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All Journal JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH JUPE : Jurnal Pendidikan Mandala Bisman (Bisnis dan Manajemen): The Journal of Business and Management SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JMK Jurnal Manajemen dan Kewirausahaan Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Sisfo: Jurnal Ilmiah Sistem Informasi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal Islamic Business and Entrepreneurship / JIBE Populer: Jurnal Penelitian Mahasiswa Mamangan Social Science Journal All Fields of Science Journal Liaison Academia and Sosiety Journal of Sustainable Community Service Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business IJoEd: Indonesian Journal on Education Jurnal Pengabdian Masyarakat Manage
Erwin Syahputra, Erwin
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EFFORTS TO INCREASE CONSUMER TRUST THROUGH GREEN MARKETING ON WHITE OYSTER MUSHROOM CHIPS MSMEs IN KEDIRI Syahputra, Erwin; Sudarmiatin, Sudarmiatin; Sumelvia Dewi, Anita
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 3 (2024): May 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i3.630

Abstract

The study focuses on assessing the impact of enhancing trust through green marketing at White Oyster Mushroom chips MSMEs in Kediri - East Java. The White Oyster Mushroom chips MSMEs are dedicated to implementing green marketing strategies, such as eco-friendly promotional services, to build consumer trust. By prioritizing environmental concerns in their marketing mix, these MSMEs aim to boost trust among consumers in Kediri. The research methodology involves phenomenological qualitative research with 5 informants identified using the snowball technique. Over the past 4 months, these MSMEs have been utilizing sustainable innovation to support their green marketing efforts, emphasizing products, locations, pricing, and promotions that align with environmental values. The focus is on repurposing waste from mushroom chips production to white oyster mushroom chips, reflecting a growing societal interest in environmental sustainability across various industries. Surveys on green marketing strategies have been conducted to minimize the environmental impact of production processes. The study also highlights the role of consumer feedback in promoting information to the community and fostering ongoing consumer engagement. Through a qualitative approach with a narrative phenomenological analysis model, the study reveals that consumers are motivated by environmental concerns, and green marketing initiatives contribute positively to consumer perceptions and trust in White Oyster Mushroom chips MSMEs in Kediri.
THE INFLUENCE OF UNIQUE PRODUCTS, VIRAL MARKETING, AND CONSUMER REVIEWS ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE FOR SMEs OF PARE CHIPS IN KEDIRI Sumelvia Dewi, Anita; Syahputra, Erwin; Nadhiroh, Umi; Hardiningrum, Iing Sri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.634

Abstract

The objective of this study is to examine the impact of unique products, viral marketing, and consumer reviews on purchasing decisions in shopee e-commerce for SMEs selling bitter melon chips in Kediri. The research adopts a quantitative approach and includes all consumers who have made purchases from these SMEs through shopee in the last 2 months, resulting in a total of 95 respondents. The data collection process involves the use of questionnaires, and the analysis includes validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. The sampling technique employed in this study is saturated sampling. The research findings indicate that: 1) Unique products do not have a significant impact on purchasing decisions in shopee e-commerce for bitter melon chips SMEs in Kediri, as the significance value is 0.828> 0.05, leading to the rejection of the first hypothesis. 2) Viral marketing has a significant impact on purchasing decisions at bitter melon chip SMEs in Kediri, with a significance value of 0.00 <0.05, supporting the acceptance of the second hypothesis. 3) Consumer reviews also have a significant impact on purchasing decisions for bitter melon chips in Kediri, with a significance value of 0.01 <0.05, confirming the acceptance of the third hypothesis.
Empowering MSMEs through the Development of Food Courts Based on Location Strategy and Community Collaboration Dewi, Anita Sumelvia; Syahputra, Erwin
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1090

Abstract

Backgrounds: Community service is a crucial dimension of impactful academic work, complementing teaching and research by providing practical solutions to real societal issues. One prominent challenge faced by MSME actors in Sumbercangkring Village, Gurah Subdistrict, Kediri Regency, is the lack of strategic, comfortable, and accessible business locations. Many local entrepreneurs struggle to secure proper trading spaces, while the village possesses untapped potential in the form of a spacious parking area owned by Mr. Erwin, located along a busy main road. Objectives: This community service initiative was conducted to assist in designing a feasible food court model from marketing and management perspectives, strengthen MSME capacity in branding, promotion, and operational management, and build collaborative community involvement to support the establishment of a sustainable culinary centre. Methodology: The implementation methods included initial observation, MSME needs mapping, focus group discussions, marketing strategy mentoring, tenant management training, and the development of a comprehensive food court blueprint. Findings: The results indicate that the food court initiative provides an effective strategic solution for MSMEs by offering a representative business location, increasing collective brand visibility, and enabling marketing synergy among tenants. Conclusions: The community-based food court demonstrates strong potential as a sustainable MSME marketing hub. To ensure long-term sustainability, the programme should be further developed through partnership schemes, community-based branding, and collaborative village business models.
THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI Sumelvia Dewi, Anita; Sudarmiatin, Sudarmiatin; Syahputra, Erwin
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 4 (2024): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i4.632

Abstract

The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.
Co-Authors Adam, Zulfitrah AGUNG PRIYONO Ahmad MAULANA Alvionita Ayu Effendi, Nadia Angrifani, Tazkirah Sabila Armadi, Irsan Arnawan Hasibuan Beny Mahyudi Saputra Catri Krista, Berliana dermawan, ari Dewi, Anita Sumelvia Diandra, Didip EDWIN AGUS BUNIARTO Eka Yusnaldi Hardiningrum, Iing Sri Hasibuan, Elza Syaskia Indriani Hasibuan, Fifi Irwan Irwan Jufitasari, Roufik Khoiron, Mohammad Zidny Lestari Harahap, Annisa Ludi Wishnu Wardana Machsunah, Siti Untari Maulana, Muhamad Fikri Mustikasari, Galuh Ajeng Nurcahyo, Indra Paidi Paidi Pelawi, Zulfadli Putra, Mifta Wahyu Rafelya Diningtias, Tahsa Rahma, Anila Rosyadi, M. Syam’un S, Beny Mahyudi Sari, Iva Puspita Sary, Acsho Lesisthree Purnama Selviana, Sella Sri Hardiningrum, Iing Sudarmiatin Suhargon, Rahmat Sulistianto, Hario Sumelvia Dewi, Anita Tarida, Dela Citra Taufik Akbar Umi Nadhiroh Wahyu Eko Romadhon Wahyu, Brahma Wahyudi, M. Adi Trisna Zakaria, Nizar