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Putu Astawa
Departemen Ortopedi Dan Traumatologi, Universitas Udayana, Denpasar
Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
Peranan Sosial Media dalam Menentukan Daerah Tujuan Wisata Nyoman Indah Kusuma Dewi; I Putu Astawa; I Wayan Siwantara; I Gusti Agung Bagus Mataram
Jurnal Bisnis dan Kewirausahaan Vol 15 No 3 (2019): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.856 KB) | DOI: 10.31940/jbk.v15i3.1462

Abstract

Tourism marketers are currently using technology to approach their target markets. The tourism sector not only using the internet but also started using other applications such as social media. The most important thing to change since the use of information technology is the existence of direct communication between service providers or products with buyers through channels that focus on information and data. Changes in consumer behavior also occur. Consumers are paying more attention to the importance of information and services. The use of the internet and various means of information and communication (ICT) in tourism marketing can increase the competitive power of tourism sector companies. The purpose of this study is to determine the role of social media in providing consideration for tourists, especially among young people as users of social media in making the decision to travel. The study was conducted by survey and data were analyzed with descriptive statistics. The informant stopped when interviewing reaching 30 tourists. Informants were taken by purposive sampling technique. From this study, it was concluded that teenagers, now millennials, seek information on Regional Destinations through the Internet on their cellphones and through friends and relatives. Applications used to search for information on the Internet are Facebook, Video Sharing Sites (Youtube) and Photo sharing sites such as Instagram and Flicker. They will share information and photos before and after they travel. Further research suggestion would be exploration of digital marketing.
Co-Authors Anak Agung Gede Eka Septian Utama Anak Agung Wiradewi Lestari Andy Sirada Ardo Sabir, Ardo Ari Asih Purnamawati Dewi Ari Asih Purnamawati Dewi Aryana, I Gusti Ngurah Wien Bagus Komang Satriyasa Cokorda Istri Sri Widhari Desak Made Wihandani Dimas Agusta Dwiwahyonokusuma Dwiwahyonokusuma Eka Wiratnaya Elysanti Dwi Martadiani Gede Adi Yuniarta Gede Parta Kinandana Gusti Ngurah Putra Stanu Herryanto Agustriadi Simanjuntak I Dewa Ayu Inten Dwi Primayanti I Gede Epi Paramarta I Gusti Agung Bagus Mataram I Gusti Ngurah Pramartha Wijaya Putra I Gusti Ngurah Wien Aryana I Gusti Putu Sutarma I Kadek Arya Gangga Permana I Ketut Suarja I Ketut Sutama I Ketut Suyasa I Made Ady Wirawan I Made Jawi I MADE MULIARTA . I Nyoman Adi Putra I Nyoman Adiputra I Nyoman Mangku Karmaya I Nyoman Rajin Aryana I Putu Adiartha Griadhi I Putu Budiarta I Putu Gede Adiatmika I Putu Sudira I Wayan Putu Sutirta Yasa I Wayan Siwantara I Wayan Subawa I Wayan Suryanto Dusak Ida Ayu Elistyawati Ida Bagus Subanada Ivander Purvance Ketut Gede Mulyadi Ridia Ketut Siki Kawiyana Ketut Tirtayasa Komang Septian Sandiwidayat Kuswara, Leonardus William Luh Eka Armoni Made Bramantya Karna Made Sudiarta Made Sudiarta Made Wirabhawa Maharjana, Made Agus Muh. Ali Imron Muhammad Ali Imron Ni Kadek Hera Silawati Ni Luh Eka Armoni Ni Made Puspa Dewi Astawa Ni Nyoman Sri Astuti Ni Putu Siadi Purniti Ni Wayan Rismayanti Nyoman Indah Kusuma Dewi Nyoman Suadnyana Pasek, Nyoman Suadnyana Putra, Agus Suarjaya Putra, Made Winatra Satya Putu Satriya Yudha Permadi Putu Wila Pradnya Paramita Raden Ayu Trisnayoni Savio, Sherly Desnita Soehartono Hadi Pranata Stedy Adnyana Christian Surya Adisthanaya, Surya Susy Purnawati Tamzil, Kezia Aurelia Tjokorda Gde Bagus Mahadewa Wahyuddin Wahyuddin Wahyuddin, Wahyuddin Wiwekowati