Article Per Year (5 Year)
p-Index From 2020 - 2025
7.288
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Primanomics : Jurnal Ekonomi & Bisnis Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Abdimasa RANDANG TANA - Jurnal Pengabdian Masyarakat JMB : Jurnal Manajemen dan Bisnis PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) PARETO : Jurnal Ekonomi dan Kebijakan Publik Creative Research Management Journal Reswara: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Otonomi Jurnal Pengabdian Masyarakat: Humanity and Medicine Jurnal Manajemen Bisnis dan Keuangan Bisnis Net : Jurnal Ekonomi dan Bisnis Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Trends Economics and Accounting Research Economic Reviews Journal Jurnal Pengabdian JURNAL BESEMAH ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management, Economic, and Accounting Jurnal Bisnis, Manajemen, dan Keuangan The Manager Reveiew VISA: Journal of Vision and Ideas Jurnal Administrasi Bisnis Nusantara Jurnal Signaling
Puspita, Veny
Universitas Prof Dr Hazairin SH
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

 1 
Pengaruh Content Marketing dan Electronic Word of Mouth (E-WoM) pada Media Sosial Tiktok Shop Terhadap Keputusan Pembelian Produk Skincare Generasi Z Kota Bengkulu Anggreani, Atika; Puspita, Veny; Markoni, Markoni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1368

Abstract

This research aims find out how big influence content marketing Electronic Word of Mouth (e-WoM) TikTok shop social media purchasing decisions Generation Z skincare products Bengkulu City. research sample 160 Generation Z respondents Bengkulu City purchased skincare products TikTok shop social media. analysis data collection questionnaire Likert scale. results t test results, calculated t value content marketing variable (X1) is 7.329 with α = 0.001 < α = 0.05, means H0 is rejected, and Ha is accepted, content marketing variable has an influence on purchasing decisions (Y). calculated t value electronic word of mouth variable (X2) is 5.214 with α = 0.001 < α = 0.05, H0 is rejected, and Ha is accepted, electronic word of mouth variable influence on purchasing decisions (Y). From results F test, the calculated F is 196.632 with α = 0.001 < α = 0.005, this H0 is rejected, and Ha accepted. Overall, influence of content marketing, electronic word of mouth on TikTok shop social media purchasing decisions Generation Z skincare products Bengkulu City
Pengaruh Lifestyle, Perceived Quality dan Atribut Produk Terhadap Keputusan Pembelian Kain Besurek pada Atik Batik di Kota Bengkulu Dimas, Dimas; Markoni, Markoni; Puspita, , Veny
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1432

Abstract

The aim of this research is to find out how much influence lifestyle, perceived quality and product attributes have on the decision to purchase Besurek Cloth for Batik Atik in Bengkulu City. The research is quantitative research. The data source in the research comes from distributing questionnaires (Google Form) which will be distributed online via WhatsApp and Instagram to respondents who have purchased Besurek batik cloth at Bengkulu city batik shops. The population in this study were all customers of Besurek Cloth at Atik Batik in Bengkulu City. The sample uses the Hair formula where the number of indicators (28) x5 = 140 respondents of customers of Besurek Cloth on Atik Batik in Bengkulu City with a purposive sampling method. The analysis tool used in this research uses SPPS 22. The research results show; (1) Lifestyle has a partial and positive influence on the decision to purchase Besurek cloth for Batik Atik in Bengkulu City. (2) Perceived Quality has a partial and positive influence on the decision to purchase Besurek cloth for Atik Batik in Bengkulu City. (3) Product attributes have a partial and positive influence on the decision to purchase Besurek cloth for Atik Batik in Bengkulu City. And (4) Lifestyle, perceived quality, and product attributes on purchasing decisions for Besurek Cloth at Atik Batik in Bengkulu City have a simultaneous influence.
Pengaruh Content Marketing dan Electronic Word of Mouth (E-WoM) pada Media Sosial Tiktok Shop Terhadap Keputusan Pembelian Produk Skincare Generasi Z Kota Bengkulu Atika Anggreani; Veny Puspita; Markoni Markoni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1368

Abstract

This research aims find out how big influence content marketing Electronic Word of Mouth (e-WoM) TikTok shop social media purchasing decisions Generation Z skincare products Bengkulu City. research sample 160 Generation Z respondents Bengkulu City purchased skincare products TikTok shop social media. analysis data collection questionnaire Likert scale. results t test results, calculated t value content marketing variable (X1) is 7.329 with α = 0.001 < α = 0.05, means H0 is rejected, and Ha is accepted, content marketing variable has an influence on purchasing decisions (Y). calculated t value electronic word of mouth variable (X2) is 5.214 with α = 0.001 < α = 0.05, H0 is rejected, and Ha is accepted, electronic word of mouth variable influence on purchasing decisions (Y). From results F test, the calculated F is 196.632 with α = 0.001 < α = 0.005, this H0 is rejected, and Ha accepted. Overall, influence of content marketing, electronic word of mouth on TikTok shop social media purchasing decisions Generation Z skincare products Bengkulu City
Pengaruh Lifestyle, Perceived Quality dan Atribut Produk Terhadap Keputusan Pembelian Kain Besurek pada Atik Batik di Kota Bengkulu Dimas Dimas; Markoni Markoni; , Veny Puspita
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1432

Abstract

The aim of this research is to find out how much influence lifestyle, perceived quality and product attributes have on the decision to purchase Besurek Cloth for Batik Atik in Bengkulu City. The research is quantitative research. The data source in the research comes from distributing questionnaires (Google Form) which will be distributed online via WhatsApp and Instagram to respondents who have purchased Besurek batik cloth at Bengkulu city batik shops. The population in this study were all customers of Besurek Cloth at Atik Batik in Bengkulu City. The sample uses the Hair formula where the number of indicators (28) x5 = 140 respondents of customers of Besurek Cloth on Atik Batik in Bengkulu City with a purposive sampling method. The analysis tool used in this research uses SPPS 22. The research results show; (1) Lifestyle has a partial and positive influence on the decision to purchase Besurek cloth for Batik Atik in Bengkulu City. (2) Perceived Quality has a partial and positive influence on the decision to purchase Besurek cloth for Atik Batik in Bengkulu City. (3) Product attributes have a partial and positive influence on the decision to purchase Besurek cloth for Atik Batik in Bengkulu City. And (4) Lifestyle, perceived quality, and product attributes on purchasing decisions for Besurek Cloth at Atik Batik in Bengkulu City have a simultaneous influence.
Co-Authors ., Syofian Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Adelia , Adelia Afriyeni, Afriyeni Al fikra Alfanda, Wahyu Alfarisi, Andika Hendrian Anggreani, Atika Arifah Hidayati Army, M.Noor Atika Anggreani Aulia Salsabilla, Zahra azwir azwir wahyudi Chandra, Setiawan Adi Clara Dwi Azhari Danang Andrean, Mohammad Deni Triyanto Deni Triyanto Dimas Dimas Dimas, Dimas Dwi Lestari Dwi Oktavallyan Eko Sumartono, Eko Engga Jalaludin Erika Dwi Putri Faisal Dwi Putra Fauzan . Fauzan Fauzan Fauzan, Fauza Hafiz Akbar Herry Novrianda Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Jepri Apizal Joeliaty Joeliaty Jonathan Sitompul Julita Nesti Amanda Karina Oktavia Barus M Noor Armi M.Noor Armi Markoni Markoni Markoni Markoni Marsella, Nella Melisa Meri Hartati Mirna Yunita Muhammad Alfaizi Muhammad Iqbal Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Parwito Pratama, Fadly Wahyu Putra Akhir, Ade Fitrah putra, Andika putra Ragil Sunahar Rahmadani, Muhammad Genta ramadhan, FAJRIANSAH RAMADHAN Ramadhani, Rahmad Rendi Risnita Tri Utami Rofidah Silitonga, Lydia Safira, Nadila Saputri, Dwi Oktavallyan Sari, Dwi Afila Sari, Lingga Sari, Vernanda Puspita savella, fran Sherly Nelsa Fitri shinta, Seftya dwi Sintia Safrianti Soehito Efendi Sofyan Sofyan Suhanto, Adam Syofian Syofian, Syofian Tantio Hasrap Tiza Tania Tri Hayunda, Namira Wahyu Alfanda Wediyanto, Eko Yudisky Yudisky Yudisky, Yudisky Yusuf, Mariano