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Journal : Jurnal Komunitas (Komunikasi Tiada Batas)

HAMBATAN DAN STRATEGI KOMUNIKASI ANTARBUDAYA MAHASISWA ETNIK KALIMANTAN DAN MAHASISWA ETNIK JAWA DI UNIVERSITAS SAHID SURAKARTA Sayekti, Amalia; Wisudawanto, Rahmat; ., MUSTA'AN
JURNAL KOMUNITAS Vol. 6 No. 2 (2019): Jurnal Komunitas Maret 2019
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Background: Communication that occured between two or more people of different cultures is a manifestation of intercultural communication in daily life. The differences culture can make barriers in communication. Thus, Intercultural communication strategy is needed to suppress the possibility of intercultural communication barriers.Objective: The aims of this study is to classify and describe the intercultural communication barriers and to explain intercultural strategies in overcoming communication barriers from Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Methods: This research used descriptive qualitative method. The data were used in this study was the result of observation and in-depth interviews gradually to Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Result: The results of this study indicate that barriers to intercultural communication occured in Kalimantan and Java ethnic students of 2016/2017 at University of Sahid Surakatra are (1) the tendency to judge negative, (2) anxiety or high tension, (3) language differences (4) non-verbal misunderstanding (5) preconceptions and stereotypes and (6) assuming similarity. The Implementation of intercultural communication strategies in overcoming these barriers are (1) persuasive communication can be used when the barriers of language differences, the tendency to judge negative, anxiety or high tension, and non- verbal misunderstanding. (2) informative communication can be used to the barriers of preconceptions and stereotypes and assuming similarity. (3) coercive communication sometimes uses for communication barriers of language differences.
PENERAPAN STRATEGI IMC (INTEGRATED MARKETING COMMUNICATION) SYARIAH HOTEL SOLO Nugroho, Harits Suryo; Wisudawanto, Rahmat; Musta'an, Musta'an
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The research entitled "IMC Strategy (Integrated Marketing Communication) of Syariah Hotel Solo in forming a positive image" aims to describe how Syariah Hotel Solo implements IMC. This research method is descriptive using a qualitative approach. This study took two respondents who work at the Syariah Hotel Solo using interview and observation techniques. The interview technique was carried out in a structured manner using interview guidelines. The data analysis of this research is descriptive. Based on the study results and discussion, Syariah Hotel Solo is quite effective in implementing the IMC strategy. By implementing various aspects that support the implementation of IMC, namely: 1) Advertising, 2) Personal selling, 3) Public relations, 4) Direct marketing, and 5) Sales promotion.
ASPEK OPTIMISME SEBAGAI REALISASI NILAI NASIONALISME: Analisis Semiotika Lirik Lagu Garuda di Dadaku Purnama, Sasmitaningtyas Citra; Wisudawanto, Rahmat; Anggitya, Paramastu Titis
JURNAL KOMUNITAS Vol. 3 No. 1 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Nowdays, the improvement of nasionalism is needed. One of them is the pround feeling throught our national football. In motivation national football team player. It is needed to sing a song which has nasional theme. One of them is Garuda di Dadaku. This research is aimed to identify and to classify optimism aspects in Garuda di Dadaku and also to describe denotative and conotative meaning and also mitos based on those aspects. This rescach belongs to descriptive qualitative, the source of data is the lyrics of Garuda di Dadaku, where as data in this research in all of phrase which consist of optimism aspects. This research used semiotics analysis theory of Roland Barthes. The analysis was done throught three steps, namely denotation level, conotation level and mitos. The results of analysis shows that there are three optimism aspect in Garuda di Dadaku lyrics. There are permanensi, pervasivitas and personalisasi. Base on eleven data, the distribution to ward the aspect are 6 data consider as permanensi aspects, data classified as pervasivitas aspect and data categories as personalisasi aspect. Where as in mitos level data categories a two. Namely proud and pride.
MOTIF PENGGUNA DALAM MEMANFAATKAN AKUN TWITTER KELAS SEBAGAI MEDIA KOMUNIKASI ONLINE Dewi, Nilam Chandara; Hastasari, Chatia; Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 3 No. 2 (2014): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Nowdays, one of the well-known means of communication is internet or also known as the new media. The internets is used as a main source for communicating and searching for information. This very media is what no longer makes distance and time a problem. The internet has developed and become an efficient and effective way of communication. The internet has grown into a communicative mean and cannot be disregarded. Internet users are mostly students, due to the facilities being easy to use and accessed. Most people use internet connection to receive information and entertainment. Accordingly to the Mcquail application which states that there are four motives on the usage of media, 1. Information (surveillance) with four subs: a. seeking news regarding events and conditions relevant with the closest environment, society, and the world.b.Seeking for guidance on practical issues, opinions and such which are related with choosing an option, c.To fulfill curiosity and public interest, d. To learn, self- education, 2. Personal identity motives consists of four subs: a. To find support on personal values,b.To find a behavior model, c.To identify oneself with other values found within the media, d.To gain an understanding of oneself. 3. Integration and social interaction motives (Personal Relationship) consists of six sub chapters: a. To obtain knowledge regarding the circumstances of others, b. To identify oneself with others and gain a sense of belonging, c.To find conversation material and social interaction, d. To gain friends beside humans, e. To assist social role, f. Makes connecting with family, friends and society possible. 4. For entertainment motives (Diversion) there are five sub chapters: a. To release oneself from problems, b.To relax, c.To achieve spiritual joy and esthetical joy, d. To fill time, e.To channel emotions, f. To stimulate sexual desires. It may be concluded that the aforementioned theories stated by McQuail are proven by twitter accounts of class XI class of 2013 students of SMA Negeri Surakarta within the period of November until December, aside from that the writer has also found changing motives which happens within information motives and entertainment motives
HAMBATAN WAJAH, NILAI DAN PRESEPSI ANTARA TOKOH ANNA DENGAN KING MONGKUT SERTA MASYARAKAT THAILAND: SEBUAH STUDI KASUS KOMUNIKASI ANTAR BUDAYA DALAM FILM ANNA AND THE KING Wisudawanto, Rahmat
JURNAL KOMUNITAS Vol. 4 No. 1 (2015): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Perkembangan teknologi yang pesat mengakibatkan semakin banyaknya komunikasi budaya yang terjadi. Namun demikian, terjadinya komunikasi antar budaya menimbulkan masalah tersendiri. Hal ini dikarenakan perbedaan latar belakang nilai, norma dan sistem kepercayaan atau agama antara kedua belah pihak yang melakukan komunikasi. Makalah ini berusaha untuk menganalisis bagaimana hambatan komunikasi antarbudaya yang terjadi antara tokoh Anna yang berasal dari Inggris dan masyarakat Thailand dengan menggunakan film Anna and The King sebagai objeknya. Adegan-adegan dalam film tersebut akan dianalisis dengan content analysis. Hasil analisis menunjukkan bahwa hambatan komunikasi antarbudaya yang terjadi muncul tak hanya disebabkan karena adanya perbedaan nilai (agama dan cara pandang) dan sikap, namun juga karena adanya keinginan untuk mempertahankan harga diri.
MAKNA PESAN BENTUK DUKUNGAN DALAM FILM YANG BERJUDUL SLANK NGGAK ADA MATINYA Denata, Aurora; Wisudawanto, Rahmat; Lukitasari, Evelyne Henny
JURNAL KOMUNITAS Vol. 4 No. 2 (2016): Jurnal Komunitas
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Film does not only as entertainment but also convey a message that can influence the people’s attitudes and perceptions. Film can also be used as a medium of anti-drug campaign. It conveys a message about the danger of drug abuse and describes a rehabilitation program for healing users. One film aims to anti-drug campaign is ‘Slank Nggak Ada Matinya’. This film is about the danger of drugs and the important role of the people who support and assist the member of Slank. The objective of this study is to find out the forms of social and family’s support and its meaning as described in the film ‘Slank Nggak Ada Matinya’. This study is qualitative descriptive. Data source for this study is the scenes in the film ‘Slank Nggak Ada Matinya, while the data are all the scenes in this film that contain elements of family and social support. This study used a two-stage analytical semiotic of Roland Barthes. The first stage is the analysis to determine the denotative meaning by seeing the scenes – that classified as data – and paying attention to the utterances of the actors that describe a form of support. The second stage is the analysisin determining the connotative meaning by seeing what the actors do in the scenes that shows family and social support The result of this study shows that the support appeared in the film ‘Slank Nggak Ada Matinya’ are social tangible support, social emotional support, social expectation support, family instrumental support and family informational support. Every scene contains various meaning, namely : (1) in the category social tangible support, the scene shows the direct aid and attention to his friends; (2) in social emotional support, it shows the close relationship between friends and family; (3) in social expectation support, it contains some advices indicated for friends; (4) in family instrumental support, it shows direct aids to the family member; (5) in family informational support, it shows a mother’s role in giving advice to her son
HAMBATAN DAN STRATEGI KOMUNIKASI ANTARBUDAYA MAHASISWA ETNIK KALIMANTAN DAN MAHASISWA ETNIK JAWA DI UNIVERSITAS SAHID SURAKARTA Sayekti, Amalia; Wisudawanto, Rahmat; ., MUSTA'AN
JURNAL KOMUNITAS Vol. 6 No. 2 (2019): Jurnal Komunitas Maret 2019
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Background: Communication that occured between two or more people of different cultures is a manifestation of intercultural communication in daily life. The differences culture can make barriers in communication. Thus, Intercultural communication strategy is needed to suppress the possibility of intercultural communication barriers.Objective: The aims of this study is to classify and describe the intercultural communication barriers and to explain intercultural strategies in overcoming communication barriers from Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Methods: This research used descriptive qualitative method. The data were used in this study was the result of observation and in-depth interviews gradually to Kalimantan and Java ethnic students of 2016/2017 in University of Sahid Surakatra.Result: The results of this study indicate that barriers to intercultural communication occured in Kalimantan and Java ethnic students of 2016/2017 at University of Sahid Surakatra are (1) the tendency to judge negative, (2) anxiety or high tension, (3) language differences (4) non-verbal misunderstanding (5) preconceptions and stereotypes and (6) assuming similarity. The Implementation of intercultural communication strategies in overcoming these barriers are (1) persuasive communication can be used when the barriers of language differences, the tendency to judge negative, anxiety or high tension, and non- verbal misunderstanding. (2) informative communication can be used to the barriers of preconceptions and stereotypes and assuming similarity. (3) coercive communication sometimes uses for communication barriers of language differences.
PENERAPAN STRATEGI IMC (INTEGRATED MARKETING COMMUNICATION) SYARIAH HOTEL SOLO Nugroho, Harits Suryo; Wisudawanto, Rahmat; Musta'an, Musta'an
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

The research entitled "IMC Strategy (Integrated Marketing Communication) of Syariah Hotel Solo in forming a positive image" aims to describe how Syariah Hotel Solo implements IMC. This research method is descriptive using a qualitative approach. This study took two respondents who work at the Syariah Hotel Solo using interview and observation techniques. The interview technique was carried out in a structured manner using interview guidelines. The data analysis of this research is descriptive. Based on the study results and discussion, Syariah Hotel Solo is quite effective in implementing the IMC strategy. By implementing various aspects that support the implementation of IMC, namely: 1) Advertising, 2) Personal selling, 3) Public relations, 4) Direct marketing, and 5) Sales promotion.
STRATEGI KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM SOSIALISASI APLIKASI SIOLOS Yudha, Yudha Prasetyo; Wisudawanto, Rahmat; Putri, Sofia Ningsih Rahayu
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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SIOLOS application stands for Sistem Operasi Layanan Online. The SIOLOS application itself is an applicationreleased by the Surakarta Police which is useful for improving information services to the public, especiallyonline services. The function of this application includes various uses, namely there are many featuressuch as procedures for making a SIM, SKCK, and so on.The public relations of Polresta Surakarta used socialmedia Instagram with the account name @polrestasurakarta. The study aimed to explain the public relationsstrategy of Polresta Surakarta in disseminating the SIOLOS application. This research used a descriptivequalitative research method. Methods of collecting data used interviews and documentation. The results showed thatthe Polresta Surakarta Public Relations strategy in socializing the SIOLOS application, namely publication,event, news, corporate identity, community involvement, lobbying and negotiation, and corporate socialresponsibility. The public relations of Polresta Surakarta were quite effective in conducting its socializationbecause it used Instagram social media, which has about 65 thousand followers and is widely accessed by thepublic.
MODEL PERENCANAAN KOMUNIKASI HUMAS POLRESTA SURAKARTA DALAM MEMBANGUN CITRA MELALUI PENYEBARAN INFORMASI COVID-19 DI INSTAGRAM Awal, Awal Uddin Sodri; Wisudawanto, Rahmat; Ningsih Rahayu Putri, Sofia
JURNAL KOMUNITAS Vol. 9 No. 1 (2023): Jurnal KOMUNITAS, Vol.9 No. 1, Edisi Maret-Agustus 2023
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

Covid-19 was a major threat to the people of Surakarta City. Polresta Surakarta provided Covid-19 information to the public through Instagram. Polresta Surakarta conveyed information related to Covid-19, including prokes, vaccinations, and social assistance for the community. The purpose of this study was to explain the application of the public relations communication planning model of polresta Surakarta in building an image through the dissemination of Covid-19 information on Instagram. The research used qualitative descriptive methods. Meanwhile, the data collection method uses documentation, namely screenshots of IG Polresta Surakarta posts and interviews with public relations staff of Polresta Surakarta. In addition, respondents were selected based on predetermined criteria. The results of this study show that the communication model carried out by the surakarta police public relations in spreading Covid-19 information on Instagram media is quite effective, although there are limitations such as frequent repeating sentences in captions in some uploads. Based on this communication model, the image of the Surakarta Police is considered good for the community.