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BRANDING UMKM UNTUK MENINGKATKAN PENJUALAN PRODUK ECOPRINT ANDIN COLLECTION Muhammad Naufal Nazhif; Isna Nugraha
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 1 (2023): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i1.12673

Abstract

ABSTRAKPengembangan Usaha Mikro, Kecil, Menengah (UMKM) memerlukan suatu strategi yang dilakukan dalam pemasaran produk usaha untuk meningkatkan daya saing serta dapat mengembangkan usaha salah satunya melalui cara  branding. Tujuan dilakukan branding adalah untuk memberikan merek pada umkm agar produk dapat dikenal lebih luas. UMKM Andin Collection merupakan salah satu UMKM yang berada di Kelurahan Kauman yang memproduksi kerajinan kain ecoprint. Dalam pengabdian ini Tim Kelompok 24 KKN Tematik MBKM UPN “Veteran” Jawa Timur melakukan pengembangan usaha Andin Collection. Upaya pengembangan UMKM Andin Collection memerlukan suatu strategi dalam pemasaran produknya untuk meningkatkan daya saing serta mengembangkan kualitas usahanya sebafai produk unggulan Kota Blitar khususnya Kelurahan Kauman. UMKM Andin Collection memiliki permasalahan dalam branding produk, permasalahan yang dihadapi adalah label yang kurang menarik dan strategi pemasaran hanya melalui mulut ke mulut serta melakukan produksi saat menerima pesanan atau made by order. Tujuan dari upaya pengembangan melalui branding ini adalah untuk memperbaiki manajemen usaha melalui peningkatan strategi pemasaran serta perluasan pemasaran melalui konten digital. Metode yang digunakan adalah pengumpulan data melalui wawancara dan observasi secara langsung. Hasil dari kegiatan pengabdian masyarakat ini adalah terciptanya label baru yang lebih menarik serta pembuatan website penjualan untuk pemasaran produk. Kata kunci: pendampingan; UMKN ecoprint; branding ABSTRACTThe development of Micro, Small and Medium Enterprises (MSME) requires a strategy that is carried out in marketing business products to increase competitiveness and be able to develop businesses, one of which is through branding. The purpose of branding is to give a brand to SMEs so that the product can be known more widely. MSME Andin Collection is one of the MSME in Kauman Village which produces ecoprint fabric crafts. In this service the East Java MBKM Thematic KKN Group Team of 24 UPN "Veteran" is developing the Andin Collection business. Efforts to develop MSME Andin Collection require a strategy in marketing its products to increase competitiveness and develop the quality of its business as a superior product for Blitar City, especially for Kauman Village. MSME Andin Collection has problems in product branding, the problems faced are unattractive labels and marketing strategies only by word of mouth and carrying out production when receiving orders or made by orders. The aim of this development effort through branding is to improve business management through improving marketing strategies and expanding marketing through digital content. The method used is data collection through interviews and direct observation. The result of this community service activity is the creation of a new, more attractive label and the creation of a sales website for product marketing. Keywords: accompaniment; ecoprint MSME; branding
PENDAMPINGAN BRANDING UNTUK TINGKATKAN PENJUALAN PRODUK UMKM SIRUP JAHE DI KELURAHAN TANGGUNG KOTA BLITAR Gadis Elvira Amanda; Isna Nugraha
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 1 (2023): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i1.12574

Abstract

UMKM merupakan salah satu faktor pendorong perekonomian yang terdapat di Indonesia. Hal tersebut dikarenakan UMKM dapat menekan jumlah pengangguran sehingga UMKM memiliki kontribusi yang besar dalam pembangunan sebuah negeri. Banyaknya UMKM yang tersebar hampir di setiap pelosok Indonesia, membuat pelaku UMKM harus berusaha membuat cara agar tetap bisa bertahan diantara persaingan UMKM. Terdapat strategi yang dapat membuat kesuksesan UMKM dalam bersaing dengan produk UMKM lainnya. Salah satu strategi yang digunakan adalah branding. UMKM sirup jahe yang berada di Kelurahan Tanggung Kota Blitar  memiliki permasalahan pada branding. Permasalahan yang dihadapi yaitu pada label dan kemasan yang kurang menarik. Selain itu pemasaran yang dilakukan oleh pemilik UMKM sirup jahe masih tradisional yaitu masih dari mulut ke mulut. Melalui kegiatan pengabdian masyarakat yang diadakan oleh UPN “Veteran” Jawa Timur, kelompok 29 KKN Tematik membantu untuk menyelesaikan permasalahan yang sedang dihadapi UMKM sirup jahe. Kegiatan pengabdian masyarakat ini memiliki tujuan yaitu agar penjualan pada UMKM sirup jahe dapat meningkat dengan cara branding label, kemasan maupun modernisasi pemasaran. Metode yang digunakan adalah pengumpulan data, dengan cara wawancara dan observasi. Hasil dari kegiatan pengabdian masyarakat ini yaitu terciptanya desain label baru yang lebih menarik, kemasan yang tidak merusak kualitas dari sirup jahe dan pembuatan website company profile sebagai media pemasaran
Designing the Distribution Route for 40 Kg Cement Using Ant Colony Optimization Algorithm at PT. SBI Tuban Rusindiyanto; Yekti Condro Winursito; Isna Nugraha; Hafid Syaifullah; Mochammad Dicky
International Journal of Eco-Innovation in Science and Engineering (IJEISE) Vol. 4 No. 2 (2023): IJEISE
Publisher : International Journal of Eco-Innovation in Science and Engineering (IJEISE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ijeise.v4i2.121

Abstract

Distribution is a process of distributing goods or services needed from producers or service producers to consumers and to users, wherever and whenever needed. Problems that often occur in the distribution process that are often encountered are constraints on ineffective routes and inadequate fleet carrying capacity, especially in the Tuban and surrounding areas. This study aims to optimize the distribution route using the Ant Colony Optimization algorithm. This method is used to determine the shortest route that can be taken with the help of ants, achieving optimal results in reducing the distance. The conclusion from this research is that the route, namely the total distance traveled for the ant colony algorithm is 163.2 km for one trip. The fleet required for each shipment is 2 trucks with each truck carrying 8 tons and 7.6 tons. And each truck covers a round trip distance of 151.7 km and 61.7 km.
Design of Web-Based Laboratory E-Learning Information System (Case Study in UPN "Veteran" Jawa Timur Industrial Engineering’s Laboratory) Dwi Sukma Donoriyanto; Isna Nugraha; Ario Adityawarman
International Journal of Eco-Innovation in Science and Engineering (IJEISE) Vol. 4 No. 2 (2023): IJEISE
Publisher : International Journal of Eco-Innovation in Science and Engineering (IJEISE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ijeise.v4i2.122

Abstract

This time, the development of technology has increase rapidly, one example of technology application in education is development the concept of e-learning. However, the Industrial Management and Statistic Laboratory (IMSL) located at UPN “Veteran” Jawa Timur in the Industrial Engineering Department does not have the supporting facilities for practicum learning such as E-Learning. In other words, the learning process between laboratory assistants and practitioners is very limited, and causes a lack of intensity in interaction between laboratory assistants and practitioners. In this research, a web-based E-Learning information system will be produced to provide easiness in practicum learning for people who related to the laboratory, and can be accessed anytime and anywhere. The research method for collecting required data is by observation and interviews. This e-Learning is designed with ​​PHP, HTML, and SQL programming languages. And the supporting software that are Google Chrome, XAMPP, VSCode, and FileZilla. Based on the test results, it is concluded that the web-based IMSL E-Learning information system has provided easy learning to the practitioners and people who involved in the laboratory. While laboratory assistants can send announcements about practicum information and practitioners can do the revisions or acc reports to certain laboratory assistants systematically and online.
Diseminasi mesin huller inovatif sebagai teknologi tepat guna untuk mendukung produksi beras sehat pada masyarakat Desa Bendosewu, Kabupaten Blitar Sugiarto Sugiarto; Wahyu Santoso; Isna Nugraha
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.34462

Abstract

Abstrak Kegiatan pengabdian masyarakat ini bertujuan untuk mendiseminasikan mesin huller inovatif sebagai teknologi tepat guna dalam mendukung produksi beras sehat di Desa Bendosewu, Kabupaten Blitar. Pengabdian masyarakat ini diberangkat dari permasalahan mitra yaitu masih terbatasnya teknologi pascapanen yang digunakan petani, sehingga kualitas beras yang dihasilkan kurang optimal dan nilai jualnya rendah. Metode pelaksanaan meliputi uji coba mesin di Bengkel Rekayasa TTG UPN “Veteran” Jawa Timur, demonstrasi lapang bersama kelompok tani, serta evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan bahwa mesin huller inovatif mampu meningkatkan efisiensi waktu dan kapasitas produksi, dengan hasil beras lebih utuh, bersih, dan bernilai jual lebih tinggi. Uji beda berpasangan memperlihatkan adanya peningkatan pada pengetahuan dan keterampilan masyarakat, dari skor rata-rata pre-test 11,00 menjadi 20,33 pada post-test. Sehingga menegaskan bahwa diseminasi mesin huller inovatif efektif dalam meningkatkan kemampuan masyarakat Desa Bendosewu, Kabupaten Blitar sekaligus memperkuat kemandirian desa dalam pengolahan beras sehat. Kata kunci: diseminasi teknologi; mesin huller inovatif; beras sehat; teknologi tepat guna. Abstract This community service activity aims to disseminate an innovative huller machine as an appropriate technology to support healthy rice production in Bendosewu Village, Blitar Regency. This community service was initiated from the partner's problem, namely the limited post-harvest technology used by farmers, resulting in less than optimal rice quality and low selling value. The implementation method included a machine trial at the Engineering Workshop of TTG UPN "Veteran" East Java, field demonstrations with farmer groups, and evaluation through pre-tests and post-tests. The results of the activity showed that the innovative huller machine was able to increase time efficiency and production capacity, with rice that was more intact, clean, and had a higher selling value. Paired difference tests showed an increase in community knowledge and skills, from an average pre-test score of 11.00 to 20.33 in the post-test. This confirms that the dissemination of the innovative huller machine was effective in improving the capabilities of the Bendosewu Village community. Keywords: technology dissemination; innovative hulling machine; healthy rice; appropriate technology.