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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa Jurnal Tadbir Peradaban JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Ekonomi Bisnis dan Akuntansi Journal Of Human And Education (JAHE) Jurnal Ekonomika Dan Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Proceeding of The International Conference on Economics and Business Jurnal Masyarakat Mengabdi Nusantara Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Ilmiah Multidisiplin Nusantara Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen JEBD Moneter : Jurnal Ekonomi dan Keuangan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Journal of Innovative and Creativity Ardhi: Jurnal Pengabdian dalam Negri AgroSainT: Jurnal Ilmiah Vifada Management and Social Sciences Journal of Economics and Management Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Kepada Masyarakat Indonesia Fundamental and Applied Management Journal ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Isak Pasulu
Department Of Management, Faculty Of Economics And Business, Christian University Of Indonesia Toraja, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Analisis Strategi Bersaing Toko Audy Pakan Store Kecamatan Sesean Kelurahan Palawa’ Desa To’karau Berbasis Porter’s Five Forces Claudya Maudy; Isak Pasulu’; Mey Enggane Limbongan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2713

Abstract

This study aims to analyze the five competitive forces of the livestock feed industry at the rural level and formulate adaptive competitive strategies for Audy Pakan Store in To’Karau Village, North Toraja Regency. Utilizing Porter’s Five Forces analytical framework, this research evaluates five core dimensions: rivalry among existing competitors, threat of new entrants, threat of substitute products, bargaining power of suppliers, and bargaining power of buyers. A qualitative descriptive case study approach was adopted, gathering empirical data through in-depth interviews with five key informants (store owner, employee, two regular customers, and main supplier), non-participatory observation, and documentation. Data analysis was interactively conducted through data reduction, data display, and conclusion drawing. The findings demonstrate that rivalry among existing competitors and the bargaining power of buyers are at a high level, driven by price sensitivity, product homogeneity, and information transparency in the local market. The threat of substitute products and the bargaining power of suppliers are moderately high due to feed price fluctuations and reliance on specific supplier channels. Conversely, the threat of new entrants remains at a moderate level, constrained by customer loyalty and established personal relationships. Audy Pakan Store is recommended to implement a hybrid competitive strategy focusing on service quality differentiation, flexible customer relationship management, and product portfolio diversification.
Strategi Pengembangan Objek Wisata Tulak Langi' Kecamatan Rembon Kabupaten Tana Toraja Rini Hastari; Isak Pasulu; Stefani M. Palimbong
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 3 (2026): Juli: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i3.1456

Abstract

This study aims to formulate a development strategy for the Tulak Langi' Tourism Object in Rembon District, Tana Toraja Regency, to enhance the destination's attractiveness and competitiveness sustainably. Tourism based on local potential has become a strategic instrument in regional economic development, yet many destinations still face infrastructure, management, and promotion constraints. This research employs a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and documentation. Data analysis was conducted using SWOT analysis, IFAS (Internal Factor Analysis Summary), and EFAS (External Factor Analysis Summary). The results showed a total IFAS score of 2.75, indicating a strong internal condition, with the main Strengths being natural beauty and local philosophical values. The total EFAS score of 2.80 indicates a supportive external environment for development, with dominant Opportunities in the form of government support and ecotourism trends. Based on the SWOT matrix, four alternative strategies were generated: SO strategy (development of nature and cultural tourism packages and digital promotion), WO strategy (infrastructure improvement and HR training), ST strategy (highlighting local uniqueness and implementing ecotourism), and WT strategy (institutional strengthening and technical assistance). This study concludes that the Tulak Langi' Tourism Object has strong potential to be developed into a leading tourism destination through an integrated and sustainable development strategy by prioritizing aggressive (SO) strategies. The practical implication of this research serves as a guide for local governments, managers, and communities in developing sustainable community-based tourism.
Analisis Perilaku Konsumen Dalam Memutuskan Pembelian Cinderamata Di Objek Wisata Ke'te Kesu' Jeticia Lolotoding; Isak Pasulu; Dwibin Kannapadang
Jurnal Ilmiah Multidisiplin Nusantara (JIMNU) Vol. 4 No. 3 (2026): JIMNU - NOVEMBER
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jimnu.v4i3.767

Abstract

Penelitian ini bertujuan untuk menganalisis perilaku konsumen dalam keputusan pembelian cinderamata di kawasan Wisata Ke'te Kesu' Kabupaten Toraja Utara. Industri pariwisata budaya telah bertransformasi menjadi industri berbasis pengalaman yang mengedepankan nilai emosional, simbolik, dan kultural. Dalam konteks ini, pembelian cinderamata tidak hanya berfungsi sebagai barang konsumsi, tetapi juga sebagai simbol kenangan, identitas budaya, dan representasi pengalaman wisata. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi terhadap lima wisatawan sebagai informan kunci dan lima pelaku UMKM sebagai informan pendukung. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa keputusan pembelian cinderamata di kawasan Wisata Ke'te Kesu' dipengaruhi oleh empat faktor utama, yaitu faktor budaya, sosial, pribadi, dan psikologis. Faktor budaya dan psikologis merupakan faktor yang paling dominan karena wisatawan memandang cinderamata sebagai representasi budaya Toraja yang autentik dan memiliki makna simbolik. Proses keputusan pembelian berlangsung melalui lima tahapan: pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian. Wisatawan melakukan pertimbangan terhadap harga, kualitas, keunikan, dan nilai budaya produk sebelum memutuskan membeli. Pengalaman wisata yang positif memberikan pengaruh terhadap kepuasan wisatawan dan mendorong niat membeli ulang serta rekomendasi kepada orang lain. Penelitian ini menyimpulkan bahwa keputusan pembelian cinderamata di kawasan Wisata Ke'te Kesu' tidak hanya dipengaruhi oleh kebutuhan fungsional, tetapi juga oleh nilai budaya, pengalaman emosional, dan persepsi wisatawan terhadap keaslian produk budaya Toraja. Abstract is a brief summary of the paper to help readers quickly determine the main research problem, solutions to solving This study aims to analyze consumer behavior in purchasing decisions of souvenirs at the Ke'te Kesu' Tourism Area in North Toraja Regency. The cultural tourism industry has transformed into an experience-based industry that prioritizes emotional, symbolic, and cultural values. In this context, souvenir purchases serve not only as consumer goods but also as symbols of memories, cultural identity, and representations of tourist experiences. This research employs a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, and documentation involving five tourists as key informants and five MSME actors as supporting informants. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results show that souvenir purchasing decisions at the Ke'te Kesu' Tourism Area are influenced by four main factors: cultural, social, personal, and psychological factors. Cultural and psychological factors are the most dominant because tourists perceive souvenirs as authentic representations of Toraja culture with symbolic meaning. The purchase decision process occurs through five stages: need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Tourists consider price, quality, uniqueness, and cultural value before deciding to purchase a product. Positive tourism experiences influence tourist satisfaction and encourage repeat purchase intentions and recommendations to others. This study concludes that souvenir purchasing decisions at the Ke'te Kesu' Tourism Area are not only influenced by functional needs but also by cultural values, emotional experiences, and tourists' perceptions of the authenticity of Toraja cultural products.
Strategi Promosi Dalam Mendorong Jumlah Konsumen Di Pasar Seni To'pao Kabupaten Toraja Utara Nolan Kadang; Isak Pasulu; Dwibin Kannapadang
Jurnal Ilmiah Multidisiplin Nusantara (JIMNU) Vol. 4 No. 3 (2026): JIMNU - NOVEMBER
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jimnu.v4i3.768

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi Pasar Seni To'Pao yang dapat dijadikan sebagai daya tarik promosi, menganalisis hambatan yang dihadapi dalam pelaksanaan promosi, serta merumuskan strategi promosi yang tepat untuk mendorong peningkatan jumlah konsumen di Pasar Seni To'Pao Kabupaten Toraja Utara. Pasar seni berbasis budaya memiliki peran strategis dalam mendukung pengembangan pariwisata dan ekonomi kreatif daerah, namun banyak di antaranya menghadapi tantangan dalam menarik konsumen akibat promosi yang belum optimal. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Informan penelitian terdiri atas empat pelaku UMKM dan empat pengunjung Pasar Seni To'Pao yang dipilih secara purposive. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan model Miles, Huberman, dan Saldaña yang meliputi pengumpulan data, kondensasi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Pasar Seni To'Pao memiliki potensi besar untuk dikembangkan melalui strategi promosi, antara lain keunikan produk kerajinan khas Toraja, lokasi yang strategis di jalur utama Rantepao-Makale, identitas budaya yang kuat, serta keberadaan pelaku UMKM yang menghasilkan produk berkualitas. Namun, kegiatan promosi masih menghadapi berbagai hambatan, yaitu belum optimalnya pemanfaatan media digital, terbatasnya penyebaran informasi kepada masyarakat, berkurangnya jumlah kios yang aktif beroperasi, tingginya persaingan dengan pusat oleh-oleh lainnya, serta jumlah kunjungan yang belum stabil. Berdasarkan kondisi tersebut, strategi promosi yang direkomendasikan meliputi optimalisasi promosi digital melalui media sosial, penguatan promosi berbasis budaya Toraja, peningkatan kerja sama dengan pemerintah dan pelaku industri pariwisata, penyelenggaraan kegiatan promosi secara berkala, serta peningkatan kualitas pelayanan dan kenyamanan kawasan. Penerapan strategi tersebut diharapkan mampu meningkatkan jumlah konsumen sekaligus memperkuat posisi Pasar Seni To'Pao sebagai destinasi wisata belanja berbasis budaya di Kabupaten Toraja Utara. This study aims to identify the potential of To'Pao Art Market that can be utilized as a promotional attraction, analyze the obstacles encountered in implementing promotional activities, and formulate appropriate promotion strategies to increase the number of consumers at To'Pao Art Market in North Toraja Regency. Culture-based art markets have a strategic role in supporting the development of regional tourism and the creative economy, yet many face challenges in attracting consumers due to suboptimal promotion. This study employed a qualitative approach with a descriptive research design. The research informants consisted of four MSME actors and four visitors to To'Pao Art Market, who were selected using purposive sampling. Data were collected through observation, in-depth interviews, and documentation, and were analyzed using the interactive model of Miles, Huberman, and Saldaña, which includes data collection, data condensation, data display, and conclusion drawing. The findings indicate that To'Pao Art Market possesses considerable potential to support promotional activities, including the uniqueness of Torajan handicraft products, its strategic location on the main Rantepao-Makale route, a strong cultural identity, and the presence of local MSMEs producing high-quality products. However, promotional activities are constrained by several factors, including the limited utilization of digital media, inadequate dissemination of information to the public, the decreasing number of active kiosks, intense competition with other souvenir centers, and unstable visitor numbers. Based on these findings, the recommended promotion strategies include optimizing digital promotion through social media, strengthening culture-based promotional content highlighting Torajan heritage, enhancing collaboration with the government and tourism stakeholders, organizing promotional and cultural events on a regular basis, and improving service quality and visitor convenience. The implementation of these strategies is expected to increase the number of consumers while strengthening the position of To'Pao Art Market as a cultural shopping destination in North Toraja Regency. 
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adriana Madya Marampa Afika Afika Althon K. Pongtuluran Andi Arah Pratiwi Topang Astriwari Biringkanae Astriwati Biringkanae Bangun Rara’ Biringkanae, Astriwati Carolina Paulus Polli Catrina Aprilla Parerung Chrismesi Pagiu Claudio Claudio Claudya Maudy Deddy Cathur Putra Desiliana Dian Intan Tangkeallo Dilla Dilla Dina Ramba' Efraim Kevin Elisabet Pali Elsap Patta Pasulu Emilio Juan Pablo Etha Sandarinding Gabryella Ivanka Rerungan Grace Sriati Mengga Helba Rundupadang Ika Kendek Inestasia Inestasia Jelita Pademme Jemi Pabisangan Tahirs Jens Batara Marewa Jeticia Lolotoding Johanna R. Tangirerung Liandro Doke Lisa K. Wibisono Lisa Kurniasari W Lisa Kurniasari Wibisono Marinus Ronal Marinus Ronal Marniati Marniati Matasak, Immanuel Melda Ria Saba’ Padatuan membia, tania Mey Enggane Limbongan Mey Enggane Limbongan Mince Batara Nitha Nitha Nolan Kadang Olivia D.Y. Pompeng Olivia Devi Y. P Olivia Devi Yulian P Olivia Devi Yulian P Olivia Devi Yulian Pompeng Panginan, Pricilia Wiwin Papayungan, Suharyono Wiranata Parerung, Catrina Aprilla Pompeng, Olivia Devi Y. Reynaldi Batara Londong Allo Rini Hastari Sampelawang, Petrus Sirenden, Desti Stefani M. Palimbong Stefani Marina Palimbong Susandi Kalaba tania membia Tirsa Tasik Viola Natadoan Randalayuk Wansi Tandi Ruru Yanta Sry Paerong Yohanis Lotong Ta'dung