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All Journal Jurnal Abdimas Pariwisata SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Pengabdian kepada Masyarakat Warta Pariwisata International Journal of Education and Literature (IJEL) International Journal of Tourism and Hospitality in Asia Pasific Gema Wisata Jurnal Manajemen dan Dinamika Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen JHT: Journal of Hospitality and Tourism Jurnal Kabar Masyarakat Journal of Consumer Study and Applied Marketing Jurnal Manajemen Pariwisata dan Perhotelan Journal of Gastro Tourism (JOGASTO) International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities UTAMA: Jurnal Pariwisata Prima Mabha Jurnal Jurnal Karya untuk Masyarakat (JKuM) International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Joseph Aldo Irawan
Politeknik Pariwisata NHI Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Public relations plaza hotel semarang strategy: creating and maintaining a positive public image Irawan, Joseph Aldo; Rahayu, Emik; Suryono, Chondro; Shabrina, Fitriatunnisa; Fitriyana, Dian
Journal of Gastro Tourism Vol. 2 No. 1 (2024): February 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i1.284

Abstract

In the business world, having a good image is undoubtedly something that needs to be considered. This good image can be a way of income, especially for Plaza Hotel Semarang. Unfortunately, problems have arisen in the past and dragged on until now. This study aims to determine the public relations strategy to create and maintain a positive image of Plaza Hotel Semarang. The research method used to obtain quality data is through interviews and literature studies on related issues. The result is that Plaza Hotel Semarang has begun to design a new strategy to change its image among the wider community. However, some internal problems require special attention to be addressed first, especially in human resources. The researcher also listed several related inputs that are constructive and can be implemented appropriately for Plaza Hotel Semarang.
Reconstruction of "berkah jaya bake house" marketing strategy for consumer visiting interest Shabrina, Fitriatunnisa; Fitriyana, Dian; Jaya, M. Abin; Irawan, Joseph Aldo
Journal of Gastro Tourism Vol. 2 No. 2 (2024): August 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i2.442

Abstract

The fact that marketing continues to evolve towards digital dynamics, E-WoM is present as a key element in the latest marketing strategies. This study will provide a brief overview of E-WoM as a natural form of marketing carried out by consumers and how optimized marketing strategies can benefit from it. The study focuses on studying the impact of the spread of E-WoM on consumer visiting interest and aims to examine the role and impact of E-WoM management on consumers. The qualitative approach is carried out by the author with case studies, field studies, to literature studies assisted by documentation and interview methods. The data analysis model is drawn conclusions with a data triangulation model. In the process of using social media, berkah jaya bake house seems to rarely post pictures, but still has high polularity due to the influence of E-WoM. Planning for the reconstruction of the E-WoM marketing strategy is carried out at the locus of "Berkah Jaya Bake House", especially through social media accounts.
Analisis Kinerja Humas pada Marketing Kegiatan Open House Politeknik Pariwisata Prima Internasional Yuke Hernawati; Joseph Aldo Irawan; Abdul Khalim; Moch. Rizky Najmuddin; Chondro Suryono
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 2 (2024): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i2.2441

Abstract

In organizing an activity, of course, it requires the role of public relations as a connector of information to the community. Public relations from the Prima International Tourism Polytechnic made several efforts in socializing open house activities. Socialization both through digital content, e-brochures to visits to schools conventionally. Through a descriptive participative method and filling out questionnaires, random sampling was carried out and a total of 130 respondents were found. Assisted by field observation and documentation activities, data interpretation can be done more clearly and in detail. In some questionnaire questions found positive results and based on these results, it can be assessed the performance process of public relations that can exceed the expectations of management. There are several things that can still be improved in the future so that open house activities by the Prima International Tourism Polytechnic are more mature in the process of implementation.
Miwiti Creative Space Semarang: Modern Business With Fundraising Capital (Crowdfunding) Irawan, Joseph Aldo; Pamungkas, Imang Dapit; Khotimah, Novi; Samsiah; Agustian, Adinda; Danurdara, Ananta Budhi; Sukmadi; Darmawan, Haryadi; Hapsari, Dian Indriana
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i1.163

Abstract

The tourism business plays a significant role in economic income, with creative spaces emerging as a notable trend in the industry. The Ministry of Tourism and Creative Economy promotes these spaces to support creative economy entrepreneurs. One critical issue aspiring entrepreneurs face is securing capital, leading to the adoption of crowdfunding methods. Miwiti Creative Spaces, a pioneer in Semarang, has explored this fundraising method. This study investigates the application of crowdfunding methods in the contemporary tourism business. Employing a qualitative descriptive method supported by documentation, the research identifies various stages implemented by Miwiti Creative Spaces in applying crowdfunding to meet their needs. The findings indicate that crowdfunding can effectively address funding challenges for new entrepreneurs. Specifically, the study reveals that Miwiti Creative Spaces follows a structured approach, beginning with identifying potential projects suitable for crowdfunding. They then plan strategically to reach potential backers, leveraging social media and other digital platforms for outreach. The process involves continuous communication with supporters to build trust and maintain interest, ensuring transparency and accountability throughout the funding period. The study underscores that crowdfunding provides a financial solution and fosters community and engagement among supporters. This can enhance the visibility and reputation of new ventures. Consequently, the research concludes that crowdfunding is a viable and beneficial method for overcoming funding barriers in the creative economy sector. This insight is valuable for policymakers and entrepreneurs leveraging crowdfunding for business development.
PEMBELAJARAN HOSPITALITY MELALUI PROGRAM GAMIFIKASI PADA CALON HOTELIER (MAHASISWA PERHOTELAN UDINUS) Joseph Aldo Irawan; Emik Rahayu; Izza Ulumuddin Ahmad Asshofi; Haryadi Darmawan
Jurnal Pariwisata Prima Vol. 2 No. 1 (2024): MARET
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media pembelajaran modern menjadi tuntutan pada era 4.0. Salah satu media pembelajaran kontemporer adalah quizizz web tool. Melalui quizizz, tenaga pengajar dapat melakukan kegiatan belajar yang jauh lebih seru. Istilah penggunaan game dalam pembelajaran disebut gamifikasi. Sebanyak 34 mahasiswa perhotelan UDINUS menggelar uji coba penggunaan media pembelajaran ini. Dengan metode deskriptif kuantitatif dan pendampingan dokumentasi, data terkait tingkat keberhasilan pembelajaran gamifikasi menggunakan quizizz akan dikumpulkan dan diolah. Dalam proses pembelajaran, masalah dapat terjadi dari suatu system error atau human error, dosen dapat mencegah kedua faktor tersebut di masa depan. Namun, hasil hanya 65% dari hasil belajar mendasari perlunya evaluasi berkala untuk penggunaan alat web quizizz di masa mendatang. Selain itu, faktor pendukung lainnya harus disiapkan untuk menerapkan metode pembelajaran melalui quizizz dengan sempurna.
Aktivitas Pelatihan Pengembangan Marketing pada Destinasi Ekowisata Mangrove Desa Wisata Kampung Tua Bakau Serip, Batam Lia Fitria Anugrah; Joseph Aldo Irawan; Nevina Risha Artania; Reyhan Pramananda Hanureksa; Wisnu Bawa Tarunajaya; Herlan Suherlan; Acep Unang Rahayu; Atang Sabur Safari
Jurnal Kabar Masyarakat Vol. 2 No. 4 (2024): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i4.2699

Abstract

Training in a tourist village is something that many universities do in community service programs. The implementation of this program is located in the Kampung Tua Bakau Serip Tourism Village, Batam in the form of training with the theme of human resources, marketing and packaging. The method of implementing the program focuses on online material training and offline practice. This method was chosen because it can increase efficiency in terms of limited time and is able to increase opportunities for development in a short time. After the training, the participants felt very helped by this activity and got a lot of new information that would be useful for the development of the destinations they managed. This training provider does not stop at 1 university, but it is hoped that there will be new collaborations with other universities, local governments and ministries to private entrepreneurs through the CSR programs.
What Makes Tourists Stay in Homestay? The Correlation Between Service and Occupancy at Homestay Around Borobudur Super-Priority Destination Rahayu, Emik; Asshofi, Izza Ulumuddin Ahmad; Pamungkas, Imang Dapit; Widyatmoko, Karis; Hapsari, Dian Indriana; Mulyono, Ibnu Utomo Wahyu; Nurjanah, Nurjanah; Irawan, Joseph Aldo; Pramitasari, Ratih; Ramdhani, Aji Kusumah
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2105

Abstract

Homestays are an alternative form of community-based accommodation that allows tourists to experience local wisdom in the community. Homestays in Borobudur Superprioritas-Tourist-Destinations should provide a comfortable accommodation option for tourists. However, they have not been managed optimally yet since limitation resources. This study aims to determine the service factors related to homestay occupancy.This research was part of the need assessment of homestay improvement programs. This study was observational-quantitative with a cross-sectional design. The respondents were twenty-two owners and managers of homestays in Candirejo Borobudur Village. Data were collected by self-administered questionnaire and analyzed by fisher-exact-testThe results showed that the quality of service related to occupancy. The service items associated with occupancy were booking procedures, payment notes, and rate information. Furthermore, factors associated with excellent service were older age and participation in homestay management training. 
DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA AT ARUNIKA EATERY, KUNINGAN Salsabila, Gina Aulia; Wachyudi, Sudiana; Listiaty, Tia; Setiawan, Agung; Irawan, Joseph Aldo
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jmdb.v3i2.10296

Abstract

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital marketing strategies in Arunika Eatery, Kuningan, increasing consumer purchases, the types of marketing content that can increase the promotion of Arunika Eatery, Kuningan, and what the supporting and inhibiting factors in marketing their products through social media. The method used is qualitative descriptive. Data collection techniques through observation, interviews, and literature studies. Arunika Eatery, Kuningan, has implemented a digital marketing strategy through social media with a 70-20-10 strategy. Arunika Eatery, Kuningan carries out its marketing strategy with diverse and exciting content, which contains event promotions carried out by Arunika Eatery Kuningan, information about Arunika Eatery Kuningan, short videos, quotes, and question and answer sessions to its followers. This research focuses on the analysis of marketing strategy for the food and beverages business, especially in the Kuningan area. The researcher is the first one to conduct research about Arunika Eatery, and there's no previous research. 
Kontribusi Mahasiswa dalam Merealisasikan Kreativitas Diri Melalui Model Pembelajaran Special Event di Politeknik Pariwisata Prima Internasional Fitriatunnisa Shabrina; Dian Fitriyana; Joseph Aldo Irawan; Aji Kusumah Ramdhani; Mohammad Saeful Rohman; Hardiyanti Ayu Lestari; Laura Valentina Avelyra; Asinta Asinta
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i1.450

Abstract

Creativity is an activity that positively impacts human growth and development. One form of human growth and development is the output of creativity through an activity and a product. EPHICS emerged as a form of creativity from international prime tourism polytechnic students and involved students. Qualitative descriptive methods followed by observation and visualization of layouts assisted by the interview process and documentation to collect data related to research. As a result of this activity program, students make a field learning model that can continue to hone creativity and is expected to develop EPHICS even better. SWOT analysis and analysis of the concept of event implementation become the basis for the activity evaluation process. The evaluation results obtained after each activity is completed are used as material for improvement in the implementation of future EPHICS activities to make it even better.
Implementasi dan Perkembangan Halal Tourism pada Destinasi Pariwisata Lombok Joseph Aldo Irawan; Novi Khotimah; Era Putri Amazta Fardah; Akmal Triyas Adhiprastha; Vanya Shalma Rachmie Putri
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i1.451

Abstract

Lombok has long been touted as a "new Bali" tourism destination. Along with the changing times, changes in tourist trends also develop and begin to recognize various new types of tourism. Lombok has a uniqueness that is thick with Islamic nuances. Therefore, Lombok applies a type of Muslim-friendly tourism / halal tourism. Muslim-friendly tourism types have been implemented indirectly by tourism actors in Lombok. Visits to various tourism destinations in Lombok were taken as samples representing the city. With qualitative descriptive research methods, the author wants to present observations supported by exposure to documentation and interviews. The author also bases research on a theory tested in reality, especially in Lombok tourism destinations. Based on the study results, several Lombok tourism destinations still need help implementing Muslim-friendly tourism. Problems are known both from destination location factors and market segmentation factors. However, some locations have been found to have long-term development opportunities that make it possible to implement Muslim-friendly tourism as a whole through certain efforts. The fulfillment of the minimum requirements for Muslim-friendly tourism does not have a coercive nature but has the opportunity to influence tourists' interest in visiting. Therefore, the Lombok government, with Muslim-friendly tourism branding together with stakeholders, maintains and improves the quality of tourism services for the sustainability of Lombok's tourism economy.
Co-Authors Abdul Khalim Abdul Khalim Acep Unang Rahayu Aditya Gema Fajariandi agung setiawan Agustian, Adinda Ahmad Asshofi , Izza Ulumuddin Aji Kusumah Ramdhani Akmal Triyas Adhiprastha Albertus Novan Siboro Andi Hallang Lewa Anggia Quamella Hanovi Arjuna Putra Sifa Asinta Asinta Atang Sabur Safari Chondro Suryono Chondro Suryono Danudara, Ananta Budhi Dewi Claudia Adu Dian Fitriyana Dian Indriana Hapsari Era Putri Amazta Fardah Erick Herlangga Ety Setiawati Fitriatunnisa Shabrina Hardiyanti Ayu Lestari Haryadi Darmawan Herlan Suherlan Ibnu Utomo Wahyu Mulyono Imang Dapit Pamungkas Izza Ulumuddin Ahmad Asshofi Jaya, M. Abin Karis Widyatmoko Khotimah, Novi Kusumah Ramdhani, Aji Laura Valentina Avelyra Lia Fitria Anugrah Listiaty, Tia Liviandry Dwi Handayani Moch. Rizky Najmuddin Mohammad Hiqmah Ameirindo Mohammad Saeful Rohman Muhammad Firman Hafidhi Mulyono, Ibnu Utomo Wahyu Mustafa, Iva Yulia N. Nurjanah Nevina Risha Artania Novi Khotimah Nurjanah Nurjanah Pramitasari, Ratih Puarag, Peri Rahayu, Emik Ramdhani , Aji Kusumah Ramdhani Ratna Puspita Dewi Ratna Puspita Dewi, Ratna Puspita Reyhan Pramananda Hanureksa Salsabila, Gina Aulia Samsiah Setiawaty, Ety Shela Suci Setiani Sudiana Wachyudi Sukmadi Sukmadi Sukmadi Tia Listiaty Ulumuddin Ahmad Asshofi, Izza Vanya Shalma Rachmie Putri Veronica Halim Veronica Halim Wahyu Mulyono , Ibnu Utomo Wibowo, Riyanto Widyatmoko , Karis Widyatmoko Karis Wisnu Bawa Tarunajaya Yu-Fang Yen Yuke Hernawati