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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Sosial dan Humaniora Jurnal Kajian Bali Jurnal SOLMA International Journal of Community Service Learning International Journal of Social Science and Business Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel International Journal of Environmental, Sustainability, and Social Science Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Synergy and Society Service Journal Research of Management Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Asian Journal of Management Analytics Jurnal Karya Abdi Masyarakat International Journal of Community Service (IJCS) Journal Research of Social Science, Economics, and Management Journal of Business on Hospitality and Tourism Edukasi BJHTCR Open Access DRIVERset Indonesian Journal of Global Health Research
Ni Luh Putu Agustini Karta
Universitas Triatma Mulya
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Empowering Women in Indonesia’s Tourism Villages: The Role of MSMEs in Economic Development Dini Anggraeni Sirad; Ni Made Ary Widiastini; Ni Luh Putu Agustini Karta
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 1 (2025): March 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i1.1-9

Abstract

The rapid increase in women's employment opportunities in Indonesia’s tourism sector, particularly in the informal sector, highlights their crucial role in the economic development of tourism villages. This study examines women's participation in the hotel industry and their adaptation and innovation in micro, small, and medium enterprises (MSMEs) across Bali, Banyuwangi, Banten, and Jogja. Using participant observation, in-depth interviews, and documentation studies, the research finds that women play strategic roles as business managers, tourism drivers, and cultural preservers. However, challenges such as limited capital access and market constraints persist, influenced by resource availability, infrastructure, local culture, and market potential. Despite these barriers, women leverage government and private sector training programs to enhance their skills and overcome obstacles. Strengthening women’s empowerment in tourism villages is essential for sustaining local economic growth and improving community welfare.
The Influence of Leadership Style and Work Culture on Performance with Organizational Communication Mediation at the Agriculture, Fisheries and Food Office of Jembrana Bali Regency I Made Suarnawa; Ni Ketut Dewi Irwanti; Ni Luh Putu Agustini Karta
Asian Journal of Management Analytics Vol. 5 No. 3 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i3.16707

Abstract

This research is motivated by the importance of improving employee performance as one of the determining factors for organizational success, which is influenced by various internal aspects, including leadership style, work culture, and organizational communication. This study uses a quantitative approach with the type of explanatory research. The population in this study is employees at the Jembrana Regency Agriculture, Fisheries and Food Office which is the object of research as many as 77 respondents. The data analysis technique used in this study is path analysis to test the direct and indirect influence between research variables. The results of this study show that leadership style affects the performance of employees of the Agriculture, Fisheries and Food Service of Jembrana Regency Bali. Work Culture affects performance. Organizational communication affects employee performance.
The Influence of Customer Value and Customer Experience and Niche Marketing on Customer Satisfaction at Daydream Studio Illustration Company Kadek Sitha Ananda Laura Pratiwi; Ni Luh Putu Agustini Karta; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.827

Abstract

This study examines the influence of customer value, customer experience, and niche marketing on customer satisfaction at Daydream Studio, an illustration company. The research aims to identify whether customer value, customer experience, and niche marketing significantly affect customer satisfaction, providing insights for service improvement and strategic marketing. Using quantitative methods and hypothesis testing, the study found that all three variables—customer value, customer experience, and niche marketing—have a positive and significant impact on customer satisfaction. The results show that customer value has the strongest influence, as indicated by a t-value of 7.691 and a significance level of 0.000, confirming a robust positive correlation. Customer experience also demonstrates a significant positive effect (t-value 2.531, significance 0.012), as does niche marketing (t-value 4.243, significance 0.000). These findings are consistent with previous research, reinforcing the importance of these factors in enhancing customer satisfaction within creative service industries. The study concludes that improving customer value, delivering memorable experiences, and implementing effective niche marketing strategies are crucial for increasing customer satisfaction at Daydream Studio.
The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali Ni Luh Putu Agustini Karta; Ni Made Ary Widiastini; I Ketut Sutapa; Erna Wiles
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p07

Abstract

The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding strategy in tourism village have been implemented, however, they need to be optimalized to strengthen the village tourism’s image. The finding from the quantitative data shows that the brand relationship significantly strengthens the image of the tourism village. This research implies that there is a necessity for tourism villages in Bali to design and implement more specific branding methods and set specific purposes so that the new positioning will distinguish them from their competitors and hence, directly strengthen the image.
The Roles and Contributions of Stakeholders in Villages Tourism Brand Management in Bali and India Ni Luh Putu Agustini Karta; Ida Ketut Kusumawijaya; Victor Babu Kappola
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 10 No. 1 (2020): BALI DIASPORA
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2020.v10.i01.p04

Abstract

The purpose of this study is to analyze the stakeholder’s roles and contributions in brand management of village tourisms in Bali and India. A descriptive qualitative research conducted in village tourisms in Bali, Indonesia with village tourisms in Andra Pradesh, India. In-depth interviews and discussions were conducted with twenty key informants involved in the management of the respective village tourisms. The findings are the stakeholders play an essential role in branding village tourisms to be able to build a good image of the destination. All activities offered in village tourisms indirectly become the brand of the village. This brand is expected to increase tourist visits, strengthen the image and keep the village tourisms sustainable. The brand of village tourisms is an important thing to be considered by visitors in selecting the destination, so every stakeholder must contribute to create good brand image.
The Role of Job Satisfaction in Mediating Organizational Culture and Work Life Balance on the Performance of Health Workers Putu Santy Erawati; Ni Ketut Dewi Irwanti; Ni Luh Putu Agustini Karta
Indonesian Journal of Global Health Research Vol. 8 No. 4 (2026): Indonesian Journal of Global Health Research
Publisher : GLOBAL HEALTH SCIENCE GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/ijghr.v8i4.2390

Abstract

Healthcare workers' performance is a crucial factor in ensuring service quality and patient safety in hospitals. This study aimed to analyze the effects of organizational culture and work-life balance on healthcare workers' performance, with job satisfaction serving as a mediating variable at Bali Mandara Eye Hospital. This study employed a quantitative approach with an explanatory research design. The respondents consisted of 115 civil servant healthcare workers used proportionate stratified random sampling, including physicians, nurses, and other healthcare professionals. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicated that organizational culture had a positive and significant effect on job satisfaction (β = 0.391; p < 0.05), as did work-life balance (β = 0.488; p < 0.05). Job satisfaction also had a positive and significant effect on healthcare workers' performance (β = 0.686; p < 0.05). In contrast, organizational culture and work-life balance did not have significant direct effects on healthcare workers' performance. Mediation analysis revealed that job satisfaction fully mediated the relationship between organizational culture and performance (β = 0.268; p < 0.05), as well as the relationship between work-life balance and performance (β = 0.335; p < 0.05). This study concludes that improving healthcare workers' performance can be achieved more effectively through enhancing job satisfaction, supported by a positive organizational culture and the implementation of a good work-life balance.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Putu Agung Suryawan Wiranatha Dewi Irwanti, Ni Ketut Dini Anggraeni Sirad DWIYANTI, NI MADE CHRISTINE Erna Wiles Erna Wiles Erna Wiles Gede Wirata I Ketut Putra Suarthana I Ketut Sida Arsa I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Mertanadi I Made Suarnawa I Made Sukarsa I Nyoman Gde Prananta Bendesa I Putu Eka Kurniadi Ida Ketut Kusumawijaya Isyoratullatifah, Isyoratullatifah Jimmy Harry Putu Suarthana Jong, Mark De Kadek Sitha Ananda Laura Pratiwi Karunavani Sarukunaselan Komang Sintia Meliani Made Aristia Prayudi Made Christin Dwitrayani Marques, Aíres Inácio Natarimbawa, I Wayan Ni Gst. Ag. Gde Eka Martiningsih Ni Ketut Dewi Irwanti Ni Luh Komang Julyanti Paramita Sari Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Hartini Ni Made Manik Prasanthi Bendesa Ni Wayan Giri Adnyani Ni Wayan Mekarini Nyoman Dini Andiani Putu Indah Rahmawati Putu Santy Erawati Rani Kusumo Wardani Sri Rwa Jayantini, I Gusti Agung Utama, I Putu Eka Bagi Victor Babu Kappola Wardani, Rani Kusumo Widi Hardini Wiles, Erna Zulaini Wiratama, I Gusti Ngurah Made Zelamewani, Ni Kadek Resy