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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JURNAL ILMIAH M-PROGRESS SULTANIST: Jurnal Manajemen dan Keuangan JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) PINISI Discretion Review JMK Jurnal Manajemen dan Kewirausahaan International Journal of Business, Law, and Education Jurnal Ekonomi Efektif Kontigensi: Jurnal Ilmiah Manajemen Journal Koperasi Dan Manajemen Jurnal Tadbir Peradaban Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Innovative: Journal Of Social Science Research Jurnal Sosial Ekonomi Perikanan International Journal of Business and Quality Research
Eko Juni Wahyudi
Sekolah Tinggi Ilmu Ekonomi Indonesia Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Role of Digitalization in the Internationalization of MSMEs in Malang Regency: A Case Study of Coffee Business in Dampit Eko Juni Wahyudi; Sudarmiatin; Puji Handayati
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1733

Abstract

This study aims to analyze the role of digitalization in supporting the internationalization of Micro, Small, and Medium Enterprises (MSMEs) in Kabupaten Malang, especially in coffee businesses in the Dampit area. In the era of globalization and digitalization, MSMEs have increasingly opportunities to expand their markets to the international level by utilizing digital technology. This study uses a qualitative approach with a case study method to explore the experiences and challenges faced by coffee entrepreneurs in Dampit who have adopted digital technology in running their businesses. The results of the study show that digitalization, through social media and e-commerce platforms, provides easy access to global markets, increases product exposure, and opens up new opportunities for Dampit coffee entrepreneurs to introduce their products abroad. However, obstacles related to understanding technology and export regulations are challenges that must be overcome
Pengaruh Motivasi Kerja Dan Promosi Jabatan Terhadap Semangat Kerja Pegawai Pada Bagian Kesejahteraan Rakyat Sekretariat Daerah Kabupaten Malang Wahyudi, Eko Juni; Astuti, Hastirin Widi; Sudarjo, Sudarjo; Wahid, Moehammad Nasri Abdoel; Djoewita, Djoewita
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10965

Abstract

The aim of this study was to identify and analyze the influence of work motivation and position promotion on the employee's work enthusiasm in the People's Welfare Section of the Regional Secretariat of Malang Regency. This study used the explanatory research method with a sample of 30 respondents. Analysis techniques included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Results suggest the work motivation variable has a partially significant effect on work enthusiasm as seen from the value of tcount > ttable (3.273 > 2.052). The position promotion variable also has a partially significant effect on work enthusiasm as seen from the value of tcount > ttable or (2.144 > 2.052). Furthermore, the variables of work motivation and position promotion simultaneously have a significant effect on work enthusiasm; this can be seen from the value of Fcount > Ftable or 25.521 > 3.34. The work motivation variable has a dominant influence on work enthusiasm because of the regression coefficient of the independent variable work motivation (X1) (0.476) > job promotion (X2) (0.400).
Systematic Literature Review: The Role Of Product Quality And Digital Promotion On Purchasing Decisions Wahyudi, Eko Juni; Friyanto, Friyanto; Borahima, Bahrun; Sudarjo, Sudarjo
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 1 (2024): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i1.5189

Abstract

The role of product quality and promotion in the sales context is extremely important. Customer perceptions of value and satisfaction with a product are influenced by product consistency. With promotions on digital platforms, information about product quality can be easily found by all consumers from various regions, either by online reviews, customer testimonials, or content shared by the company itself. This report aims to answer questions about the effect of product quality and promotion on purchasing decisions. Researchers used the systematic literature review approach to find 176 national articles that were endorsed by sinta in a search using publish or perish and other programs such as zotero, & mendeley, which were then sorted into 45 selected articles for descriptive analysis. Brands can increase their visibility and build stronger links with their target audiences by using the right digital marketing techniques, such as internet advertising, social media campaigns, and content marketing. In terms of satisfaction, brand reputation, loyalty, and differentiation from competitors, product quality plays a vital role in making purchasing decisions. Therefore, both product quality and effective promotion play a vital role in creating value for customers and strengthening a brand's position in the market.
Co-Authors Abdurohim Abdurohim, Abdurohim ADELIA Agus Hermawan AMELIA SETYAWATI, AMELIA Arief Noviarakhman Zagladi Astuti, Hastirin Widi Borahima, Bahrun Dieva Zahrohtu Anfi Dieva Zahrohtu Anfi, Dieva Dimas Putri Mega Pratesa Dimas Putri Mega Pratesa, dimas Djoewita, Djoewita Eny Lestari Widarni Friyanto, Friyanto HASTIRIN WIDI ASTUTI Ismawati, Lilik Isroani, Farida Ludi Wishnu Wardana Masruroh, Putria Dewi Pratiwi, Nova Rizca Puji Handayati RUDI HARTONO RUDIYANTO, RAHMAT Saifuddin Saifuddin Sholichah, Fatmawati Soehartatiek, Soehartatiek Sudarjo Sudarmiatin Tirtosetianto, Raden Hario Wahid, Moehammad Nasri Abdoel Wibowo, Nyuherno Aris Yustika, Siska