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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Information System, Applied, Management, Accounting and Research Jurnal Riset Bisnis dan Manajemen Masyarakat Berdaya dan Inovasi ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Dharma Bhakti Ekuitas International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Inovasi Masyarakat Bulletin of Management and Business Innovation Business Management and Accounting Journal Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Greenation International Journal of Engineering Science Journal of Business and Management Inaba Journal of Accounting Inaba Inaba of Community Services Journal Clean and Sustainable Production Journal of Economic Empowerment Strategy (JEES) Jurnal Bisnis Jurnal Humaniora, Ekonomi Syariah dan Muamalah Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary Jurnal Siber Transportasi dan Logistik Siber International Journal of Education Technology Jurnal Greenation Ilmu Akuntansi Greenation International Journal of Engineering Science Greenation International Journal of Law and Social Sciences Jurnal Pendidikan dan Kebudayaan Nusantara Jurnal Komunikasi dan Ilmu Sosial Dinasti Accounting Review Jurnal Kewirausahan dan Multi Talenta (JKMT) International Journal of Psychology and Health Science Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies
Widiya Avianti
Dosen Fakultas Ekonomi Dan Bisnis, Universitas Winaya Mukti, Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Journal : EKUITAS (Jurnal Ekonomi dan Keuangan)

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IMPROVING PURCHASING DECISIONS THROUGH PERCEIVED FOOD QUALITY: AN SERVICE DOMINANT LOGIC (SDL) APPROACH Suwandari, Lusi; Rosiana, Monica; Avianti, Widiya
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6268

Abstract

This study aimed to investigate the impact of visual and verbal packaging on purchasing choices by assessing the perceived quality of food. One hundred seventy-five respondents were surveyed, specifically consumers who purchase MSME food goods in Banyumas Regency, including food, beverages, crafts, and other packaged items. This study employs AMOS structural equation modelling to examine the proposed research model. The findings indicate that visual and verbal packaging benefits the perceived quality of food and influences consumers' purchasing choices. The variable of perceived food quality has a beneficial influence on purchase decisions and can operate as a mediator between visual and verbal packaging regarding buying decisions. The model is grounded in the Service's Dominant logic and the consumption value theory. According to this theory, consumer behaviour is influenced by cognitive and hedonic evaluations that stem from consumption experiences. These experiences highlight the active involvement of consumers in creating value during their interactions with products, including visual packaging, verbal packaging, and perceived food quality.
Co-Authors .Ridwan, S Abiyoga, Faizin Adam, Duki Adelia Putri Afdani, Hari Agus Mulyana Alfaizah, Insyirah Nisa Amanda, Septiana Annisa Fitri Anggraeni Aprianti, Deva Ariyati Rahayu, Desy Aryatie, Yayah Asyifa, Sarah Laila Azhar Affandi Cahyadi Supyansuri Dede Yusuf Maulana Duki Adam Endang Pitaloka Evi Syeftia Latifah Fadila, Vina Rizki Farah Fauziyah, Farah Fauzia, Fathia Fitria, Dissy Fitriani, lina Ganjar, Febriana Gumiwa, Ferdian Hamzah, Ahmad Hardiani, Andlisa Shiamara Heddy Setiawan Horas Djulius Imam Fauzi Imas Maesaroh Ina Revayanti Indah, Dewi Yuliati Indrajati, Indrajati Ismarianto, Dwi Iwan Ridwan Jayanti, Esti Jusdijachlan , R Jusdijachlan, R Jusdijachlan, R. Karoba, Dandrem Kartika Rahayu, Ika Komar Priatna, Deden Komar, Deden Kurniasih, Ratna Lesmono, Bayu Lestari, Septiana Listiya, Alika Lusi Suwandari Lusiana Badriah Luthfi Setiadiwibawa Mela Tri Yusnita Minlaeni, Minlaeni Monica Rosiana Mubarok, Wildan Syahrul Mugiati, Titi Nasrulloh, Firman Nur Izzati Nurpaida, Dian Nurrahmi, Alfianti Nurramadhan, Delfina Permatasari, Arini Purwana, Edi Purwanto Purwanto Rachman, Ariep Rahmawan, Moch Rifki Reza, Siti Nur Ridwan, Ridwan Ridwan, S Ridwan, S. Rosmayana, Andi RR. Ella Evrita Hestiandari Saeful Ulum, Devi Sahroni, Devina Samuel Samuel Sandha Medika Permana Septianawati, Dina Setiadi, Dani Setiawan, Ismawan Siswanda, Andi Siti Fatimah Sodikin, Ujang Supriatini, Anni Surya Putri, Alma Catherina Utami, Indri Putri Violeta, Arlienda Warsidi, Edi Winna Roswinna Wiriadinata, Andhika Yanti Yanti Yayat Rukayat Yunanto, Angling