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All Journal Publikasi Pendidikan SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Humano: Research Journal Madaniya Jurnal Dedikasi Pinisi Business Administration Review Social Landscape Journal Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis INOVASI: Jurnal Hasil Pengabdian Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Tadris Matematika (JTMT) Public Resource Innovation Management and Excellence (PRIME) Journal of Innovation and Sustainable Services Pedagogy: Journal of Multidisciplinary Education
Syarifuddin Syarifuddin
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Product Marketing Strategy in the Store Mulia Baruga Bantaeng Regency Selmiaty Rusly; Yusi Irensi Seppa; Syarifuddin Syarifuddin; Muh Luthfi Siraj
Jurnal Administrasi Bisnis VOL 5, NO 1 (2026) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i1.81257

Abstract

This study aims to determine the marketing strategy carried out at Toko mulia baruga Bantaeng Regency by explaining the marketing mix to increase sales turnover. The type of research used is qualitative descriptive, which is an analysis used to describe or solve problems systematically with the SWOT analysis method. To achieve the objectives of the study, data collection techniques were used, namely observation / observation, interviews and documentation with 7 information people from store owners, employees, and consumers. The validity of the data is checked using the source triangulation technique. Data analysis techniques use data collection, data condensation, data presentation and conclusions. The results showed that the strategy that can be applied by noble Baruga shop owners is a diversification strategy. By carrying out a diversification strategy, Toko mulia baruga can develop and improve products, distribution processes, prices and promotions for consumers. The supporting factors of Toko mulia baruga are that the goods sold are quite varied in their strategy, have good quality goods, store locations that are easily accessible, for customers outside the area can make direct purchases easily. While the inhibiting factors of Toko mulia baruga are not yet having branches, promotions that are not optimal, the problem of price differences that can only slightly reduce customers.Keywords: Strategy, marketing, SWOT Analysis  
Marketing Strategy for Cricket Livestock Business in Maccini Baji Village, Bajeng District, Gowa Regency Iskharul Haq; Haedar Akib; Maya Kasmita; Syarifuddin Syarifuddin
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.70845

Abstract

This research examines the Marketing Strategy for Cricket Livestock Business in Maccini Baji Village, Bajeng District, Gowa Regency. This type of qualitative research with descriptive research type. The data sources used in this research are primary data and secondary data. Data collection procedures used in this study are observation techniques, interview techniques, documentation techniques. Data validity tests in qualitative research include tests of credibility (internal validity), transferability (external validity), dependability (reliability) and confirmability (objectivity). The results of the study show that the availability of large tracts of land provides great potential for developing cricket farming businesses as pet feed . The support of high market demand for crickets is an important factor in adding new, wider cages. In addition, the local government's desire to develop cricket farms is realized through the provision of counseling and micro credit loan capital assistance to MSMEs. Good road access in cricket farming areas also facilitates distribution to markets and reduces operational costs. Capital assistance to small-scale farmers, increasing human resources through counseling, maintaining egg quality, and increasing business management capabilities are important factors in the development of cricket farms. Collaboration with government programs that focus on biosecurity is also needed to increase the success of the cricket farming business as pet feed.
Co-Authors Abdul Majid Abdurahman Hamid Agusalim Juhari Ahmad Fudail Majid AHMAD ZAKI Alifia Ainun Rizky Andi Mahdiana Mardatilla Andi Mahdiana Mardatillah Anisya Namira Syahrial Aris Baharuddin Aslinda Aslinda asmaun, asmaun Danial Fatima Akbal Fatimah Akbal Fatimah Hidayahni Amin Haedar Akib Haedar Akib Hanafie, Nurharsya Khaer Hardianto Rahman Henni Zainal Herman Intan Permatasari Iskharul Haq Ismail . Mario Mario Maya Kasmita Muh Faisal Muh Luthfi Siraj Muh Nasrullah, Muh Muhammad Ilyas Thamrin Tahir Muhammad Luthfi Siraj Muhammad Syarifuddin Rahman Novayanti S. R. Nur Fadillah Amir Nur, Muhammad Awal Nurhasni Muis Nurtanti Nurtanti Nurul Husna Asrah Ramlan Mahmud Rasyid, A. Ramli S, Muh. Rizal Selmiaty Rusly Sirajuddin Saleh Siti Syarifah Wafiqah Wardah Suprianto Suprianto Syamsu Alam Tadampali, Andi Caezar To Yusi Irensi Seppa