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The Importance of Building Networks and Collaboration Between Entrepreneurs for Business Growth Mattayang, Amin Nurfitra; Umrawati, Sitti; Kamaruddin, Syamsu A.
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7688

Abstract

Network building and collaboration between entrepreneurs is one of the main factors that plays an important role in supporting business growth. A strong network can open wider market opportunities, introduce access to important resources, and speed up the innovation process. Meanwhile, collaboration between entrepreneurs provides space to share experiences, reduce operational costs, and create more effective business solutions. This article explores how entrepreneurs can leverage networking and collaboration to accelerate business growth and provides real-world examples of best practices. This research also discusses the challenges faced in building networks and collaboration and how to overcome them.
The Importance of Innovation in Creating New Products and Services and Strategies to Encourage Creativity Among Entrepreneurs Nurmala, Lia; Bakhtiar, Marfuatul Jannah; Kamaruddin, Syamsu A.
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7687

Abstract

Innovation and creativity have a crucial role in entrepreneurship to achieve competitive advantage. This article discusses the concept of innovation in product and service development, as well as strategies for encouraging creativity in entrepreneurship. Innovation includes updating methods and technology that can add economic and social value, while creativity is considered the skill of creating new ideas. With a qualitative approach based on literature review, this research summarizes the importance of model adoption Diffusion of Innovations which includes stages from knowledge to confirmation, as a guide for entrepreneurs in understanding the process of accepting and implementing innovation. Research shows that internal factors, such as an organizational culture that supports creativity, as well as external factors, such as developments in digital technology, can encourage innovation. Social media plays an important role in increasing consumer engagement and strengthening brands. Strategies to increase creativity include training, incentives, collaboration, as well as the use of technology and ongoing evaluation. It was concluded that a work environment that supports freedom of thought and exploration, together with these strategies, can increase creativity and innovation in a sustainable manner. The recommendations provided include creating a collaborative work environment, innovative skills training, adopting data-based technology, and utilizing social media for marketing.
Effective Digital Marketing Strategies in the Technology Era Syarif, Roshanita; Nurhidayah, Nurhidayah; Kamaruddin, Syamsu A.
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7699

Abstract

Background: In an increasingly competitive digital era, digital marketing strategies are the key to increasing a company's competitiveness. Digital media platforms must be able to be utilized by companies more effectively in order to reach a wider audience and have closer networks with consumers. This research aims to identify effective digital marketing strategies in increasing company competitiveness in the digital era. By understanding the latest trends and technology in digital marketing, companies can develop strategies that are more focused and responsive to the rapidly changing business environment. Method: This research uses a literature review method to collect and analyze various literature related to effective digital marketing strategies. Results: Digital marketing is a key element in modern marketing strategies. The use of digital platforms and media is able to reach audiences effectively. The lives of consumers are starting to experience a paradigm shift, triggering a consumer mindset that is all connected digitally, using mobile first, the internet and social media to search for information about a product brand digitally before making a purchase. Various uses of an effective digital marketing strategy are increasing brand visibility, expanding market reach, increasing consumer engagement, and optimizing user experience. Digital marketing trends continue to grow, with the use of social media, video-based content, AI, and machine learning as factors or influencing the way companies market their products or services.
Risk Identification and Mitigation in Entrepreneurship Sulfiani, Sulfiani; Herman, Herman; Kamaruddin, Syamsu A.
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7700

Abstract

This research examines the main risks that entrepreneurs often face, namely financial, operational and market risks, as well as strategies to reduce the impact of these risks. Financial risks include unstable cash flow problems and limited capital which can affect the smooth running of the business. Operational risks include problems in the supply chain, human error, and equipment failure that can disrupt business activities. Meanwhile, market risks are related to changes in consumer interests, competition and changing trends. The method used in this research is in-depth interviews with ten small and medium enterprise (SME) owners in various sectors, as well as a literature review from various sources. The results show that several strategies are effective in addressing these risks. For example, for financial risks, cash flow planning and reserve funds help entrepreneurs deal with financial fluctuations. In terms of operational risks, having backup suppliers and providing regular training to employees can reduce disruptions in production. Finally, for market risks, product innovation and regular consumer surveys help businesses stay relevant and competitive. This research concludes that identifying and mitigating risks from the start can increase business resilience to various challenges. These findings are expected to help business owners to manage risks and make their businesses stronger. 
PIERRE BOURDIEU DAN KAJIAN PENDIDIKAN SOSIOLOGI OLAHRAGA Rahmi, Silatul; Kamaruddin, Syamsu A.; Adam, Arlin
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.27272

Abstract

Tujuan penelitian literatur ini untuk mengetahui pemikiran Bourdieu, sebagai pandangan tentang kajian Pendidikan sosiologi olahraga. Penelitian literatur ini memperkenalkan gagasan dasar pemikiran Bourdieu dalam memahami bagaimana individu berelasi sehingga membentuk “praktik”. Bagaimana ‘praktik’ tersebut terjadi dan apa saja yang “terlibat” dalam ‘praktik’ itu, dan bagaimana relasi habitus, arena, kapital, praktik dan kuasa dalam pandangan Bourdieu. Hasil penelitian ini menunjukan Pierre Bourdieu, adalah salah satu teoritis terkemuka yang pemikirannya digunakan dalam cultural studies. Pemikiran Bourdieu banyak dipengaruhi oleh Aristoteles, Thomas Aquinas, Hegel, Marx, Durkheim, Max Weber, Picasso, Franz Fanon, Jean Paul Sartre, Husserl, Ferdinand de Saussure, Levi Strauss, Wittgenstein, Martin Heidegger, Michel Foucault, dll. Simpulan penelitian bahwa Bourdieu meramu pemikiran beberapa pemikir tersebut menjadi bentuk pemikiran baru yang menekankan peran aktor atau subyektivitas yakni yang dikenal dengan metode strukturalismekonstruktif. Bourdieu dikenal dengan pengembangan kajian sosiologi kultural dan sosiologi reflektif atau metasosiologi.
Awareness of the Importance of Children's Education in the Small Island Fisherman Community (Case Study of Liukang Loe Island) Nismawati, Nismawati; Oruh, Shermina; Kamaruddin, Syamsu A.; Agustang, Andi; Wirda, Mona Adria
JURNAL GEOGRAFI Vol. 15 No. 1 (2023): JURNAL GEOGRAFI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jg.v15i1.34027

Abstract

Residents of small island villages are typically classified as low-educated. This study used Liukang Loe Island as a case study to learn the truth about children's education in small island settlements. This study aims to determine how the fishing community understands the importance of education and how to increase public awareness about children's education on Liukang Loe Island. This study, which uses a descriptive qualitative technique with research informants, focuses on the "Harapan" fishing group community on Liukang Loe Island. Information was gathered through observation, interviews, and documentation. The type of analysis that was carried out by qualitative through taxonomic analysis, drawing conclusions using the Miles and Hubberman model, as well as directions to increase public awareness about the importance of education through AHP. The findings demonstrated that the Liukang Loe Island fishing community prioritized children's education, as seen by the community's, particularly families', efforts to ensure that children's education was completed. This is reinforced by the family's commitment to earning a living and covering all the children's educational demands. The fishing communities support their children's ability to advance to the highest level possible. Although there are only elementary and junior high schools on Liukang Loe Island, with limited facilities and infrastructure, children's enthusiasm and motivation to attend school are high. This does not deter the fishermen's children from continuing their high school and graduate education outside the island to obtain a better education. There are two options for raising awareness about education in fishing communities: community training and empowerment programs through NGOs, local governments, and educational institutions; and educational assistance programs in the form of notable scholarships for fishing communities in small islands.Keywords: Community Awareness, Fisherman, Education, Small Island