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All Journal KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan Lembaran Ilmu Kependidikan Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan CaLLs : Journal of Culture, Arts, Literature, and Linguistics JEES: Journal of English Educational Study Arkhais - Jurnal Ilmu Bahasa dan Sastra Indonesia Jurnal Entrepreneur dan Entrepreneurship Accounting and Management Journal Gema Wiralodra Infotekmesin JISO : Journal of Industrial and Systems Optimization Riset Pendidikan Bahasa dan Sastra Indonesia (Repetisi) Journal of Applied Sciences, Management and Engineering Technology (JASMET) ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) Transekonomika : Akuntansi, Bisnis dan Keuangan JIMEBIS el-Jizya: Jurnal Ekonomi Islam Petro : Jurnal Ilmiah Teknik Perminyakan Kajian Bahasa dan Sastra (KABASTRA) Sewagati Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) International Journal of Business and Management Technology in Society (IJBMTS)
Imam Baihaqi
Universitas Tidar
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Gema Wiralodra

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Development of The Digital-Based Business Model for Marhani Grosir Ardi, Ardi; Baihaqi, Imam
Gema Wiralodra Vol. 16 No. 1 (2025): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v16i1.822

Abstract

This study aims to design and develop a digital business model for Marhani Grosir based on partnerships by utilizing the Value Proposition Design (VPD) and Business Model Canvas (BMC) approaches. The main focus of the research is to understand the needs of MSME partners and consumers as the foundation for strengthening services and improving the existing cashier application for partners. The method used is a qualitative descriptive approach, with data collected through in-depth interviews with store owners, business partners, consumers, and IT technicians. The collected data were then analyzed to map the key elements in VPD and BMC, which were formulated into the design of a digital application mockup. The research findings show that MSME partners require a digital system that facilitates restocking, records transactions, and monitors inventory in real time. Consumers seek product information transparency, fast delivery services, and clear promotional features. The developed cashier application has addressed most of these needs, although challenges remain, such as the absence of multi-account features, limited integration of digital payments, and internet network barriers. This study highlights the importance of strengthening digital elements in local wholesale business models to support operational efficiency and customer loyalty. Further strategies are recommended in the form of application feature updates, improved distribution systems, and the expansion of digital-based partnerships. By adopting a user-centered approach, Marhani Grosir can enhance its competitiveness amidst the growing digital transformation of the market.
Co-Authors Ade Safri Fitria Agus Siswanto Alfaruqy, Doni Amin Retnoningsih Ananda, Davit Marcela Anandita Ade Putri, Anandita Ade Andreas Priyono Budi Prasetyo Anwar, Aldi Khoirul Aprilia Dwi Sulistyaningsih Ardhian, Adib Ardi Ardi Arvitrida, Niniet Indah Astuty Astuty Avieta, Nida Aulia Busthomi Senko Aji Cempaka, Santy Dwi Chadhiroh, Nurul Diadara, Nova - Farikah Fifit Firmadani Fina Oktaviana Fransiscus Xaverius Samingin Gerry Aby Althalarik Gunarta, I. Hakim, Muhammad Saiful Handiwibowo, Gogor Arif Hapsari, Theresia Pinaka Ratna Ning Hartatik Hartatik Heri Supomo Inayah, Nur Azmi Jaya, Daniel Jesayanto Junus, Reynaldi Kidungjati, Kedasih Krisdianto, Wahyu Liu, Yen-Ching Masfa Maiza, Masfa Mashud Syahroni Molas Warsi Nugraheni, Molas Warsi Mursia Ekawati Muslimah, Ana Hanifah Nadya Tri Puji Prasetya Nikmah, Uliyatun Nor Anisa Kumaeroh Nurul Afni Anggraeni Opi Hanidian Pranata, Gigih Bayu Rini Karyani Asmara Rizki Ramadhan S, Saifudin Safaruddin, Abdul Rahman Saiful Rizal, Ahmad Salahudin, Muhammad Saad Saputra, Ramdhan Yundra Septina Tri Huwaida Setiawan Aji P, Ugi Silalahi, Rochelle Trixie Sinansari, Puti Sri Rejeki Wahyu Pribadi Stephanus Eko Wahyudi, Stephanus Eko Sugihartanto, Mushonnifun Faiz Supomo, Wikaranosa Surahman, Abi Surtikanti, Monika Widyastuti Susetiyono, Agung Susi Nurhidayati Tatik Fitri Kuswanti Theressa, Stevanny Putri Triwilaswandio Wuruk Pribadi Wibawa Wibawa, Wibawa Wirayuda, Muhammad Rakha Yulia Esti Katrini Yulia Esti Katrini Yulia Esti Katrini Zainal Fanani, Nurul Zulita, Diana