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All Journal Jurnal Manajemen Pendidikan Jurnal Pendidikan Ekonomi Cyberspace: Jurnal Pendidikan Teknologi Informasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA Sustainable: Jurnal Kajian Mutu Pendidikan JAMI: Jurnal Ahli Muda Indonesia Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Formosa Journal of Applied Sciences (FJAS) Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Sains Ekonomi (JSE) Jurnal Mahasiswa Kreatif Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Bisnis Inovatif dan Digital
Danny Ajar Baskoro
Fakultas Ekonomi, Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Student Scientific Creativity Journal

 1 
Pengaruh Media Sosial Terhadap Pengembangan Komunikasi Bisnis di Shopee Indri Sri Asdini; Azahra Salwa; Sylvia Amanda; Danny Ajar Baskoro; Lenti Susana Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3554

Abstract

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.
Hambatan Komunikasi dan Penyelesaian Konflik Dalam Negosiasi Bisnis Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Danny Ajar Baskoro; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3555

Abstract

Modern business, whether in trade of goods or services, is experiencing rapid growth that contributes to the global economy. However, globalization and technological advancements have brought challenges in communication and conflict resolution, especially in cross-cultural negotiations. This research aims to investigate communication barriers and conflict resolution strategies in the context of multicultural business negotiations, focusing on factors influencing intercultural communication and effective approaches to conflict resolution. A literature review approach is employed in this study. Data is collected from various related literature, including books, scientific journals, and articles discussing communication barriers and conflict resolution in business from 2015 to 2024. The data is critically analyzed to identify the relationship between communication barriers and conflict resolution in business negotiations. The research results indicate that language differences, communication styles, social norms, business ethics, and perceptions of time are major barriers in intercultural communication that can disrupt business negotiations. These barriers often lead to misunderstandings and conflicts that can damage business relationships. Additionally, interest-based approaches and Pancasila-based deliberation are identified as effective conflict resolution strategies, emphasizing the values of democracy, kinship, and mutual cooperation.
Analisis Strategi Komunikasi dan Negosiasi Untuk Meningkatkan Kesuksesan Bisnis Anindia Jovita Br Ginting; Dwi Rahmadani; Mei Lani Sembiring; Lenti Susanna Saragih; Danny Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3556

Abstract

Ineffective communication and negotiation can have negative consequences for the company, such as loss of customers, decreased product quality, and decreased trust with customers. Therefore, companies must have effective communication and negotiation strategies to increase business success. This research aims to analyze how communication and negotiation strategies can increase business success. This research uses a descriptive approach with qualitative methods, data collection techniques through literature study. Analyzing data using a qualitative analysis approach, this research concludes that in increasing business success, communication and negotiation strategies play an important role. Effective communication allows companies to interact with customers, partners and other parties more effectively, thereby increasing customer satisfaction, loyalty and business reputation. Meanwhile, good negotiations allow companies to reach profitable agreements with other parties, such as business partners, suppliers and customers. Therefore, companies must have good communication skills to interact with other parties and effective negotiations to reach profitable agreements
Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang Lidya Mutiara Hutasoit; Lenti Susanna Saragih; Dany Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3559

Abstract

This research aims to determine the influence of marketing communication on business success at the Seroja Perawang Grocery Store. The research method used is a descriptive method with a qualitative approach. Data collection techniques are carried out through interviews, observation and documentation. The research results show that marketing communication has a significant influence on business success at the Seroja Perawang Grocery Store. This is proven by increased sales, brand awareness and customer loyalty after implementing an integrated marketing communications strategy.
Peran Teknik Negosiasi dan Komunikasi Dalam Menjalankan Bisnis Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Danny Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3583

Abstract

Effective communication plays a central role in the success of modern business, especially in the context of establishing good relationships with stakeholders. The ability to communicate clearly, responsively and on time is crucial in building a positive image, increasing work efficiency and creating a harmonious and productive work environment. Evaluation of the success of conveying information through feedback is an important key in developing effective communication, which can be done through market research or consumer research to understand consumers' identities precisely and design more effective marketing strategies in the future.
Co-Authors Alfi Nura Allya Ega Annisa Hutauruk Andi Taufiq Umar Anindia Jovita Br Ginting Arisman purba Azahra Salwa Barus, Peter Nov Br Simbolon, Fany Setya Rohani Christian Putra Tarigan Dilla Syadzwina Dwi Rahmadani Faisal Rahman Dongoran Fitrawaty Fitrawaty Hasibuan, Novita Indah Hermika Pinem Indra Maipita Indri Sri Asdini Jabal Ahsan Jois Simarmata Junedi Sugianto Pakpahan Lenti Susana Saragih Lenti Susanna Saragih lidya Mutiara Hutasoit Linsa Febby Br Barus M Nasir M. Nasir Mei Lani Sembiring Mohammad Zuber Abd Majid Monika Ayu Lumbantoruan Muhammad Bukhori Dalimunthe Nadya Rahmadhani Naomi simanjuntak Novita Indah Hasibuan Olivia Theresia Manurung Poluan, Nadia Amelia Putri dwi jelita waruwu Resy Tamara Richna Handriyani Riza Indriani Ronauli Fransiska Sinaga Rossy Pratiwy Sihombing Sefin, Sefin Selvia Santa Maria Siallagan Sepania Tiarasi Lumban Tobing Sihaloho, Sarah Debora Sihombing, Rossy Pratiwiy Simarmata, Maygel Maniar Siti Chairani Lubis Siti Patimah Hasibuan Syifa Andhini Sylvia Amanda Yemima Imanuel Gea Yulie Aisyah Binrany