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All Journal Al Tijarah JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Cakrawala Repositori Imwi Indonesian Journal of Cultural and Community Development Journal of Management and Bussines (JOMB) Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Innovative Technologica: Methodical Research Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open
Mas Oetarjo
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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The EFFECT OF BRAND TRUST, E-WOM, AND E-SERVICE QUALITY ON MAYBELLINE COSMETICS BUYING INTEREST AMONG SHOPEE MALL USERS IN SIDOARJO: PENGARUH BRAND TRUST, E-WOM, DAN E-SERVICE QUALITY TERHADAP MINAT BELI KOSMETIK MAYBELLINE PADA PENGGUNA SHOPEE MALL DI SIDOARJO ZUHRIYAH, ISMATUL; Oetarjo, Mas; Pebrianggara, Alshaf
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Brand Trust, Electronic Word of Mouth (E-WOM), and E-Service Quality on Purchase Interest of Maybelline cosmetics at Shopee Mall, especially among users in Sidoarjo. This observation uses a quantitative approach, data was collected through an online questionnaire with 100 respondents. The independent variables analyzed were Brand Trust, E-WOM, and E-Service Quality, while the dependent variable was purchase interest. Data were analyzed using multiple linear regression methods through SPSS. The results showed that the three independent variables had a positive as well as significant influence on purchase interest. E-WOM had the greatest influence, followed by Brand Trust and E-Service Quality. This emphasizes the importance of positive online reviews and brand trust in increasing consumer interest.
Pengaruh Antara Promosi, Harga Dan Tangible (Bukti Fisik) Terhadap Minat Beli Konsumen Pada Produk UMKM Yeyeshop Febrianti, Yeti; Oetarjo, Mas; Pebrianggara, Alshaf
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11715

Abstract

Penelitian ini bertujuan guna mengetahui pengaruh promosi, harga dan tangible terhadap minat beli konsumen. Teknik pengambilan sampel yang dilakukan dalam penelitian ini memanfaatkan metode non probability sampling dengan teknik purposive sampling yaitu teknik pengambilan sampel secara random yang dilatarbelakangi oleh tujuan tertentu untuk memperoleh jawaban dari rumusan permasalahan peneliti. Peneliti membagikan E-Kuesioner sebanyak 100 responden. Metode analisis data yang digunakan menggunakan beberapa uji kualitas data meliputi Uji Validitas, Uji Reabilitas, Uji Asumsi Klasik dan Analisis Regresi Linier Berganda. Uji yang kedua berupa uji Hipotesis yang meliputi Uji Koefisien Determinasi (R2) dan Uji-T (Parsial). Hasil penelitian ini menunjukkan bahwa 1) Promosi memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. 2) harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. 3) tangible (bukti fisik) memiliki pengaruh positif dan signifikan terhadap minat beli konsumen.
Consumer Purchasing Decisions in Review of Viral Mareting, Brand Ambassador and Brand Image on Skincare Products in Sidoarjo Syahputri, Denisa Firlian; Sari, Dewi Komala; Oetarjo, Mas
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 2 (2024): Kolokium : Publishing October 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i2.858

Abstract

This study aims to determine the effect of viral marketing, brand ambassadors, and brand image on purchasing decisions on skincare products in Sidoarjo. This research uses a quantitative approach with the population is people in Sidoarjo who have bought Avoskin products and are ≥17 years old. The sampling technique of this research was carried out by non-probability sampling method with purposive sampling technique with a total of 100 respondents. Collection techniques by distributing questionnaires and answers will be measured using a Likert scale. The data analysis technique in this study uses the PLS-SEM method with the help of SmartPLS 3.0 software. The results of this study prove that viral marketing affects purchasing decisions on Avoskin skincare products in Sidoarjo, brand ambassadors affect purchasing decisions on Avoskin skincare products in Sidoarjo, and brand image affects purchasing decisions on Avoskin skincare products in Sidoarjo.Keywords: Viral Marketing; Brand Ambassador, Brand Image; Purchasing Decisions; Avoskin          
Pengaruh Live Streaming, Online Customer Review dan Voucher Gratis Ongkir Terhadap Keputusan Pembelian di Marketplace Shopee Pada Mahasiswa Universitas Muhammadiyah Sidoarjo Kurnia, Fahreza Putra Rafliansyah; Oetarjo, Mas; Sudarso, Satrio
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.5539

Abstract

Tujuan penelitian ini untuk menganalisis dan membuktikan pengaruh Live Streaming, Online Customer Review dan Voucher Gratis Ongkir terhadap Keputusan Pembelian di Marketplace Shopee pada Mahasiswa Universitas Muhammadiyah Sidoarjo. Penelitian ini dengan menggunakan pendekatan penelitian kuantitatif dan pengumpulan data melalui kuesioner terdiri dari 100 responden yang dipilih melalui teknik non-probability sampling. Analisis data diolah menggunakan program Smart PLS 4.0 dengan teknik analisis yaitu outer model, inner model dan uji hipotesis. Berdasarkan hasil pengujian tersebut dapat diketahui Live Streaming, Online Customer review dan Voucher Gratis Ongkir berpengaruh signifikan terhadap keputusan pembelian di marketplace Shopee pada Mahasiswa Universitas Muhammadiyah Sidoarjo.
Pengaruh promosi, Kualitas Pelayanan, dan Kualitas Produk terhadap Keunggulan Bersaing Klinik Kecantikan Home Beauty27 Mojokerto. Syofia, Khalimatus; Febriansyah, Rizky Eka; Oetarjo, Mas
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.5509

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh promosi, kualitas pelayanan dan kualitas produk terhadap keunggulan bersaing klinik kecantikan home beauty27 mojokerto. Jenis penelitian ini menggunakan metode pendekatan kuantitatif. Populasi dan sampel dalam penelitian ini adalah orang yang berusia di atas 18 tahun. Data di ambil dari sampel 96 responden. Pengumpulan data menggunkan teknik kuinsioner dan teknik yang diguunakan menggunakan program spss. Hasil penelitian ini menunjukan bahwa promosi berpengaruh segnifikan terhadap keunggulan bersaing, kualitas pelayanan berpengaruh segnifikan terhadap keunggulan bersaing, kualitas produk berpengaruh signifikan terhadap keunggulan bersaing.
Economic Insights into the Influence of Price, Brand Identity, and Perceived Benefits on Purchase Decisions Huda, Raden Muhammad Syamsul; Oetarjo, Mas; Yani, Muhammad
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.5778

Abstract

on purchasing decisions. The sampling technique in this research used the Accidental Sampling method by distributing questionnaires to 80 respondents. The data analysis method used several statistical tests: research instrument testing (validity and reliability testing) and hypothesis testing. The research results show that: (1) price positively influences purchasing decisions. (2) brand identity has a positive influence on purchasing decisions. (3) perceived benefits have a positive influence on purchasing decisions.
The Influence Of Live Streaming, Discounts, And Content Marketing On Purchasing Decisions On Tiktok Shop (Study On Generation Z Consumers in Sidoarjo) Putri, Cindy Ananda; Muhammad Yani; Mas Oetarjo
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.14275

Abstract

Tiktok is a creative video application developed by the Chinese-based company Bytedance, China in September 2016. Tiktok's popularity began to skyrocket in 2018. It has been downloaded 67.4 million times in Indonesia in 2023. In September 2021, Tiktok adapted by adding a shopping feature to its application known as Tiktok Shop. This study aims to measure the level of influence of live streaming, discounts, and content marketing on purchasing decisions at Tiktok Shop. The sampling technique in this study used a purposive sampling technique and used the Lemeshow formula to determine the number of samples due to the unknown population, with a result of 100 respondents. Data collection was carried out by distributing questionnaires to Tiktok Shop users. This study is quantitative and uses the SmartPLS analysis tool. The results of the study show that live streaming, discounts, and content marketing have a positive and significant effect on purchasing decisions at Tiktok Shop in Sidoarjo.
The Influence Of Sales Promotions, Price, And Service Quality On Deliwafa Sidoarjo Consumer Satisfaction Firda Kartika Sari; Satrio Sudarso; Mas Oetarjo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7342

Abstract

The fashion industry is growing along with increasing consumer demand for quality products at affordable prices. This study aims to analyze the effect of sales promotion, price, and service quality on consumer satisfaction at Deliwafa Sidoarjo. The method used is a quantitative approach with multiple linear regression analysis technique. Data were collected through questionnaires distributed to 100 respondents who are Deliwafa customers. The results showed that sales promotion, price, and service quality partially and simultaneously have a significant effect on consumer satisfaction. Service quality is the variable that has the most dominant influence in increasing consumer satisfaction. Therefore, Deliwafa needs to improve its promotional strategy to be more creative, maintain competitive prices, and improve service quality in order to maintain customer loyalty and increase business competitiveness.
E-WOM, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian di TikTok Shop (Studi Kasus Jiniso Jeans) Mochammad Fatur Irawan; Mas Oetarjo; Kumara Adji Kusuma
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.2337

Abstract

Penelitian dilakukan untuk mengetahui pengaruh E – WOM, Kualitas Produk, serta Citra Merek terhadap keputusan pembelian produk Jiniso Jeans di TikTok Shop. Metodologi penelitian ini dilandasi dari pendekatan kuantitatif deskriptif, yang mana untuk populasi mencakup semua pengguna produk Jiniso Jeans Sidoarjo, serta sampel yang ditetapkan 100 orang. Sampel ditetapkan memanfaatkan teknik purposive sampling, dalam demografi berupa pria serta wanuta berusia di atas 17 tahun yang pernah membeli produk Jiniso Jeans di platform TikTok Shop. Data dikumpulkan dengan kuesioner, serta skala Likert dimanfaatkan dalam mengukur jawaban. Analisis data dilaksanakan menerapkan metode PLS-SEM memanfaatkan perangkat lunak SmartPLS 3.0. Hasil penelitian membuktikan terkait E – WOM berpengaruh terhadap keputusan pembelian pada produk Jiniso Jeans di TikTok Shop, Kualitas Produk memiliki pengaruh terhadap keputusan pembelian pada produk Jiniso Jeans di TikTok Shop, dan Citra Merek memengaruhi keputusan pembelian pada produk Jiniso Jeans di TikTok Shop.
Pengaruh Celebrity Endorsement, Marketing Content dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Fashion di TikTok pada Mahasiswa Universitas Muhammadiyah Sidoarjo Layyina, Almira Rizky; Sudarso, Satrio; Oetarjo, Mas
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1208

Abstract

Kajian ini bertujuan untuk menganalisa pengaruh Celebrity Endorsement, Content Marketing, dan Electronic Word of Mouth (E-WOM) terhadap keputusan pembelian produk fashion di platform TikTok pada mahasiswa Universitas Muhammadiyah Sidoarjo. Metode kajian yang dimanfaatkan ialah kuantitatif dengan teknik analisis regresi linier berganda. Pengumpulan data melalui kuesioner yang disebarkan kepada 96 responden yang merupakan mahasiswa Universitas Muhammadiyah Sidoarjo. Hasil penelitian menunjukkan bahwa secara parsial, Celebrity Endorsement, Content Marketing, dan E-WOM memiliki imbas signifikan terhadap keputusan pembelian. Celebrity Endorsement teruji efektif dalam meningkatkan kepercayaan konsumen akan produk melalui keterlibatan selebriti yang relevan, sementara Content Marketing berperan dalam memberikan informasi yang menarik dan relevan kepada konsumen. Di sisi lain, E-WOM menjadi aspek penting dalam memperkuat keputusan pembelian melalui rekomendasi dan testimoni dari pengguna lain. Secara simultan, ketiga variabel diatas memberikan kontribusi yang signifikan akan keputusan pembelian, dengan angka kontribusi sebesar 60,2%, sementara sisanya dipengaruhi oleh aspek lain di luar kajian ini. Perolehan kajian ini menunjukkan bahwa strategi pemasaran digital berbasis media sosial, terutama melalui TikTok, memiliki potensi besar dalam memengaruhi perilaku konsumen, khususnya di kalangan mahasiswa. Oleh karena itu, para pelaku bisnis disarankan untuk mengoptimalkan pemanfaatan selebriti, konten pemasaran yang kreatif, serta interaksi sosial digital guna meningkatkan daya tarik dan kepercayaan konsumen terhadap produk fashion mereka.
Co-Authors Achmad Riski Kurniawan Aditya, Mita Alshaf Pebrianggara Amanda Aprilia Berliani Amanda Wuwut Nabilla Amilatun Nadhifah Apriliyah Ananda, Kharisma Andani, Retno Aprianto, Kurniawan Sova Aprilia, Siska Rizki Ardelina Rahmawati Artiva Cahya Aisyah Putri Ashari, Billa Laura Azmi Adibah Dea Ayu Tisna Devi Andriyanti Rosidah Dewi Komala Sari Dhea Wulan Arianti Diana Kamila Dias Erwanda Diva Maharani Putri Eka Agustin Eko Satriyo Hadi Nata Faizi, Ahmad Nur Fajar Fakhrur Fiqri Febi Septiyan Ardiansa Febriana Ayu Widiati Febriansyah, Rizky Eka Febrianti, Yeti Ferra Puspa Prasiwi Firda Kartika Sari Fitria, Ina Fitriah, Ridhatul Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hasan Ubaidillah Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Ina Fitria Indriani, Feri Karima Nabila Yulia Rahmawati Khoirun Nisak Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Lintang Pratama Putra Andika M. Rizal Yulianto Malau, Rona Mala Shalsabella Maslichah Maulidina Maulana, Mochamad Luthfi Meriska Rossana Yanuar Masri Misti Hariasih Moch Ari Oktaviani Moch Rofiuddin Mochamad Rizal Yulianto Mochammad Fatur Irawan Muhammad Dedy Agung Syaiful Rahman Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nanda dwi Novalia Netta Try Pustika Sari Nurvita, Qur’ani Octavia, Rena Salsabil PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Putri, Cindy Ananda Rachman, Mohammad Arief Rahma Nurlaila Rahmayanti , Siti Rahardhini Dwi Ratna Yulis Teaningrum Rezza Dwi Amalia Rischawati, Novita Rita Ambarwati Sukmono Rizki Dwi Rahmania Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Satrio Sudarso Sumartik Syahputri, Denisa Firlian Syifa Novia Pradita Syofia, Khalimatus Tasya Oktavia Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Vani Zahara Maulidya Yulianto, Mochammad Rizal Zahrotul Wahyu Layyinah ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah