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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
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Journal : Jurnal Akuntansi, Manajemen dan Bisnis Digital

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The Influence Of Service Features, Perceived Convenience, And Financial Literacy On Generation Z's Decision To Use Ovo E-Wallet In Bengkulu City Brand Trust As An Intervening Variable Chandra, Setiawan Adi; Puspita, Veny; Waliamin, Janusi
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8582

Abstract

This study aims to determine the Influence of Service Features, Perceived Convenience and Financial Literacy on the Decision to Use Ovo E-Wallet on Generation Z in Bengkulu City Brand Trust as an Intervening Variable, especially among generation Z in Bengkulu City. The sampling technique is Purposive side. The data collection technique in this study is a questionnaire. The sample of this study amounted to 120. The theoretical approach of this study is quantitative. The results of the study show that the independent variables of Service Features, Perceived Convenience and Financial Literacy simultaneously have a positive and significant effect on the dependent variable of the Decision to Use Ovo E-Wallet, the Service Features variable partially has a positive and significant effect on the Decision to Use Ovo E-Wallet variable, the Perceived Convenience variable partially has a positive and significant effect on the Decision to Use Ovo E-Wallet variable, and the Financial Literacy variable partially has a positive and significant effect on the Decision to Use Ovo E-Wallet variable.
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano