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Social Service Providing Basic Food Assistance As A Form Of Higher Education Service To The Community At The Said Muhammad Abu Bakar Al-Jupri Batam Foundation And The Al-Jufri Orphanage Orphanage Haufi Sukmamedian; Andri Wibowo; Yudha Wardani; Tirta Mulyadi; Dailami; Wahyudi Ilham; Agung Edy Wibowo; M. Sani Al Fikri
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.524

Abstract

Community Service Activities (PKM) with the title "Social Service for the Distribution of Basic Necessities" is a form of social concern that aims to help people in need, especially in meeting daily basic needs. This activity is carried out by distributing food packages to underprivileged communities, orphanages, or other vulnerable groups. The implementation of activities is carried out through the planning stages, collecting data on beneficiaries, and distributing aid directly so that it is right on target. In addition, this activity also involves the active participation of students, lecturers, and related parties as a form of implementation of the values of mutual cooperation and social concern. The results of this activity show that the assistance provided can ease the economic burden on the community and strengthen the relationship between universities and the community. This activity also provides real experience for students in implementing humanitarian values and service. Thus, this PKM activity is expected to provide short-term benefits in the form of assistance for basic needs, as well as long-term benefits in the form of increased empathy, social solidarity, and concern for others in community life.
Implementation of Digital Marketing to Enhance the Promotion of Social Activities and Creative Products at Istana Yatim Al Jufri Orphanage Foundation Tirta Mulyadi; Hari Sandi Atmaja; Eva Amalia; Wahyudi Ilham
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.525

Abstract

The rapid development of digital technology has significantly transformed communication and promotional activities across various sectors, including social institutions and community-based foundations. Digital marketing has become an important strategy for increasing public awareness, strengthening institutional branding, and expanding the reach of social programs. This community service activity was conducted at Istana Yatim Al Jufri Orphanage Foundation in Batam with the aim of improving the participants’ understanding and skills in utilizing digital marketing to promote social activities and creative products. The implementation method consisted of preparation, training, practical mentoring, and evaluation stages. The materials delivered included the introduction of digital marketing, social media utilization, content creation techniques, branding strategies, and basic digital promotion practices. The results showed that participants experienced increased knowledge regarding digital marketing concepts and improved skills in managing social media and creating promotional content. Participants also demonstrated enthusiasm in applying digital platforms to support social activities and creative product promotion. Furthermore, this activity has strong sustainability potential through continuous mentoring programs, social media optimization, and the development of digital-based creative entrepreneurship. The program also strengthened collaboration between higher education institutions and social organizations in supporting community empowerment through digital transformation. Keywords: digital marketing, social promotion, social media, creative products, community service
Whipped Cream Based Mocktail Training for the student of SMA 3 Batam Natal Olotua Sipayung; Syafruddin Rais; Tito Pratama; Dailami; Siska Amelia Maldin; Rezki Alhamdi; Moh. Thandzir; Wahyudi Ilham; al Ahmed Hatta Wardana Rizqi
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.534

Abstract

The rapid development of the creative beverage industry has created opportunities for product innovation that emphasize not only taste but also visual appeal and consumer experience. This Community Service Program (PKM) aimed to improve the knowledge, skills, and creativity of students at SMAN 3 Batam through training in the preparation of whipped cream-based mocktails. The implementation methods included lectures, demonstrations, hands-on practice, and product development mentoring. The training materials covered an introduction to mocktails, ingredient mixing techniques, the use of whipped cream, sanitation and hygiene practices, as well as attractive beverage presentation techniques. The results of the program showed that participants were able to understand the basic concepts of mocktail preparation, master beverage preparation and presentation techniques, and produce mocktail products with appealing taste and appearance. Keywords: mocktail, whipped cream, training, high school students, community service.