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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Kajian Bali Jurnal SOLMA International Journal of Community Service Learning International Journal of Social Science and Business Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel International Journal of Environmental, Sustainability, and Social Science Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Synergy and Society Service Journal Research of Management Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora Jurnal Karya Abdi Masyarakat International Journal of Community Service (IJCS) Journal Research of Social Science, Economics, and Management Journal of Business on Hospitality and Tourism Edukasi BJHTCR Open Access DRIVERset
Ni Luh Putu Agustini Karta
Universitas Triatma Mulya
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Unlocking Loyalty: The Power of Local Culture in Bali Tourism I Ketut Putra Suarthana; I Made Bayu Wisnawa; Ni Luh Putu Agustini Karta; Karunavani Sarukunaselan
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p09

Abstract

This article examines the influence of local culture on tourist loyalty, focusing on a case study in Bali, Indonesia. Through a quantitative approach, this study uses structural equation modelling (SEM) with smart partial least squares (PLS) to analyse data from a survey involving 276 tourists. This study identifies and measures the direct impact of two independent variables, namely local ‘cultural richness’, and ‘cultural interaction’, on destination loyalty, with ‘tourist satisfaction’ as the mediating variable and ‘previous travel experience’ as the moderating variable. The results show that local cultural richness and cultural interaction have a significant influence on tourist satisfaction, which in turn affects destination loyalty. Nonetheless, previous travel experience has proven not to moderate the relationship between tourist satisfaction towards destination loyalty (? = -0.021). These findings provide valuable insights for destination managers and policymakers in developing marketing strategies that focus on local culture to increase tourist loyalty.
Strategic Collaborations and Diversification: Pathways to Sustainable Growth in Bali’s Tourism Village and Business Ecosystems Ni Made Ary Widiastini; I Ketut Sida Arsa; Made Aristia Prayudi; Ni Luh Putu Agustini Karta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p06

Abstract

Tourism villages contribute significantly to Bali's economic development by promoting rural entrepreneurship. However, the sector faces challenges such as low product quality, ineffective marketing, and competition from low-cost imported products. This study explores collaboration and diversification strategies to ensure the economic sustainability of Bali’s village tourism and rural businesses. Data were collected through observations, questionnaires, and in-depth interviews, then analyzed using the SWOT method to assess strengths, weaknesses, opportunities, and threats. The results highlight the importance of community involvement, partnership networks, creative product development, effective marketing, and long-term business management. Findings from four villages indicate that collaboration with local industries and sustainable tourism initiatives enhances community income. To support sustainable tourism and improve community welfare, it is recommended that the government and stakeholders strengthen the promotion of local products and maximize the cultural and economic potential of villages.
Unlocking Loyalty: The Power of Local Culture in Bali Tourism I Ketut Putra Suarthana; I Made Bayu Wisnawa; Ni Luh Putu Agustini Karta; Karunavani Sarukunaselan
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p09

Abstract

This article examines the influence of local culture on tourist loyalty, focusing on a case study in Bali, Indonesia. Through a quantitative approach, this study uses structural equation modelling (SEM) with smart partial least squares (PLS) to analyse data from a survey involving 276 tourists. This study identifies and measures the direct impact of two independent variables, namely local ‘cultural richness’, and ‘cultural interaction’, on destination loyalty, with ‘tourist satisfaction’ as the mediating variable and ‘previous travel experience’ as the moderating variable. The results show that local cultural richness and cultural interaction have a significant influence on tourist satisfaction, which in turn affects destination loyalty. Nonetheless, previous travel experience has proven not to moderate the relationship between tourist satisfaction towards destination loyalty (? = -0.021). These findings provide valuable insights for destination managers and policymakers in developing marketing strategies that focus on local culture to increase tourist loyalty.
The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali Ni Luh Putu Agustini Karta; Ni Made Ary Widiastini; I Ketut Sutapa; Erna Wiles
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 11 No. 2 (2021): Volume 11 No 2 Oktober 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2021.v11.i02.p07

Abstract

The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding strategy in tourism village have been implemented, however, they need to be optimalized to strengthen the village tourism’s image. The finding from the quantitative data shows that the brand relationship significantly strengthens the image of the tourism village. This research implies that there is a necessity for tourism villages in Bali to design and implement more specific branding methods and set specific purposes so that the new positioning will distinguish them from their competitors and hence, directly strengthen the image.
Peluang Kerja Perempuan Lulusan Sekolah Menengah Kejuruan Perhotelan di Bali Ni Made Ary Widiastini; Made Aristia Prayudi; Gede Wirata; Nyoman Dini Andiani; Ni Luh Putu Agustini Karta
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 2 (2019): DUNIA POLITIK DAN HOSPITALITI PEREMPUAN BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i02.p02

Abstract

This study aims to find out how job opportunities for female graduates of vocational schools to be accepted as employees in hotels. Research data were collected through questionnaires using Google forms using probability sampling techniques and interviews with the Tremblay method for selected Human Resources (HR) Departments. Sample analysis shows that 45% of SMK graduates are accepted as day laborers; 28.30% are contract employees; 18.30% are permanent employees. Especially for Vocational female graduates 27.22% have an opportunities to work in housekeeping, 21.30% in the front office, 21.30% in food and beverage production, 24.86% in food and beverage service and other departments both as technicians and administration as much as 5.40%. Specifically for the admin position, graduates must have hotel operations administration skills, but vocational graduates are still lacking in mastering the system. This article argues that hotels open themselves to accept vocational school graduates including women, and to be able to become permanent employees, graduates must have adequate skills.
The Roles and Contributions of Stakeholders in Villages Tourism Brand Management in Bali and India Ni Luh Putu Agustini Karta; Ida Ketut Kusumawijaya; Victor Babu Kappola
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 10 No. 1 (2020): BALI DIASPORA
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2020.v10.i01.p04

Abstract

The purpose of this study is to analyze the stakeholder’s roles and contributions in brand management of village tourisms in Bali and India. A descriptive qualitative research conducted in village tourisms in Bali, Indonesia with village tourisms in Andra Pradesh, India. In-depth interviews and discussions were conducted with twenty key informants involved in the management of the respective village tourisms. The findings are the stakeholders play an essential role in branding village tourisms to be able to build a good image of the destination. All activities offered in village tourisms indirectly become the brand of the village. This brand is expected to increase tourist visits, strengthen the image and keep the village tourisms sustainable. The brand of village tourisms is an important thing to be considered by visitors in selecting the destination, so every stakeholder must contribute to create good brand image.
From Local Products to Competitive Advantage: Stakeholder Roles in Alcoholic Beverage Branding in Bali’s Hospitality Industry Ni Luh Putu Agustini Karta; Stephanus Remond Waworuntu; Ni Made Ary Widiastini; Isauro Sorongon Sindol Jr.
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p13

Abstract

Balinese Arak (an alcoholic beverage) faces structural challenges in governance, market positioning, and brand consolidation despite legalization under Bali Governor Regulation No. 1 of 2020 and production exceeding 4,000 liters per month. Fragmented pricing, inconsistent quality, and weak brand governance limit its competitiveness in Bali’s hospitality industry, dominated by imported wines and international spirits. This study examines how stakeholder collaboration and governance mechanisms strengthen branding and competitive positioning of Balinese Arak as a heritage-based tourism product. Using a qualitative approach through in-depth interviews and focus group discussions with artisans, cooperatives, government officials, and hospitality actors in Karangasem Regency (a key production center) in East Bali, the findings reveal that regulatory support, cooperative institutionalization, product standardization, and collaborative branding convert cultural legitimacy into competitive advantage. Branding functions as a governance-driven process integrating quality assurance, adaptive innovation, and cross-sector collaboration, enhancing market credibility, hospitality integration, and long-term sustainability within Bali’s tourism economy.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Putu Agung Suryawan Wiranatha Dewi Irwanti, Ni Ketut Dini Anggraeni Sirad DWIYANTI, NI MADE CHRISTINE Erna Wiles Erna Wiles Gede Wirata I Ketut Putra Suarthana I Ketut Sida Arsa, I Ketut Sida I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Mertanadi I Made Sukarsa I Nyoman Gde Prananta Bendesa I Putu Eka Kurniadi Ida Ketut Kusumawijaya Isauro Sorongon Sindol Jr. Isyoratullatifah, Isyoratullatifah Jimmy Harry Putu Suarthana Jong, Mark De Kadek Sitha Ananda Laura Pratiwi Karunavani Sarukunaselan Komang Sintia Meliani Made Aristia Prayudi Made Christin Dwitrayani Marques, Aíres Inácio Natarimbawa, I Wayan Ni Gst. Ag. Gde Eka Martiningsih Ni Ketut Dewi Irwanti Ni Luh Komang Julyanti Paramita Sari Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Hartini Ni Made Manik Prasanthi Bendesa Ni Wayan Mekarini Nyoman Dini Andiani Pratiwi, Kadek Sitha Ananda Laura Rani Kusumo Wardani Sari, Ni Luh Komang Julyanti Paramita Sri Rwa Jayantini, I Gusti Agung Stephanus Remond Waworuntu Utama, I Putu Eka Bagi Victor Babu Kappola Victor Babu Kappola Wardani, Rani Kusumo Widi Hardini Wiles, Erna Zulaini Wiratama, I Gusti Ngurah Made Zelamewani, Ni Kadek Resy