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All Journal Jurnal Reviu Akuntansi dan Keuangan SOCA: Jurnal Sosial Ekonomi Pertanian Krisna: Kumpulan Riset Akuntansi Jurnal Teknologi dan Manajemen Informatika JUIMA : Jurnal Ilmu Manajemen Juara: Jurnal Riset Akuntansi Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Journal of Information Technology and Computer Science (JOINTECS) JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) J I M P - Jurnal Informatika Merdeka Pasuruan Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) International Journal of Supply Chain Management Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Journal of Innovation in Business and Economics Jurnal Abdimas Mandiri Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Madaniya Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Mejuajua Indonesian Community Journal International Journal of Applied Science and Sustainable Development (IJASSD) Asian Journal of Community Services (AJCS) International Journal of Applied Business and International Management Journal of International Conference Proceedings Asian Journal of Management Analytics JURNAL AKUNTANSI DAN BISNIS J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Indonesian Journal of Applied and Industrial Sciences (ESA) Prosidia Widya Saintek Media Akuntansi Perpajakan Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture Jurnal Inovasi Akuntansi Lantera Widya Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Penelitian Pendidikan Indonesia SENEMA
Anik Yuesti
Universitas Mahasaraswati Denpasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Cause Promotion and Social Marketing in CSR: Evidence from Philippine Private Higher Education Institutions Hazel S. Osano; Anik Yuesti; Joel Arante Alve; Carmen C. Menes
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 9 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i9.14826

Abstract

This study examines how cause promotion and social marketing can reposition corporate social responsibility (CSR) in Philippine private higher education from episodic giving toward behavior- and outcome-oriented community engagement. Using a qualitative multiple-case documentary design, the study analyzed publicly accessible institutional policies, strategic and sustainability reports, community engagement materials, accreditation-related documents, partnership records, and official digital communications from selected private higher education institutions. Cross-case analysis identified three patterns of CSR practice: donation-centric, hybrid, and outcome-oriented. More credible initiatives showed early listening and co-design, explicit and measurable objectives, continuity in roles and resources, formalized partnerships, and reporting that distinguished outputs from outcomes. Cause promotion strengthened mobilization and visibility, but credibility risks increased when promotional claims exceeded the available evidence. The study proposes a management framework linking social marketing, governance, partnership continuity, measurement discipline, and evidence-aware communication. The findings are limited by reliance on publicly available documentary evidence. Overall, CSR becomes more defensible when private higher education institutions manage it as a sustained institutional capability for social change.
Service Transformation Training as an Effort to Strengthen the Quality of Service of Village Credit Institutions I Gusti Ayu Ety Setiawati; Luh Anggie Deasy Praptayani; Anik Yuesti; Ni Wayan Rustiarini; Carmen C. Menes; Dennis Villasor Madrigal; Joel Arante Alve; Christian Angelo B. Ituriaga
Jurnal Abdimas Mandiri Vol. 10 No. 1 (2026)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v10i1.6748

Abstract

Transforming Village Credit Institution (LPD) services has become an urgent need amidst the competition and dynamics of the global financial system. However, the demand for improved service quality is not matched by human resource knowledge, necessitating service transformation training at microfinance institutions. Furthermore, a limited understanding of service experience and the suboptimal use of digital service channels can undermine customer satisfaction and trust. This community service activity aims to improve the LPD's human resource knowledge in the Kukuh traditional village through training in transforming traditional services into professional patterns. The community service partners are all LPD employees in the Kukuh traditional village who are directly involved in the customer service process. The community service implementation method is designed using a participatory and applied approach. The results of the activity evaluation showed that post-test scores increased for almost all participants compared to the pre-test. This figure indicates an increase in knowledge of the concept of professional service and LPD service transformation. This activity has implications for changing employee perspectives on the meaning of service. Service is no longer perceived as a mere administrative activity but rather as a strategic process for building trust, loyalty, and the LPD's institutional image. Thus, this community service activity not only provides short-term benefits, such as increased knowledge, but also has the potential to encourage sustainable changes in service behavior.
Employee-Centric CSR and Workforce Commitment in Philippine Service Organizations: A Review Toñacao, Edralene M.; Yuesti, Anik; Alve, Joel Arante
EMAS Vol. 7 No. 10 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i10.15011

Abstract

Corporate social responsibility (CSR) is increasingly assessed through its treatment of employees as internal stakeholders. This narrative literature review examines how employee-centric CSR relates to workforce commitment in Philippine service organizations. Scholarly sources identified through Google Scholar and ResearchGate were reviewed using relevance, methodological clarity, and contribution to the two focal constructs as selection criteria. The literature was synthesized thematically around employee-oriented CSR practices, dimensions of workforce commitment, mechanisms connecting CSR with commitment, and contextual implications for service organizations. The synthesis indicates that employee-centric CSR is most consistently associated with stronger commitment when initiatives are perceived as authentic, inclusive, and supportive of wellbeing, development, participation, and fair treatment. Social exchange and social identity mechanisms help explain why such practices can strengthen attachment, reciprocity, and intention to remain. However, Philippine-specific empirical evidence remains limited, and local cultural assumptions are often asserted rather than directly tested. The review concludes that employee-centric CSR is a potentially relevant workforce strategy, but its effectiveness depends on credible implementation and contextual fit.
Co-Authors A. A. Ketut Sudiana Affi Nizar Suksmawati Agustina, Rini Alda Raharja Alve, Joel Arante Anastasia L Maukar Anastasia Lidya Maukar Anastasia Lidya Maukar Anggarini, Luh Putu Irma Ayu R. Rumanti, I Gusti Azhari Atul Aini Baniline Jone Abantao Bella Chelsea Berliana Carmen C. Menes Carmen C. Menes Carmen Castro Menes Cheryl Gem D. Abraham Chris G. Sorongon Chris G. Sorongon Christian Angelo B. Ituriaga Christian Angelo Ituriaga Christopher M. Villaronte Christopher M. Villaronte Christopher M. Villaronte Daniel Manek Dennis V Madrigal Dennis V. Madrigal Dennis Villasor Madrigal Dennis Villasor Madrigal Desak Ayu Sriary Bhegawati Dewa Bagus Alit Adnyana Putra Dwi Cahyono Edralene M. Toñacao Edralene M. Toñacao Elta Sonalitha Emma Budi Sulistiarini Fahmi Poernamawatie Fedianty Augustinah Fitri Marisa Fitri Marisa Fitri Marisa Gregorious Paulus Tahu Gregorius Paulus Tahu Hazel S. Osano Hazel S. Osano Hazel S. Osano Hazel S. Osano Hetty Purnamasari Himawan I Gede Cahyadi Putra I Gusti Agung Arista Pradnyani I Gusti Ary Suryawathy I Gusti Ayu Agung Janur Ratna Sari I Gusti Ayu Diah Yuniti I Gusti Ayu Ety Setiawati I Ketut Aditya Wijaya I Ketut Sumantra I Ketut Widnyana I Komang Oka Permadi I Made Dwi Adnyana I Made Sudiartana, I Made I Nengah Suardhika I Nyoman Kusuma Adnyana Mahaputra I Putu Pratama Adiputra Istiadi Jeol Arante Alve Joel Arante Alve Joel Arante Alve Joel Arante Alve Joel Arante Alve Kadek Dego Nyampuh Wijaya Satria Sari Litafira Syahadiyanti Luh Anggie Deasy Praptayani Luh Putri Mas Mirayani Luh Putu Irma Anggarini M. P. Keraf, Fransiskus M. Villaronte, Christopher Madrigal, Dennis V. MAHARANI, Anak Agung Ayu Trisna Maxi Maroep MENES, Carmen C Mucalinda Rupasari Nengah Landra Nengah Sudja Ni Kadek Ani Widiani Ni Kadek Ayu Aprilia Ni Kadek Fiby Pransisca Ni Kadek Jelita Artha Rahma Dewi Ni Komang Prasiani Ni Luh Nyoman Sherina Devi Ni Luh Tu Arista NI MADE DWI RATNADI Ni Made Dwi Ratnadi Ni Made Ida Pratiwi Santi Ni Made Mia Yuwita Sari NI PUTU AYU MIRAH MARIATI Ni Putu Candra Santi Lestari Ni Putu Shinta Dewi Ni Putu Sukanteri Ni Wayan Rustiarini Ni Wayan Sumiantari Nihayatus Sholichah Paulus Tahu, Gregorious Peter Gellu, Leonard Prananta, Nyoman Gede Wimana Primadona, Ida Ayu Lidya Puspitarini, Erri Wahyu PUTRA, I Putu Darma Putu Diah Kumalasari Putu Kepramareni Putu Noah Aletheia Adnyana Putu Novia Hapsari Ardianti Putu Risma Dewi Rachmad Ary Ramadhan Rahmawati Erma Standsyah Ramadhan, Rachmad Ary Rambu Hunggu Hau Maritu Rangga Pahlevi Putra Ravino Rahman Rudy Joegijantoro, Rudy Seftin Fitri Ana Wati Sheryl S. Divinagracia Sulis Janu Hartati Susan Angelica Agustin Susilo, Yunus Syahroni Wahyu Iriananda, Syahroni Wahyu Titis Indah Widyawati Toñacao, Edralene M. V. Feka, Gonsianus Pakaenoni, Wolfhardus Veronika Nugraheni Sri Lestari Wahyu Saputra Willian Christ Wijaya Winarsih Winarsih WINDI SETIAWAN Wolfrit Matoneng, Ody Yenny Verawati Yudid Nuriantono Yunus Susilo Yura Karlinda Wiasa Putri Zaky Machmuddah