Article Per Year (5 Year)
p-Index From 2021 - 2026
5.28
P-Index
This Author published in this journals
All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Sosiohumaniora Research Journal of Life Science Syntax Literate: Jurnal Ilmiah Indonesia SAR (Soedirman Accounting Review): Journal of Accounting and Business Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen SEIKO : Journal of Management & Business AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM JIA (Jurnal Ilmiah Akuntansi) Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Administrasi dan Manajemen JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal La Edusci Journal of Economics and Business Letters Indo-MathEdu Intellectuals Journal Unram Journal of Community Service (UJCS) Tsaqofah: Jurnal Penelitian Guru Indonesia ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Journal of Social Commerce Eduvest - Journal of Universal Studies Indo-Fintech Intellectuals: Journal of Economics and Business PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Applied Management and Business
Hendrian Hendrian, Hendrian
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Social Commerce

 1 
Herbal Choice: Uncovering the Natural Medicine Consumption Patterns of Indonesians Patiro, Shine Pintor Siolemba; Damayanti, Prisila; Hendrian, Hendrian; Minrohayati, Minrohayati
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.218

Abstract

This study examines consumer perceptions of products containing natural ingredients using the theory of planned behavior as a theoretical basis. As an antecedent of Attitudes, subjective norms, and perceived behavioral control were examined. This study used price fairness and ease of use as the indicators. The online survey was conducted using the Google Forms platform, involving residents in five major Indonesian cities: Jakarta, Surabaya, Semarang, Medan, and Makassar. Overall, 305 respondents participated. Valid observations were collected for further analysis. The analysis technique for this research used a structural equation model. based on maximum likelihood to test the research hypothesis and found that price fairness and ease of use have a positive effect on attitudes, subjective norms, and perceived behavioral control. In addition, intention to use is positively influenced by attitudes, subjective norms, and perceived behavioral control. behavioral control. This study contributes to the literature by demonstrating the explanatory power of behavioral control theory. planned in the context of natural medicinal products from the perspective of Indonesian society.
Co-Authors Abdullah, Muh. Rizky Agung Wahyu Handaru Angga Kusuma, Aditya Anita Maharani Athaillah, Rafi’ul Akmal Bancin, Viktor Peniel Sarimatondang Cecilia, Cecilia Chandra, Dony Citra Mardiana Hidayat Damayanti, Prisila Diah Aryani, Diah DS, Nurhayati Endi Rekarti, Endi Faizul Mubarok Farha, Lamia Farid Setiawan, Farid Gaol, Lasando Lumban Gumelar, Arya Gunata, Margareta Hadi, Adiatma Banau Hamun, Mirdal Nobel harisandi, Prasetyo Herlin Tundjung Setijaningsih, Herlin Tundjung Husnatarina, Fitria Ira Geraldina Isti Fadah Joko Rizkie Widokarti Kabul Wahyu Utomo Kurnadi, Kurnadi Lawendatu, Nekda Liswandi, Liswandi Lumbangaol, Lasando Maharani Dian Cempaka Manggarani, Cynthia Ayu Mas'udah, Shofiyatul Miharto, Elititus Minrohayati . MN, Nuryasman Mudinillah, Adam Muktiyanto, Ali Muktiyanto, Ali Muliati Muliati, Muliati Nalurita, Nuhoni Nawawi, Muhamad Sidi Ni Putu Santi Suryantini Noor Syaifudin Pambelum , Yohanes Juni Pambelum, Yohanes Juni Pane, Sri Gustina Panjaitan, Gresnani Poluan, Meylan Sendy Pratama, Hendra Kusuma Prisila Damayanty Purba, Rey Ronald Purwana E.S., Dedi Rachma, Risca Adiyani Rodiyati Azrianingsih Rosdianti, Rosdianti Sabila, Unik Hanifah Sakina Nusarifa Tantri Saparuddin Saparuddin Shine Pintor Siolemba Patiro Sinaga, Hommy Dorthy Ellyany Suparno Suparno Suparno Suryabudi, Yusuf Atma Tanjung, Irmanisa Ikhwani Tety Elida Tri Astuti Wahono, Puji Wati, Lela Nurlaela Wibowo, Joni Mukti Yusriani, Sri