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All Journal JURNAL BISNIS STRATEGI The Journal of Educational Development Journal of Dedicators Community Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ilmiah ASET Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Brilliant International Journal of Management and Tourism (BIJMT) Journal of Innovation Research and Knowledge Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Masyarakat Bangsa IndoMath: Indonesia Mathematics Education Journal of International Multidisciplinary Research Brilliant International Journal of Management and Tourism
Hendrajaya Hendrajaya, Hendrajaya
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Dedicators Community

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Memaknai Kuliner Lokal Berbasis Kearifan Lokal dan Technopreneurship Sebagai Daya Tarik Wisata Desa Nongkosawit Gunungpati Semarang Krisnatalia, Heni; Hendrajaya, Hendrajaya
Journal of Dedicators Community Vol 9, No 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v9i1.6774

Abstract

In a world where modernization and changing food habits are happening quickly, traditional cooking styles are often overlooked, even though they represent a valuable mix of skills, culture, history, and national identity. To tackle this issue, the Community Service Team at STIEPARI Semarang started a program designed to learn about, protect, and celebrate the wisdom found in traditional cooking methods. This initiative aimed to boost the abilities of local food entrepreneurs through training, guidance, and online marketing, involving small culinary businesses in the Semarang area using a collaborative method. The outcomes revealed that 80% of those involved became more aware of the significance of culinary heritage as a special feature for marketing, while 75% improved their skills in digital marketing, especially in using social media to advertise their products. The program also created digital marketing materials, such as videos and online catalogs, which the participants have utilized to access broader markets. This effort is anticipated to aid the longevity of local food enterprises while reinforcing the cultural identity of the region
Peningkatan Motivasi Berwirausaha dan Mutu Usaha Mikro Melalui Pelatihan Manajemen SDM Krisnatalia, Heni; Hendrajaya, Hendrajaya
Journal of Dedicators Community Vol 9, No 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v9i2.6748

Abstract

Community Service Activities aim to provide SMEs with capabilities. The Community Service Program aims to ensure that SMEs have an entrepreneurial spirit so that there is business continuity which can ultimately increase income. The targets of this community service activity are MSME business actors in Nongkosawit Village, Gunungpati District, Semarang City. Mentoring methods include questions and answers, discussions and lectures. Mentoring activities are carried out as follows: (1) building entrepreneurial spirit, (2) improving production skills. The output of this activity is: 1) The entrepreneurial spirit of MSMEs is increasingly encouraged. 2) MSMEs are able to develop skills with a variety of creativity and be more sustainable by providing insight into product packaging, branding and attractive taglines for their business.
Co-Authors Bambang Guritno Bambang Guritno Bayu Ade Prabowo C. Susmono Widagdo Dede Suratman Djoko Widodo Eka Rahmawati Enik Rahayu Erna Nur Wahidah Fredi Ganda Putra Gea, Yelda Nispa Imam Ghozali Krisnatalia, Heni Maman Rachman Nundarto, Nundarto Palupiningtyas, Dyah Ricky Anggrean Rif’at, Mohamad Risyanti, Yustina Denik Samtono . Satato, Yuniarto Rahmad Sugiatno Sugiatno Supriyanto, Sapto Syamsul Ph.D M.A. Hadi Tri Joko Raharjo Yuliamir, Henry Yuniarto Rahmat Satato Zai, Yumelsin