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All Journal Jurnal Administrasi Bisnis Jurnal Ilmiah Mahasiswa FEB Sains: Jurnal Manajemen dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara TIJAB (The International Journal of Applied Business) MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Samudra Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management Jurnal Abdidas Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Progress in Social Development Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Kepada Masyarakat Patikala ProBisnis : Jurnal Manajemen Jurnal Multidisiplin Madani (MUDIMA) Al-Khidmah Jurnal Pengabdian Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Ekbis (Ekonomi & Bisnis) KENDALI: Economics and Social Humanities Journal of Islamic Studies and Education Zadama: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research International Journal of Asian Business and Management (IJABM) Jurnal Keuangan dan Bisnis IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pengabdian Kepada Masyarakat Indonesia Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Nurkholish Majid
Universitas Pembangunan Nasional Veteran Jawa TImur, Indonesia
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PENDAMPINGAN DESAIN LOGO UNTUK PENINGKATAN VISUAL BRANDING DAN IDENTITY PRODUK UMKM PANJANG JIWO SURABAYA Anggun Mizwa Anugerah; Nurkholish Majid
JURNAL DAYA-MAS Vol. 11 No. 1 (2026): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v11i1.215

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the local economy; however, many still face challenges regarding visual branding and product identity. MSMEs in Panjang Jiwo, Surabaya, represent business actors who lack a strong logo and visual identity, leading to suboptimal brand image and product competitiveness. This assistance activity aims to enhance the understanding and capability of MSME owners in designing logos as a core element of visual branding and product identity. The implementation method includes observing MSME needs, discussing brand concepts, providing basic logo design training, and assisting in the design process and its application to promotional media and product packaging. The results indicate that the partner MSMEs successfully developed logos that represent the character, values, and uniqueness of their products visually. Furthermore, MSME owners gained increased knowledge regarding the importance of visual identity consistency in marketing. This logo design assistance is expected to strengthen brand image, increase consumer trust, and support the sustainability and development of MSMEs in Panjang Jiwo, Surabaya, amidst an increasingly competitive market.
Pemberdayaan UMKM dalam Legalitas Usaha melalui Pembuatan NIB di Kecamatan Rungkut Muhammad Ilham Nadzir; Nurkholish Majid
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5244

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in promoting economic growth and employment absorption. However, many MSME actors in Rungkut District, Surabaya City, still do not have business legality, particularly the Business Identification Number (Nomor Induk Berusaha/NIB). This condition is caused by a low level of understanding regarding the importance of business legality and limited ability to use the online business licensing system through the Online Single Submission Risk-Based Approach (OSS-RBA). Therefore, this community service activity aims to enhance the knowledge and capacity of MSME actors in managing business legality through the issuance of NIB. The implementation methods include delivering materials on the importance of business legality, training on the use of the OSS-RBA platform, direct assistance in the NIB registration process, and activity evaluation. The results indicate an increase in MSMEs' understanding of the importance of business legality as well as an improvement in participants' ability to obtain NIB, with most participants successfully acquiring NIB after the mentoring activities. This activity is expected to encourage greater business formalization and strengthen the competitiveness of MSMEs in Rungkut District.
Pemanfaatan Media Sosial WhatsApp sebagai Strategi Personal Selling Digital UMKM Kecamatan Tandes Mochamad Rizki Rahman; Nurkholish Majid
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5246

Abstract

In the digital era, Micro, Small, and Medium Enterprises (UMKM) are constantly required to adapt to technological developments, and the ability to build direct communication with customers has become an important aspect in increasing business competitiveness. However, several UMKM in Tandes Subdistrict have not yet optimally utilized social media as a means of digital personal selling. This condition has resulted in ineffective marketing processes and interactions with customers. This mentoring activity aims to improve the knowledge and skills of UMKM players in implementing digital personal selling strategies through WhatsApp and promotion by creating attractive content designs. The implementation method includes education related to the concept of digital personal selling and assistance in creating promotional designs for WhatsApp statuses. The results of the activity show an increase in the ability of UMKM players to communicate with potential customers in a more professional manner and to produce more attractive promotional content designs through WhatsApp statuses.  
Strategi Pemasaran Digital UMKM Melalui Pemanfaatan E-Commerce Di Kelurahan Perak Barat Rizti Amelia; Marcella Putri Widya Ningrum; Chairina Syahidia Zahraningrum; Kriska Savriel Brawijaya; Nurkholish Majid
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5204

Abstract

The widespread development of digital technology has created enormous opportunities for micro, small, and medium enterprises (MSMEs) to grow their businesses. E-commerce is one of the digital platforms that facilitates online transactions, enabling businesses to expand their markets, reduce costs, and enhance distribution efficiency. However, not all MSMEs can effectively utilize this technology for their products, particularly in urban areas where digital literacy gaps persist, such as in the Perak Barat neighborhood. In response to this situation, Group 14 of the SDGs Community Service Program (KKN) from UPN “Veteran” East Java conducted outreach and training sessions on photography, social media branding, and e-commerce basics, with the aim of enhancing the digital capabilities of MSMEs in business management, marketing, and network development. The method used was qualitative descriptive, with data collection through direct observation. The results of this mentoring program showed a significant increase in SME operators who have begun adopting e-commerce, as evidenced by their active participation in creating accounts and uploading SME products.
Pengaruh Video Shopee Terhadap Penjualan Produk Haircare Kemaiu Official Shop Tariska Saffa Devani; Nurkholish Majid
KENDALI: Economics and Social Humanities Vol. 3 No. 3 (2025): KENDALI: Economics and Social Sciences Humanities, Maret 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i3.739

Abstract

Pesatnya perkembangan teknologi digital mendorong transformasi besar dalam sebuah dunia bisnis, termasuk dalam sektor perdagangan elektronik (e-commerce). Salah satu fitur yang sekarang banyak digunakan atau dimanfaatkan di platform Shopee adalah Shopee Video, yang dimana sebuah video singkat dari penjual untuk menarik perhatian pembeli/konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh dari views, Followers, dan like pada video/konten Shopee terhadap penjualan produk haircare di Kemaiu Official Shop. Penelitian ini juga menggunakan data sekunder berupa performa video dan hasil data penjualan dalam waktu tertentu, yang dianalisis menggunakan regresi linear berganda. Dan hasil dari penelitian ini menunjukan bahwa ketiga variabel yang dianalisis hanya jumlah followers yang memiliki pengaruh signifikan terhadap peningkatan penjualan, sementara itu, variabel viewers dan like tidak menunjukan pengaruh yang signifikan secara statistik, meskipun tetap memiliki peran dalam membentuk interaksi awal konsumen terhadap sebuah konten video.
How does Religiosity and Tourist's Perception Play a Role to Attract Visiting Halal Tourism Destination? Fathurrohman Husen; Nurkholish Majid
Journal of Islamic Studies and Education Vol. 1 No. 3 (2023)
Publisher : Presscience

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63120/jise.v2i2.25

Abstract

This study aims to look at the influence of religiosity and tourists' perceptions of halal tourism on their intention to visit halal tourist destinations. With the quantitative method, the research respondents were 100 tourists who had visited halal tourist destinations. Data was collected through a questionnaire and then processed using the Partial Least Square method to analyze the validity of the data and test the hypothesis. The results of the study show that perceptions of halal tourism are able to attract visits to halal tourist destinations. However, religiosity (moderating variable) is not able to attract interest in visiting and is unable to moderate the increase in visitor perceptions of halal tourist destinations.
STRATEGI INTEGRASI DATA : ANALISIS DATA DIGITAL DAN HARD FILE DALAM PROSES MONITORING TAGIHAN KESEHATAN & KESEJAHTERAAN PEGAWAI DAN PENSIUNAN PT PLN (PERSERO) JAWA TIMUR Sigit Agung Pranoto; Nurkholish Majid
Jurnal Ekbis (Ekonomi & Bisnis) Vol. 12 No. 2 (2024): Desember 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i2.1493

Abstract

Penelitian ini memiliki tujuan untuk menganalisis dan menjabarkan strategi apa yang diperlukan untuk monitoring setiap proses tagihan kesehatan yang masuk. Serta data digital dan hard file yang menjadi syarat mutlak dalam proses input tagihan kesehatan. Metodologi penelitian ini melibatkan studi literatur untuk mengidentifikasi tantangan dalam proses input data yang umumnya terjadi dalam sistem ini, serta menganalisis berbagai solusi yang dapat diimplementasikan. Hasil penelitian ini adalah merumuskan panduan praktis yang mencakup penginputan data digital dan hard file sebagai ketentuan dalam pencocokan suatu data pada tagihan kesehatan pegawai ataupun pensiunan. Kata Kunci : integritas data, manajemen risiko, data digital, data hard file
Pendampingan Dalam Memperkuat Branding Usaha Mikro Di Kelurahan Petemon, Kecamatan Sawahan, Kota Surabaya Keysha Azallea Putri; Nurkholish Majid
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 1 (2026): April: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI) 
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i1.10094

Abstract

This community service activity focuses on strengthening the branding of Micro, Small, and Medium Enterprises (MSMEs) in Petemon Village, Sawahan District, Surabaya. The main problems faced by MSME actors include weak business identity, such as the absence of brand names, logos, and promotional media. This program aims to improve MSME actors’ understanding and skills in developing simple and applicable branding strategies. The methods used include participatory observation, semi-structured interviews, and mentoring activities conducted through four stages: business assessment, material delivery, branding practice, and evaluation. The results show an improvement in participants’ awareness of the importance of branding and their ability to produce tangible branding outputs, including brand names, logos, and banners that can be directly applied in their businesses. This mentoring activity contributes to enhancing MSMEs’ competitiveness and supporting sustainable business development.
PEMANFAATAN SAWI SEBAGAI PRODUK OLAHAN INOVATIF “STIK SAWI” DI KELURAHAN SENTUL, KOTA BLITAR Mu’tasim Billah; Nurkholish Majid; Muhammad Farhan Hasby; Febrianti Kusuma Wardhani; Lulu Rahmawati; Safiah Allisa; Salsabillah Akustika; Putri Rahmawati; Chousadilla Nurali Sumah; Atika Atika; Fidi Rahmawati; Aldino Wibisono
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 1 No. 3 (2022): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v1i3.93

Abstract

Tanaman sawi merupakan salah satu tanaman utama yang ditanam di Kelurahan Sentul. Hal ini dikarenakan tanaman sawi memiliki berbagai manfaat untuk menjadi konsumsi keluarga. Sawi mampu sebagai sumber antioksidan, detoksifikasi tubuh, menjaga sistem imun tubuh, mengontrol kadar kolesterol, mampu menurunkan berat badan, dan mencegah kanker. Salah satu kelompok tani yang memproduksi tanaman sawi adalah Kelompok Wanita Tani Sawunggaling. Selain itu, kelompok wanita tani menginginkan adanya inovasi produk terhadap hasil sawi yang mereka panen. Hal ini disebabkan oleh anak-anak masyarakat Sentul yang sulit untuk mengonsumsi sayur. Selain itu, inovasi produk olahan sayur sawi juga mampu meningkatkan nilai jual tanaman sawi. Melihat adanya potensi tersebut, produk inovasi stik sawi Kelurahan Sentul sangat cocok untuk dikembangkan hingga menjadi sebuah potensi wirausaha baru. Metode yang diterapkan pada pemberdayaan kewirausahaan masyarakat melalui metode ESD. Metode ESD mampu memberikan kesadaran dan dorongan agar berpikir kreatif serta konstruktif. Metode ini diharapkan masyarakat mampu menghadapi tantangan global serta menciptakan masyarakat yang tangguh dan mandiri secara berkelanjutan. Adapun lokasi kegiatan dilakukan di Jl. Sawunggaling Kelurahan Sentul, Kecamatan Kepanjenkidul, Kota Blitar. Penelitian dilakukan mulai dari 23 Maret 2022 hingga tanggal 26 Maret 2022. Pelatihan yang diberikan oleh kelompok wanita tani meliputi pembuatan stik sawi, branding, dan pemasaran. Branding produk stik sawi dilakukan dengan membuat stiker kemasan dan foto produk. Adapun pelatihan pemasaran dilakukan dengan cara melakukan pelatihan promosi melalui Whatsapp business dan marketplace.
Pelatihan Penggunaan Software Accurate sebagai Upaya Knowledge Transfer kepada Karyawan Baru di J&T Cargo Sub 19 Shiera Salsabila Aulia Khinzki; Nurkholish Majid
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 4 (2026): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i4.5381

Abstract

This community service activity, involving knowledge transfer, aims to prepare human resources, particularly new employees at J&T Cargo SUB 19, to acquire the technical competency to operate the Accurate Online system. This preparation is crucial for facilitating the independent takeover of the company's administrative and financial tasks. Implementation methods included coordinating initial preparations, implementing shadowing (mentoring and direct observation), field practice simulations, and remote monitoring. This activity focused exclusively on one participant projected to fill this strategic position, with the main content covering invoice creation and payment procedures, inputting daily operational expenses, and recording and reconciling bank transfers. The results of the activity demonstrated a positive impact; through systematic and structured training stages, participants successfully mastered the application's workflow and were able to implement it within the fast-paced daily operational rhythm of a logistics company. Based on descriptive evaluations conducted continuously until the handover deadline, participants demonstrated significant progress, both in terms of data input accuracy and work independence. The success of this training program ensures that the takeover process can proceed smoothly without triggering administrative bottlenecks or disrupting J&T Cargo SUB 19's daily logistics activities.
Co-Authors Adeev Jecona Diwanto Ahmad Khumaeni Ahmad Khumaeni Zhakaria Ahmad Yusuf Bin Yasir Ba amir AINUR ROFIQ Ainur Rofiq Akbar, Dimas Renandra Aldino Wibisono Aldo Nugraha Adeyawarman Alifia Zahra Ramadhani Ananda Sabil Hussein Angga Prasetyo Anggun Mizwa Anugerah Arfad Syauqi Hikam Al Jonet Arisandi, Devani Oktavia Atika Atika Chairina Syahidia Zahraningrum Chaniago, Hanifa Zahra Chousadilla Nurali Sumah Desy Fitria Agustiyani Didhan Oktavian Putra Sultony Elma Dina Asofa Farrel Ihsan Kumara Farrel ziiqbal Fathurrohman Husen Fatihah Izzati Shifwah Najiah Febrianti Kusuma Wardhani Fidi Rahmawati Galuh Deliana Putri Murdani Gandhi Yoga Pratama Hery Pudjoprastyono Hery Pudjoprastyono Hewa Majeed Zangana I Gusti Ayu Anjely Ignathia Martha Ika K.W, Nuruni Keysha Azallea Putri Kriska Savriel Brawijaya Kusuma Wardhani, Nuruni Ika Lidia Angelina Lulu Rahmawati Mahesa Bachtiar Maulana Mandasari, Virginia Marcell Fernando Munthe Marcella Putri Widya Ningrum Mochamad Rizki Rahman Muhammad Farhan Hasby Muhammad Ilham Nadzir Muhammad Ryan Maulana Munirotul Wahyuningsih Mu’tasim Billah Nadilla Nurul Yuniar Nanda Wahyu Indah Kirana Nanik Hariyana Nugroho, Muhammad Kaisar Aqsata Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika KW Oktavian, Rizal Boy Ol Christin Our Heart Sinaga Pryatmoko, Dimas Yovie Putri Rahmawati Ray Septianis Kartika Rizal Boy Oktavian Rizky Dermawan Rizky, Zulfikar Khusnul Ghina Rizti Amelia Safiah Allisa Salsabillah Akustika Shiera Salsabila Aulia Khinzki Shinta Mutiara Putri Sigit Agung Pranoto Sunaryo Sunaryo Susilo Surahman Tariska Saffa Devani Thazkia Yaumil El Haq Ugy Soebiantoro Virginia Mandasari Zawawi Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul