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All Journal Jurnal Administrasi Bisnis Jurnal Ilmiah Mahasiswa FEB Sains: Jurnal Manajemen dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara TIJAB (The International Journal of Applied Business) MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Samudra Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management Jurnal Abdidas Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Progress in Social Development Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Kepada Masyarakat Patikala ProBisnis : Jurnal Manajemen Jurnal Multidisiplin Madani (MUDIMA) Al-Khidmah Jurnal Pengabdian Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Ekbis (Ekonomi & Bisnis) KENDALI: Economics and Social Humanities Journal of Islamic Studies and Education Zadama: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research International Journal of Asian Business and Management (IJABM) Jurnal Keuangan dan Bisnis IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pengabdian Kepada Masyarakat Indonesia Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Nurkholish Majid
Universitas Pembangunan Nasional Veteran Jawa TImur, Indonesia
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Pengaruh Viral Marketing, Social Media Influencer dan Online Customer Review Terhadap Purchase Intention Maybelline Superstay Vinyl Ink pada Mahasiswa UPN Veteran Jatim Lidia Angelina; Ugy Soebiantoro; Nurkholish Majid
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2796

Abstract

This research aims to analyze the influence of viral marketing, social media influencers, and online customer reviews on purchase intention for Maybelline Superstay Vinyl Ink products among UPN "Veteran" East Java students. The research method used is quantitative with data collection techniques through distributing questionnaires to the student population of UPN "Veteran" East Java with a sample of 140 respondents. using purposive sampling technique. Data were analyzed using PLS-SEM with the help of SmartPLS software. The research results show that viral marketing does not contribute to purchase intention, while social media influencers and online customer reviews contribute to purchase intention. These findings indicate that influencer recommendations and customer reviews have an important role in shaping purchase intention towards cosmetic products among students compared to the success of viral marketing.
PENGARUH KUALITAS PENGEMASAN UNTUK MENINGKATKAN EFISIENSI PEMASARAN TERHADAP HASIL PRODUKSI Didhan Oktavian Putra Sultony; Nurkholish Majid
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 6 (2024): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i6.1886

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh kualitas pengemasan terhadap efisiensi pemasaran dan hasil produksi di CV Yummy's Motherlacto Indonesia dengan meningkakan kinerja karyawan adalah memberikan program pelatihan pada karyawan.. Pengemasan yang berkualitas dapat meningkatkan daya tarik produk serta mempengaruhi persepsi konsumen terhadap kualitas dan keamanan produk. Metode penelitian yang digunakan adalah survei terhadap supervisor packing dan pemasaran CV Yummy's Motherlacto Indonesia serta analisis data kualitatif untuk mengevaluasi hubungan antara kualitas pengemasan, efisiensi pemasaran, dan hasil produksi. Hasil penelitian ini diharapkan dapat memberikan panduan bagi perusahaan untuk meningkatkan strategi pengemasan guna mendukung efisiensi pemasaran dan hasil produksi yang optimal.
SOSIALISASI DAN PENDAMPINGAN NIB BAGI PELAKU UMKM: UPAYA PEMBERDAYAAN KELURAHAN KEMAYORAN OLEH MAHASISWA KKN UPNVJT Ol Christin Our Heart Sinaga; Fatihah Izzati Shifwah Najiah; Marcell Fernando Munthe; Nadilla Nurul Yuniar; Nurkholish Majid
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 2 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i2.4749

Abstract

Kegiatan sosialisasi Nomor Induk Berusaha (NIB) yang dilaksanakan di Kelurahan Kemayoran, Kecamatan Krembangan, Kota Surabaya bertujuan untuk meningkatkan pemahaman pelaku UMKM mengenai pentingnya legalitas usaha sebagai dasar pengembangan bisnis yang berkelanjutan. Sebelum pelaksanaan sosialisasi, tim melakukan survei lapangan menggunakan metode observasi dan wawancara singkat untuk mendata 18 pelaku UMKM. Mayoritas peserta bergerak di bidang kuliner, seperti makanan ringan, minuman herbal, dan olahan jajanan lokal. Metode pengabdian yang digunakan meliputi penyuluhan, demonstrasi teknis, serta pendampingan langsung dalam proses pendaftaran NIB melalui sistem Online Single Submission (OSS). Pendekatan ini dirancang agar peserta tidak hanya memahami materi secara teoritis, tetapi juga mampu mempraktikkannya secara mandiri. Dalam sesi pembahasan, peserta dikenalkan pada manfaat legalitas usaha, mulai dari peningkatan kepercayaan konsumen, akses permodalan, hingga peluang mengikuti program pemerintah. Selanjutnya, pendampingan teknis dilakukan secara bertahap, mulai dari pembuatan akun OSS, pengisian data usaha, hingga validasi dokumen. Dampak kegiatan terlihat dari keberhasilan seluruh peserta menyelesaikan proses pendaftaran dan memperoleh dokumen NIB yang sah. Kegiatan ini menjadi bentuk nyata pemberdayaan masyarakat karena memberikan dampak langsung terhadap keberlangsungan dan pengembangan usaha para pelaku UMKM, sehingga mereka lebih siap bersaing dan mengembangkan usaha secara profesional.
Peningkatan Ekonomi Kreatif Melalui Branding di Kawasan Pesisir Desa Mojosari Kecamatan Puger Kabupaten Jember Majid, Nurkholish; Wardani, Nuruni Ika Kusuma; Hariyana, Nanik
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16598

Abstract

Mojosari Village, Puger District, Jember Regency has a Home Industry which is driven by Women Asociation of Welfare Guarantee (PKK) by processing seafood into crackers. However, the business is still underdeveloped in terms of: 1) Lack of variety and product diversification 2) Relatively simple of packaging, 3) Limitation of marketing distribution channels. The problem solution are by the way: 1) Increasing the value added of food by increase number of product variety and diversification, 2) increasing channel reach distribution of product marketing 3) Give knowledge transfer about business management. Implementation method by: focus group discussion, demonstration and practice. The results of activities such as: 1) Improving the quality and quantity of locally produced food-based food products 2) Improving skills about product diversification. 3) Increase marketing activities for raise sales.
The Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya Aldo Nugraha Adeyawarman; Hery Pudjoprastyono; Nurkholish Majid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7286

Abstract

There has been tremendous growth in information and communication technology infrastructure in Indonesia. Along with this, the demand for various media and communication devices has also increased, considering the needs of the community for diverse communication tools. This condition also encourages increasingly tight competition in the telecommunications industry. In connection with the tight competition in the telecommunications industry, it is important to examine what influences purchasing intention. This study aims to determine the influence and analyze the Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya. This research method is quantitative with a purposive sampling technique. The sample consists of 160 respondents, consisting of Generation Z in Surabaya and those interested in Xiaomi smartphones. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3. The results of this study are 1) Social media marketing has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 2) Country of origin has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 3) Product features have a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya.
The The Influence of Store Atmosphere and Service Quality on Repurchase Decisions at Fore Coffee in Surabaya Elma Dina Asofa; Hery Pudjoprastyono; Nurkholish Majid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8267

Abstract

The coffee industry in Surabaya is facing fierce competition as people's enthusiasm for the habit of enjoying coffee increases. This study aims to investigate the influence of Store Atmosphere and Service Quality on consumer choices to make repeat purchases at Fore Coffee located in Surabaya. The independent variables consist of Store Atmosphere (X1) and Service Quality (X2), while the dependent variable is the repurchase decision (Y). This study used a quantitative approach, collecting data through questionnaires. Analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). A total of 130 respondents who had purchased Fore Coffee products at least once in Surabaya participated in the study. The study revealed that store atmosphere and service quality had a positive and significant influence on repeat purchase decisions. This finding suggests that improving the store environment and service experience increases the likelihood of repeat purchases.
Training of Recycled Plastic Bags Crafting in Morokrembangan Village, Surabaya City: Pelatihan Pembuatan Kerajinan Tas Daur Ulang Plastik di Kelurahan Morokrembangan Kota Surabaya Alifia Zahra Ramadhani; I Gusti Ayu Anjely; Thazkia Yaumil El Haq; Nurkholish Majid
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 4 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to strengthen the environmentally based creative economy through the utilization of household waste in RW 05, Morokrembangan Village, Krembangan District, Surabaya City. The main focus of the program is the empowerment of Karang Taruna youth through training in producing recycled bags from sachet packaging, which had previously shown limited sustainability. The activities were carried out using a community-based participatory approach, including field observation, coordination with local stakeholders, collection of materials from the waste bank, and a workshop conducted with local artisans. The results indicate improved technical skills among participants, increased ecological awareness, and interest from several youths to further develop independent businesses. This program makes a tangible contribution by revitalizing a stagnant local potential while emphasizing the role of young people as agents of change in creativity-based waste management.
Pengaruh Tata Letak Produk terhadap Kapasitas Penyimpanan dan Efektivitas Pengemasan pada CV. YUMMYS MOTHERLACTO INDONESIA Farrel Ihsan Kumara; Nurcholish Majid
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 6 (2024): Agustus
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i6.1883

Abstract

CV. Yummys Motherlacto Indonesia adalah perusahaan manufaktur yang memproduksi Asi Booster dan Skincare untuk ibu dan anak. Perusahaan ini memiliki tiga jenis gudang: barang jadi, bahan baku, dan kemasan. Standar Operasional Prosedur (SOP) telah diterapkan untuk mengatur penerimaan, penanganan, dan pengeluaran barang. Namun, terdapat dua kelemahan utama: tata letak gudang yang tidak optimal dan penerapan metode FIFO (First In First Out) yang belum maksimal. Tata letak yang tidak teratur menyebabkan proses pencarian barang menjadi sulit dan memakan waktu, sementara metode FIFO yang tidak konsisten menyebabkan barang-barang lama mengalami kerusakan dan penurunan kualitas. Penelitian ini bertujuan menganalisis implementasi sistem manajemen pergudangan di CV. Yummys Motherlacto Indonesia, khususnya terkait tata letak gudang dan penerapan metode FIFO. Metode yang digunakan adalah analisis deskriptif kualitatif melalui observasi langsung dan wawancara dengan manajemen. Hasil penelitian diharapkan dapat memberikan solusi untuk mengoptimalkan tata letak dan penerapan metode FIFO, sehingga meningkatkan efektivitas dan efisiensi kerja serta meminimalkan risiko kerusakan dan penurunan kualitas produk.
Artificial Intelligence in Service Quality Improvement: A Bibliometric Analysis Nurkholish Majid; Ahmad Khumaeni; Hewa Majeed Zangana
TIJAB (The International Journal of Applied Business) Vol. 10 No. 1 (2026): MARCH 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I1.2026.49186

Abstract

Background: Advances in computer technology have enabled the development of machines with capabilities known as Artificial Intelligence (AI). Although its adoption in manufacturing industries remains limited in many countries, AI is increasingly being applied in the service sector and other industries. Objective: This study aims to map recent research trends on the use of AI in improving service quality. Method: The data were analyzed using bibliometric mapping with VOSviewer software, focusing on studies about AI in services and service quality over the past five years. Results: This study maps the use of AI in corporate service automation. AI enables consumer self-service through robotic systems, particularly in sectors such as hospitality, lodging, travel, and tourism. Furthermore, the adoption of AI services by companies helps reveal patterns in consumer behavior. The keyword analysis identified five main clusters: medical, agriculture, government, tourism, and service quality. Conclusion: AI contributes to the enhancement of automation-based systems in sectors such as tourism and travel. However, AI use also faces challenges across sectors, including medical, business services, agriculture, hospitality, and government or public services. Keywords: Artificial Intelligence, Service Quality
Pemberdayaan UMKM melalui Pendampingan Pendaftaran Produk Platform Marketplace Shopeefood di Kecamatan Benowo. Ahmad Yusuf Bin Yasir Ba amir; Nurkholish Majid
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5242

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the main factors in the regional economy, especially in urban areas. However, there are still various obstacles faced by MSME players, particularly in the use of digital technology for marketing activities, including the use of marketplace platforms. This community service activity was organized with the aim of improving the quality of MSMEs in Benowo District, Surabaya, through assistance with the registration process and product management on the ShopeeFood application. The activity was carried out in several stages, namely providing material on digital marketing marketplaces, training on creating ShopeeFood accounts, assistance in uploading products, and evaluation of the success of the registration process. The results of this activity showed an increase in the knowledge and ability of MSME players in utilizing the marketplace platform as a digital-based marketing medium. MSME players successfully registered their businesses on ShopeeFood and began marketing their products online. This assistance has had a positive impact on increasing the visibility of MSME products and opening up opportunities to expand their market reach. Therefore, assistance with product registration on the ShopeeFood marketplace can be an effective effort in encouraging digital transformation and strengthening MSMEs in Benowo District, Surabaya.
Co-Authors Adeev Jecona Diwanto Ahmad Khumaeni Ahmad Khumaeni Zhakaria Ahmad Yusuf Bin Yasir Ba amir Ainur Rofiq AINUR ROFIQ Akbar, Dimas Renandra Aldino Wibisono Aldo Nugraha Adeyawarman Alifia Zahra Ramadhani Ananda Sabil Hussein Angga Prasetyo Anggun Mizwa Anugerah Arfad Syauqi Hikam Al Jonet Arisandi, Devani Oktavia Atika Atika Chairina Syahidia Zahraningrum Chaniago, Hanifa Zahra Chousadilla Nurali Sumah Desy Fitria Agustiyani Didhan Oktavian Putra Sultony Elma Dina Asofa Farrel Ihsan Kumara Farrel ziiqbal Fathurrohman Husen Fatihah Izzati Shifwah Najiah Febrianti Kusuma Wardhani Fidi Rahmawati Galuh Deliana Putri Murdani Gandhi Yoga Pratama Hery Pudjoprastyono Hery Pudjoprastyono Hewa Majeed Zangana I Gusti Ayu Anjely Ignathia Martha Ika K.W, Nuruni Keysha Azallea Putri Kriska Savriel Brawijaya Kusuma Wardhani, Nuruni Ika Lidia Angelina Lulu Rahmawati Mahesa Bachtiar Maulana Mandasari, Virginia Marcell Fernando Munthe Marcella Putri Widya Ningrum Mochamad Rizki Rahman Muhammad Farhan Hasby Muhammad Ilham Nadzir Muhammad Ryan Maulana Munirotul Wahyuningsih Mu’tasim Billah Nadilla Nurul Yuniar Nanda Wahyu Indah Kirana Nanik Hariyana Nugroho, Muhammad Kaisar Aqsata Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika KW Oktavian, Rizal Boy Ol Christin Our Heart Sinaga Pryatmoko, Dimas Yovie Putri Rahmawati Ray Septianis Kartika Rizal Boy Oktavian Rizky Dermawan Rizky, Zulfikar Khusnul Ghina Rizti Amelia Safiah Allisa Salsabillah Akustika Shiera Salsabila Aulia Khinzki Shinta Mutiara Putri Sigit Agung Pranoto Sunaryo Sunaryo Susilo Surahman Tariska Saffa Devani Thazkia Yaumil El Haq Ugy Soebiantoro Virginia Mandasari Zawawi Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul