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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism Jurnal Kajian Bali Jurnal SOLMA Jurnal Kewirausahaan dan Bisnis International Journal of Community Service Learning International Journal of Social Science and Business Journal of Humanities and Social Studies Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel International Journal of Environmental, Sustainability, and Social Science Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Synergy and Society Service Journal Research of Management Journal of Innovation Research and Knowledge Soshum: Jurnal Sosial dan Humaniora International Journal of Community Service (IJCS) Journal Research of Social Science, Economics, and Management Journal of Business on Hospitality and Tourism Edukasi BJHTCR
Ni Luh Putu Agustini Karta
Universitas Triatma Mulya
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Brand Equity, Cultural Transformation and Changes in Shopping Behavior of Working Women in Bali Karta, Ni Luh Putu Agustini; Widiastini, Ni Made Ary; Irwanti, Ni Ketut Dewi
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.450

Abstract

Brand equity is an important topic of discussion among working women as a form of self-existence. The purpose of this study was to analyze brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali. A survey was conducted of 150 female workers in Bali regarding the context of understanding brand equity and their involvement in various cultural and religious activities in Bali. The findings of this study are: brand equity affects the consumptive behavior of working women in Bali. Cultural transformation in Bali influences the consumptive behavior of working women in Bali in complex ways. Brand perception as the only factor to be considered in shopping, or in cultural and religious activities in Bali; tends to give rise to new patterns of hedonistic behavior, which are not only among the class, but also among ordinary people. Overall, this study shows that brand equity and cultural transformation can influence the consumptive behavior of working women in Bali. This study can also be a reference for related parties to increase brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali.
Designing Storynomics Agritourism at Batungsel Village, Tabanan Regency, Bali Jayantini, I Gusti Agung Sri Rwa; Martiningsih, Ni Gusti Agung Gde Eka; Wiratama, I Gusti Ngurah Made; Karta, Ni Luh Putu Agustini
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.980

Abstract

Storynomics tourism is about packaging the beautiful charm of a tourist destination in an interesting story, so that it becomes an attraction for foreign tourists visiting places of interests in Indonesia. Every tourist destination in Indonesia has its own uniqueness and this can be packaged in the form of storynomics tourism which can promote tourism and the creative economy in Indonesia. The training and consultation of designing agritourism attraction programs with storynomics values reported in this paper aimed at preparing tourism programs, i.e. branding for Kampung Kopi Camp (KKC) and Yeh Nu Garden (YNG), two interesting tourist attractions at Batungsel village, Pupuan subdistrict, Tabanan regency, Bali province. Designing storynomics agritourism at Batungsel Village, Tabanan Regency, Bali was realized through several stages, namely (1) compiling tour packages connecting one place to another with the close routes, (2) telling the stories about Robusta coffee roasting and its local wisdom, and (3) developing agritourism high quality fruits at Batungsel village. All of these steps were applied in accordance with the main focus of the Community Empowerment Program designed to develop agritourism at the rural area of Bali.
Brand Equity, Cultural Transformation and Changes in Shopping Behavior of Working Women in Bali Karta, Ni Luh Putu Agustini; Widiastini, Ni Made Ary; Irwanti, Ni Ketut Dewi
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.450

Abstract

Brand equity is an important topic of discussion among working women as a form of self-existence. The purpose of this study was to analyze brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali. A survey was conducted of 150 female workers in Bali regarding the context of understanding brand equity and their involvement in various cultural and religious activities in Bali. The findings of this study are: brand equity affects the consumptive behavior of working women in Bali. Cultural transformation in Bali influences the consumptive behavior of working women in Bali in complex ways. Brand perception as the only factor to be considered in shopping, or in cultural and religious activities in Bali; tends to give rise to new patterns of hedonistic behavior, which are not only among the class, but also among ordinary people. Overall, this study shows that brand equity and cultural transformation can influence the consumptive behavior of working women in Bali. This study can also be a reference for related parties to increase brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali.
IMPLEMENTASI MBKM “MENGAJAR DI SATUAN PENDIDIKAN” DI TAMAN KANAK-KANAK NEO GENESIS Dwiyanti, Ni Made Christine; Karta, Ni Luh Putu Agustini; Suarthana, I Ketut Putra; Asih, Anak Agung Ketut Sri
Synergy and Society Service Vol. 4 No. 2 (2024): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v4i2.94

Abstract

This community service learning program is an implementation of the Independent Learning Independent Campus Learning (MBKM) "Teaching in Educational Units" with the object of service at PAUD and Neo Genesis Kindergarten. The goal of this activities are encourage the students to be more familiar with their natural environment. The methodology of this community service learning are to apply PjBL and PBL learning to PAUD and Kindergarten School, so that students are more familiar with the environment. The results of this community service learning program are provide a positive response for students of the natural environment, interact and do activities in nature through handling common cases. In this service, the PjBL project is to invite children to harvest rice and problem-based learning (PBL) is a case of analyzing why plants wilt. The results of learning are the formation of structured concepts and mindsets in analyzing problems and practicing them in everyday life. The conclusion of this community service learning activities is that the PjBL and PBL learning methods are able to further develop students' cognitive and psychomotor aspects towards the natural environment.
Empowering Villages through Waste Management for Agritourism Success Jayantini, I Gusti Agung Sri Rwa; Martiningsih, Ni Gusti Agung Gde Eka; Wiratama, I Gusti Ngurah Made; Karta, Ni Luh Putu Agustini
International Journal of Community Service Learning Vol. 8 No. 4 (2024): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v8i4.85336

Abstract

A very crucial issue that needs serious attention for tourism development in rural areas is waste management. Thus, anticipation and solutions to problems, including the environmental impact, are needed in developing villages as agritourism areas. The purpose of this research is to identify programs required by the community to promote a tourist destination, manage agritourism, and overcome environmental problems. This type of research is descriptive qualitative with a community service approach. The research subjects included community leaders, women's groups (PKK), youth, farmer groups, and relevant local partners such as tourism business groups. In-depth interviews with community leaders, women, youth, and farmer groups were used to collect data. The instrument used was an interview sheet. After the data was collected, it was analyzed using the descriptive qualitative data analysis method. The results obtained include three things. First, tourism and human resource management programs resulted in a positive attitude toward creating a tourist attraction connectivity map. Second, in the agricultural sector, farmers showed their active participation, which was realized by structuring the garden by installing QR code-based plant signboards and developing organic farming. Third, the community's positive attitude in the environmental sector is shown by making compost from organic waste produced by women's groups and diversifying coffee businesses. This research is expected to create a pattern of community empowerment for agro-tourism areas supported by the active participation of village communities.
Ergonomics Ship Approach Impact Analysis on the Ability to Provide the Services and Productivity of Pokdarwis in Sangeh Badung Bali Dewi Irwanti, Ni Ketut; Bayu Wisnawa, I Made; Agustini Karta, Ni Luh Putu
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070127

Abstract

This research was conducted to analyze the effect of the ergonomics approach through SHIP on the ability to provide services and productivity of the Sangeh Village Pokdarwis and to analyze the effect of the ability to provide services on the productivity of the Sangeh Village Pokdarwis. The number of Pokdarwis used as samples n this study were 43 respondents. Data collection was carried out by distributing questionnaires containing 10 statement tems representing 10 ndicators of the three variables used. Data analysis used Smart PLS version 3. The results showed that SHIP (X1) had a positive and significant effect on the Ability to Provide Service (X2) with a value of 11.189, and a p-value of 0.000. SHIP (X2) has a positive and significant effect on productivity (Y) with a value of 3.828 and a p-value of 0.000. The ability to provide services (X2) has a positive and significant effect on productivity (Y) on Pokdarwis (Tourism Awareness Group) n Sangeh Badung Village with a value of 9.432 with a p-value of 0.000. Based on these findings, t s suggested to ntegrate Ergonomics through the SHIP approach n the development of the Sangeh Badung Bali tourism village. Keywords: Ergonomics, SHIP Approach, Serviceability, Productivity
The Roles of Data Management and Pentahelix in Accelerating Development of Village Communities Ni Luh Putu Agustini Karta; Ni Made Ary Widiastini; Ni Ketut Dewi Irwanti; I Nyoman Gde Prananta Bendesa
International Journal of Community Service Learning Vol. 7 No. 3 (2023): Agustus
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v7i3.65771

Abstract

In various cases in villages, data is not collected properly, is not up-to-date and is not accurate. This study project’s aims to analyze the role of village management and validity of village data in accelerating development in rural communities. A qualitative descriptive method with fifty respondents from 17 villages that were successfully sampled in Bali and 9 key informants interviewed provided information related to the management of information and data systems in Cepaka Village Kediri Tabanan. The findings of this project are 1) Updating village community data is the top priority for each village so that the program launched by the government reaches the target community in need. 2) Continous public sducation about the validity of data is very important in disbursing government assistance that is right on target. 3) Competence of human resources in handling village information systems needs to be improved. 4) The availability of facilities and infrasctucture to support the village information system is absolute. 5) The collaboration of several stakeholder in the PENTAHELIX concept helps accelerate updating of village data. The conclusion of this project is that data management and PENTAHELIX contributions play an important role in accerelating developments of the village.
Empowering Women in Indonesia’s Tourism Villages: The Role of MSMEs in Economic Development Sirad, Dini Anggraeni; Widiastini, Ni Made Ary; Karta, Ni Luh Putu Agustini
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 1 (2025): March 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i1.1-9

Abstract

The rapid increase in women's employment opportunities in Indonesia’s tourism sector, particularly in the informal sector, highlights their crucial role in the economic development of tourism villages. This study examines women's participation in the hotel industry and their adaptation and innovation in micro, small, and medium enterprises (MSMEs) across Bali, Banyuwangi, Banten, and Jogja. Using participant observation, in-depth interviews, and documentation studies, the research finds that women play strategic roles as business managers, tourism drivers, and cultural preservers. However, challenges such as limited capital access and market constraints persist, influenced by resource availability, infrastructure, local culture, and market potential. Despite these barriers, women leverage government and private sector training programs to enhance their skills and overcome obstacles. Strengthening women’s empowerment in tourism villages is essential for sustaining local economic growth and improving community welfare.
The Influence of Customer Value and Customer Experience and Niche Marketing on Customer Satisfaction at Daydream Studio Illustration Company Kadek Sitha Ananda Laura Pratiwi; Ni Luh Putu Agustini Karta; Ni Luh Komang Julyanti Paramita Sari
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.827

Abstract

This study examines the influence of customer value, customer experience, and niche marketing on customer satisfaction at Daydream Studio, an illustration company. The research aims to identify whether customer value, customer experience, and niche marketing significantly affect customer satisfaction, providing insights for service improvement and strategic marketing. Using quantitative methods and hypothesis testing, the study found that all three variables—customer value, customer experience, and niche marketing—have a positive and significant impact on customer satisfaction. The results show that customer value has the strongest influence, as indicated by a t-value of 7.691 and a significance level of 0.000, confirming a robust positive correlation. Customer experience also demonstrates a significant positive effect (t-value 2.531, significance 0.012), as does niche marketing (t-value 4.243, significance 0.000). These findings are consistent with previous research, reinforcing the importance of these factors in enhancing customer satisfaction within creative service industries. The study concludes that improving customer value, delivering memorable experiences, and implementing effective niche marketing strategies are crucial for increasing customer satisfaction at Daydream Studio.
PROGRAM HOLISTIK PEMBANGUNAN PEMBERDAYAAN DESA (PHP2D) OPTIMALISASI BALAI BANJAR SEBAGAI RUMAH BELAJAR PADA MASA COVID 19 DI DESA CEPAKA TABANAN Ni Luh Putu Agustini Karta; I Ketut Sutapa; Rani Kusumo Wardani; Erna Wiles
Synergy and Society Service Vol. 1 No. 1 (2021): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.355 KB) | DOI: 10.51713/save.v1i1.42

Abstract

The Covid 19 pandemic has weakened the economy of the world community. The resulting impact is felt by all levels of rural and urban society; among parents, adults and children. Amid the economic downturn, people must survive. Various alternative efforts were made so that people could still eat and receive education. Especially school children who are very risky if their education is stopped for a relatively long time. This condition motivates the HIMA Accounting and Management of Triatma Mulya University to implement the PHP2D program through the optimization of the Banjar Hall as a Learning Center in the Covid 19 Pandemic Era in Cepaka Village, Tabanan, Bali. used as an arena for monthly meetings. Through this PHP2D program, the Banjar Hall is now equipped with internet facilities, work desks and bookshelves for libraries. Every day at 15-18 wita the children in each banjar; come to study with the help of students and lecturers. The availability of free internet and the presence of 5 students as teachers / mentors in each banjar make a positive contribution to the community and children in Cepaka village. After four months of this activity, a very harmonious relationship was formed between students and school children ranging from elementary and junior high schools. School children, totaling nearly 150 children, are trained in their learning, academic, soft skills and hard skills in order to grow into a superior generation. This activity received a warm welcome from the community, even the Head of Kediri Sub-district was very grateful and made Cepaka Village the first project pilot village to provide a learning house with free wi-fi. It is hoped that in the next period other villages can also be developed, students help children in learning so that they can achieve their goals.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Putu Agung Suryawan Wiranatha Dewi Irwanti, Ni Ketut Dini Anggraeni Sirad DWIYANTI, NI MADE CHRISTINE Erna Wiles Erna Wiles Gede Wirata I Gede Yoby Negara, I Gede Yoby I Ketut Putra Suarthana I Ketut Sida Arsa, I Ketut Sida I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Mertanadi I Made Sukarsa I Nyoman Gde Prananta Bendesa I Putu Eka Kurniadi Ida Ketut Kusumawijaya Isyoratullatifah, Isyoratullatifah Jimmy Harry Putu Suarthana Jong, Mark De Kadek Sitha Ananda Laura Pratiwi Komang Sintia Meliani Made Aristia Prayudi Made Christin Dwitrayani Marques, Aíres Inácio Natarimbawa, I Wayan Ni Gst. Ag. Gde Eka Martiningsih Ni Ketut Dewi Irwanti Ni Luh Komang Julyanti Paramita Sari Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Hartini Ni Made Manik Prasanthi Bendesa Ni Wayan Mekarini Nyoman Dini Andiani Pratiwi, Kadek Sitha Ananda Laura Rani Kusumo Wardani Sari, Ni Luh Komang Julyanti Paramita Sri Rwa Jayantini, I Gusti Agung Utama, I Putu Eka Bagi Victor Babu Kappola Wardani, Rani Kusumo Widi Hardini Wiles, Erna Zulaini Wiratama, I Gusti Ngurah Made Zelamewani, Ni Kadek Resy