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All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan JBTI : Jurnal Bisnis : Teori dan Implementasi Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Ekuilnomi Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Banco: Jurnal Manajemen dan Perbankan Syariah Journal of Management and Digital Business Journal of Social And Economics Research Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Advances in Management & Financial Reporting JER Hirarki : Jurnal Ilmiah Manajemen dan Bisnis journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Rini Kuswati
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : jurnal manajemen bisnis

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The Effect of Green Intrinsic and Extrinsic Motivation on Green Product Purchase Behavior Mediated by Green Product Purchase Intention Hermalia, Riang Anggun; Kuswati, Rini
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.1004

Abstract

This study analyzes the influence of intrinsic and extrinsic motivation on purchase intention and purchase behavior of green products, with purchase intention as the mediator variable. The purpose of this study is to understand how internal (environmental concerns) and external factors (social influences, incentives) influence consumers' decisions in purchasing green products. A quantitative approach was used, with data collected through an online survey of 200 respondents. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that both intrinsic and extrinsic motivation have a significant effect on the purchase intention and purchase behavior of green products. Intrinsic motivation, which is driven by personal values related to environmental sustainability, has a greater influence on purchase intention than extrinsic motivation. However, external factors such as discounts and social influences also play an important role in purchasing decisions. Purchase intent serves as a powerful mediator, which means that the higher the purchase intent, the more likely the consumer is to make a purchase. These findings suggest that companies incorporate intrinsic and extrinsic motivations in their marketing strategies to promote green products and support environmental sustainability.
Co-Authors 'Ammar, Mohammad 'Atha Abdul Aziz Abi Yusuf Nur Asida Adinda Mutiara Putri Sakhina Adinda Mutiara Putri Sakhina Aditya Dwi Hardianti Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Aini, Lola Khurul Ajeng Pramesti , Diesyana Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Aulia Uswatun Khasanah Azzahra Anandita Prasetya Bunga Agustina Perdani Burhannudin Ichsan Choirunnisa, Bella A. Destri Andri, Sigit Dewa, Muhammad Rakha Kusuma Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Ilyas Alfida' Abdillah Imronudin Imronudin Irfan, Maulana Ali Iwan Setiawan Adji Jannah, Niswatul Jati Waskito Kholifah Syafrina Hasna Krisnawan, Gata Kurniawati, Novarina Kussudyarsana Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini Lucky Titi Wandansari M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Mercylina Rifka Cisandra Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Muhammad Wahyu Bima Kusumawardani Muhana, Anas Luthfi Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabiil Hilmi Makaarim Nabila Ayu Wijayanti Nabila Zalfa Faridah Nafisa Rafi Azumah Nanda Meisya Putri Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Nurul Hikmah Pamungkas, Alfina Septriana Pandu Prashanantyo Pangestu, Yulia Kinanti Permatasari, Qisthoni Putra , Bintang Kharisma Putri Rizqya Faza Putri Tanti Ayuningsih Qisthoni Permatasari Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Rino Vrasica Risma Rifatul Koirunisa Rizky?, Vatri Aulia Rizqi, Widhi Dwi Ridho Ruli Permana Sakhina, Adinda Mutiara Putri Santosa, Andra Vikto Saputra, Rosa Nur Maulia Sari, Ajeng Herliyana Sari, Mekar Shoxrux Ulugbekovich, Ibragimov Soepatin Soepatin Soepatini Sofa Fikri Haikal Haikal Sri Murwanti Sri Padmantyo Sucia Majid Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Syahafidan, Feisya Arfani Syanda Cicit Daradinanti Syelbi Huriyah Baradja Teresa Dina Novitalia Tri Hartati, Wiwit Wahyu Tubagus Sendy Permana Vania Taradiva Aristawati Vrasica, Rino Wafiatun Mukharomah Wahyu Triyulianto Putro Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wiyadi Wiyadi Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Yusuf Alam Romadhon Zakiyah, Safira Zulfa Irawati Zulfa Irawati, Zulfa