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All Journal Jurnal Manajemen Pelayanan Publik Edukasi Islami: Jurnal Pendidikan Islam Journal of Local Government Issues JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Administrasi Bisnis FISIPOL UNMUL Dialogue: Jurnal Ilmu Administrasi Publik Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Sanskara Manajemen dan Bisnis West Science Law and Human Rights West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Nature and Technology Jurnal Healthy Mandala Waluya Accounting Student Research Journal Jurnal Tarreang: Tren Pengabdian Masyarakat Agrokompleks
Hildawati Hildawati, Hildawati
Universitas Diponegoro
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : West Science Social and Humanities Studies

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The Effect of Artificial Intelligence Adoption, Machine Learning, and AI Ethics on Product Innovation in Start-ups in Bogor Afrizal, Afrizal; Hildawati, Hildawati; Rifky , Sehan; Vandika, Arnes Yuli
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.906

Abstract

This research investigates the influence of artificial intelligence (AI) adoption, machine learning (ML) integration, and AI ethics on product innovation within Bogor's startup ecosystem. A quantitative approach was employed, collecting data through an online survey from 180 startups. Structural equation modeling with Partial Least Squares (PLS) 3 was utilized for data analysis. The results reveal significant positive relationships between AI adoption, ML integration, AI ethics, and product innovation. AI adoption and ML integration positively impact product innovation, while adherence to ethical AI practices also plays a crucial role. These findings highlight the importance of leveraging AI technologies responsibly and ethically to drive innovation within startup ecosystems. Policymakers, entrepreneurs, investors, and other stakeholders can utilize these insights to foster a conducive environment for sustainable growth and innovation in Bogor's startup community.
Co-Authors - Afrizal Ahmad Luthfi Amanda, Dwi Resti Anwar Anwar Arnes Yuli Vandika Belman, Aco Iham Bin Wallang, Muslimin Dedy Afrizal Desi Safitri Dia Meirina Suri Ekareesakul, Kittipan Elya, Elya Grace Tahapary, Grace Haisyah, Haisyah hatina, hatina Hikmatur Rahmah Iswandi, R. Marsuki Judijanto, Loso Kabisatio AS., Permi Kasih, Ridia Utami Lis Hafrida Mahmuddin Mahmuddin Naima Naima Nazira, Fitri Nursyam Nursyam Pahmi Amri Pahrijal, Rival Pangesti, Windari Artha Pertiwi, Niken Ayu Puspa, Leonora Rahmi, Ilfa Rifky , Sehan Salim, Ahmad Agus Sanjaya, Muhammad Fahyu Sari, Yulianda Sawira, Wiwi Sono, M Gifari Suriana Suriana Wa Ode Nova Noviyanti Yanti, Meri