Article Per Year (5 Year)
p-Index From 2021 - 2026
3.783
P-Index
This Author published in this journals
All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JURNAL ILMIAH M-PROGRESS SULTANIST: Jurnal Manajemen dan Keuangan PINISI Discretion Review JMK Jurnal Manajemen dan Kewirausahaan International Journal of Business, Law, and Education Jurnal Ekonomi Efektif Kontigensi: Jurnal Ilmiah Manajemen Journal Koperasi Dan Manajemen Jurnal Tadbir Peradaban Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Innovative: Journal Of Social Science Research Jurnal Sosial Ekonomi Perikanan International Journal of Business and Quality Research
Eko Juni Wahyudi
Sekolah Tinggi Ilmu Ekonomi Indonesia Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Pengaruh Motivasi Kerja Dan Promosi Jabatan Terhadap Semangat Kerja Pegawai Pada Bagian Kesejahteraan Rakyat Sekretariat Daerah Kabupaten Malang Wahyudi, Eko Juni; Astuti, Hastirin Widi; Sudarjo, Sudarjo; Wahid, Moehammad Nasri Abdoel; Djoewita, Djoewita
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10965

Abstract

The aim of this study was to identify and analyze the influence of work motivation and position promotion on the employee's work enthusiasm in the People's Welfare Section of the Regional Secretariat of Malang Regency. This study used the explanatory research method with a sample of 30 respondents. Analysis techniques included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Results suggest the work motivation variable has a partially significant effect on work enthusiasm as seen from the value of tcount > ttable (3.273 > 2.052). The position promotion variable also has a partially significant effect on work enthusiasm as seen from the value of tcount > ttable or (2.144 > 2.052). Furthermore, the variables of work motivation and position promotion simultaneously have a significant effect on work enthusiasm; this can be seen from the value of Fcount > Ftable or 25.521 > 3.34. The work motivation variable has a dominant influence on work enthusiasm because of the regression coefficient of the independent variable work motivation (X1) (0.476) > job promotion (X2) (0.400).
Systematic Literature Review: The Role Of Product Quality And Digital Promotion On Purchasing Decisions Wahyudi, Eko Juni; Friyanto, Friyanto; Borahima, Bahrun; Sudarjo, Sudarjo
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 1 (2024): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i1.5189

Abstract

The role of product quality and promotion in the sales context is extremely important. Customer perceptions of value and satisfaction with a product are influenced by product consistency. With promotions on digital platforms, information about product quality can be easily found by all consumers from various regions, either by online reviews, customer testimonials, or content shared by the company itself. This report aims to answer questions about the effect of product quality and promotion on purchasing decisions. Researchers used the systematic literature review approach to find 176 national articles that were endorsed by sinta in a search using publish or perish and other programs such as zotero, & mendeley, which were then sorted into 45 selected articles for descriptive analysis. Brands can increase their visibility and build stronger links with their target audiences by using the right digital marketing techniques, such as internet advertising, social media campaigns, and content marketing. In terms of satisfaction, brand reputation, loyalty, and differentiation from competitors, product quality plays a vital role in making purchasing decisions. Therefore, both product quality and effective promotion play a vital role in creating value for customers and strengthening a brand's position in the market.
ANALISA SISTEM DAN RANCANG BANGUN APLIKASI SISTEM PELAPORAN KEKERASAN SEKSUAL DAN BULLYING MENGGUNAKAN APP INVENTOR moehammad nasri abdoel wahid; Sudajo; Raden Hario Tirtosetianto; Rayyan Sugangga; Eko Juni Wahyudi
Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis. Vol. 24 No. 1 (2026): Februari 2026
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v24i1.177

Abstract

Penelitian ini bertujuan untuk mengembangkan sistem pelaporan cepat menggunakan android yang dapat dengan mudah dan cepat digunakan korban kekerasan atau pegiat perlindungan kekerasan. Pendekatan pengembangan dengan analisis sistem dan rancang bangun aplikasi android menggunakan teknologi map (geolokasi) untuk mendeteksi lokasi kejadian. Penelitian ini menggunakan metode analisis kebutuhan sistem, desain sistem berbasis mobile menggunakan App Inventor dan implementasi. Hasil dari penelitian ini adalah aplikasi android (file apk) yang diinstal secara offline. Aplikasi diharapkan dapat mempercepat penanganan kasus kekerasan seksual dan memberikan rasa aman bagi para korban.
Digital Marketing Strategies and Customer Engagement in MSMEs: A Systematic Literature Review Eko Juni Wahyudi; Hastirin Widi Astuti; Moehammad Nasri Abdoel Wahid; Sudarjo Sudarjo; Putria Dewi Masruroh
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.88345

Abstract

The primary objective of this study is to examine how digital marketing strategies evolve to foster customer engagement and evaluate their subsequent impact on the growth of Micro, Small, and Medium Enterprises (MSMEs). This study adopts a Systematic Literature Review (SLR) approach, analyzing 12 high-impact international articles published between 2024 and 2026. The data were evaluated using descriptive and thematic analysis to map current trends, engagement strategies, and business implications. The findings reveal a significant paradigm shift in MSME digital marketing, from one-way promotional advertising to interactive, relational marketing. Customer engagement emerges as a critical mediating mechanism that translates digital marketing efforts into sustainable competitive advantage, brand loyalty, and market expansion. However, the successful implementation of engagement-driven strategies remains constrained by internal barriers, notably limited digital literacy and inadequate technical competence among MSME actors. Digital marketing is indispensable for MSME resilience, provided it is strategically designed to foster continuous customer engagement. Practitioners must shift toward interactive digital ecosystems rather than passive catalogs. Additionally, collaborative policy interventions focusing on digital management training are urgently required to bridge the technological gap in traditional MSMEs.
Co-Authors Abdurohim Abdurohim, Abdurohim ADELIA Agus Hermawan AMELIA SETYAWATI, AMELIA Arief Noviarakhman Zagladi Astuti, Hastirin Widi Borahima, Bahrun Dieva Zahrohtu Anfi Dieva Zahrohtu Anfi, Dieva Dimas Putri Mega Pratesa Dimas Putri Mega Pratesa, dimas Djoewita, Djoewita Eny Lestari Widarni Farida Isroani Friyanto, Friyanto HASTIRIN WIDI ASTUTI Hastirin Widi Astuti Ismawati, Lilik Ludi Wishnu Wardana Masruroh, Putria Dewi Moehammad Nasri Abdoel Wahid moehammad nasri abdoel wahid Pratiwi, Nova Rizca Puji Handayati Putria Dewi Masruroh RADEN HARIO TIRTOSETIANTO Rayyan Sugangga RUDI HARTONO RUDIYANTO, RAHMAT Saifuddin Saifuddin Sholichah, Fatmawati Siska Yustika Soehartatiek, Soehartatiek Sudajo Sudarjo Sudarjo Sudarjo Sudarmiatin Tirtosetianto, Raden Hario Wahid, Moehammad Nasri Abdoel Wibowo, Nyuherno Aris