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Analisis Pemanfaatan Keberadaan Micro Influencer dalam Strategi Media Sosial Instagram sebagai Strategi Pendekatan ke Audiens di Era Digital Chaniago, Hanifa Zahra; Majid, Nurkholish
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4495

Abstract

This research employs a qualitative methodology with a constructivist paradigm approach to comprehend the cultural significance of social media. The study is primarily descriptive, seeking to depict how social media has emerged as the predominant platform for individuals to receive information, share content, engage in interpersonal aspects of their lives, and acquire knowledge about the surrounding world. Utilizing qualitative methods, this investigation delves into perceptions, experiences, and social constructions associated with social media usage in society. The findings offer profound insights into the role and influence of social media within the audience framework during the digital era. Drawing from the research findings on the three influencers, namely @mahesaputriadriano, @cindyosmann, and @gabrielangelica, it can be concluded that by effectively employing algorithms and strategies, social media exerts a significant impact on enhancing brand awareness, user engagement, and purchase conversions, as supported by research and studies. Keywords: influencer, mikro influencer, media sosial, public relations
Understanding Transactive Memory Systems (TMS) in Tourism Information Sharing Virginia Mandasari; Nurkholish Majid
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3362

Abstract

This study aims to investigate the phenomenon of sharing information in social media groups. This research also investigates the role that communication plays in the dissemination of information within groups and the formation of self-relevant values. The methodology was quantitative, and the sampling method was purposive. Using a survey to collect information from 807 students at SMAN 18 Bandung. In the analysis data section, the proposed model was evaluated utilizing Structural Equation Modeling (SEM). The model proposed was evaluated using AMOS 21. The model's fit indices demonstrate good fit. There are five accepted hypotheses in this study. It was discovered that 1) formal and 2) informal communications have a positive impact on transactive memory systems, 3) transactive memory systems have a positive impact on self-relevant value, and 4) transactive memory systems are an effective mediator between formal and informal communication and self-relevant value. The study suggests some strategic implications as well.
Empowering SMES Performance through Digital Economy using Social Media and E-Wallet Nurkholish Majid; Nuruni Ika Kusuma Wardhani; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3372

Abstract

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.
“I CAN’T RESIST TIKTOK”: EXPLORING THE INFLUENCE OF CELEBRITY ENDORSEMENT, PARASOCIAL INTERACTION, AND FOMO ON GEN-Z PURCHASE INTENTION Oktavian, Rizal Boy; Dermawan, Rizky; Majid, Nurkholish
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.17243

Abstract

This research aimed to examine the influence of celebrity trustworthiness, celebrity attractiveness, parasocial interaction, and fear of missing out (FOMO) on purchase intention among TikTok users in the management student community. The population consisted of active undergraduate management students at the Universitas Pembangunan Nasional "Veteran" Jawa Timur who use TikTok. The sampling technique employed was purposive sampling based on specific criteria. The study utilized a quantitative approach, and data was collected through a survey questionnaire. The key findings revealed that celebrity attractiveness and FOMO had a significant positive influence on purchase intention, while celebrity trustworthiness and parasocial interaction did not contribute to purchase intention. In conclusion, marketers should focus on leveraging celebrity attractiveness and creating a FOMO effect to effectively target the Generation Z consumer segment on the TikTok platform. Keywords: Celebrity Endorsement; Parasocial Interaction; FOMO; Purchase Intention; Generation Z
STRATEGI INTEGRASI DATA : ANALISIS DATA DIGITAL DAN HARD FILE DALAM PROSES MONITORING TAGIHAN KESEHATAN & KESEJAHTERAAN PEGAWAI DAN PENSIUNAN PT PLN (PERSERO) JAWA TIMUR Sigit Agung Pranoto; Nurkholish Majid
EKBIS (Ekonomi & Bisnis) Vol 12 No 2 (2024): Desember 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i2.1493

Abstract

Penelitian ini memiliki tujuan untuk menganalisis dan menjabarkan strategi apa yang diperlukan untuk monitoring setiap proses tagihan kesehatan yang masuk. Serta data digital dan hard file yang menjadi syarat mutlak dalam proses input tagihan kesehatan. Metodologi penelitian ini melibatkan studi literatur untuk mengidentifikasi tantangan dalam proses input data yang umumnya terjadi dalam sistem ini, serta menganalisis berbagai solusi yang dapat diimplementasikan. Hasil penelitian ini adalah merumuskan panduan praktis yang mencakup penginputan data digital dan hard file sebagai ketentuan dalam pencocokan suatu data pada tagihan kesehatan pegawai ataupun pensiunan. Kata Kunci : integritas data, manajemen risiko, data digital, data hard file
OPEN DATA USAGE AND DIGITAL LITERACY LEVEL OF PEOPLES IN TANGERANG REGENCY Ahmad Khumaeni Zhakaria; Ray Septianis Kartika; Nurkholish Majid
Progress In Social Development Vol. 6 No. 1 (2025): January 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psd.v6i1.136

Abstract

The era of digitalization requires an innovative and accountable government. Tangerang Regency has a variety of applications that are realized to accelerate services and good governance as a whole. One of them is through open government data, which is easily accessible by any party to achieve a goal, namely transparency and disclosure of information. The purpose of this study is to determine the level of digital literacy of the community and the extent of their use of the open data portal. This research uses a mixed method with quantitative analysis using a Likert scale. The population and sample of the study were the people of Tangerang district aged between 18 and 60 years old, domiciled in Tangerang, and had used the district's open data portal. The results of this study indicate that although most people in Tangerang district have relatively high digital literacy skills, they still do not fully utilize this tool in the context of using the open data portal. This is due to several factors such as lack of public awareness, socialization from the government, and features that are not fully optimized.
Accelerating SMES Performance in East Surabaya through Digitalization Majid, Nurkholish; Kusuma Wardhani, Nuruni Ika; Fitriyah, Zumrotul
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1855

Abstract

Purpose of this research are analyzing impact digitalization among the SMES in Surabaya City by using digital technology which measuring by their perception ease of use, usefulness and trust using digital technology and its impact on SMES Performance. Research conduct with quantitative analysis by using explanatory research design. The population of this research are 7158 SMES in Surabaya especially East Surabaya then we acquired 100 sample of SMES by using Slovin-Formula. Data collected by share questioner among 100 Respondents of SMES in East Surabaya. Data analyzed by using SEM-PLS with instrument validity and reliability test then bootstrapping to know hypothesis-testing results. Results identified perceived ease of use and usefulness affect SMES performance and can improve productivity by using digitalization technology. However, trust has no impact on SMES Performance in Digitalization Technology Context. This study offers significant advantages for the government, particularly in Surabaya City, aiming to enhance digitalization among SMEs by leveraging social media and e-wallets, thereby improving their technological performance. Additionally, it sheds light on how SMEs can harness digitalization technology to increase profitability and reap numerous benefits.
OPTIMALISASI KINERJA LEMBAGA AMIL ZAKAT MELALUI STANDAR MUTU ISO 9001 Majid, Nurkholish
Filantropi : Jurnal Manajemen Zakat dan Wakaf Vol. 1 No. 1 (2020): Filantropi
Publisher : Program Studi Manajemen Zakat dan Wakaf

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.127 KB) | DOI: 10.22515/finalmazawa.v1i1.2366

Abstract

Abstract Quality management in organizations becomes a necessity to improve performance and quality standards that have been set. Quality standards can be achieved when the organization has obtained ISO 9001 certification. This study aims to examine how the application of ISO 9001 quality standards in zakat and waqf institutions and how organizational performance can be optimized through the study of several journal articles related to ISO 9001 implementation and its role in improving performance in zakat and wakaf institutions which are expected to be amil zakat and wakaf institutions to be more optimal, efficient, quality and standardized. This study uses qualitative research, with primary and secondary data sources that fit this study. The results showed that the implementation of a quality management system in accordance with ISO 9001 standards in zakat institutions was able to produce performance improvements that were measured through the satisfaction of muzakki and all levels of stakeholders as well as financial aspects and sustainable business processes. muzakki is able to encourage improvement in organizational governance that is good corporate governance. Abstrak Manajemen mutu dalam organisasi menjadi kebutuhan guna meningkatkan kinerja dan standar mutu yang telah ditetapkan. Standar mutu dapat dicapai ketika organisasi telah memperoleh sertifikasi ISO 9001. Penelitian ini bertujuan untuk mengkaji bagaimana penerapan standar mutu ISO 9001 dalam lembaga zakat dan wakaf serta bagaimana kinerja organisasi dapat dioptimalkan melalui kajian beberapa artikel jurnal terkait dengan implementasi ISO 9001 dan perannya dalam peningkatan kinerja pada lembaga zakat dan wakaf yang diharapkan lembaga amil zakat dan wakaf menjadi lebih optimal, efisiensi, yang berkualitas dan terstandar. Penelitian ini menggunakan penelitian kualitatif, dengan sumber data primer dan Skunder yang sesuai penelitian ini. Hasil penelitian menunjukkan bahwa penerapan sistem manajemen mutu sesuai dengan standar ISO 9001 dalam lembaga zakatmampu menghasilkan peningkatan kinerja yang diukur melalui kepuasan muzakki dan seluruh jajaran stakeholder serta aspek finansial serta proses bisnis yang berkelanjutan, Lembaga zakat yang memfokuskan pada stakeholder serta peningkatan layanan kepada mustahik dan muzakki mampu mendorong peningkatan tata keola organisasi yang bersifat good corporate governance.
Implementation of PT Mulyosari Group's Leadership Style in Improving Employee Work Performance Pryatmoko, Dimas Yovie; Majid, Nurkholish
International Journal of Asian Business and Management Vol. 2 No. 6 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i6.7486

Abstract

Leadership is a form of leaders' efforts to shape culture within an organization or company, the application of a good leadership style aims to prosper the members. The       results of the application of the existing leadership style in the previous period became the evaluation benchmark for the new leadership, this study aims as an effort to increase the interest of students or prospective students to participate in student organization activities amid the many volunteers and the Ministry of Education's program by showing different leadership flows, democratic leadership styles, in an organization if there is a problem, they must always discuss it with the team with the object of the COO of PT Mulyosari Group using descriptive qualitative methods with a leadership style approach
Analisis Kluster Usaha Dalam Membangun Ekonomi Berbasis Digital Pada UMKM di Kawasan Surabaya Timur Majid, Nurkholish; Ika K.W, Nuruni; Fitriyah, Zumrotul
Jurnal Keuangan dan Bisnis Vol. 20 No. 2 (2022): Jurnal Keuangan dan Bisnis Volume 20 Nomor 2 Oktober 2022
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.749 KB) | DOI: 10.32524/jkb.v20i2.570

Abstract

Penelitian bertujuan untuk menganalisis kluster kesiapan teknologi ekonomi berbasis digital pada usaha kecil, mikro dan menengah (UMKM) di Surabaya Timur. Berdasarkan populasi penelitian sebesar 7158 UMKM di Surabaya Timur ditentukan sampel 174 melalui rumus slovin dengan batas toleransi 10%. Hasil penelitian menunjukkan bahwa secara umum UMKM di Surabaya Timur telah menerapkan penggunaan Aplikasi Digital berbasis sosial media dan e-wallet. Selain penelitian ini menjelaskan terdapat 3 kluster usaha yang terdiri dari 3 kluster antara lain kesiapan teknologi rendah sebanyak 102, menengah 20 Usaha dan tinggi sebanyak 52 usaha. Analisis kesiapan usaha menunjukkan bahwa mayoritas UMKM telah memilki kesiapan dalam penggunaan teknologi namun belum mampu meningkatkan kinerja bisnis secara keseluruhan.
Co-Authors Adeev Jecona Diwanto Ahmad Khumaeni Ahmad Khumaeni Zhakaria Ahmad Yusuf Bin Yasir Ba amir Ainur Rofiq AINUR ROFIQ Akbar, Dimas Renandra Akustika, Salsabillah Aldo Nugraha Adeyawarman Alifia Zahra Ramadhani Allisa, Safiah Ananda Sabil Hussein Angga Prasetyo Anggun Mizwa Anugerah Arfad Syauqi Hikam Al Jonet Arisandi, Devani Oktavia Atika Atika Billah, Mu’tasim Chairina Syahidia Zahraningrum Chaniago, Hanifa Zahra Desy Fitria Agustiyani Didhan Oktavian Putra Sultony Elma Dina Asofa Farrel Ihsan Kumara Farrel ziiqbal Fatihah Izzati Shifwah Najiah Galuh Deliana Putri Murdani Gandhi Yoga Pratama Hasby, Muhammad Farhan Hery Pudjoprastyono Hery Pudjoprastyono Hewa Majeed Zangana I Gusti Ayu Anjely Ignathia Martha Ika K.W, Nuruni Kriska Savriel Brawijaya Kusuma Wardhani, Febrianti Kusuma Wardhani, Nuruni Ika Lidia Angelina Mahesa Bachtiar Maulana Mandasari, Virginia Marcell Fernando Munthe Marcella Putri Widya Ningrum Mochamad Rizki Rahman Muhammad Ilham Nadzir Muhammad Ryan Maulana Munirotul Wahyuningsih Mu’tasim Billah Nadilla Nurul Yuniar Nanda Wahyu Indah Kirana Nanik Hariyana Nugroho, Muhammad Kaisar Aqsata Nurali Sumah, Chousadilla Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika KW Oktavian, Rizal Boy Ol Christin Our Heart Sinaga Pryatmoko, Dimas Yovie Putri Rahmawati Rahmawati, Fidi Rahmawati, Lulu Ray Septianis Kartika Rizal Boy Oktavian Rizky Dermawan Rizky, Zulfikar Khusnul Ghina Rizti Amelia Salsabila Aulia Khinzki, Shiera Shinta Mutiara Putri Sigit Agung Pranoto Sunaryo Sunaryo Susilo Surahman Tariska Saffa Devani Thazkia Yaumil El Haq Ugy Soebiantoro Virginia Mandasari Wibisono, Aldino Zawawi Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul