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All Journal Jurnal Ilmu Pertanian Indonesia JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Jurnal Manajemen dan Organisasi Jurnal Agribisnis dan Ekonomi Pertanian MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Signifikan : Jurnal Ilmu Ekonomi Jurnal Manajemen Teknologi JDM (Jurnal Dinamika Manajemen) Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi & Studi Pembangunan Jurnal Bisnis dan Manajemen Journal of Consumer Sciences Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Manajemen Pembangunan Daerah Jurnal Resolusi Konflik, CSR dan Pemberdayaan (Jurnal CARE) Buletin Ilmiah Litbang Perdagangan Journal of Environmental Engineering & Waste Management Jurnal Ekonomi Pembangunan Jurnal Agro Ekonomi BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Alla Asmara
Departemen Ilmu Ekonomi, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor Gd. Wing Rektorat Level 3 Kampus IPB Darmaga Bogor 16680
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Physics Social Sciences

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Journal : Journal of Consumer Science

 1 
The Effect of Marketing Mix On “KPR Xtra Bebas” Decision Making in Bank X Regional I Arthur, Kevin Michael; Asmara, Alla; Simanjuntak, Megawati
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.1-12

Abstract

The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.
Co-Authors . Dahri Abdullah, Asaduddin Abiyyu, Ikhwan Achsani, Muhammad Nur Faaiz Ade Ayu Fleury Amalina Adrian D Lubis Afiff , Usamah Afrianto, Andri Ahmad, Fahmi Salam Alexandi, Muhammad Findi Anggi Meiri Ari Surya Rusdiono Arthur, Kevin Michael Bambang Juanda Beginer Subhan Chandra Darma Permana Dara Resmi Asbiantari Dedi Budiman Hakim Deni Lubis Deva Primadia Dewi, Intani Dian Rinaldy Dila Vindayani Dominicus Savio Priyarsono Dyah Hapsari Amalina Elizabeth Sonya Lumbantoruan Emerseon, Errick Etrisia, Novi Fadhillah, Naufal Falikhakh Nur Baeti Fikanti Zuliastri Fiona Hanberia Innayah Fitri, Tiara Anisa Hannoeriadi A., Ivan Happy Febrina Hariyani Hardianti, Aprilia Hastuti, Ing Mariani Hermanto Siregar Hutagaol, M. Parulian Hutagaol, Manuntun Paruliah I Wayan Budiastra Idqan Fahmi Indah Nurhidayati Indrayansyah Nur Ing Mariani Hastuti Islami, Nurfara Ivan Hannoeriadi A. Kirbrandoko Kirbrandoko Lukytawati Anggraeni M. Parulian Hutagaol Megawati Simanjuntak Muhammad Al Furqan Hakim Muhammad Firdaus Muhammad Firdaus Mukhamad Najib Murohman Murohman Murohman Murohman NADIRAH, TAMI nFN Kuntjoro Nia Kurniawati Hidayat, Nia Kurniawati Nor Jannah, Nor Purwono Nugroho Puspita Mega Lestari Effendi Puspita Mega Lestari Effendi Rahmasari, Liisa Firhani Rahmat Hidayat Rina Oktaviani Rina Oktaviani Rindayanti, Wiwiek Ristianingrum, Anita Rizal Syarief Rotinsulu, Dordia Anindita Rully Aprianto Safika S, Safika Salundik Sholihah Amalina Dyah Hapsari Sibarani , David Richardo Sri Hartoyo Sri Hartoyo Sri Mulatsih Sri Mulatsih Stannia Cahaya Suci Suci, Stannia Cahaya TAMI NADIRAH Tanti Novianti Tarigan, Rallyanta Tarisa Fadillah Titis Priyowidodo Tony Irawan Ulandari, Rafika Wiwiek Rindayati Wonny Achmad Ridman YETI L. PURNAMADEWI Yeti Lis Purnamadewi Yohandira Yohandira Yusuf, Diasitta