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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Sosial dan Humaniora Jurnal Kajian Bali Jurnal SOLMA International Journal of Community Service Learning International Journal of Social Science and Business Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel International Journal of Environmental, Sustainability, and Social Science Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Synergy and Society Service Journal Research of Management Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Asian Journal of Management Analytics Jurnal Karya Abdi Masyarakat International Journal of Community Service (IJCS) Journal Research of Social Science, Economics, and Management Journal of Business on Hospitality and Tourism Edukasi BJHTCR Open Access DRIVERset Indonesian Journal of Global Health Research
Ni Luh Putu Agustini Karta
Universitas Triatma Mulya
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OCAI ANALYSIS OF ORGANIZATIONAL CULTURE AS A REFLECTION OF BUSINESS SUSTAINABILITY (STUDY ON TRIATMA MULYA UNIVERSITY) Dwiyanti, Ni Made Christine; Ni Luh Putu Agustini Karta; Erna Wiles; Jimmy Harry Putu Suarthana
Journal of Innovation Research and Knowledge Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Triatma Surya Jaya Foundation (YTSJ), which manages education ranging from early childhood to postgraduate education established in 1992, is very thick with an organizational culture that upholds kinship. This organizational culture gives colour to every activity carried out to achieve the vision, mission, goals, and objectives of the organization. The purpose of this research is to analyse the organizational culture of Triatma Mulya University (UNTRIM) and identify whether it reflects the sustainability of the organization in the future. The respondents of this study were 173 employees of UNTRIM. Data validity test and descriptive analysis showed that only 149 respondents' data were valid for further analysis. Organizational culture was analysed by referring to the theory of Cameron and Quinn (2006), where there are four organizational cultures namely hierarchy, market, clan, and adhocracy. The instrument for processing this data is the Organizational Culture Assessment Instrument (OCAI) analysis, with six key dimensions of organizational culture, consisting of 1) dominant characteristics, 2) organizational leadership, 3) employee management, 4) organizational glue, 5) strategic emphasis, and 6) success criteria. The finding of this research is that the organizational culture at UNTRIM is CLAN. In CLAN organizational culture, UNTRIM governance is more collaborative oriented, conducted by leaders who act as mentors, facilitators, and team builders so that good communication is formed, and high commitment to achieve organizational goals is built. This research shows that UNTRIM also gives enough priority to the market culture that can increase the spirit of competition, consistency, and efficiency to achieve goals within timelines. This is also a reflection of the sustainability of the UNTRIM organization
Effects Of Green Marketing, E-Wom, And Brand Image On Purchase Intention Through Consumer Education/Learning: Evidence From Starbucks Reserve Dewata Bali Zelamewani, Ni Kadek Resy; Karta, Ni Luh Putu Agustini; Mekarini, Ni Wayan
Jurnal Edukasi Vol 13 No 2 (2025): EDUKASI
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Indragiri (UNISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/judek.v13i2.3250

Abstract

This study aims to analyze the effect of green marketing, electronic word of mouth (E-WOM), and brand image on purchase intention, both partially and simultaneously, in the case of Starbucks Reserve Dewata Bali. The phenomenon underlying this research is the growing awareness of environmental sustainability that shapes modern consumer behavior, especially in the premium coffee industry. Data were collected from 140 respondents who were consumers of Starbucks Reserve Dewata Bali using a questionnaire distributed via purposive sampling. The study applied descriptive quantitative methods with multiple linear regression analysis to test the hypotheses. The findings indicate that green marketing, E-WOM, and brand image each have a positive and significant effect on purchase intention. Simultaneously, the three variables contribute significantly to strengthening consumers’ intention to purchase. Green marketing strategies focusing on sustainability, positive consumer reviews shared digitally, and a strong, trusted brand image collectively reinforce consumers' purchase decisions. The study concludes that integrating environmental, social, and digital communication aspects into marketing strategies is crucial for enhancing purchase intention in environmentally conscious markets. These results provide managerial implications, suggesting that businesses, particularly in the premium coffee sector, should continuously strengthen sustainability practices, digital engagement, and brand positioning to remain competitive and relevant.
Harmony Implementation "Tri Hita Karana (THK)" in Packaging of Culinary Products to Create a Tourist Experience ARSA, I Ketut Sida; WIDIASTINI, Ni Made Ary; MERTANADI, I Made; KARTA, Ni Luh Putu Agustini
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1054

Abstract

The local culinary industry has great potential to attract tourists, but is often hampered by a lack of attractive packaging and effective marketing strategies. This research aims to find out how THK-based packaging design can influence consumer perceptions and purchasing decisions regarding tourism products in Bali and the challenges faced in implementing THK-based packaging. The research uses qualitative methods to gain an in-depth understanding of how the Tri Hita Karana (THK) principles can be integrated into tourism products and how this influences the tourist experience. In-depth interviews can be conducted with relevant stakeholders, such as tourism product developers, marketers and tourists. Through interviews, researchers can understand their perceptions and experiences regarding the implementation and impact of THK in tourism products. In this research, an ethnographic study was also carried out, which involved participatory observation at Bali tourist locations, which will help researchers gain insight into daily interactions between tourists, local communities and the environment. This method is useful for seeing directly how THK principles are integrated into daily practice and how this influences the tourist experience. Through this method, several Balinese culinary product designs were discovered, in the form of food and drinks that combine the Tri Hita Karana (THK) principles. The Packaging of Culinary products in the form of food and drinks sold around tourist attractions and souvenir shops not only offer uniqueness, but also imbue tourists with values rooted in Balinese culture.
PROGRAM "GIVING BACK TO THE COMMUNITY" DI DESA WISATA CEPAKA OLEH MINOR PROGRAM NHL STENDEN UNIVERSITY BELANDA DAN UNIVERSITAS TRIATMA MULYA BALI Karta, Ni Luh Putu Agustini; Wiles, Erna Zulaini; Wardani, Rani Kusumo; Irwanti, Ni Ketut Dewi; Jong, Mark De
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1036

Abstract

Giving Back To The Community (GBTTC) is the implementation of the Ministry of Education and Culture's Independent Learning Campus (MBKM) program. This activity was carried out by students of the Dutch NHL Stenden University of Applied Science (NHL Stenden) minor program in collaboration with students of Triatma Mulya University (UNTRIM) Bali. This activity aims to share knowledge by teaching school children at Balai Banjar (RW) and implementing the theory of laughter yoga and meditation for the ELDERLY. The method of this activity is: carried out by student groups consisting of the NHL Stenden and UNTRIM teams, where each group teaches children and teaches the elderly in four balai banjar (RW) in turn. Each team consists of students taking the minor Entrepreneurship and Business Consultant (EBC) programs, Event Management (EM) and Mindfullness Leadership (ML). Students of the EBC and EM minor programs teach school children in balai banjar (RW), students of the ML minor program teach laughter yoga, and elderly gymnastics. All Stenden NHL students and UNTRIM students also had the opportunity to enjoy the tourism village program that was packaged with UNTRIM students. The results of this project show that; the usefulness of the interaction between foreign students and the local community in the context of learning for school children has a positive impact on developing their international outlook. Cultural learning, social interaction with foreigners, has a positive impact on improving the quality of life for the ELDERLY. Simultaneously teaching and sharing activities with the ELDERLY in the village by NHL Stenden students and UNTRIM students contributed reciprocally to both parties.
The Influence of Organizational Culture and Leadership Style Through the Work Environment on the Performance of Employees of the Badung Regency Health Service Natarimbawa, I Wayan; Karta, Ni Luh Putu Agustini; Irwanti, Ni Ketut Dewi
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4043

Abstract

The objective of this study is to examine the influence of organizational culture and leadership style on the work environment, with a particular emphasis on employee performance. The population under study comprised all employees at the Badung Regency Health Office, with a total of 73 individuals. The sampling technique that was implemented was the census method, also referred to as the saturated sample technique. This method involves the inclusion of the entire population as the research sample. The data analysis technique employed a comprehensive approach, incorporating validity and reliability tests, classical assumption tests, and path analysis to investigate the relationships among the variables more thoroughly. The findings of the analysis suggested that both organizational culture and leadership style exerted a positive and significant influence on the work environment. Moreover, the findings indicated a positive and significant relationship between organizational culture, leadership style, and work environment with employee performance. Furthermore, the work environment was identified as an intervening variable in the relationship between organizational culture and employee performance, as well as in the relationship between leadership style and employee performance at the Badung Regency Health Office. In light of these findings, the study posits that the Head of the Badung Regency Health Office should endeavor to enhance organizational culture by improving employee performance and personal character. Consequently, leadership style should be enhanced by fortifying the capacity to motivate employees and the ability to regulate emotions. Furthermore, endeavors to enhance the work environment should be implemented through the cultivation of more positive relationships between supervisors and subordinates, the establishment of a conducive and supportive working atmosphere, and the maintenance of harmonious relations among colleagues. It is anticipated that these initiatives will enhance employee performance by facilitating enhanced collaboration and more effective utilization of working time.
Pendampingan Pembuatan Paket Wisata dan Alur Bisnis Agrowisata Kopi Desa Batungsel Pupuan Tabanan Bali Jayantini, I Gusti Agung Sri Rwa; Martiningsih, Ni Gst. Ag. Gde Eka; Wiratama, I Gusti Ngurah Made; Karta, Ni Luh Putu Agustini
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20728

Abstract

Background: Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pengelola agrowisata Yeh Nu Garden di Desa Batungsel, Kecamatan Pupuan, Kabupaten Tabanan, Bali dalam mengembangkan paket wisata edukasi berbasis kopi dan memperbaiki sistem pencatatan bisnis sederhana. Metode: Pendampingan dilakukan melalui identifikasi potensi wisata kopi, lokakarya penyusunan paket kegiatan, pelatihan pencatatan transaksi, serta evaluasi pemahaman peserta. Hasil: Kegiatan menunjukkan bahwa pengelola mampu menyusun paket wisata kopi yang lebih sistematis, meliputi roasting, penyeduhan, pembuatan bibit, dan penyetekan kopi. Simpulan: Kegiatan pendampingan menghasilkan identifikasi paket wisata agrowisata yang mengedukasi dengan tingkat nilai penguasaan 3, 978 (skala 1-5) dan juga meningkatkan pemahaman pengelola tentang pencatatan stok, hutang-piutang, pemasukan, pengeluaran, hingga pembukuan sederhana mengalami peningkatan signifikan sebesar 70%.
Miniclopedia Intiative for Agritourism Development in Rural Bali Jayantini, I Gusti Agung Sri Rwa; Martiningsih, Ni Gusti Agung Gde Eka; Wiratama, I Gusti Ngurah Made; Karta, Ni Luh Putu Agustini
Jurnal Karya Abdi Masyarakat Vol. 9 No. 2 (2025): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jkam.v9i2.43192

Abstract

Agritourism promotes sustainable rural development by integrating agricultural activities with tourism. This community service program was designed to enhance agritourism management in Batungsel village, a village in Pupuan subdistrict, Tabanan regency, Bali through the creation of a mini-encyclopedia—referred to as the miniclopedia—which provides comprehensive information on various plants cultivated within the agritourism area. The program was implemented through a combination of four key activities: socialization, discussion, mentoring, and training. The miniclopedia serves as an educational tool for visitors, offering detailed insights into plant species, their benefits, cultivation techniques, and ecological roles. The outcomes of the program were twofold: first, the development of a comprehensive miniclopedia through collaborative efforts with local farmers and youth groups; second, the empowerment of these community members to guide visitors effectively, thereby strengthening their agricultural identity and awareness. These results were achieved through the active participation of local farmers and youth group members. This initiative is expected to enhance visitor experiences, increase environmental awareness, and contribute to the long-term sustainability of agritourism activities. Furthermore, the program exemplifies the integration of education and tourism to foster a deeper appreciation of local biodiversity and agricultural practices
Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems Ni Made Ary Widiastini; I Ketut Sida Arsa; Made Aristia Prayudi; Ni Luh Putu Agustini Karta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p06

Abstract

Tourism villages contribute significantly to Bali's economic development by promoting rural entrepreneurship. However, the sector faces challenges such as low product quality, ineffective marketing, and competition from low-cost imported products. This study explores collaboration and diversification strategies to ensure the economic sustainability of Bali’s village tourism and rural businesses. Data were collected through observations, questionnaires, and in-depth interviews, then analyzed using the SWOT method to assess strengths, weaknesses, opportunities, and threats. The results highlight the importance of community involvement, partnership networks, creative product development, effective marketing, and long-term business management. Findings from four villages indicate that collaboration with local industries and sustainable tourism initiatives enhances community income. To support sustainable tourism and improve community welfare, it is recommended that the government and stakeholders strengthen the promotion of local products and maximize the cultural and economic potential of villages.
Unlocking Loyalty: The Power of Local Culture in Bali Tourism I Ketut Putra Suarthana; I Made Bayu Wisnawa; Ni Luh Putu Agustini Karta; Karunavani Sarukunaselan
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p09

Abstract

This article examines the influence of local culture on tourist loyalty, focusing on a case study in Bali, Indonesia. Through a quantitative approach, this study uses structural equation modelling (SEM) with smart partial least squares (PLS) to analyse data from a survey involving 276 tourists. This study identifies and measures the direct impact of two independent variables, namely local ‘cultural richness’, and ‘cultural interaction’, on destination loyalty, with ‘tourist satisfaction’ as the mediating variable and ‘previous travel experience’ as the moderating variable. The results show that local cultural richness and cultural interaction have a significant influence on tourist satisfaction, which in turn affects destination loyalty. Nonetheless, previous travel experience has proven not to moderate the relationship between tourist satisfaction towards destination loyalty (? = -0.021). These findings provide valuable insights for destination managers and policymakers in developing marketing strategies that focus on local culture to increase tourist loyalty.
Women in Tourism: Comparitive Findings and Policy Recommendations from Bali and Jakarta Ni Made Ary Widiastini; Ni Wayan Giri Adnyani; Ni Luh Putu Agustini Karta; Dini Anggraeni Sirad; Putu Indah Rahmawati
Jurnal Ilmu Sosial dan Humaniora Vol 14 No 3 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v14i3.106725

Abstract

Women play a significant role in the tourism industry in Bali and Jakarta. Disparities persist in access, leadership, and wages despite their high involvement in hotels, MICE, the creative economy, and micro-enterprises. This study aims to compare the roles of women in Bali and Jakarta, identify factors influencing their involvement, and assess adaptation strategies to work and domestic demands. The study employed mixed methods. Quantitative data were obtained through surveys of hotel managers in Bali and Jakarta. Qualitative data were collected through in-depth interviews with hotel managers and observations of operational activities. Women in Bali are more dominant in the creative economy sector, with strong local community support. Women in Jakarta are more likely to work in the formal sector, with broader access to training but still face barriers to promotion to managerial positions. Wage inequality persists in both regions. Women embrace flexible working hours, family support, and business diversification to maintain economic stability. These findings underscore the need for gender-friendly tourism policies, expanded access to professional training, provision of childcare services, and increased women's involvement in tourism decision-making. This study contributes to gender and tourism studies by integrating social capital and economic resilience perspectives in a cross-context urban-cultural comparison.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Putu Agung Suryawan Wiranatha Dewi Irwanti, Ni Ketut Dini Anggraeni Sirad DWIYANTI, NI MADE CHRISTINE Erna Wiles Erna Wiles Erna Wiles Gede Wirata I Ketut Putra Suarthana I Ketut Sida Arsa I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Mertanadi I Made Suarnawa I Made Sukarsa I Nyoman Gde Prananta Bendesa I Putu Eka Kurniadi Ida Ketut Kusumawijaya Isyoratullatifah, Isyoratullatifah Jimmy Harry Putu Suarthana Jong, Mark De Kadek Sitha Ananda Laura Pratiwi Karunavani Sarukunaselan Komang Sintia Meliani Made Aristia Prayudi Made Christin Dwitrayani Marques, Aíres Inácio Natarimbawa, I Wayan Ni Gst. Ag. Gde Eka Martiningsih Ni Ketut Dewi Irwanti Ni Luh Komang Julyanti Paramita Sari Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Hartini Ni Made Manik Prasanthi Bendesa Ni Wayan Giri Adnyani Ni Wayan Mekarini Nyoman Dini Andiani Putu Indah Rahmawati Putu Santy Erawati Rani Kusumo Wardani Sri Rwa Jayantini, I Gusti Agung Utama, I Putu Eka Bagi Victor Babu Kappola Wardani, Rani Kusumo Widi Hardini Wiles, Erna Zulaini Wiratama, I Gusti Ngurah Made Zelamewani, Ni Kadek Resy