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Influence Of Education Costs, Educators, Service Quality And Facilities Guardian Satisfaction At The Yayasan Tasik (Taman Anak Sholeh Ibnu Katsir) Batam Putri Indah Safina; Septa Diana Nabella; Muhammad Rahmat; Sabri Sabri; Andi Amang
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

The Studies were carried done to determine how much impact educational costs, teaching staff, amenities and excellent service have on the contentment of parents in the Yayasan Tasik (Taman Anak Sholeh Ibnu Katsir) Batam. This research was carried out using a survey method with a Google Form questionnaire to the parents of the Batam Sholeh Ibnu Katsir Children's Foundation (TASIK) Foundation (TASIK) with a sample size of 40 parents. The technique for sampling uses a method of sampling (Census / Saturated), namely sample selection method If every person in the population is sampled. Hypothesis methods are analyzed using statistical techniques, namely validation tests, reliability tests, determination tests, simple regression tests, multiple regression analysis tests, T statistical tests, and F statistical tests, using the SPSS For Windows Version 25 application. The research results show that tuition fees have a negative and insignificant effect on parent satisfaction. Educators have a noteworthy and favorable influence on the contentment with student parentsThe service excellence has a substantial and favorable impact on parent contentment. Facilities have a positive and significant effect on parent contentment.
The Influence of Price, Product Diversity, Digital Promotion and Place on Consumer Purchase Interest at Shanghai Studio Shops in Batam City Trisnawati Nasution; Septa Diana Nabella; Ade Sarmini; Sabri Sabri; Mulyadi Mulyadi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 01 (2024): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

Batam is a city where quite a lot of people have opened and owned digital printing and offset printing businesses for the needs of consumers in producing their products. So the influence of price, product diversity, digital promotions and place becomes a combination for consumers to determine their purchasing interest. This research was conducted to determine the influence of price, product diversity, digital promotions and location at the Shanghai Studio Store in Batam City. This research uses a causality design with a population of 1 million people. The sampling technique was saturated sampling, totaling 100 people. The data analysis method used is the multiple linear regression analysis method using the SPSS version 25 program. The results of the test show that price, digital promotion and place have no partial effect on consumer buying interest, while product diversity has a partial effect on consumer buying interest. Price, product diversity, digital promotions and place simultaneously have a positive and significant effect on consumer purchase interest.