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All Journal Jurnal Administrasi Bisnis Jurnal Ilmiah Mahasiswa FEB Sains: Jurnal Manajemen dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara TIJAB (The International Journal of Applied Business) MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Samudra Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management Jurnal Abdidas Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Progress in Social Development Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Kepada Masyarakat Patikala ProBisnis : Jurnal Manajemen Jurnal Multidisiplin Madani (MUDIMA) Al-Khidmah Jurnal Pengabdian Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Ekbis (Ekonomi & Bisnis) KENDALI: Economics and Social Humanities Journal of Islamic Studies and Education Zadama: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research International Journal of Asian Business and Management (IJABM) Jurnal Keuangan dan Bisnis IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pengabdian Kepada Masyarakat Indonesia Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Nurkholish Majid
Universitas Pembangunan Nasional Veteran Jawa TImur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Understanding Transactive Memory Systems (TMS) in Tourism Information Sharing Virginia Mandasari; Nurkholish Majid
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3362

Abstract

This study aims to investigate the phenomenon of sharing information in social media groups. This research also investigates the role that communication plays in the dissemination of information within groups and the formation of self-relevant values. The methodology was quantitative, and the sampling method was purposive. Using a survey to collect information from 807 students at SMAN 18 Bandung. In the analysis data section, the proposed model was evaluated utilizing Structural Equation Modeling (SEM). The model proposed was evaluated using AMOS 21. The model's fit indices demonstrate good fit. There are five accepted hypotheses in this study. It was discovered that 1) formal and 2) informal communications have a positive impact on transactive memory systems, 3) transactive memory systems have a positive impact on self-relevant value, and 4) transactive memory systems are an effective mediator between formal and informal communication and self-relevant value. The study suggests some strategic implications as well.
Empowering SMES Performance through Digital Economy using Social Media and E-Wallet Nurkholish Majid; Nuruni Ika Kusuma Wardhani; Zumrotul Fitriyah
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3372

Abstract

This study aims to analyze the convenience and benefits of social media and E-wallets on the performance of SMEs. The study used quantitative analysis with SEM-PLS. The research sample was 30 SMES in Gunung Anyar District. The results showed that the ease and benefits of using social media and E-wallets were able to improve the performance of SMEs. The results of the study have implications for the use of social media and E-wallets as a form of the digital economy then increase economic growth, especially in MSMEs in Gunung Anyar and East Surabaya.
“I CAN’T RESIST TIKTOK”: EXPLORING THE INFLUENCE OF CELEBRITY ENDORSEMENT, PARASOCIAL INTERACTION, AND FOMO ON GEN-Z PURCHASE INTENTION Oktavian, Rizal Boy; Dermawan, Rizky; Majid, Nurkholish
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.17243

Abstract

This research aimed to examine the influence of celebrity trustworthiness, celebrity attractiveness, parasocial interaction, and fear of missing out (FOMO) on purchase intention among TikTok users in the management student community. The population consisted of active undergraduate management students at the Universitas Pembangunan Nasional "Veteran" Jawa Timur who use TikTok. The sampling technique employed was purposive sampling based on specific criteria. The study utilized a quantitative approach, and data was collected through a survey questionnaire. The key findings revealed that celebrity attractiveness and FOMO had a significant positive influence on purchase intention, while celebrity trustworthiness and parasocial interaction did not contribute to purchase intention. In conclusion, marketers should focus on leveraging celebrity attractiveness and creating a FOMO effect to effectively target the Generation Z consumer segment on the TikTok platform. Keywords: Celebrity Endorsement; Parasocial Interaction; FOMO; Purchase Intention; Generation Z
Accelerating SMES Performance in East Surabaya through Digitalization Majid, Nurkholish; Kusuma Wardhani, Nuruni Ika; Fitriyah, Zumrotul
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1855

Abstract

Purpose of this research are analyzing impact digitalization among the SMES in Surabaya City by using digital technology which measuring by their perception ease of use, usefulness and trust using digital technology and its impact on SMES Performance. Research conduct with quantitative analysis by using explanatory research design. The population of this research are 7158 SMES in Surabaya especially East Surabaya then we acquired 100 sample of SMES by using Slovin-Formula. Data collected by share questioner among 100 Respondents of SMES in East Surabaya. Data analyzed by using SEM-PLS with instrument validity and reliability test then bootstrapping to know hypothesis-testing results. Results identified perceived ease of use and usefulness affect SMES performance and can improve productivity by using digitalization technology. However, trust has no impact on SMES Performance in Digitalization Technology Context. This study offers significant advantages for the government, particularly in Surabaya City, aiming to enhance digitalization among SMEs by leveraging social media and e-wallets, thereby improving their technological performance. Additionally, it sheds light on how SMEs can harness digitalization technology to increase profitability and reap numerous benefits.
Implementation of PT Mulyosari Group's Leadership Style in Improving Employee Work Performance Pryatmoko, Dimas Yovie; Majid, Nurkholish
International Journal of Asian Business and Management Vol. 2 No. 6 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i6.7486

Abstract

Leadership is a form of leaders' efforts to shape culture within an organization or company, the application of a good leadership style aims to prosper the members. The       results of the application of the existing leadership style in the previous period became the evaluation benchmark for the new leadership, this study aims as an effort to increase the interest of students or prospective students to participate in student organization activities amid the many volunteers and the Ministry of Education's program by showing different leadership flows, democratic leadership styles, in an organization if there is a problem, they must always discuss it with the team with the object of the COO of PT Mulyosari Group using descriptive qualitative methods with a leadership style approach
Analisis Kluster Usaha Dalam Membangun Ekonomi Berbasis Digital Pada UMKM di Kawasan Surabaya Timur Majid, Nurkholish; Ika K.W, Nuruni; Fitriyah, Zumrotul
Jurnal Keuangan dan Bisnis Vol. 20 No. 2 (2022): Jurnal Keuangan dan Bisnis Volume 20 Nomor 2 Oktober 2022
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.749 KB) | DOI: 10.32524/jkb.v20i2.570

Abstract

Penelitian bertujuan untuk menganalisis kluster kesiapan teknologi ekonomi berbasis digital pada usaha kecil, mikro dan menengah (UMKM) di Surabaya Timur. Berdasarkan populasi penelitian sebesar 7158 UMKM di Surabaya Timur ditentukan sampel 174 melalui rumus slovin dengan batas toleransi 10%. Hasil penelitian menunjukkan bahwa secara umum UMKM di Surabaya Timur telah menerapkan penggunaan Aplikasi Digital berbasis sosial media dan e-wallet. Selain penelitian ini menjelaskan terdapat 3 kluster usaha yang terdiri dari 3 kluster antara lain kesiapan teknologi rendah sebanyak 102, menengah 20 Usaha dan tinggi sebanyak 52 usaha. Analisis kesiapan usaha menunjukkan bahwa mayoritas UMKM telah memilki kesiapan dalam penggunaan teknologi namun belum mampu meningkatkan kinerja bisnis secara keseluruhan.
Analisis Penjadwalan Produksi menggunakan Metode FCFS, SPT, dan EDD pada B21 Digital Printing Akbar, Dimas Renandra; Majid, Nurkholish
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19778

Abstract

Penjadwalan produksi merupakan aspek krusial dalam industri manufaktur, termasuk pada usaha Digital Printing, untuk memastikan efisiensi dan ketepatan waktu penyelesaian pesanan. Penelitian ini menganalisis kinerja tiga metode penjadwalan produksi yang umum digunakan: First Come, First Served (FCFS), Shortest Processing Time (SPT), dan Earliest Due Date (EDD). Tujuan penelitian ini adalah untuk mengevaluasi dan membandingkan efektivitas masing-masing metode dalam meminimalkan makespan, flow time, dan keterlambatan penyelesaian pesanan (tardiness) pada B21 Digital Printing. Data produksi aktual dari B21 Digital Printing digunakan sebagai studi kasus untuk simulasi dan perhitungan kinerja. Hasil analisis menunjukkan bahwa setiap metode memiliki karakteristik dan keunggulan yang berbeda. Metode FCFS, meskipun sederhana, seringkali kurang efisien dalam hal makespan dan flow time. Metode SPT cenderung menghasilkan makespan dan flow time yang lebih rendah, namun berpotensi menyebabkan keterlambatan pada pesanan dengan waktu proses yang panjang. Sementara itu, metode EDD efektif dalam meminimalkan tardiness, namun tidak selalu optimal untuk makespan dan flow time. Penelitian ini diharapkan dapat memberikan rekomendasi strategis bagi B21 Digital Printing dalam memilih metode penjadwalan produksi yang paling sesuai dengan prioritas operasionalnya, baik untuk memaksimalkan efisiensi produksi maupun untuk memenuhi tenggat waktu pelanggan. Kata Kunci: Digital Printing, FCFS, SPT, EDD, Penjadwalan.
Analisis Pengaruh Electronic Word of Mouth terhadap Brand Image dan Dampaknya pada Minat Beli Smartphone Samsung di Kota Malang Majid, Nurkholish; Rofiq, Ainur
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui (1) pengaruh electronic word of mouth (EWOM) terhadap brand image, (2) pengaruh brand image terhadap minat beli dan (3) pengaruh EWOM terhadap minat beli  smartphone  Samsung. Penelitian ini menggunakan teknik pengambilan sampel  purposive sampling. Sampel dalam penelitian adalah 186 responden di kota Malang yang mengakses internet dan belum pernah melakukan pembelian  smartphone  Samsung. Teknik analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa EWOM berpengaruh terhadap  brand image  namun tidak memiliki pengaruh terhadap minat beli sedangkan brand image memiliki pengaruh terhadap minat beli masyarakat kota Malang pada produk smartphone Samsung. Kata Kunci: EWOM, brand image, minat beli, smartphone dan Kota Malang.
Digital Marketing Communication Strategy to Increase Brand Awareness of Products at Mulyosari Group Rizky, Zulfikar Khusnul Ghina; Majid, Nurkholish
Jurnal Multidisiplin Madani Vol. 3 No. 12 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i12.7412

Abstract

In the development of the business world, it is very important to be able to implement effective communication strategies, especially in the digital world era where product marketing is now all online. Because now consumers really see a product from its brand, in this case, brand awareness becomes important so that a business can compete in the market. To be able to increase brand awareness of a product, an effective communication strategy is needed so that it can be well received by consumers who will buy the product. The purpose to be achieved in this study is to be able to find out how to introduce or increase brand awareness to customers by using effective communication strategies in order to increase sales in the online market or marketplace. This research uses a descriptive qualitative method by conducting interview techniques with sources as well as field observations and documentation which will later be described in detail as the results of this research
Peran komunikasi dalam meningkatkan kinerja produksi di B21 Digital Printing Arisandi, Devani Oktavia; Majid, Nurkholish
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 1 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v4i1.1567

Abstract

Komunikasi adalah elemen paling krusial dalam suatu perusahaan yang memerlukan kolaborasi tim. Namun tanpa komunikasi yang jelas dan mendetail, hal ini akan mempengaruhi proses kerja divisi produksi. Studi ini bertujuan untuk memahami bagaimana pola interaksi di antara karyawan di B21 mempengaruhi hasil produksi. Penelitian ini mengaplikasikan pendekatan kualitatif deskriptif, dengan metode pengumpulan data melalui observasi langsung, wawancara karyawan di kedua divisi, dan pengumpulan informasi melalui jurnal elektronik seperti Google Scholar. Hasil kajian menunjukkan bahwa komunikasi yang tidak teratur dan minimnya standar dalam penyampaian informasi secara langsung mempengaruhi kualitas dan efisiensi kerja di bagian produksi. Pesan yang disampaikan secara setengah, tidak sesuai waktu, atau tanpa verifikasi, menjadi penyebab utama terjadinya miskomunikasi dan keterlambatan. Hal tersebut menunjukkan bahwa komunikasi yang efektif tidak hanya terkait dengan penyampaian pesan, tetapi juga tentang pemahaman dan tindak lanjut pesan tersebut secara kolaboratif. Komunikasi yang baik dan efisien tidak hanya meningkatkan produktivitas, tetapi juga memperkuat kepercayaan satu sama lain dalam kelompok.
Co-Authors Adeev Jecona Diwanto Ahmad Khumaeni Ahmad Khumaeni Zhakaria Ahmad Yusuf Bin Yasir Ba amir Ainur Rofiq AINUR ROFIQ Akbar, Dimas Renandra Aldino Wibisono Aldo Nugraha Adeyawarman Alifia Zahra Ramadhani Ananda Sabil Hussein Angga Prasetyo Anggun Mizwa Anugerah Arfad Syauqi Hikam Al Jonet Arisandi, Devani Oktavia Atika Atika Chairina Syahidia Zahraningrum Chaniago, Hanifa Zahra Chousadilla Nurali Sumah Desy Fitria Agustiyani Didhan Oktavian Putra Sultony Elma Dina Asofa Farrel Ihsan Kumara Farrel ziiqbal Fathurrohman Husen Fatihah Izzati Shifwah Najiah Febrianti Kusuma Wardhani Fidi Rahmawati Galuh Deliana Putri Murdani Gandhi Yoga Pratama Hery Pudjoprastyono Hery Pudjoprastyono Hewa Majeed Zangana I Gusti Ayu Anjely Ignathia Martha Ika K.W, Nuruni Keysha Azallea Putri Kriska Savriel Brawijaya Kusuma Wardhani, Nuruni Ika Lidia Angelina Lulu Rahmawati Mahesa Bachtiar Maulana Mandasari, Virginia Marcell Fernando Munthe Marcella Putri Widya Ningrum Mochamad Rizki Rahman Muhammad Farhan Hasby Muhammad Ilham Nadzir Muhammad Ryan Maulana Munirotul Wahyuningsih Mu’tasim Billah Nadilla Nurul Yuniar Nanda Wahyu Indah Kirana Nanik Hariyana Nugroho, Muhammad Kaisar Aqsata Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika KW Oktavian, Rizal Boy Ol Christin Our Heart Sinaga Pryatmoko, Dimas Yovie Putri Rahmawati Ray Septianis Kartika Rizal Boy Oktavian Rizky Dermawan Rizky, Zulfikar Khusnul Ghina Rizti Amelia Safiah Allisa Salsabillah Akustika Shiera Salsabila Aulia Khinzki Shinta Mutiara Putri Sigit Agung Pranoto Sunaryo Sunaryo Susilo Surahman Tariska Saffa Devani Thazkia Yaumil El Haq Ugy Soebiantoro Virginia Mandasari Zawawi Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul