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M. Hufron
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Economics, Econometrics & Finance

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PENGARUH WORD OF MOUTH, DESTINATION IMAGE, DAN DESTINATION BRANDIG TERHADAP MINAT BERKUNJUNG KEMBALI DI WISATA PANTAI PASIR PUTIH TUBAN Siti Mariyam; M. Hufron; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to analyze the Word Of Mouth, Destination Image, and Destination Branding of Revisiting Interest in Tuban White Sand Beach Tour either simultaneously or partially. This research uses an explanatory research type with a quantitative approach. The population in this study were visitors from the White Sand Beach Tourism. Samples taken were 73 respondents. The sampling technique used was snowball. Data were analyzed using multiple linear regression analysis processed with SPSS 16.0 software. The data collection method used was a questionnaire. The results showed that the Word Of Mouth, Destination Image, and Destination Branding simultaneously had a significant effect on Visiting Interest. And Word Of Mouth has a partially significant effect on interest in visiting. Meanwhile, Destination Image has no partially significant effect on Returning Interest. And Destination Branding partially significant effect on Returning Interest.  Keywords: Word of Mouth, Destination Image and, Destination Branding for Returning Interest
ANALISIS PENGARUH KUALITAS LAYANAN, KEPUASAN DAN EXPERIENTIAL MARKETING TERHADAP ELECTRONIC WORD OF MOUTH LAZADA ONLINE SHOP Lufiana Ikasanti; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This research aims to test and analyze the influence of quality of service, satisfaction, and experiential marketing against electronic word of mouth Lazada online shop. Population and samples are 80 online user shop Lazada. Collection of data through the questionnaire. The data analysis in this study is SPSS help version 14. Testing practical use of the data study used is includes validity test, reliability test, normality test, path test, T-Test, and Sobel test. The results of analysis (path analysis) that the quality of service and Experiential Marketing affect the satisfaction , Quality of service and Experiential Marketing  affect the Electronic Word Of Mouth , Satisfaction) Affect the Electronic Word Of Mouth , and the quality of Service and Experiential Marketing  affect the Electronic Word Of Mouth  through Satisfaction.Keywords:Quality of service, Experiential Marketing, Electronic Word Of Mouth, Satisfaction.
Pengaruh Kecerdasan Spiritual, Kecerdasan Emosional dan Motivasi Terhadap Kinerja Pegawai Pada PT. Anugerah Putra Property Ulul Absorul Hidayah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research uses descriptive research method. The method of data analysis in this study uses descriptive analysis, which is an analysis used to describe the characteristics of the study, the respondents studied and the data collected. After that the discussion is done descriptively. In this study the independent variables consisted of Emotional Intelligence (X1) Spiritual Intelligence (X2), and Motivation (X3) while the dependent variable was Employee Performance (Y). To determine whether there is an influence of the independent variable there is a dependent variable, then testing the hypothesis proposed in this study. The testing method for the proposed hypothesis is tested simultaneously using the T test, F test, and testing the coefficient of determination (R2). The results of this study indicate emotional intelligence, spiritual intelligence and motivation have a significant influence on the performance of employees of PT. Anugerah Putra Properti. Keyword : Intelligence, emotional, spiritual, performance
Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Harga Dan Lokasi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pelanggan Warung Kopi Kedai Singgah Malang) Dwimas Arie Supangkat; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 07 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study was to analyze the effect of service quality, product quality, price and location towards customer loyalty through customer satisfaction as intervening variabel. This research used quantitative methods by collecting the data through questionnaires. The populations in this study were Kedai Singgah coffee shop customers which located at Bendungan Sutami Road, Sumbersari, Lowokwaru, Malang. The sampling technique used accidental sampling. The sample were 93 respondents with a questionnaire collection technique. The data analysis technique in this study used descriptive analysis techniques, tracking analysis and hypothesis testing.The results of this study indicate that the first hypothesis tested service quality; product quality, price and location which directly affect customers’ satisfaction based on the results of the tests that have been carried out that service quality, product quality, price and location affect customers’ satisfaction. The second hypothesis examines the relationship of service quality, product quality, price and location directly affect customers’ loyalty. The third hypothesis examines the relationship of customer satisfaction directly affecting customers’ loyalty. The fourth hypothesis examines the relationship of service quality, product quality, price and location indirectly affect customers’ loyalty through customer satisfaction as the intervening variable. Keywords: Service Quality, Product Quality, Price, Location, Customer Satisfaction, Customer Loyalty 
Pengaruh Celebrity Endorser terhadap Prurcahe Intention melalui Brand Image sebagai Variabel Intervening pada pengguna kosmetik Wardah di Toko Kurnia probolinggo Indah Faizah; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 08. No. 03. Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this research is to recognize the direct influence of the variable Celebrity Endorser on Purchase Intention, there is a direct influence of Celebrity Endorser on Purchase Intention, there is a direct influence on Brand Image on the Purchase intention, and there is an indirect influence of Celebrity Endorser against Purchase intention through the Brand Image as the intervening variables on Cosmetic Products. This study used a qualitative approach. The population and sample used in this study were Wardah cosmetics users at the Kurnia Probolinggo shop. The sampling technique uses accidental sampling technique. Meanwhile, the analytical method used in this study is path analysis.                           The results of this study provide empirical evidence that there is a direct influence of Celebrity Endorser on Purchase Intention, there is a direct influence of Celebrity Endorser on Purchase Intention, there is a direct influence of Brand Image on Purchase intention, and there are indirect effects of Celebrity Endorser on Purchase intention through Brand Image as a variable intervening. Kata Kunci : Celebrity Endorser, Purchase intention, Brand Image
Analisis Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian (Study Kasus Pada Konsumen Bandung Super Model Sengkaling Malang) Amiruddin Amiruddin; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 4 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research is meant to find out the influence of product quality, service quality, and price to the purchasing decision at BSM (Bandung Super Model) Jl. Sengkaling Malang. The Population is all customers who have ever visited the BSM (Bandung Super Model) Jl. Sengkaling Malang. The sample collection technique has been done by using accidental sampling based on the accidental which means all customers who have ever purchased the products of BSM, and 89 respondents have been selected as samples. The data analysis technique has been done by using multiple linear regressions. The results of the test show that product quality, service quality, and price variables which have positive and significant influence to the customer decision. Based on the partial determination coefficient value, it shows that product quality becomes the variable which has dominant influence to the customer decision. It means that when the product quality is getting better, it will have influence to the increase of the customer decision at BSM (Bandung Super Model) Jl. Sengkaling Malang. Keywords: Kualitas Produk, Kualitas Pelayanan, Harga, Keputusan Pembelian.
Analisis Perbandingan Kinerja Keuangan Bank Syariah Di Indonesia Menggunakan Perbandingan Income Statement Approach (ISA) dan Volume Added Reporting (VAR) (Studi Pada Bank Syariah di Indonesia Periode 2014-2018) Risa Rossita; M. Agus Salim; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No.19 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study discusses to discuss and analyze Comparison of Islamic Bank Financial Performance in Indonesia Using Comparison of Income Statement (ISA) and Volume Added Reporting (VAR). Population and sample are Islamic Commercial Banks registered with Bank Indonesia for the period 2014-2018. The data analysis this study used SPSS version 20. The sampling technique used in this study was purposive sampling method and the data testing technique used in this study was normality test, descriptive statistical test and research hypothesis testing. The results of this study indicate a significant difference in Islamic finance when viewed from the ROA ratio with the approval of ISA and VAR. Obtained from the significance of the performance of Islamic banking when seen from the ROE ratio to get ISA and VAR. Obtained from the significance of the performance of Islamic banking when viewed from the LBAP ratio to get ISA and VAR. Obtained from the significance of the performance of Islamic banking when seen from the ratio of NPM by obtaining ISA and VAR. There is no significant difference in the performance of Islamic banking when seen from the ratio of BOPO to ISA and VAR.            The results of this study indicate that: (1) there is a significant difference in the performance of Islamic banking when viewed from the ROA ratio with the ISA and VAR approach, (2) there is a significant difference in the performance of Islamic banking when seen from the ROE ratio with the ISA and VAR approach, (3) there is a significant difference in the performance of Islamic banking when viewed from the LBAP ratio with the ISA and VAR approach, (4) there is a significant difference in the performance of Islamic banking when seen from the ratio of NPM with the ISA and VAR approach, (5) there is no difference which is significant in the performance of Islamic banking when seen from the ratio of BOPO with the ISA and VAR approaches.Keywords: Income Statement Approach, Volume Added Reporting, Financial Performance
PENGARUH FASILITAS DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS KONSUMEN AWI FUTSAL LAOK JANG-JANG, SUMENEP) Ach. Noval Annas; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 05 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT     his study aims to determine and analyze the influence of facilities and locations on customer loyalty through satisfaction as an intervening variable. In Sumenep there are several futsal courts, one of which is Awi Futsal Loak Jang-Jang which was established since 2015 until now the study population was 4200 population for 3 months and the sample used in this study was 98 respondents of Awi Futsal Laok Jang-Jang, Arjasa, Sumenep customers. Data collection is done by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, path analysis, t test and sobel test.        The results showed that facilities have a direct effect on customer satisfaction, facilities have no direct effect on customer loyalty, location has a direct effect on customer satisfaction, location has a direct influence on customer loyalty, and customer satisfaction does not have a direct influence on customer loyalty. Customer satisfaction cannot mediate between facilities and locations with customer loyalty.Keywords: Facility, Location, Customer Satisfaction, Customer Loyalty
PENGARUH LIFESTYLE DAN KEMATANGAN EMOSIONAL TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN ONLINE (STUDI KASUS PADA MAHASISWA DI DESA LANDUNGSARI KECAMATAN DAU KABUPATEN MALANG) Sudaryanto Sudaryanto; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 20 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT Mainly Indonesia peape have a tendency to make online clothing purchases. It shows the use and emergency of online purchasing application all around us like OLX, Lazada, Tokopedia, and other. The purpose of this study is know determine the  effect of lifestyle and emotional maturity on the decision to buy online clothing in the landungsari Village, Dau district, Malang regency. The sampling technique uing non probality sampling that is a consideration of certain criteria data analysis tool used in this research is multiple Linear regression analysis. The result of this research showed that lifestyle rariables and emotional  maturiry have a significant impact of online clothing purchases both simultaneously and partial. Keywords : lifestyle, emotional maturity, online decition clothing
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN WORD OF MOUTH SEBAGAI VARIABEL INTERVENING (STUDI KASUS ONLINE SHOPPING SHOPEE PADA MAHASISWA RUSUNAWA II UNIVERSITAS ISLAM MALANG) Dini Febriana Riyanto; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 15 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of brand image on purchasing decisions through word of mouth as an intervening variable in shopee online shop users in Rusunawa II Malang Islamic University students. The variables used in this study are brand image variables, purchasing decisions and word of mouth as intervening variables. Data collected through the questionnaire method with the number of samples used as respondents as many as 65 respondents. The result of this research concludes that there is an influence between the variable brand image directly influences the purchase decision, brand image has a direct effect on word of mouth, word of mouth has a direct effect on purchasing decisions and brand image has an indirect effect on purchasing decisions through word of mouth as a variable intervening.Keywords: Brand Image, Purchase Decision, Word Of Mouth
Co-Authors Aan Arief Trenggono Abdul Kodir Djaelani Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Nur Cahyo Adinda Putri Ramadhani Afi Rachmat S Afida Nur Uzma Agung Jiwandono Ahmad Farid Wahyudi Ainun Alifah Aji Kusnandri Aleria Irma Hatneny Alfi Nur Mufida Alfian Budi Primanto Amaliatus Zahrotul Ula Amiruddin . Amiruddin Amiruddin Ana Laillaturovikoh Angga Gari Prasmono Arini Fitria Mustapita Asmina Rahmawati Ayatullah khomaini Bagas Primadi Bahrul Bainarqi Bahtiar Andi Firdaus Basalamah, Muhammad Ridwan Daimatul Musyarofah Desi Ristanti Desi Santika Hastary Devi Ilsanti Dewi Milati Mukarromah Diah Anggun Mustikasari Dian Nafilatul Maulida Dini Febriana Riyanto Dwi Apriliana Dwiki Erna Yulistiani Dwimas Arie Supangkat Dyah Mustika Rini Edi Cahyono Ega Aditya Ego Andromega Eka Febri Wijanarko Elok Faiqotul H Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Farkhan Azis Farkhan lutfi Faruq Wahyudi Fathur Rosi Fatur Rochman Fitriatun Daiyah Gusti Wahyuning Vilda Hadi Sunaryo Hamim Farizy Zarkazy Ike edwin stya wandira Imam Syafii Imas Maulani Indah Faizah indah nuril laili Intan Mutiara Putri Irawan Dwiyanto Ismatul Ummah I’anatul Hasanah Jamaludin AL Gajali Januarika Zakinah Larasati Jeki Setiawan Putra Jeni Susyanti Karina Putri Melati Khalikussabir, Khalikussabir Kisvidatul Hikmah Lalu Wahyu Azazi Layli Wahyuningsih Linda Indriani Agustin Lufiana Ikasanti Lukluk’ Atul Bahiroh Lusi Agustina Lu’luatul Mufarrohah M. Agus Khafidurrohman M. Agus Salim M. Fasih Zunaidy M. Najib M. Sulaiman Maaniya Tamama Marca Intan Youlanda Maulida Elvara Mega Erlinda Wulandari Mei Isnainiyah Melinda Handayani Meliza Dwi Ratna Sari Merinda Yuanita Yustikasari Miftakhul Ilham Fauzi Mochamad Arif Rizky Moh Sholeh Mohammad Fandi Mohammad Rizal Muchamad Choirul Hisam Muflikhul Ulayanis Arliska Muhammad Farid Rohmatulloh Muhammad Mansur Muhammad Misnarum Muhammad Rukmana Muhammad Waliyul Ilmi Muhammad Zamanudin Musthofa Kamal Huda N Rachma N. Rachma N. Rahma Nanda Kumala Ningsih Niken Riska Indriani Nor Zafira Binti Ramzil Huda Nur Faiza Nur Laili Khoirunnida Nur Rochman Nur Syahraini Nurhajati Nurhajati Nursani Nursani Nurul Hamidah nurul latifah Octavia Dwi Kumala Pardiman Pardiman Prihat Agung Qurrotu A'yun Randy Farid Rachmawan Ratna Dewi Kartika Sari Rendyana Putra Reydora Husaen Qornabela reza rezita oktaviana Ria Wahyu Agustina Rifa Azkiyah Rifma Azizatun Novianti Rif’atul Khusnia Risa Rossita Rismatul Karomah Ristya Irianti Cahyaningrum Rizal Ahmad Alfarizi Rizki Ramadhan Rizqi Amalia Mardhatillah Roeswitha Setiya Dwijayanti Rofikul A’la Rois Arifin Ronny Malavia Mardani Roy Hanafi Safaruddin Yusron Saifudin Zuhri saiful arifin Salsa Nabila Saniasah Saniasah Saraswati, Ety Satria Abdi Pratama Yudha Siti Asiyah Siti Ernalia Ratuloly Siti Mariyam Siti Rohani Sofiatus Solihah Sohib Sohib Sudaryanto Sudaryanto Trya May Indriani Ulfa Syahria Balgis Ulul Absorul Hidayah Umnun Fariza Virza Aliffudy Vita Nur Jannah Vonita Anggun Dewi Kumala Wahyu Satrio Bintoro Widarko, Agus Wilantika Wilantika Windy Tri Septiningsih Yogi Eko Purwanto Yulian Rifa Luviana Yuni Asmayunita Zairozie Tamim Zilfiyah Silmi