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Journal : Jurnal Komunitas (Komunikasi Tiada Batas)

Strategi Marketing Public Relations Agrowisata Grand Sondokoro dalam Membangun Brand Awareness melalui Instagram Meutia Rahmadhania Fatika; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 2 (2024): Jurnal KOMUNITAS, Vol. 10, No. 2, Edisi September 2024-Februari 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v10i2.1768

Abstract

Strategy is an important component to achieve goals according to the vision and mission of a company. The effort cannot be separated from the important role of public relations (PR). Grand Sondokoro Agrotourism is one of the historical tourist attractions in Karangayar Regency, Central Jave, operating since 2007 which utilizes and develops the assets of the Tasikmadu sugar factory which are no longer in use. The existence of business competition in the tourism sector makes business people think hard to create the best strategy. The aim of the research was to explain the strategy carried out by Grand Sondokoro Public Relations in building brand awareness by utilizing Instagram using three ways strategy analysis, which consists of pull, push and pass strategy. Data collection techniques used interviews, documentation, observation. Of the 3 strategies that had been implemented by Grand Sondokoro Public Relations, there were two problems. The first problem was at the brand recognition level, namely that followers did not fully understand the uploads presented and need to provide information such as clear captions or other information that described the uploads. The second problem was brand recall, namely the lack of communication or conversations with followers on social media. sustainably.  
PERAN PUBLIC RELATION UNIVERSITAS MUHAMMADIYAH SURAKARTA DALAM MEMBENTUK CITRA UNIVERSITAS MELALUI INSTAGRAM Maurizka, Ella; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 11 No. 1 (2025): Jurnal KOMUNITAS, Vol.11 No. 1, Edisi Maret-Agustus 2025
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i1.1357

Abstract

Public Relations (PR) has an important role in institutional management because institutional management will not run well without its practitioners. A PR practitioner must have good technological understanding skills because he is required to build good relations with social media managed by the institution. This research was conducted at the Muhammadiyah University of Surakarta (UMS), using qualitative methodology, observation and interview techniques, and documentation. The data analysis technique was by means of data reduction, data presentation, and drawing conclusions. The results of the study showed that UMS PR had carried out its role well as a liaison between community groups and institutions. The role as a corporate image is the most dominant role. This can be observed from PR uploads on the Instagram page @umsofficialid which highlights the collaboration between UMS and other parties. Meanwhile, the role as back up management is a less dominant role. A positive image can be produced and in accordance with community expectations
ASPEK OPTIMISME SEBAGAI REALISASI NILAI NASIONALISME: Analisis Semiotika Lirik Lagu Garuda di Dadaku Purnama, Sasmitaningtyas Citra; Wisudawanto, Rahmat; Anggitya, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Nowdays, the improvement of nasionalism is needed. One of them is the pround feeling throught our national football. In motivation national football team player. It is needed to sing a song which has nasional theme. One of them is Garuda di Dadaku. This research is aimed to identify and to classify optimism aspects in Garuda di Dadaku and also to describe denotative and conotative meaning and also mitos based on those aspects. This rescach belongs to descriptive qualitative, the source of data is the lyrics of Garuda di Dadaku, where as data in this research in all of phrase which consist of optimism aspects. This research used semiotics analysis theory of Roland Barthes. The analysis was done throught three steps, namely denotation level, conotation level and mitos. The results of analysis shows that there are three optimism aspect in Garuda di Dadaku lyrics. There are permanensi, pervasivitas and personalisasi. Base on eleven data, the distribution to ward the aspect are 6 data consider as permanensi aspects, data classified as pervasivitas aspect and data categories as personalisasi aspect. Where as in mitos level data categories a two. Namely proud and pride.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives
STRATEGI KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM SOSIALISASI APLIKASI SIOLOS Yudha, Yudha Prasetyo; Wisudawanto, Rahmat; Putri, Sofia Ningsih Rahayu
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

SIOLOS application stands for Sistem Operasi Layanan Online. The SIOLOS application itself is an applicationreleased by the Surakarta Police which is useful for improving information services to the public, especiallyonline services. The function of this application includes various uses, namely there are many featuressuch as procedures for making a SIM, SKCK, and so on.The public relations of Polresta Surakarta used socialmedia Instagram with the account name @polrestasurakarta. The study aimed to explain the public relationsstrategy of Polresta Surakarta in disseminating the SIOLOS application. This research used a descriptivequalitative research method. Methods of collecting data used interviews and documentation. The results showed thatthe Polresta Surakarta Public Relations strategy in socializing the SIOLOS application, namely publication,event, news, corporate identity, community involvement, lobbying and negotiation, and corporate socialresponsibility. The public relations of Polresta Surakarta were quite effective in conducting its socializationbecause it used Instagram social media, which has about 65 thousand followers and is widely accessed by thepublic.
MODEL PERENCANAAN KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM MEMBANGUN CITRA MELALUI PENYEBARAN INFORMASI COVID-19 DI INSTAGRAM Awal, Awal Uddin Sodri; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Covid-19 was a major threat to the people of Surakarta City. Polresta Surakarta provided Covid-19 information to the public through Instagram. Polresta Surakarta conveyed information related to Covid-19, including prokes, vaccinations, and social assistance for the community. The purpose of this study was to explain the application of the public relations communication planning model of polresta Surakarta in building an image through the dissemination of Covid-19 information on Instagram. The research used qualitative descriptive methods. Meanwhile, the data collection method uses documentation, namely screenshots of IG Polresta Surakarta posts and interviews with public relations staff of Polresta Surakarta. In addition, respondents were selected based on predetermined criteria. The results of this study show that the communication model carried out by the surakarta police public relations in spreading Covid-19 information on Instagram media is quite effective, although there are limitations such as frequent repeating sentences in captions in some uploads. Based on this communication model, the image of the Surakarta Police is considered good for the community.    
IMPLEMENTASI STRATEGI HUMAS DPRD SURAKARTA DALAM MEDIA SOSIAL INSTAGRAM Oktaviastuti, Tassya Pratiwi; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1757

Abstract

The Surakarta DPRD (parliament) Public Relations utilizes Instagram social media to implement public relations strategies in building public opinion. The use of Instagram social media by the Surakarta DPRD public relations in publishing activities is less able to implement a public relations strategy. It can be seen from un up to date Instagram uploads of the Surakarta DPRD of their activities to build public opinion. The research aims to explain the implementation of the Surakarta City DPRD's public relations strategy on Instagram social media. This study used an analysis of public relations strategy theory from Cutlip, Center, and Broom (Ruslan, 2006: 351), which consists of four stages, namely, fact finding, planning, communication, taking action, and evaluation. This research was a descriptive qualitative research with primary data sources in the form of uploads on the Instagram account @dprd.kota.surakarta and secondary data in the form of informants selected based on a purposive sampling technique.This study used three methods of data collection techniques, namely interviews, observation, and documentation. The implementation of the public relations strategy by the Surakarta DPRD public relations has implemented three stages. However, there are problems in the evaluation or monitoring section of the use of Instagram social media, which has been proven through a SWOT analysis. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats of each strategy used in this study. Key word: Public Relations Strategy, Public Relations DPRD Surakarta, Instagram
Peran Humas BNNK Surakarta Dalam Mencegah Penyalahgunaan Narkotika melalui Unggahan Informasi dan Edukasi di Media Sosial Instagram Septi, Ardya; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1763

Abstract

Humas BNNK Surakarta mulai memanfaatkanInstagram untuk menyampaikan informasi dan edukasiterkait dengan berbagai upaya sosialisasi pencegahanpemberantasan peredaran gelap narkotika (P4GN). Penelitian ini bertujuan peran humas badan narkotikanasional kota surakarta dalam mencegahpenyalahgunaan narkotika melalui unggahan informasidan edukasi di media sosial instagram. Penelitian inimerupakan penelitian deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah teknikanalisis data kualitatif model Interaktif. Hasil penelitian menunjukan bahwa humas BNNK Surakarta menerapkan 4 peran humas, yaitu communicator, relationship, back up management, dan corporate image
HAMBATAN WAJAH, NILAI DAN PRESEPSI ANTARA TOKOH ANNA DENGAN KING MONGKUT SERTA MASYARAKAT THAILAND: SEBUAH STUDI KASUS KOMUNIKASI ANTAR BUDAYA DALAM FILM ANNA AND THE KING Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 4 No. 1 (2015): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Perkembangan teknologi yang pesat mengakibatkan semakin banyaknya komunikasi budaya yang terjadi. Namun demikian, terjadinya komunikasi antar budaya menimbulkan masalah tersendiri. Hal ini dikarenakan perbedaan latar belakang nilai, norma dan sistem kepercayaan atau agama antara kedua belah pihak yang melakukan komunikasi. Makalah ini berusaha untuk menganalisis bagaimana hambatan komunikasi antarbudaya yang terjadi antara tokoh Anna yang berasal dari Inggris dan masyarakat Thailand dengan menggunakan film Anna and The King sebagai objeknya. Adegan-adegan dalam film tersebut akan dianalisis dengan content analysis. Hasil analisis menunjukkan bahwa hambatan komunikasi antarbudaya yang terjadi muncul tak hanya disebabkan karena adanya perbedaan nilai (agama dan cara pandang) dan sikap, namun juga karena adanya keinginan untuk mempertahankan harga diri.
MAKNA PESAN BENTUK DUKUNGAN DALAM FILM YANG BERJUDUL SLANK NGGAK ADA MATINYA Denata, Aurora; Wisudawanto, Rahmat; Lukitasari, Evelyne Henny
JURNAL KOMUNITAS Vol. 4 No. 2 (2016): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Film does not only as entertainment but also convey a message that can influence the people’s attitudes and perceptions. Film can also be used as a medium of anti-drug campaign. It conveys a message about the danger of drug abuse and describes a rehabilitation program for healing users. One film aims to anti-drug campaign is ‘Slank Nggak Ada Matinya’. This film is about the danger of drugs and the important role of the people who support and assist the member of Slank. The objective of this study is to find out the forms of social and family’s support and its meaning as described in the film ‘Slank Nggak Ada Matinya’. This study is qualitative descriptive. Data source for this study is the scenes in the film ‘Slank Nggak Ada Matinya, while the data are all the scenes in this film that contain elements of family and social support. This study used a two-stage analytical semiotic of Roland Barthes. The first stage is the analysis to determine the denotative meaning by seeing the scenes – that classified as data – and paying attention to the utterances of the actors that describe a form of support. The second stage is the analysisin determining the connotative meaning by seeing what the actors do in the scenes that shows family and social support The result of this study shows that the support appeared in the film ‘Slank Nggak Ada Matinya’ are social tangible support, social emotional support, social expectation support, family instrumental support and family informational support. Every scene contains various meaning, namely : (1) in the category social tangible support, the scene shows the direct aid and attention to his friends; (2) in social emotional support, it shows the close relationship between friends and family; (3) in social expectation support, it contains some advices indicated for friends; (4) in family instrumental support, it shows direct aids to the family member; (5) in family informational support, it shows a mother’s role in giving advice to her son