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Journal : EMAS

ATTITUDE OF PHYSICIANS TOWARDS MEDICAL FINANCIAL DECISION-MAKING: NAVIGATING THE INTERSECTION OF ECONOMICS AND HEALTHCARE Sorongon, Chris G.; Madrigal, Dennis V.; Yuesti, Anik
EMAS Vol. 6 No. 8 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i8.12337

Abstract

This paper explores the role of financial physicians (medical professionals with expertise in financial management) in integrating economic principles into clinical practice. As healthcare systems globally face pressures to contain costs while improving patient outcomes, financial physicians are pivotal in shaping sustainable medical decision-making. A mixed-methods approach, combining surveys and interviews with financial physicians from various specialties, was used to evaluate their attitudes towards financial and clinical decision-making. The study examines themes such as the importance of cost-efficiency, the ethical implications of financial constraints in patient care, and the balance between clinical judgment and economic realities. Preliminary findings show that while financial physicians recognize the necessity of economic considerations for healthcare sustainability, they express concerns about potential conflicts with clinical integrity and patient-centered care. The study reveals a dichotomy: financial physicians support informed decision-making that includes cost considerations but emphasize protecting patient welfare from economic biases. Additionally, the study identifies barriers such as resistance from traditional medical paradigms and lack of interdisciplinary collaboration. Recommendations include enhancing health economics training for medical professionals and fostering collaboration between financial and clinical teams. Ultimately, this research highlights the crucial role of financial physicians in navigating the complexities of medical decision-making, aiming to optimize healthcare delivery and improve patient outcomes while ensuring system sustainability.
CULTURAL GUIDELINES FOR COMPANIES OPERATING INTERNATIONALLY: NAVIGATING GLOBAL MARKETS WITH SENSITIVITY AND RESPECT Sorongon, Chris G.; Yuesti, Anik
EMAS Vol. 6 No. 9 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i9.12644

Abstract

As businesses increasingly expand into international markets, understanding and respecting cultural differences becomes imperative for success. This research examines the cultural guidelines that companies should adopt to navigate global markets effectively. The study reviews existing literature on cross-cultural management, presents empirical cases demonstrating the impact of cultural sensitivity on business performance, and outlines methods for mitigating cultural misunderstandings. It concludes with recommendations for companies, highlighting the importance of cultural competence in achieving sustainable global operations. The aim of this study is to delve into the significance of cross-cultural integration in international business management. In the context of globalization, cross-cultural integration has become a key factor for businesses to gain a competitive advantage in the international market. A profound understanding and effective utilization of cultural diversity enable businesses to better address challenges in the international market, enhance their competitiveness, and achieve sustainable development. This research will focus on the impact of cross-cultural integration on business strategies, team collaboration, market expansion, etc., aiming to provide management strategies and decision references for businesses and further advance the theory of international business management. Through in-depth research and empirical analysis, this study aims to offer a comprehensive and profound international management perspective, providing crucial guidance and support for businesses to stand resilient in global competition.
THE MAJOR CAUSES OF CULTURAL DIFFERENCE AND CHANGE: A GLOBAL BUSINESS PERSPECTIVE WITH PHILIPPINE CONTEXT Villaronte, Christopher M.; Yuesti, Anik
EMAS Vol. 6 No. 10 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i10.12739

Abstract

Culture represents the dynamic interplay of shared traditions, socio-economic structures, and adaptive transformations shaped by historical and global forces. This study examines the primary causes of cultural difference and change, focusing on the Philippine socio-cultural landscape within the broader context of global business environments. Anchored in theoretical frameworks and empirical evidence, the research identifies colonization, regional diversity, labor migration, digital technologies, and globalization as key drivers of cultural evolution. Through a qualitative content analysis of secondary sources and Philippine case studies, findings reveal that cultural transformation in the Philippines is characterized by a tension between cultural preservation and global adaptation. The study highlights cultural hybridity, the impact of diaspora communities, indigenous resistance, and digital disruptions as pivotal dimensions of this evolving identity, and explores how these transformations inform global business strategies such as localization, workforce development, CSR, and market entry.
MARKETING HEALTHCARE BEYOND BORDERS: A GLOBAL PERSPECTIVE ON MEDICAL TOURISM Divinagracia, Sheryl S.; Yuesti, Anik
EMAS Vol. 6 No. 11 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i11.13014

Abstract

The globalization of healthcare has led to the emergence of medical tourism as a rapidly expanding industry, with countless marketing themselves as medical destinations. This study explores the intersection of healthcare and global marketing, analyzing how nations promote their medical services to attract international patients. It examines key marketing strategies, target markets, branding efforts and the implications of global healthcare promotion. The paper highlights the opportunities, ethical considerations and competitive challenges involved in marketing healthcare across borders.
Co-Authors A. A. Ketut Sudiana Adiputra, I Putu Pratama Affi Nizar Suksmawati Agustina, Rini Alda Raharja Anastasia L Maukar Anastasia Lidya Maukar Anastasia Lidya Maukar Anggarini, Luh Putu Irma Ayu R. Rumanti, I Gusti Azhari Atul Aini Bella Chelsea Berliana Carmen Castro Menes Daniel Manek Desak Ayu Sriary Bhegawati Dewa Bagus Alit Adnyana Putra Divinagracia, Sheryl S. Dwi Cahyono Elta Sonalitha Emma Budi Sulistiarini Fahmi Poernamawatie Fedianty Augustinah Fitri Marisa Fitri Marisa Fitri Marisa Gregorious Paulus Tahu Gregorius Paulus Tahu Hetty Purnamasari Himawan I Gede Cahyadi Putra I Gusti Agung Arista Pradnyani I Gusti Ary Suryawathy I Gusti Ayu Agung Janur Ratna Sari I Gusti Ayu Diah Yuniti I Ketut Sumantra I Ketut Widnyana I Made Dwi Adnyana I Made Sudiartana, I Made I Nengah Suardhika I Nyoman Kusuma Adnyana Mahaputra I Putu Pratama Adiputra Istiadi Kadek Dego Nyampuh Wijaya Satria Sari Litafira Syahadiyanti Luh Putri Mas Mirayani Luh Putu Irma Anggarini M. P. Keraf, Fransiskus M. Villaronte, Christopher Madrigal, Dennis V. MAHARANI, Anak Agung Ayu Trisna Maxi Maroep MENES, Carmen C Mucalinda Rupasari Nengah Landra Nengah Sudja Ni Kadek Ani Widiani Ni Kadek Ayu Aprilia Ni Kadek Fiby Pransisca Ni Komang Prasiani Ni Luh Tu Arista Ni Made Dwi Ratnadi NI MADE DWI RATNADI Ni Made Ida Pratiwi Santi Ni Made Mia Yuwita Sari Ni Putu Ayu Mirah Mariati Ni Putu Candra Santi Lestari Ni Putu Shinta Dewi Ni Wayan Rustiarini Ni Wayan Sumiantari Nihayatus Sholichah Paulus Tahu, Gregorious Peter Gellu, Leonard Prananta, Nyoman Gede Wimana Primadona, Ida Ayu Lidya Puspitarini, Erri Wahyu PUTRA, I Putu Darma Putu Kepramareni Putu Noah Aletheia Adnyana Putu Novia Hapsari Ardianti Putu Risma Dewi Putu Sukanteri, Ni Rachmad Ary Ramadhan Rahmawati Erma Standsyah Ramadhan, Rachmad Ary Rambu Hunggu Hau Maritu Rangga Pahlevi Putra Ravino Rahman Rudy Joegijantoro, Rudy Seftin Fitri Ana Wati Sorongon, Chris G. Sulis Janu Hartati Susan Angelica Agustin Susilo, Yunus Syahroni Wahyu Iriananda, Syahroni Wahyu Titis Indah Widyawati V. Feka, Gonsianus Pakaenoni, Wolfhardus Veronika Nugraheni Sri Lestari Villaronte, Christopher M. Wahyu Saputra Willian Christ Wijaya WINDI SETIAWAN Wolfrit Matoneng, Ody Yenny Verawati Yudid Nuriantono Yunus Susilo Yura Karlinda Wiasa Putri