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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism Jurnal Kajian Bali Jurnal SOLMA Jurnal Kewirausahaan dan Bisnis International Journal of Community Service Learning International Journal of Social Science and Business Journal of Humanities and Social Studies Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel International Journal of Environmental, Sustainability, and Social Science Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Synergy and Society Service Journal Research of Management Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Jurnal Karya Abdi Masyarakat International Journal of Community Service (IJCS) Journal Research of Social Science, Economics, and Management Journal of Business on Hospitality and Tourism Edukasi BJHTCR Open Access DRIVERset
Ni Luh Putu Agustini Karta
Universitas Triatma Mulya
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UPAYA PREVENTIF DENGAN ERGONOMI PARTISIPATORI MENINGKATKAN PEMAHAMAN DAN PERILAKU MASYARAKAT TERHADAP RABIES DI DESA CEPAKA KEDIRI TABANAN Ni Ketut Dewi Irwanti; Ni Luh Putu Agustini Karta; Made Christin Dwitrayani
Synergy and Society Service Vol. 3 No. 1 (2023): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v3i1.69

Abstract

In 2022 rabies cases in Bali will experience a sharp increase, this condition shows that the government program has not been successful in achieving zero rabies. Therefore, a socialization and education program in community service was carried out by Triatma Mulya University in Cepaka Village, Tabanan, Bali as a form of Higher Education's concern for the environment. Preventive efforts are carried out using a participatory ergonomics approach involving all stakeholders from the government, academics, experts, community leaders, animal lovers groups and the community. The success of the community service program can be seen from the enthusiasm of the residents to take part in the activity. There were 56 residents who took part in the activity with 94 animals that were vaccinated, sterilized or castrated and from the pretest and posttest questionnaires conducted, it was obtained an increase in people's understanding and behavior towards rabies. The average increase in people's understanding of rabies is 7.47. Whereas in the behavior variable towards rabies, there is an average increase of 4.57.
REVITALISASI DESA WISATA ARKEOLOGI BUNUT BOLONG – MANGGISSARI JEMBRANA BALI Karta, Ni Luh Putu Agustini; Irwanti, Ni Ketut Dewi; Isyoratullatifah, Isyoratullatifah; Hartini, Ni Made
Jurnal Abdi Insani Vol 12 No 5 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i5.2197

Abstract

Desa Wisata Bunut Bolong Manggissari pasca Covid 19 mengalami kesulitan dalam memperbaiki ikon destinasinya yang sangat instagramable akibat keterbatasan anggaran dan sumber daya. Kondisi ini menyebabkan daya tarik wisata menurun, sehingga jumlah kunjungan wisatawan tidak kunjung meningkat. Fasilitas yang mulai usang dan kurangnya promosi memperparah stagnasi perkembangan destinasi ini. Oleh karena itu, diperlukan upaya revitalisasi untuk mengembalikan daya saing dan meningkatkan minat wisatawan berkunjung. Tujuan penulisan artikel ini adalah melakukan revitalisasi terhadap destinasi wisata Bunut Bolong yang stagnan dan menurun performansinya. Metode pelaksanaan kegiatan ini mencakup dua bidang yakni revitalisasi sarana dan prasarana yang sudah usang hingga membuatkan paket promosi digital dan pengembangan sumber daya wisata melalui kegiatan pelatihan hygiene dan sanitasi, pelatihan guide dan conversation serta pelatihan K3 pada destinasi wisata. Hasil kegiatan ini sangat positif dan mampu mengubah performansi Desa Wisata Bunut Bolong serta mengedukasi masyarakat pelaku pariwisata setempat dalam memberikan layanan yang standar bagi wisatawan. Upaya tim Program Kemitraan Masyarakat (PKM) Universitas Triatma Mulya (Untrim) yang didanai DIKTI tahun 2024 membuahkan hasil yang optimal. Masyarakat kembali bisa berjualan di sepanjang Bunut Bolong karena semakin banyak wisatawan yang datang dan ber-swa foto pada icon-icon yang sudah diperbaharui. Kepala Desa Manggissari dan Ketua Pokdarwis bersyukur atas kehadiran UNTRIM dan berharap kegiatan ini dapat dilaksanakan secara berkesinambungan. Revitalisasi yang dilakukan secara bertahap dari Agustus hingga Desember 2024 berdampak positif bagi masyarakat, lingkungan dan meningkatkan kesejahteraan ekonomi lokal.
The Effect of Experiential Marketing Approach on Consumer Loyalty at Café Atsabe in Dili, Timor-Leste Marques, Aíres Inácio; Karta, Ni Luh Putu Agustini
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15869650

Abstract

Experiential marketing is a marketing concept that aims to form loyal customers by touching their emotions and giving a positive feeling to products and services. Experiential marketing can be used as a tool to measure consumer satisfaction with a product or service. Customer engagement at this stage includes five things called Strategic Modules, which are modules that can be used to create various types of experiences for consumers, sense, feel, think, act and relate. The purpose of this reserach is to analyze the influence of sense, feel, think, act, and relate on the creation of consumer loyalty at Café Organiku Atsabe in Dili, Timor-Leste. The method used in this study is a quantitative method with loading factor analysis, inner model and hypothesis testing in PLS SEM with a bootstrapping procedure. The population in this study is consumers of Café Organiku Atsabe, the number of the population is 100 respondents. The results of the study can be concluded that five independent variables that were tested for their influence on consumer loyalty. The independent variable relates is the most influential variable with a path coefficient of 0.361, and the next variable is successively influential is the independent variable of sense with a path coefficient of 0.258 and the independent variable of act with a path coefficient of 0.323. Two other independent variables, namely feel and think, do not have the original value of the sample so they cannot be interpreted.
The Influence of Organizational Culture and Competence Through Work Discipline on the Performance of PPPA PPKB Jembrana Service Employees Utama, I Putu Eka Bagi; Irwanti, Ni Ketut Dewi; Karta, Ni Luh Putu Agustini
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 4 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4061

Abstract

The objective of this study is to examine the impact of organizational culture and competence, as measured by work discipline, on employee performance. The population of this study comprised all ASN employees of the PPPA-PPKB Service of Jembrana Regency. The respondents were determined using probability sampling methods, with a total of 43 respondents included in the study. The research analysis technique employed was a research hypothesis test using path analysis. The findings of the analysis indicated that organizational culture and competence exerted a positive and significant influence on employee work discipline at the PPPA-PPKB Service in Jembrana Regency. Furthermore, organizational culture, competence, and work discipline demonstrated a positive and significant impact on employee performance at the PPPA-PPKB Service in Jembrana Regency. Employee work discipline functioned as a mediating variable in the relationship between organizational culture and employee performance at the PPPA-PPKB Service of Jembrana Regency. Similarly, employee performance functioned as a mediating variable in the relationship between organizational culture and employee work discipline at the PPPA-PPKB Service of Jembrana Regency. The hypothesis of this research is that the head of the PPPA-PPKB Service of Jembrana Regency is expected to prioritize organizational culture, enhance employee competence through seminars or training, and improve employee work discipline to achieve optimal performance targets. This, in turn, will enable the realization of the vision and mission that have been set.
The Influence Of Leadership And Kaizen Culture Through Work Environment On Employee Performance At The Regional Revenue Agency Of Badung Regency Negara, I Gede Yoby; Karta, Ni Luh Putu Agustini; Irwanti, Ni Ketut Dewi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12705

Abstract

The objective of this study was to analyze the influence of leadership and kaizen culture on the work environment, with the aim of understanding its effect on employee performance at the Badung Regency Regional Revenue Agency. The population of this study comprised all employees of the Badung Regency Regional Revenue Agency, with a total of 262 individuals. The sample size was determined to be 72 individuals. The technique employed to determine the respondents in this study was random sampling. A questionnaire was utilized as a data collection instrument. The research analysis technique employed included validity tests, reliability tests, classical assumption tests, and path analysis tests. The findings of this study indicated that leadership, the work environment, and kaizen culture exerted a positive and significant influence on employee performance at BAPEDA Badung Regency. However, the work environment failed to function as a mediating variable in the relationship between kaizen culture and employee performance at BAPENDA Badung Regency. The study posits that the Badung Regency Regional Revenue Agency has the potential to enhance its leadership, kaizen culture, work environment, and employee performance.
OCAI ANALYSIS OF ORGANIZATIONAL CULTURE AS A REFLECTION OF BUSINESS SUSTAINABILITY (STUDY ON TRIATMA MULYA UNIVERSITY) Dwiyanti, Ni Made Christine; Ni Luh Putu Agustini Karta; Erna Wiles; Jimmy Harry Putu Suarthana
Journal of Innovation Research and Knowledge Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Triatma Surya Jaya Foundation (YTSJ), which manages education ranging from early childhood to postgraduate education established in 1992, is very thick with an organizational culture that upholds kinship. This organizational culture gives colour to every activity carried out to achieve the vision, mission, goals, and objectives of the organization. The purpose of this research is to analyse the organizational culture of Triatma Mulya University (UNTRIM) and identify whether it reflects the sustainability of the organization in the future. The respondents of this study were 173 employees of UNTRIM. Data validity test and descriptive analysis showed that only 149 respondents' data were valid for further analysis. Organizational culture was analysed by referring to the theory of Cameron and Quinn (2006), where there are four organizational cultures namely hierarchy, market, clan, and adhocracy. The instrument for processing this data is the Organizational Culture Assessment Instrument (OCAI) analysis, with six key dimensions of organizational culture, consisting of 1) dominant characteristics, 2) organizational leadership, 3) employee management, 4) organizational glue, 5) strategic emphasis, and 6) success criteria. The finding of this research is that the organizational culture at UNTRIM is CLAN. In CLAN organizational culture, UNTRIM governance is more collaborative oriented, conducted by leaders who act as mentors, facilitators, and team builders so that good communication is formed, and high commitment to achieve organizational goals is built. This research shows that UNTRIM also gives enough priority to the market culture that can increase the spirit of competition, consistency, and efficiency to achieve goals within timelines. This is also a reflection of the sustainability of the UNTRIM organization
Effects Of Green Marketing, E-Wom, And Brand Image On Purchase Intention Through Consumer Education/Learning: Evidence From Starbucks Reserve Dewata Bali Zelamewani, Ni Kadek Resy; Karta, Ni Luh Putu Agustini; Mekarini, Ni Wayan
Jurnal Edukasi Vol 13 No 2 (2025): EDUKASI
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Indragiri (UNISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/judek.v13i2.3250

Abstract

This study aims to analyze the effect of green marketing, electronic word of mouth (E-WOM), and brand image on purchase intention, both partially and simultaneously, in the case of Starbucks Reserve Dewata Bali. The phenomenon underlying this research is the growing awareness of environmental sustainability that shapes modern consumer behavior, especially in the premium coffee industry. Data were collected from 140 respondents who were consumers of Starbucks Reserve Dewata Bali using a questionnaire distributed via purposive sampling. The study applied descriptive quantitative methods with multiple linear regression analysis to test the hypotheses. The findings indicate that green marketing, E-WOM, and brand image each have a positive and significant effect on purchase intention. Simultaneously, the three variables contribute significantly to strengthening consumers’ intention to purchase. Green marketing strategies focusing on sustainability, positive consumer reviews shared digitally, and a strong, trusted brand image collectively reinforce consumers' purchase decisions. The study concludes that integrating environmental, social, and digital communication aspects into marketing strategies is crucial for enhancing purchase intention in environmentally conscious markets. These results provide managerial implications, suggesting that businesses, particularly in the premium coffee sector, should continuously strengthen sustainability practices, digital engagement, and brand positioning to remain competitive and relevant.
The Influence of Customer Value and Customer Experience and Niche Marketing on Customer Satisfaction at Daydream Studio Illustration Company Pratiwi, Kadek Sitha Ananda Laura; Karta, Ni Luh Putu Agustini; Sari, Ni Luh Komang Julyanti Paramita
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.827

Abstract

This study examines the influence of customer value, customer experience, and niche marketing on customer satisfaction at Daydream Studio, an illustration company. The research aims to identify whether customer value, customer experience, and niche marketing significantly affect customer satisfaction, providing insights for service improvement and strategic marketing. Using quantitative methods and hypothesis testing, the study found that all three variables—customer value, customer experience, and niche marketing—have a positive and significant impact on customer satisfaction. The results show that customer value has the strongest influence, as indicated by a t-value of 7.691 and a significance level of 0.000, confirming a robust positive correlation. Customer experience also demonstrates a significant positive effect (t-value 2.531, significance 0.012), as does niche marketing (t-value 4.243, significance 0.000). These findings are consistent with previous research, reinforcing the importance of these factors in enhancing customer satisfaction within creative service industries. The study concludes that improving customer value, delivering memorable experiences, and implementing effective niche marketing strategies are crucial for increasing customer satisfaction at Daydream Studio.
Harmony Implementation "Tri Hita Karana (THK)" in Packaging of Culinary Products to Create a Tourist Experience ARSA, I Ketut Sida; WIDIASTINI, Ni Made Ary; MERTANADI, I Made; KARTA, Ni Luh Putu Agustini
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1054

Abstract

The local culinary industry has great potential to attract tourists, but is often hampered by a lack of attractive packaging and effective marketing strategies. This research aims to find out how THK-based packaging design can influence consumer perceptions and purchasing decisions regarding tourism products in Bali and the challenges faced in implementing THK-based packaging. The research uses qualitative methods to gain an in-depth understanding of how the Tri Hita Karana (THK) principles can be integrated into tourism products and how this influences the tourist experience. In-depth interviews can be conducted with relevant stakeholders, such as tourism product developers, marketers and tourists. Through interviews, researchers can understand their perceptions and experiences regarding the implementation and impact of THK in tourism products. In this research, an ethnographic study was also carried out, which involved participatory observation at Bali tourist locations, which will help researchers gain insight into daily interactions between tourists, local communities and the environment. This method is useful for seeing directly how THK principles are integrated into daily practice and how this influences the tourist experience. Through this method, several Balinese culinary product designs were discovered, in the form of food and drinks that combine the Tri Hita Karana (THK) principles. The Packaging of Culinary products in the form of food and drinks sold around tourist attractions and souvenir shops not only offer uniqueness, but also imbue tourists with values rooted in Balinese culture.
PROGRAM "GIVING BACK TO THE COMMUNITY" DI DESA WISATA CEPAKA OLEH MINOR PROGRAM NHL STENDEN UNIVERSITY BELANDA DAN UNIVERSITAS TRIATMA MULYA BALI Karta, Ni Luh Putu Agustini; Wiles, Erna Zulaini; Wardani, Rani Kusumo; Irwanti, Ni Ketut Dewi; Jong, Mark De
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1036

Abstract

Giving Back To The Community (GBTTC) is the implementation of the Ministry of Education and Culture's Independent Learning Campus (MBKM) program. This activity was carried out by students of the Dutch NHL Stenden University of Applied Science (NHL Stenden) minor program in collaboration with students of Triatma Mulya University (UNTRIM) Bali. This activity aims to share knowledge by teaching school children at Balai Banjar (RW) and implementing the theory of laughter yoga and meditation for the ELDERLY. The method of this activity is: carried out by student groups consisting of the NHL Stenden and UNTRIM teams, where each group teaches children and teaches the elderly in four balai banjar (RW) in turn. Each team consists of students taking the minor Entrepreneurship and Business Consultant (EBC) programs, Event Management (EM) and Mindfullness Leadership (ML). Students of the EBC and EM minor programs teach school children in balai banjar (RW), students of the ML minor program teach laughter yoga, and elderly gymnastics. All Stenden NHL students and UNTRIM students also had the opportunity to enjoy the tourism village program that was packaged with UNTRIM students. The results of this project show that; the usefulness of the interaction between foreign students and the local community in the context of learning for school children has a positive impact on developing their international outlook. Cultural learning, social interaction with foreigners, has a positive impact on improving the quality of life for the ELDERLY. Simultaneously teaching and sharing activities with the ELDERLY in the village by NHL Stenden students and UNTRIM students contributed reciprocally to both parties.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Putu Agung Suryawan Wiranatha Dewi Irwanti, Ni Ketut Dini Anggraeni Sirad DWIYANTI, NI MADE CHRISTINE Erna Wiles Erna Wiles Gede Wirata I Gede Yoby Negara, I Gede Yoby I Ketut Putra Suarthana I Ketut Sida Arsa, I Ketut Sida I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Mertanadi I Made Sukarsa I Nyoman Gde Prananta Bendesa I Putu Eka Kurniadi Ida Ketut Kusumawijaya Isyoratullatifah, Isyoratullatifah Jimmy Harry Putu Suarthana Jong, Mark De Kadek Sitha Ananda Laura Pratiwi Karunavani Sarukunaselan Komang Sintia Meliani Made Aristia Prayudi Made Christin Dwitrayani Marques, Aíres Inácio Natarimbawa, I Wayan Ni Gst. Ag. Gde Eka Martiningsih Ni Ketut Dewi Irwanti Ni Luh Komang Julyanti Paramita Sari Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Hartini Ni Made Manik Prasanthi Bendesa Ni Wayan Mekarini Nyoman Dini Andiani Pratiwi, Kadek Sitha Ananda Laura Rani Kusumo Wardani Sari, Ni Luh Komang Julyanti Paramita Sri Rwa Jayantini, I Gusti Agung Utama, I Putu Eka Bagi Victor Babu Kappola Victor Babu Kappola Wardani, Rani Kusumo Widi Hardini Wiles, Erna Zulaini Wiratama, I Gusti Ngurah Made Zelamewani, Ni Kadek Resy