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All Journal Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review The Spirit of Society Journal : International Journal of Society Development and Engagement JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Journal of Humanities and Social Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Journal of Management and Entrepreneurship Research Social Sciences, Humanities and Education Journal (SHE Journal) Devotion: Journal of Research and Community Service Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) Jurnal Sosial dan Sains Priviet Social Sciences Journal Journal of Social Science ABDIMU Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Dinamika Manajemen eJEBA
Syarifah Hudayah
Mulawarman University
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Journal : Al-Tijary : Jurnal Ekonomi dan Bisnis Islam

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Bibliometric: Halal Brand on Marketing Performance Tikawati, Tikawati; Hudayah, Syarifah; Abidin, Zainal; Rahmawati, Rahmawati
Al-Tijary Vol 10 No 1 (2024): AL-TIJARY VOL. 10, NO. 1,DECEMBER 2024
Publisher : Faculty of Islamic Economics and Business Sultan Aji Muhammad Idris State Islamic University Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/at.v10i1.8955

Abstract

The rapid development of the halal industry has positioned halal branding as a critical element in influencing consumer behavior and shaping marketing strategies. In the increasingly competitive global market, halal labeling and brand image significantly shape consumer trust and preferences, which subsequently impact a company's marketing performance. Despite its importance, research on how halal brands affect marketing performance remains limited. This study conducted a bibliometric analysis of halal brands and marketing performance by reviewing previous studies indexed in the Scopus database from reputable international journals. Using quantitative methods, the collected data provides a comprehensive overview of outputs, organizations, authorship, and topic characteristics, demonstrating the feasibility of bibliometric analysis. The research focuses on articles published between 2012 and 2022, utilizing search engines such as Google Scholar, Scopus, Elsevier (Science Direct), and Publish or Perish. Results show a growing academic interest in the relationship between halal brands and marketing performance, indicating the need for further research to deepen understanding in this area.
Co-Authors Abdul Rahim Achmad , Gusti Noorlitaria Achmad Fachri Achmad Rizhali Achmad, Gusti Noortalitaria Ade Saputri Adeline Raisa Takalamingan Aditya Pratama Ahmad Abdurrohman Ahmad Miraddian Akhmadi Akhmadi Alan Nuari Alexander Sampelililng Annisa Aqsha Wardhana Apriliana Rahmawati Apriliyanti, Ester Arbajah Arbajah Ardi Paminto Arfiah Busari ARINDA ZEN TIFFANY Asnawati Asnawati Asnawati Asnawati Asnawati Asnawati Aulia Melinda Putri Basten, Eric Van Darlan Darlan Darmawan Darmawan Darmawan Darmawan Dedhy Dedhy Dedhy Pradana Desi Kartika Dewanda Putra Utama DIAH AMARATANI Diana Lestari Diana Lestari Dicky Wahyudi Diniarty Hadi Dirga Lestari Djoko Setyadi Doddy Angga Dr. Michael, MS Endah Sari Titi Utami Endah Sriwahyuni Eric Van Basten Ester Apriliyanti Fahlevi, Muhammad Rhesa Aditya Fahri Ramadhan FAJAR HIDAYAT Fatih Izzah Qoyyimah Fatimatul Mukarromah Fitriadi Fitriadi Fitriani Fitriani Giyanira Geanira Gusti Noorlitaria A Gusti Noorlitaria Achmad Gusti Noortalitaria Achmad Hamid Bone Hariyadi Hariyadi Hayati Hayati hendri awan Hendy Gunawan Sutanto Herning Indriastuti Herwin Herwin Indah Purnamasari Indra Permana Kusuma Putra Irsan Tricahyadinata Irwan Gani Irwan Setiawan Irwansyah Irwansyah Istiqomah Istiqomah Istiqomah J. Kuleh J. Kuleh J. Kuleh J. Kuleh J. Kuleh Jamaluddin, M Nur Jiuhardi Jiuhardi Juliansyah Roy Jumriah Jumriah Juraidah Juraidah Jusuf Kuleh Kezia Arum Sary Lusiana Emiliani Weti Luxy Rizkyanto M. Amin Kadafi Mardiani, Eri Maria Kristina Marsuki Marsuki, Marsuki Mawardi Sukardi Mega Mega Melinda Nurcahya Lestari Michael Hadjaat Michael Michael MIFTAHUL JANNAH Miranda, Rezha Muammar Kadafi Muhammad Fikri Djufri Muhammad Ikbal Muhammad Ikbal Muhammad Khumeini Noor Saima Hartini Noris Marten Polanco Nur Indah Amalia Nur Ita’ Zahrah Nur Julianti Amir Nur Kharisma Ari Gama Putri Nurfahrina Nurfahrina Nurhadijah Nurhadijah Pembudi, Endi Prilnita Sari Kusumah Priyagus, Priyagus Putit, Lennora Putra, Indra Permana Kusuma Rahcmad Budi Suharto Rahmatussani, Andi Mahardiyanti Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Apriliana Rahmawati, Rahmawati Rana Kirana Rian Hilmawan Ricky Pebiyanto Putra Rika Marliani Rio Haribowo Rita Ariani Rizka Ridha Aulia Rizky Abdillah Isma Rizky Yudaruddin Rosita Rosita Rufina Pramuditha Rufina Pramuditha Saida Nurosalamia Santi Lestari Setiyono Setiyono Seviana F Seviana F Shaiful - shibghati Mutia Hasanah Siti Amalia Siti Maria sri wahyuni Sri Wahyuni Sri Wahyuni Sri Wahyuni Sudibyo, Zsaghandy Adjisuastika Sugiani Sugiani Sugiani, Sugiani Syahidul Syahidul Syahidul, Syahidul Syarifah Fatimah Nabila Tamam Rosid Taqwa, Syukur Teddy Lesmana Tikawati Tikawati, Tikawati Triyana Ety Ruswati Ulya Farida Ardiati Veronika Veronika Wardhana, Annisa Aqsha Wasil, Mohammad Yohanes Kuleh Yusriana Adnan Yuvita lalang ZA, Saida Zainurossalamia Zainal Abidin Zainal Abidin Zainal Ilmi Zainal Ilmi