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All Journal Jurnal Administrasi Bisnis Jurnal Ilmiah Mahasiswa FEB Sains: Jurnal Manajemen dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Samudra Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management Jurnal Abdidas Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Progress in Social Development Da'watuna: Journal of Communication and Islamic Broadcasting ProBisnis : Jurnal Manajemen Jurnal Multidisiplin Madani (MUDIMA) Filantropi: Jurnal Manajemen Zakat dan Wakaf Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Ekbis (Ekonomi & Bisnis) KENDALI: Economics and Social Humanities Journal of Islamic Studies and Education Zadama: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research International Journal of Asian Business and Management (IJABM) Jurnal Keuangan dan Bisnis IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Asian Journal of Management, Entrepreneurship and Social Science

Nurkholish Majid

Universitas Pembangunan Nasional Veteran Jawa Timur

Author-ID : 5486881

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengembangan Umkm Dan Ekonomi Kreatif Di Kecamatan Kepanjenkidul Kota Blitar Melalui Seminar Legalitas Usaha, Digital Marketing Dan HAKI Mu’tasim Billah; Nurcholish Majid; Mahesa Bachtiar Maulana; Arfad Syauqi Hikam Al Jonet; Munirotul Wahyuningsih; Gandhi Yoga Pratama; Galuh Deliana Putri Murdani; Desy Fitria Agustiyani
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

MSME development service activities as a way or solution to increase people's purchasing power, which in turn can cover up from the economic crisis situation. The implementation method used is by holding a seminar on entrepreneurship and creative economy entitled "The Urgency of Business Legality and Technology-Based Marketing for MSME Actors" which was held at the Kepanjenkidul District Office, Blitar City. The benefits of the entrepreneurship and creative economy seminar "The Urgency of Business Legality and Technology-Based Marketing for MSME Actors" are to provide learning and insight to MSMEs regarding Business Legality, Digital Marketing and Intellectual Property Rights. The main focus of this work program is business legality, digital marketing and intellectual property rights. Legality itself is a business license that is given to business actors to start and run their businesses and/or activities. Digital Marketing is an activity of a business strategy to develop business opportunities by expanding the market to increase sales targets. IPR is an effort to protect a work with Copyright so that there are no competitors who use our work for profit.

Pelatihan Branding Guna Meningkatkan Eksistensi Umkm Kelurahan Tanggung Shinta Mutiara Putri; Mu’tasim Billah; Nurkholish Madjid; Muhammad Ryan Maulana; Adeev Jecona Diwanto
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Bank Sampah Matahari, KWT Sri Rejeki, and Peanut micro industry Mrs. Ida are micro industrys located in the Tanggung Village, Kepanjenkidul District, Blitar City. They have the same problem with other micro industrys, namely their lack of understanding of digitalization and the importance of identity for a business so that consumers can recognize their business, this causes their marketing to be limited on direct orders. Therefore, we created a branding socialization and training program for these micro industrys as a form of fulfilling our duty to serve the community. Branding is expected to be able to overcome the problems faced by micro industrys, especially in terms of digitalization. This community service implementation method is carried out through socialization and branding training, namely making logos, packaging labels using the Canva application. The evaluation was carried out by conducting interviews with the Bank Sampah Matahari, KWT Sri Rejeki, and micro industry Peanut Mrs. Ida to determine the level of participants' understanding of branding and the use of the Canva application. With this program, the micro industrys of Tanggung Village can have a business identity and packaging label to attract consumers to buy their products. The sustainability of this activity requires ongoing collaboration between the Head of Social Departement Tanggung Village, local community groups and the micro industry who take part in the training to introduce and love local products from the micro industry of Kelurahan Tanggung.

Sosialisasi alur sertifikasi halal di Indonesia pada pedagang makanan Pucangan Kartasura Angga Dwi Prasetyo; Nurkholish Majid
ABDIMAS DEWANTARA Vol 6 No 1 (2023)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v6i1.9438

Indonesia merupakan negara dengan penduduk mayoritas muslim, sehingga pentingnya sertifikasi halal dilakukan oleh pedagang makanan untuk menjamin kehalalan produk yang diperjual belikan, karena pangan halal merupakan menjadi suatu kewajiban umat muslim. Tujuan kegiatan sosialisasi ini adalah memberikan informasi kepada pedagang makanan pentingnya sertifikasi halal dan alur pembuatan sertifikasi halal. Metode kegiatan sosialisasi ini dilakukan melalui ceramah dan diskusi dengan jumlah peserta 10 pedagang makanan. Berdasarkan kegiatan didapatkan hasil secara umum kegiatan sosialisasi ini berlangsung baik dan meningkatkan pengetahuan serta pemahaman pedagang terhadap alur sertifikasi halal di Indonesia. Kendala yang dihadapi saat pelaksanaan sosialisasi adalah keterbatasan waktu untuk sosialisasi. Kegiatan diharapkan dapat memberikan pemahaman kepada pedagang sekitar kampus akan pentingnya sertifikasi halal pada produk makanan yang dijual belikan. Socialization of halal certification flows in Indonesia to Pucangan Kartasura food traders Abstract: Given that the majority of the population in Indonesia is Muslim and that eating halal food is a requirement for Muslims, food sellers in Indonesia must ensure that the products they are trading are in fact halal. This socializing activity's goal is to enlighten food sellers about the value of halal certification and the process involved in obtaining it. Ten food vendors participate in this socialization activity approach through lectures and debates. Based on the events, it was determined that the socializing activities generally went well and improved the traders' knowledge and comprehension of the flow of halal certification in Indonesia. The time constraints on socialization became a problem when it came to implementation. The purpose of the activity is to educate traders about the value of halal certification for food goods that are traded around campus.

Implementasi Digital Content Marketing dalam Membangun Brand Awareness Gardiano pada UD Al Athyyah Rizal Boy Oktavian; Nurkholish Majid
Educativo: Jurnal Pendidikan Vol 1 No 2 (2022): Zadama: Jurnal Pengabdian Masyarakat
Publisher : PT. Marosk Zada Cemerlang

Pesatnya perkembangan teknologi informasi di Indonesia memunculkan inovasi bisnis dalam memikat publik melalui pemasaran digital. Pelaku bisnis beramai-ramai menggalakkan kampanye pemasaran digital guna memperkenalkan produknya di lingkup pasar dalam jaringan (daring) yang kini ramai peminat. Di tengah persaingan ini, ternyata masih banyak pelaku bisnis yang bahkan belum menginjak pasar digital, salah satunya UD Al Athyyah dengan merek unggulannya, Gardiano. Berdasarkan hal ini, program studi Manajemen FEB UPNVJT berusaha membantu UD Al Athyyah membangun basis bisnis digital dengan menciptakan kesadaran merek Gardiano di kalangan pengguna internet. Pengabdian ini bertujuan mengetahui pola pemasaran di UD Al Athyyah, menemukan strategi pemasaran digital bagi merek Gardiano, dan mengimplementasikan pemasaran digital di UD Al Athyyah. Metode pengabdian yang digunakan meliputi presentasi dan diskusi dengan perantara mitra, diskusi dan wawancara dengan pemilik UD Al Athyyah, penyusunan rencana pengabdian dan studi pustaka, observasi lapangan, persiapan peralatan penunjang, pengerjaan tugas, dan sosialisasi pemasaran digital. Hasil penelitian mengemukakan bahwa strategi pemasaran digital yang sesuai terhadap fase Gardiano saat ini adalah berupa strategi pemasaran konten digital untuk membangun kesadaran merek.

IMPELEMENTASI STRATEGI PEMASARAN DIGITAL MELALUI MARKETPLACE PADA PRODUK SEPATU KULIT PROVILLO Farrel ziiqbal; Nurkholish Majid
Educativo: Jurnal Pendidikan Vol 1 No 2 (2022): Zadama: Jurnal Pengabdian Masyarakat
Publisher : PT. Marosk Zada Cemerlang

Perkembangan di era globalisasi telah menghadirkan teknologi baru yang semakin memudahkan manusia dalam mencari nafkah. Ini termasuk teknik perdagangan. Cara tradisional pergi ke toko penjual, membeli barang, dan membawanya pulang sudah tidak efisien lagi. Saat ini dengan kemajuan teknologi, belanja hanya bisa dilakukan melalui gadget, di mana orang tidak datang ke toko penjual, melainkan barang di antar ke rumah pembeli melalui perusahaan logistik, sehingga pembeli tidak perlu mencarinya. Pasar. Di era digital ini, penjual tidak perlu repot menawarkan produk karena pertemuan tatap muka tidak harus dilakukan, hanya melalui virtual atau marketplace, internet. Marketplace sangat memudahkan pembeli dan penjual untuk bertransaksi. Ada banyak pro dan kontra, tapi ini bukan masalah besar karena pasar menawarkan jual beli yang efisien dan efektif. Ada banyak marketplace yang sedang berkembang di Indonesia dan salah satunya adalah Shopee. Peneliti ingin menjelaskan pengaruh iklan pencarian produk dan produk terkait terhadap penjualan sepatu kulit di marketplace Shopee.

Understanding Transactive Memory Systems (TMS) in Tourism Information Sharing Virginia Mandasari; Nurkholish Majid
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3362

This study aims to investigate the phenomenon of sharing information in social media groups. This research also investigates the role that communication plays in the dissemination of information within groups and the formation of self-relevant values. The methodology was quantitative, and the sampling method was purposive. Using a survey to collect information from 807 students at SMAN 18 Bandung. In the analysis data section, the proposed model was evaluated utilizing Structural Equation Modeling (SEM). The model proposed was evaluated using AMOS 21. The model's fit indices demonstrate good fit. There are five accepted hypotheses in this study. It was discovered that 1) formal and 2) informal communications have a positive impact on transactive memory systems, 3) transactive memory systems have a positive impact on self-relevant value, and 4) transactive memory systems are an effective mediator between formal and informal communication and self-relevant value. The study suggests some strategic implications as well.

Empowering SMES Performance through Digital Economy using Social Media and E-Wallet Nurkholish Majid; Nuruni Ika Kusuma Wardhani; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3372

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.

Formulating Strategy Of Small Medium Enterprises Through Digital Transformation Post-Pandemic Covid-19 Nuruni Ika K.W; Ignathia Martha; Nurkholish Majid
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 04 (2022): November,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to formulate the right strategy for SMES to prepare for economic recovery after the COVID19 pandemic. The results of the research through SWOT analysis show that business actors are in a position to develop their business or the right strategy is growth strategy, which is carried out in the form of product development and marketing networks. Network marketing can be done by developing several digital applications that are not only marketplace-based but can also be done in the form of a website to introduce new brands and business models with a franchise system and partnerships with industry (Business to Business). Business development can also be done through e-wallet payment transaction tools and strengthening marketing networks through social media.

PEMANFAATAN SAWI SEBAGAI PRODUK OLAHAN INOVATIF “STIK SAWI” DI KELURAHAN SENTUL, KOTA BLITAR Billah, Mu’tasim; Majid, Nurkholish; Hasby, Muhammad Farhan; Kusuma Wardhani, Febrianti; Rahmawati, Lulu; Allisa, Safiah; Akustika, Salsabillah; Rahmawati, Putri; Nurali Sumah, Chousadilla; Atika, Atika; Rahmawati, Fidi; Wibisono, Aldino
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 1 No. 3 (2022): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v1i3.93

Tanaman sawi merupakan salah satu tanaman utama yang ditanam di Kelurahan Sentul. Hal ini dikarenakan tanaman sawi memiliki berbagai manfaat untuk menjadi konsumsi keluarga. Sawi mampu sebagai sumber antioksidan, detoksifikasi tubuh, menjaga sistem imun tubuh, mengontrol kadar kolesterol, mampu menurunkan berat badan, dan mencegah kanker. Salah satu kelompok tani yang memproduksi tanaman sawi adalah Kelompok Wanita Tani Sawunggaling. Selain itu, kelompok wanita tani menginginkan adanya inovasi produk terhadap hasil sawi yang mereka panen. Hal ini disebabkan oleh anak-anak masyarakat Sentul yang sulit untuk mengonsumsi sayur. Selain itu, inovasi produk olahan sayur sawi juga mampu meningkatkan nilai jual tanaman sawi. Melihat adanya potensi tersebut, produk inovasi stik sawi Kelurahan Sentul sangat cocok untuk dikembangkan hingga menjadi sebuah potensi wirausaha baru. Metode yang diterapkan pada pemberdayaan kewirausahaan masyarakat melalui metode ESD. Metode ESD mampu memberikan kesadaran dan dorongan agar berpikir kreatif serta konstruktif. Metode ini diharapkan masyarakat mampu menghadapi tantangan global serta menciptakan masyarakat yang tangguh dan mandiri secara berkelanjutan. Adapun lokasi kegiatan dilakukan di Jl. Sawunggaling Kelurahan Sentul, Kecamatan Kepanjenkidul, Kota Blitar. Penelitian dilakukan mulai dari 23 Maret 2022 hingga tanggal 26 Maret 2022. Pelatihan yang diberikan oleh kelompok wanita tani meliputi pembuatan stik sawi, branding, dan pemasaran. Branding produk stik sawi dilakukan dengan membuat stiker kemasan dan foto produk. Adapun pelatihan pemasaran dilakukan dengan cara melakukan pelatihan promosi melalui Whatsapp business dan marketplace.

What Motivates Tourists to Share Information on Social Media Mandasari, Virginia; Majid, Nurkholish
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.6678

This research aims to examine the phenomenon of information sharing that occurs in groups in social media by uisng formal and informal communication that affect Transactive Memory System (TMS). This research also examines how TMS’s role on sharing information in groups as well as in self-relevant values. This research imply that formal and informal communications positively affect TMS, so it has a positive effect on self-relevant value. Therefore, transactive memory systems became a good mediator between formal and informal communication with self-relevant value. By sharing information in the group, their image will increase in front of people outside the group (self-image congruity). The group is created for the purpose to re-share the information with the other group who successfully invite potential tourists will increase self-relevant value in other groups.

Co-Authors Adeev Jecona Diwanto Adeyawarman, Aldo Nugraha Ahmad Khumaeni Zhakaria Ainur Rofiq AINUR ROFIQ Akbar, Dimas Renandra Akustika, Salsabillah Allisa, Safiah Amelia, Rizti Ananda Sabil Hussein Angga Prasetyo Arfad Syauqi Hikam Al Jonet Arisandi, Devani Oktavia Asofa, Elma Dina Atika Atika Billah, Mu’tasim Brawijaya, Kriska Savriel Chaniago, Hanifa Zahra Dermawan, Rizky Desy Fitria Agustiyani Devani, Tariska Saffa Didhan Oktavian Putra Sultony Farrel ziiqbal Fathurrohman Husen Fatihah Izzati Shifwah Najiah Galuh Deliana Putri Murdani Gandhi Yoga Pratama Hasby, Muhammad Farhan Ignathia Martha Ika K.W, Nuruni Kusuma Wardhani, Febrianti Kusuma Wardhani, Nuruni Ika Lidia Angelina Mahesa Bachtiar Maulana Mandasari, Virginia Muhammad Ryan Maulana Munirotul Wahyuningsih Munthe, Marcell Fernando Mu’tasim Billah Nadilla Nurul Yuniar Nanda Wahyu Indah Kirana Nanik Hariyana Nugroho, Muhammad Kaisar Aqsata Nurali Sumah, Chousadilla Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika Kusuma Wardhani Nuruni Ika KW Oktavian, Rizal Boy Pryatmoko, Dimas Yovie Pudjoprastyono, Hery Putri Rahmawati Rahmawati, Fidi Rahmawati, Lulu Ray Septianis Kartika Rizal Boy Oktavian Rizky, Zulfikar Khusnul Ghina Shinta Mutiara Putri Sigit Agung Pranoto Sinaga, Ol Christin Our Heart Sunaryo Sunaryo Susilo Surahman Ugy Soebiantoro Virginia Mandasari Virginia Mandasari Wibisono, Aldino Widya Ningrum, Marcella Putri Zahraningrum, Chairina Syahidia Zawawi Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul

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