satisfaction at Rubeka Coffee Shop Batam. This study employed a quantitative approach using the Structural Equation Modeling – Partial Least Square (SEM-PLS) method through the SmartPLS4 application, involving 100 respondents who were customers of Rubeka Coffee Shop Batam. The analysis results show that all indicators met the convergent validity test outer loading and AVE values > 0.5, and reliability tests with Cronbach’s Alpha and Composite Reliability values > 0.7. The R-Square value was 0.738, indicating that 73,8% of customer satisfaction is explained by Instagrammable interior design. Furthermore, the path coefficient value of 0.859, T-statistic of 21.066, and P-value of 0.000 confirm a positive and significant effect. This study emphasizes that an attractive and aesthetic interior design not only enhances the visual appeal of a space but also contributes significantly to customer satisfaction.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN TATA BOGA BERBASIS HOSPITALITY UNTUK MENDUKUNG PARIWISATA BERKELANJUTAN DI KELURAHAN TANJUNG BUNTUNG, KECAMATAN BENGKONG Hendra Syaiful; Wahyudi Ilham; Agung Edy Wibowo; Yudha Wardani; Hari Sandi Atmaja
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sustainable tourism development requires local communities capable of delivering quality culinary products that meet hospitality industry standards. This Community Service (PkM) activity was conducted in Kelurahan Tanjung Buntung, Kecamatan Bengkong, Batam City, targeting approximately 50 housewives to strengthen their culinary competencies based on hospitality standards. The activity employed a participatory approach consisting of four stages: preparation, training implementation, evaluation, and documentation. Training materials covered five core competencies, namely basic cooking, food hygiene and sanitation, food safety, food plating, and food costing, delivered through lectures, demonstrations, interactive discussions, and question-and-answer sessions. The results show that participants demonstrated high enthusiasm and active engagement throughout the training, particularly in discussing the practical application of food safety and cost-efficient food preparation in daily household activities. This activity contributed to strengthening community capacity, particularly among women, in producing safe, hygienic, and visually appealing culinary products, while supporting local economic development. The program aligns with the achievement of Sustainable Development Goals (SDGs), specifically Goal 4 (Quality Education), Goal 5 (Gender Equality), Goal 8 (Decent Work and Economic Growth), and Goal 12 (Responsible Consumption and Production). Future activities are recommended to include hands-on practice sessions, business mentoring, and pre-test/post-test evaluation to optimize and sustain the program's benefits for the community
Eksplorasi Pengalaman Wisata Edukasi Interaktif Di Animal Animalium Cibinong Wahyudi Ilham; Natal Olotua Sipayung; Moh. thandzir; Hari Sandi Atmaja; Bojes Ariansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 4: Juni 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i4.17679

Abstract

Perkembangan wisata berbasis pengalaman mendorong meningkatnya minat terhadap destinasi wisata edukasi yang tidak hanya menawarkan hiburan, tetapi juga pembelajaran dan pengalaman interaktif bagi pengunjung. Penelitian ini bertujuan untuk mengeksplorasi pengalaman wisata edukasi interaktif pengunjung di Animal Science Center (Animalium) Cibinong sebagai destinasi wisata berbasis sains dan konservasi. Penelitian menggunakan pendekatan kualitatif deskriptif eksploratif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dokumentasi, dan studi literatur. Informan penelitian terdiri atas pengunjung dan pihak pengelola yang dipilih menggunakan teknik purposive sampling. Analisis data menggunakan model Miles, Huberman, dan Saldaña melalui proses reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pengalaman wisata edukasi interaktif pengunjung terbentuk melalui pengalaman edukatif, emosional, sosial, dan reflektif. Faktor utama yang memengaruhi pengalaman tersebut meliputi media edukatif, interaksi dengan petugas, desain exhibit, dan motivasi kunjungan pengunjung. Pengalaman interaktif yang diperoleh pengunjung juga berkontribusi terhadap peningkatan pemahaman dan kesadaran konservasi terhadap satwa dan lingkungan. Penelitian ini menunjukkan bahwa Animalium memiliki potensi sebagai destinasi wisata edukasi berbasis sains dan konservasi yang mampu mendukung pembelajaran informal serta pengembangan pariwisata berkelanjutan.
Socialization Of Religious Tourism Development As An Effort To Preserve Local Spiritual And Cultural Values In Batam City Dailami; Moh. Thandzir; Rezki Alhamdi; Natal Olotua Sipayung; Syafruddin Rais; Wahyudi Ilham; Haufi Sukmamedian; Syailendra Reza Irwansyah Rezeki; Gita Irmalya
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.514

Abstract

The Community Service Activity (PKM) with the title "Socialization of Religious Tourism Development as an Effort to Preserve Spiritual Values and Local Culture in Batam City" aims to increase public understanding and awareness of the importance of religious tourism development as part of the preservation of local spiritual and cultural values. This activity is carried out through socialization, counseling, and interactive discussions involving the community, religious leaders, and local stakeholders. The material presented includes the concept of religious tourism, the potential of religious destinations in Batam City, as well as sustainable management strategies based on local wisdom. The results of this activity show an increase in public understanding of the importance of maintaining spiritual and cultural values in tourism development. In addition, this activity also encourages the active participation of the community in developing and promoting religious tourism as a local identity that has economic and social value. Thus, this PKM activity is expected to be the first step in building synergy between the community, government, and academia in supporting the sustainable development of religious tourism in Batam City.
Waste Awareness Campaign and Printer Donation Rezki Alhamdi; Natal Olotua Sipayung; Dailami; Siska Amelia Maldin; Eryd Saputra; Wahyudi Ilham; Tito Pratama; Moh Thandzir; Syafruddin Rais
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.517

Abstract

This community service program (PKM) conducted by Batam Tourism Polytechnic at SMAN 3 Batam aimed to increase students' awareness of food waste reduction and support the teaching-learning process through a printer donation. The one-day activity involved 50 students and 5 teachers, utilizing interactive socialization methods such as presentations, videos, and small group discussions to address the causes, impacts, and solutions of food waste, followed by the handover of a multifunction printer with a technical demonstration. Qualitative evaluation through observation and informal interviews revealed that students significantly improved their understanding of food waste, actively participated in proposing practical solutions (e.g., taking adequate portions, utilizing leftovers), and expressed intentions to form a student-led waste management club, while the printer donation immediately facilitated the printing of teaching materials and assignments, reducing learning delays. This integrated approach combining environmental education with physical facility support, even in a short period, produced meaningful and sustainable impacts, aligning with SDGs 4 (Quality Education) and 12 (Responsible Consumption and Production).
Community Social Empowerment Through Basic Food Assistance Activities Based On Lecturers And Students At The Nurul Hidayah Batam Foundation Tito Pratama; Dailami Dailami; Moh. Thandzir; Syafruddin Rais; Wahyudi Ilham; Siska Amelia Maldin; Haufi Sukmamedian; Bojes Ariansya
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.518

Abstract

Community Service Activities (PKM) with the title "Social Service for the Distribution of Basic Necessities" is a form of social concern that aims to help people in need, especially in meeting daily basic needs. This activity is carried out by distributing food packages to underprivileged communities, orphanages, or other vulnerable groups. The implementation of activities is carried out through the planning stages, collecting data on beneficiaries, and distributing aid directly so that it is right on target. In addition, this activity also involves the active participation of students, lecturers, and related parties as a form of implementation of the values of mutual cooperation and social concern. The results of this activity show that the assistance provided can ease the economic burden on the community and strengthen the relationship between universities and the community. This activity also provides real experience for students in implementing humanitarian values and service. Thus, this PKM activity is expected to provide short-term benefits in the form of assistance for basic needs, as well as long-term benefits in the form of increased empathy, social solidarity, and concern for others in community life.
Socialization Of Tourism Awareness As An Effort To Increase The Role Of The Community In The Development Of Tourist Destinations In Batam City Moh. Thandzir; Dailami; Tito Pratama; Haufi Sukmamedian; Wahyudi Ilham; Natal Olotua Sipayung; Rezki Alhamdi; Abd Rahmad Yusuf
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.519

Abstract

The Community Service Activity (PKM) with the title "Socialization of Tourism Awareness as an Effort to Increase the Role of the Community" aims to increase public understanding, awareness, and participation in supporting tourism development in their area. This activity is motivated by the importance of the role of the community as the main actor in creating a safe, comfortable, clean, and competitive tourism environment. The implementation of the activity is carried out through socialization, counseling, and interactive discussions involving local communities, community leaders, and other stakeholders. The material presented includes the concept of tourism awareness, the principle of Sapta Pesona, and the importance of friendly service and environmental preservation in supporting the attractiveness of tourist destinations. The results of the activities show an increase in public understanding of the importance of tourism awareness and their role in maintaining the image of the destination. The community has also begun to show an attitude of being more concerned about the cleanliness, safety, and comfort of the tourist environment, and is encouraged to actively participate in tourism activities. Thus, this PKM activity is expected to build community collective awareness so that it is able to play an active role in the development of sustainable tourism, as well as have a positive impact on improving the economy and the welfare of local communities.
Co-Authors Abd Rahmad Yusuf Agung Edy Wibowo Agung Edy Wibowo al Ahmed Hatta Wardana Rizqi Andri Wibowo Andri Wibowo Arina Luthini Lubis Atmaja, Hari Sandi Aulia Agung Dermawan Bojes Ariansya Bojes Ariansya Bojes Ariansyah DAILAMI Dailami Dailami Dailami Dailami . Dailami . Dailami Dailami Dailami Dailami Diah Galuh Lestari Dimas Akmarul Putera Dimas Putera Eryd Saputra Eva Amalia Frangky Silitonga Gita Irmalya Gita Irmalya Hari Sandi Atmaja Hari Sandi Atmaja Haufi Sukmamedian Haufi Sukmamedian Hendra Syaiful M. Sani Al Fikri Maldin, Siska Amelia Miratia Afriani Moh Thandzir Moh Thandzir Moh. Thamdzir Moh. Thandzir Moh. Thandzir Moh. Thandzir Myra Humayrah Natal Olotua Sipayung Natal Olotua Sipayung Rezki Ahmandi Rezki Alhamdi Rezki Alhamdi Rezki Alhamdi Rezki Rezki Alhamdi Rini Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Safrizal Sally Sutresno Sweiney Sweiney Syafruddin Rais Syafruddin Rais, Syafruddin Syailendra Reza Irwansyah Rezeki Syalendra Reza Irwansyah Rezeki Syamsul Arifin Tegar Fatihah Therecia Chau Tirta Mulyadi Tirta Mulyadi Tito Pratama Tito Pratama Tito Pratama Wibowo, Agung Edy Yudha Wardani Yudha Wardani