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The Influence of Advertising, Ratings, and E-Wom on Consumer Purchase Intention In Shopee Live Products Deshinta Ardya Putri; Ali
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7135

Abstract

This study aim to examine the influence of advertising, ratings, and E-WOM on consumer purchase intention on Shopee Live in the Jepara area. This research is a quantitative study utilizing a survey method. The population of this study consists of Shopee Live viewers in Jepara, with the sample being those who have made a purchase. The sample was selected using purposive sampling, consisting of 96 individuals who had previously purchased products on Shopee Live. Data was collected through an online questionnaire that had undergone validity and reliability tests. The type of data used in this research is primary data, which was distributed to respondents and then analyzed using Partial Least Squares (PLS) and processed with SmartPLS 4.0. The research findings reveal that advertising and E-WOM significantly influence purchase intention. However, ratings do not have a significant effect on purchase intention. These findings are expected to provide crucial insights for sellers in developing more effective sales strategies to enhance consumer purchase intention on the Shopee platform.
F From Dynamic Marketing Capabilities to Sustainable Marketing Performance: The Mediating Role of Sustainable Market Innovation Ambidexterity in Tourism Sisno Riyoko; Ali
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 17 No. 1 (2026): April 2026
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Tourism destinations face increasing pressure to achieve marketing performance that is both competitive and environmentally and socially sustainable. Although dynamic marketing capabilities (DMC) are widely recognized as crucial for adapting to market changes, empirical evidence on how these capabilities translate into sustainable marketing performance remains limited. Grounded in dynamic capability theory and ambidexterity logic, this study investigates the mediating role of sustainable market innovation ambidexterity (SMIA) in the relationship between DMC and sustainable marketing performance in the tourism industry. Survey data were collected from tourism enterprises, including hotels, travel agencies, tourism villages, and tourist attractions in Central Java, Indonesia. Structural equation modeling was employed to examine both direct and indirect relationships. The findings reveal that DMC has a significant positive effect on sustainable marketing performance, both directly and indirectly through SMIA. Furthermore, balancing sustainable market innovation ambidexterity emerges as a critical mechanism through which dynamic marketing capabilities are transformed into superior and sustainable marketing outcomes. This study contributes to tourism marketing literature by integrating dynamic marketing capabilities with sustainable market innovation ambidexterity, thereby extending capability-based performance frameworks. Managerially, the results offer strategic insights for tourism practitioners to develop adaptive and sustainability-oriented marketing strategies in dynamic environments.
CLEAN WATER AND DIRTY WATER PLUMBING PLANNING AT DELIVERY CENTER POS MEDAN OFFICE Ali; Aldianto, M.; Davin, M.; N, Fadhil
Jurnal Dinamika Vokasional Teknik Mesin Vol. 10 No. 2 (2025)
Publisher : Department of Mechanical Engineering Education

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Abstract

The construction of multi-story buildings requires comprehensive sanitation planning, including the design of clean water supply and wastewater drainage systems. Plumbing system planning aims to ensure that the supply of clean water and the disposal of wastewater are managed effectively and in accordance with technical standards. This study aims to analyze the clean water and wastewater plumbing installation requirements for the Pos Medan Delivery Center Office Building. The planning is based on the Indonesian National Standard 03-7065-2005, which outlines the procedures for plumbing system design. The clean water source is provided by deep well, which supplies water that is pumped into a rooftop storage tank. From there, water is distributed to each plumbing fixture using a gravity-fed system. Based on the planning calculations, the daily water demand for 77 employees is 4.62 m³/day. The estimated volume of blackwater (wastewater) generated is 3.12 m³/day, while the volume of greywater is 1.68 m³/day. The clean water piping system utilizes Polyvinyl Chloride pipes with the following dimensions ½ inch for individual plumbing fixtures, ¾ inch for distribution to 2–3 fixtures, 1 inch for distribution to 3–4 fixtures, 1¼ inch for distribution to 4–5 fixtures, 1½ inch for vertical risers and distribution to 5 or more fixtures. For the greywater and blackwater piping system, PVC pipes are also used with the following dimensions 1½ inch for discharge from washbasins, 2 inch for discharge from urinals, 2½ inch for floor drain discharge, 3 inch for vertical stacks collecting greywater from floor drains, washbasins, and sinks, 4 inch for toilet discharge, 6 inch for the main discharge line carrying blackwater from urinals and toilets to the bioseptic tank. This plumbing system design ensures an efficient and standardized distribution and disposal network, supporting the overall functionality and hygiene of the building.