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All Journal Warmadewa Management and Business Journal (WMBJ) WICAKSANA: Jurnal Lingkungan dan Pembangunan EKUITAS (Jurnal Ekonomi dan Keuangan) Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Pengabdian Masyarakat Bestari (JPMB) Asian Journal of Community Services (AJCS) Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics Journal of Governance, Taxation, and Auditing Journal of Business on Hospitality and Tourism Loka: Journal Of Environmental Sciences
Ni Made Rustini, Ni Made
Universitas Warmadewa Denpasar
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Influence Electronic Word Of Mouth, Price, And Product Quality On Decisions Purchase At Cafe Mr. Takoyaki In Denpasar Ni Putu Eka Santiari; I.B Udayana Putra; Ni Made Rustini
WICAKSANA: Jurnal Lingkungan dan Pembangunan Vol. 8 No. 2 (2024)
Publisher : Lembaga Penelitian, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wicaksana.8.2.2024.52-57

Abstract

This research aims to explore the influence of Electronic Word of Mouth (EWOM), price and product quality on consumer purchasing decisions at Cafe Mr. Takoyaki in Denpasar. This research uses quantitative methods with a sample size of 100 respondents selected using the Slovin formula based on the consumer population of Cafe Mr. Takoyaki totaling 10,528 people. All data obtained from the questionnaire distribution is suitable for use, then analyzed using the classic assumption test, multiple linear regression, hypothesis testing (f test and t test). The results of the analysis show that (1) Electronic Word of Mouth, price and product quality significantly influence purchasing decisions at Cafe Mr. Takoyaki. (2) Electronic Word of Mouth has a positive and significant effect on purchasing decisions at Cafe Mr. Takoyaki in Denpasar. (3) Price has a positive and significant effect on purchasing decisions at Cafe Mr. Takoyaki in Denpasar. (4) Product quality has a positive and significant effect on purchasing decisions at Cafe Mr. Takoyaki in Denpasar. Therefore, based on this research it can be concluded that Electronic Word of Mouth, price and product quality have a significant role in influencing purchasing decisions at Cafe Mr. Takoyaki in Denpasar.
Pengaruh Motivasi, Lingkungan Internal dan Eksternal Terhadap Minat Berwirausaha Seka Taruna di Kota Denpasar Ni Made Rustini; I Gede Surya Pratama; I Gede Nyoman Carlos Wiswanatha Mada
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 18 No. 2 (2019)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.18.2.1163.104-115

Abstract

Becoming Entrepreneurship is one of the alternatives for the younger generation, especially Seka Teruna in Denpasar City. The interest in entrepreneurship will not just appear, there are several factors that can influence someone's interest in entrepreneurship including motivation, internal environment and external environment. This research was conducted on Seka Teruna in Denpasar City. The purpose of this research is to determine the effect simultaneously and partially between motivation, internal environment and the external environment towards the interest in the shades of Seka Taruna in Denpasar City. The population in this research is the number of Seka Teruna in Denpasar City as many as 412 people. The sample in this research was 80 Seka Teruna with sample determination method using Slovin formula. Methods of collecting data through observation, interviews, questionnaires and literature studies. Data analysis techniques used were Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F Test, T Test and Beta Test. The results of this research obtained F-count (174,583)> F-table (2,74) in the rejection area H0, then H0 is rejected or Ha is accepted. This shows that there is indeed a simultaneous significant influence between motivation, internal environment and external environment on Seka Teruna entrepreneurial interests in Denpasar City. Menjadi Wirausaha merupakan salah satu alternatife bagi generasi muda khususnya Seka Teruna yang ada di Kota Denpasar. Minat berwirausaha tidak akan muncul begitu saja, ada beberapa faktor yang dapat mempengaruhi minat seseorang untuk berwirausaha diantaranya yaitu motivasi, lingkungan internal dan lingkungan eksternal. Penelitian ini dilakukan pada Seka Teruna di Kota Denpasar. Tujuan penelitian ini yaitu untuk mengetahui pengaruh secara simultan dan parsial antara motivasi, lingkungan internal dan lingkungan eksternal terhadap minat berwirauaha Seka Taruna di Kota Denpasar. Populasi dalam penelitian ini adalah jumlah Seka Teruna di Kota Denpasar sebanyak 412 orang. Sampel dalam penelitian ini sebanyak 80 Seka Teruna dengan metode penentuan sampel menggunakan rumus Slovin. Metode pengumpulan data melalui observasi, wawancara, angket dan studi kepustakaan. Teknik analisis data yang digunakan yaitu Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Uji F, Uji t dan Uji Beta. Hasil penelitian ini diperoleh F-hitung (174,583)> F-tabel (2,74)berada pada daerah penolakan H0, maka H0 ditolak atau Ha diterima. Hal ini menunjukkan memang benar ada pengaruh yang signifikan secara simultan antara motivasi, lingkungan internal dan lingkungan eksternal terhadap Minat berwirausaha Seka Teruna di Kota Denpasar.
Analisis Posisi Bersaing dan Strategi Bauran Pemasaran untuk Meningkatkan Jumlah Kunjungan Pada Handara Golf and Resort di Bedugul Bali Rosalia Nita Aryani; Ni Made Rustini; Taman Sari
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 19 No. 2 (2020)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.19.2.2318.91-97

Abstract

This research to determine the competitive position based on the Boston Consulting Group matrix, to find out internal variables including strengths and weaknesses as well as external variables including opportunities and threats and to find out relevant marketing mix strategies to increase the number of visits. The study was conducted at Handara Golf and Resort in Bedugul Bali. Data analysis techniques used are the Boston Consulting Group matrix analysis and SWOT analysis. The analysis shows that using BCG matrix analysis, the company is in the position of dogs with a growth rate of 7.09% and an analysis of market share of 0.17. Using a SWOT analysis shows that the most dominant external opportunity variable with the acquisition of 3.80 results. Where the opportunity indicator is an increase in the number of tourists, growth in online sales, buyers want more images in electronic commerce or e-commerce when buying a product, most of the time on mobile devices is used, social media plays a major role in the distribution of most of the time used on mobile devices, technological advances over the use of social media, per capita income growing in Indonesia, located in the Pacific Ring of Fire, new regulations from Bank Indonesia. While the threat indicator is providing alternative tourist attractions throughout Indonesia to tourists other than in Bali and losing followers in the social media, it can be concluded that companies need to implement a turn-around strategy because external opportunities are more oriented to supporting the company's Handara Golf and Resort Bali.
Capital Fulfillment Strategy For Trigona Honey Bee Smes In Balangan Sembung Village, Mengwi District, Badung Regency Ni Made Rustini; I Ketut Selamet; A. A. Sri Purnami
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.201

Abstract

Bali has started to develop honey bee cultivation of the stingless bee type. The type of honey bee that is widely cultivated by the people of Bali is the Trigona laevicep species known as "snake-kele" The cultivation of the honey bee kele-kele (Trigona Sp) is now being eyed by the public, because the results of this beekeeping are very promising, while in terms of investment costs it is not too big and this bee doesn't sting. Br Balangan, Sembung village, is one of the villages that has been cultivating honey bees, but they do not understand how efforts should be made to increase the number of bee colonies due to limited capital. Through the addition of bee colonies, it is hoped that the amount of production will increase and be profitable in the long term. In response to this, the University of Waradewa Community Service team provided assistance with the Strategy for fulfilling UKM Capital for the group of honeysuckle beekeepers at Br. Balangan, Sembung Village, Mengwi District, Badung Regency.. Honey is a commodity from non-timber forest products (HHBK) which has many benefits, and there is quite a high demand for consumer honey for catfish honey, but currently the production of honey is still low due to a lack of colonies/ nest of sorrel. Breeders need to add more colonies by buying plots of catfish that already have queens from Kalimantan. In order to increase the capital of the breeders, it is necessary to provide assistance in determining the Strategy for fulfilling the Capital for UKM Honey Bees Trigona Sp. in Br. Balangan. Through the fulfillment of capital, honey production can increase so that Br. Balangan becomes a village producing catfish honey.
The Effect of Social Media Promotion, Product Price and Product Diversity on Consumer Purchase Decisions at M. Aboe Talib Coffee Shop in East Denpasar I Ketut Wira Pranata; Ni Made Rustini; A.A. Ketut Jayawarsa
Journal of Governance, Taxation and Auditing Vol. 4 No. 3 (2026): Journal of Governance, Taxation and Auditing (January - March 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i3.1834

Abstract

This study aims to analyze the influence of social media promotion, product price, and product diversity on consumer purchasing decisions at M. Aboe Talib Coffee Shop in East Denpasar. This study involved 99 respondents selected using random sampling techniques. Data were collected by distributing questionnaires to consumers of M. Aboe Talib Coffee Shop. The analysis method used was multiple linear regression with analysis stages including instrument validity and reliability tests, partial tests (t-tests), and simultaneous tests (F-tests). The results showed that social media promotion, product price, and product diversity partially had a positive and significant influence on consumer purchasing decisions. Simultaneously, these three variables also had a positive and significant influence on consumer purchasing decisions. Thus, social media promotion, product price, and product diversity have an important role in increasing consumer purchasing decisions at M. Aboe Talib Coffee Shop in East Denpasar.
The Influence of Leadership, Physical Work Environment and Discipline on Employee Performance at PT. BPR Mambal Abiansemal Ni Luh Putu Nila VERDIANTI; Ni Made RUSTINI; A.A. Istri Krisna Gangga DEWI
Loka: Journal Of Environmental Sciences Vol. 1 No. 1 (2023): Loka: Journal Of Environmental Sciencesy (January – March)-In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v1i1.155

Abstract

Purpose:This research examines and analyzes the influence of leadership, physical work environment, and work discipline on employee performance.Methodology:This research was conducted at PT. BPR Mambal, in Abiansemal, Badung, Bali, used saturated sampling techniques to collect a research sample of 36 respondents. The data obtained from the distribution of the questionnaire is suitable for use. The data was then analyzed using multiple linear regression and hypothesis testing (t-test and f-test).Findings:The research results showed that (1) it was found that leadership, the physical work environment and work discipline had a significant effect on employee performance, and (2) it was obtained that leadership had a positive and significant effect on employee performance. It means that the better the leadership is, the more employee performance at PT will increase. BPR Mambal, in Abiansemal, Badung, Bali. (3) it was found that the physical work environment positively and significantly affected employee performance. It means that the better the physical work environment, the greater the employee performance at PT. BPR Mambal, in Abiansemal, Badung, Bali (4), found that work discipline positively and significantly affects employee performance.Implication:It means that the more work discipline increases, the more employee performance at PT will increase. BPR Mambal, in Abiansemal, Badung, Bali.
Improvement of Processing and Marketing of Innovative Coconut and Nut-Based Products at the Sari Nadhi Business Study Group, Carangsari Village, Badung I Wayan Sudiarta; A. A. Made Semariyani; Ni Made Putri Pradnya Paramita Dewi; Ni Made Rustini; Ni Made Putri Pradnya Paramita Dewi; Putu Ananda Icaka Putri; Setianingsih Ni Luh Putu Putri
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 1 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i1.525

Abstract

The processing of agricultural products, especially coconuts into VCO, coconut oil, sounding, and tempeh, with several types of processed products for innovative snacks with soybean ingredients has been produced and marketed by partners in Carangsari Village and its surroundings, but with limited marketing, and the products still need to be improved in quality to be able to compete with similar products. The problems faced are that the product quality is inconsistent, the product packaging is still simple, and there is no knowledge of business management and bookkeeping, so there are obstacles in managing production and marketing. The solution to the problems faced is to improve processing technology and packaging technology; turnover increases; product quality and quantity increase Contribution to Sustainable Development Goals (SDGs):SDG 1: No PovertySDG 2: Zero HungerSDG 4: Quality EducationSDG 8: Decent Work and Economic GrowthSDG 9: Industry, Innovation, and InfrastructureSDG 17: Partnerships for the Goals
Co-Authors A. A. Sri Purnami A.A. Made Semariyani Adol, Ewaldus Anak Agung Bagus Amlayasa Anak Agung Istri Krisna Gangga Dewi Anak Agung Sagung Manik Chindrawati Asri Lestarini I Gede Nyoman Carlos Wiswanatha Mada I GEDE SURYA PRATAMA I Gusti Bagus Udayana I Ketut Wira Pranata I Made Suwitra I Nengah Muliarta, I Nengah I Wayan Sudiarta I Wayan Sudiarta I.B Udayana Putra Imang Dapit Pamungkas Indra, I Kadek Jayawarsa, A.A. Ketut Jelita, Ni Putu Ayu Bunga Kusuma, David Ali Jaya Luh Putu Gangga Partiwi, Ni Luh Suriati Mardika, Made Mulia, I Komang Oki Budi Mulia, Komang Oki Budi Namu, Fransico Mario Ni Luh Putu Nila VERDIANTI Ni Luh Putu Putri Setianingsih Ni Luh Putu Sulis Dewi Damayanti Ni Made Putri Pradnya Paramita Dewi Ni Made Putri Pradnya Paramita Dewi Ni Made Taman Sari Ni Putu Eka Santiari Ni Putu Rediatnigiri Padmarini, Ni Made Andira Partiwi Dwi Astuti Patni, Gusti Ayu Yunda Darma Prabandewi, Ni Luh Putu Ratih Pranajaya, I.G.M. Raditya Abimanyu Pranata, I Ketut Wira Pratiwi, , Ni Luh Putu Yumi Mega Pratiwi, Ni Luh Putu Yumi Mega Purnami, A. A. Sri Purnami, A.A Sri Purnami, Anak Agung Sri Purnomo, Amelia Putri Putri Anjani, Ni Komang Ayu Putu Ananda Icaka Putri Putu Ayu Sita Laksmi Putu Wijani, Ni Rani Rani Rani Sukma dewi Rosalia Nita Aryani Selamet, I Ketut Shinta Enggar Maharani Sudarmini, Ketut Sugiati, Gusti Ayu Syah, Sultan - Tiba, Andika Umbu Wiratama, I Gusti Ngurah Made Yogiarta, I Made