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All Journal Media Ekonomi dan Manajemen JUIMA : Jurnal Ilmu Manajemen Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business GEMA EKONOMI Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Applied Business and International Management Journal of International Conference Proceedings International Journal of Application on Economics and Business EMAS: Jurnal Ekonomi, Manajemen dan Bisnis SENEMA
I Komang Suryadnya Diputra
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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GREEN SATISFACTION MEMEDIASI PENGARUH GREEN IMAGE TERHADAP GREEN BEAUTY LOYALTY DENGAN MODERASI GREEN FUNCTIONAL BENEFIT I Made Surya Prayoga; Made Pradnyan Permana Usadi; I Komang Suryadnya Diputra
JUIMA : JURNAL ILMU MANAJEMEN Vol. 16 No. 1 (2026): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

This study aims to analyze the effect of green image on green beauty loyalty with green satisfaction as a mediating variable and green functional benefit as a moderating variable among Sensatia Botanicals consumers in Bali. This research employs a quantitative approach with an associative–causal design. Data were collected through a questionnaire distributed to 120 respondents selected using a purposive sampling technique. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS). The results reveal that green image does not have a direct effect on green beauty loyalty but has a positive and significant effect on green satisfaction. Furthermore, green satisfaction significantly influences green beauty loyalty. The mediation test indicates that green image affects green beauty loyalty indirectly through green satisfaction, indicating a full mediation relationship. Meanwhile, green functional benefit does not moderate the relationship between green image and green beauty loyalty. These findings highlight that green satisfaction serves as a key factor in building consumer loyalty toward green products, while functional benefits are not yet a major driver of loyalty formation.
Exploring The Impact of Incentives, Work Flexibility, And Workplace Safety on Job Satisfaction: A Case Study of Shopeefood Drivers in Denpasar City Natasia Natasia; Putu Agus Eka Rismawan; I Komang Suryadnya Diputra
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 4 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i4.13815

Abstract

In an era of competition in the digital service sector, drivers of application-based food delivery services must continuously improve their performance to maintain service quality and company competitiveness. One way to maintain and improve performance is to evaluate factors influencing driver job satisfaction so that human resource management can be carried out more optimally. This study aims to determine the effects of incentives, work flexibility, and work safety on the job satisfaction of ShopeeFood drivers in Denpasar City. A quantitative approach with a survey technique was used for the research method. The study sample consisted of all 70 ShopeeFood drivers in Denpasar City using a total sampling method. Research data were collected via questionnaires and analyzed using multiple linear regression. The results showed that incentives have a positive and significant effect on driver job satisfaction, indicating that fair and proportional incentives can increase satisfaction. Work flexibility also positively and significantly affects job satisfaction, suggesting that the freedom to manage work time provides drivers with comfort. Additionally, work safety positively and significantly affects driver job satisfaction. Therefore, implementing an appropriate incentive system, providing adequate work flexibility, and ensuring work safety guarantees can increase the job satisfaction of ShopeeFood drivers in Denpasar.
The Effects of Self-Efficacy, Organizational Commitment, and Work-Life Balance on Employee Job Satisfaction at Mars City Hotel I Gede Agus Wiadnyana; Putu Agus Eka Rismawan; I Komang Suryadnya Diputra; I Kadek Andika Budi Utama
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 7 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i7.14727

Abstract

Human resources play a strategic role in a company’s success. This study aims to examine the influence of self-efficacy, organizational commitment, and work-life balance on employee job satisfaction at Mars City Hotel. The study was conducted at Mars City Hotel, located at Jalan Kertha Dalem, Sidakarya Village, South Denpasar District, Denpasar City, Bali. All 34 employees served as respondents using a saturated sampling technique. Data were collected through observation, interviews, documentation, and the distribution of questionnaires. The analytical techniques used included descriptive analysis and inferential analysis, specifically multiple linear regression, classical assumption tests, the coefficient of determination, the F-test, and the t-test to determine the influence of each independent variable on job satisfaction. The results of the analysis indicate that self-efficacy, organizational commitment, and work-life balance have a positive and significant influence on employee job satisfaction at Mars City Hotel. This implies that improvements in these three variables will lead to an increase in employees’ job satisfaction levels.
Increasing Job Satisfaction Through Transformational Leadership: Mediated by Organizational Culture and Work Motivation I Komang Suryadnya Diputra; Putu Ari Pertiwi Sanjiwani; Bagus Nyoman Kusuma Putra
Media Ekonomi dan Manajemen Vol 39, No 2 (2024): July 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i2.4916

Abstract

The tourism industry in Bali is currently experiencing improvement after experiencing hibernation during the pandemic. This situation will certainly have an impact on all supporting businesses, including hotels in general and employees in particular. This research aims to investigate the relationship between transformational leadership and organizational culture, work motivation, and job satisfaction. Survey data was collected from 264 four-star hotel employees in Bali. Then the data was analyzed using Smart PLS 3.2.9. The findings of this research show that transformational leadership has no effect on job satisfaction, but has a significant effect on organizational culture and work motivation. Furthermore, organizational culture and work motivation act as mediators of the relationship between transformational leadership and job satisfaction. Thus, organizational culture and work motivation play an important role in maintaining and increasing job satisfaction. In addition to showing direct influence, they also act as mediators.
Co-Authors Aristana, I Dewa Gede Bagus Nyoman Kusuma Putra Dwinata JS , I Putu Wahyu Erik Oktamius Krisdiantara Gusti Ayu Fitri Cahyani I Dewa Made Endiana I Gede Agus Wiadnyana I Kadek Andika Budi Utama I Kadek Bagiana I Komang Oka Permadi I Made Aditya Wardana I Made Surya Prayoga I Made Surya Prayoga I Nyoman Mustika Ida Ayu Komang Tiara Pratistha Sari Ida Ayu Nirma Prameswari JS, I Putu Wahyu Dwinata Komang Devi Novita Sari Made Pradnyan Permana Usadi Mustika, I Nyoman Natasia Natasia Ni Kadek Mita Tri Kusumawati Ni Kadek Nonik Rasminingsih Ni Komang Dita Octarisa Ni Made Ayu Nisa Oktaviani Ni Nyoman Ayu Suryandari Putu Agus Eka Rismawan Putu Ari Pertiwi Sanjiwani Putu Kepramareni Sari, Ni Putu Julia Komala Sukarini, Ni Kadek Ratna Usadi, Made Pradnyan Permana Wahyu, I Putu Wahyu Dwinata JS Wibawa, I Wayan Sucipta