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All Journal Jurnal Abdimas Pariwisata SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Pengabdian kepada Masyarakat Warta Pariwisata International Journal of Education and Literature (IJEL) International Journal of Tourism and Hospitality in Asia Pasific Gema Wisata Jurnal Manajemen dan Dinamika Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen JHT: Journal of Hospitality and Tourism Jurnal Kabar Masyarakat Journal of Consumer Study and Applied Marketing Jurnal Manajemen Pariwisata dan Perhotelan Journal of Gastro Tourism (JOGASTO) International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Jornal Of Tourism Sciences (Toursci) UTAMA: Jurnal Pariwisata Prima Mabha Jurnal International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Karya untuk Masyarakat (JKuM)
Joseph Aldo Irawan
Politeknik Pariwisata NHI Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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KAREN’S DINER JAKARTA MARKETING: UNIQUE SERVICE EXPERIENCE BECAME AUTOPILOT MARKETING Joseph Aldo Irawan; Veronica Halim; Emik Rahayu; Izza Ulumuddin Ahmad Asshofi
Jurnal Telekomunikasi dan Informatika Lbh. 1 Àir. 1 (2023): Juni : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v1i1.4

Abstract

In Hospitality industry, courtesy became the most important part doing a service to the guest. Karen’s Diner brings a new concept of hospitality which is different than the usual service. Using type unfriendly waiter/waitress when doing a service, became a kind of attraction for the guest that make them want to try the sensation the rough service. From hospitality point of view, this kind of service wasn’t proper for the guest. Especially in Indonesia well known for warm hospitality. But many people upload their experience in social media make them proud have tried Karen’s Diner. This research uses the qualitative descriptive and used data collection techniques such as literature studies, documentation through social media Tik Tok and internet source. Many customer feels proud and happy for trying Karen’s Diner because of Karen’s Diner existences on social media. They makes many posting on social media and goes viral. After many customer curious and try their service, some of the customers feels unpleasant because the service and post their experience in social media. So many pro’s and con’s on social media makes Karen’s Diner more famous. The source of the research object was limited from the papers, only can find on online source. The authors suggests to makes more research about Karen’s Diner to make it more valid. There’s no previous research about Karen’s Diner especially in marketing.
OPTIMIZATION INTEGRATED MARKETING COMMUNICATION MODEL AS STRATEGIC APPROACH TO BOOST CIREBON BUSINESS LEISURE Shela Suci Setiani; Ety Setiawati; Chondro Suryono; Yu-Fang Yen; Ratna Puspita Dewi; Abdul Khalim; Joseph Aldo Irawan
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.25

Abstract

This study centers on the strategic application of an Integrated Marketing Communication (IMC) optimization model to enhance the landscape of b-leisure in Cirebon City, West Java, Indonesia. Recognizing the city's potential, this research aims to leverage a comprehensive marketing approach to augment its appeal as a destination for both business and leisure. The primary objective of this research is to Utilize an Integrated Marketing Communication (IMC) optimization model to boost the business leisure sector in Cirebon City. By integrating various marketing channels, the study seeks to establish a cohesive and impactful communication strategy that resonates with the target audience. The research adopts a qualitative approach, using data from multiple channels; the study shows how models can be used to identify and adjust the most effective strategies accordingly. The findings of this study reveal promising outcomes in applying the IMC optimization model for enhancing business leisure in Cirebon City. The results showcase a significant positive impact on market engagement and the overall appeal of Cirebon as a dual-purpose destination. Potential limitations include data biases, the reliance on historical information, and the dynamic nature of consumer preferences, which may influence the interpretation of the findings. The originality lies in adapting this Model to a specific regional setting, offering practical insights for academics and practitioners in destination marketing.
PENGEMBANGAN LAYANAN KEPEMANDUAN BAGI PELAKU PARIWISATA DESA SUKOMULYO DI DESTINASI WISATA NEPAL VAN JAVA Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Joseph Aldo Irawan; Aji Kusumah Ramdhani
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4: September 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i4.3110

Abstract

Pariwisata yang sempat tertidur akhir-akhir ini mulai bangkit. Para pekerja pariwisata khususnya pemandu wisata mulai merasakan dampak dari kedatangan wisatawan yang berkunjung termasuk di destinasi wisata Nepal Van Java, Magelang. Kesiapan dari pelaku pariwisata menjadi fokus utama dalam menunjang pelaksanaan kegiatan kepariwisataan. Masyarakat desa Sukomulyo yang berlokasi cukup dekat dengan destinasi wisata Nepal Van Java sekaligus di kawasan destinasi pariwisata super prioritas Borobudur diharapkan dapat menjadi pelaku pariwisata yang mendapatkan manfaat. Pelatihan yang di berikan berupa pelatihan komunikasi dengan wisatawan, pelayanan prima, dan kepemanduan baik teori maupun praktek lapangan langsung di destinasi wisata Nepal Van Java. Tujuan dari pelatihan adalah untuk mengembangkan kualitas layanan kepemanduan dari insan pariwisata desa Sukomulyo. Metode pelaksanaan yang di gunakan adalah pelatihan teori dan praktik lapangan. Hasil dari pelatihan ini menunjukkan adanya pengembangan layanan kepemanduan pada wisatawan dengan dibuatnya paket wisata desa wisata dan standar layanan kepemanduan di destinasi wisata.
Motogp Mandalika 2025 As Indonesia’s Soft Power Strategy to Uphold Its Safety Image Amid Political Unrest Erick Herlangga; Joseph Aldo Irawan
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.831

Abstract

In late August 2025, Indonesia was rocked by nationwide political demonstrations, triggered by the death of a delivery driver at the hands of police. These protests turned violent, leading to multiple casualties, injuries, and arson attacks on government and commercial buildings. This unrest has raised international concerns regarding the country’s safety image. This paper uses a qualitative descriptive approach to analyze secondary sources, such as news media, government releases, and academic literature, to explore how hosting the 2025 MotoGP at the Mandalika Circuit could be used as a nation-branding strategy to counter negative perceptions. The study draws on nation branding theory, destination image concepts, event leveraging, and Situational Crisis Communication Theory (SCCT). Findings suggest that Indonesian authorities are actively promoting MotoGP Mandalika 2025 as an opportunity to demonstrate the country’s resilience and safety standards. We analyze two scenarios: one in which the event is canceled and one where it is successfully executed. The paper argues that canceling the event, unless due to a legitimate health crisis, would signal weakness and harm the country's image, while proceeding with it would reflect confidence and effective crisis management. As a "brand shield," the MotoGP event is being leveraged to reinforce the narrative of Indonesia as a stable and safe international sports host, demonstrating the country's ability to manage crises while showcasing its commitment to safety and resilience.
ANALISA KEBUTUHAN PELATIHAN PADA OPERASIONAL PENYEDIA LAYANAN MAKANAN (TATA HIDANG) DI HOTEL PRIMA CIREBON Irawan, Joseph Aldo; Wibowo, Riyanto; Puarag, Peri; Mustafa, Iva Yulia; Dewi, Ratna Puspita
Journal of Hospitality and Tourism Vol 2, No 2 (2024): Journal of Hospitality and Tourism
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jht.v2i2.6517

Abstract

Pelatihan di hotel merupakan sebuah upaya menunjang kualitas dari sumber daya manusia. Pelatihan memerlukan analisa yang tepat agar memiliki dampak yang baik bagi sebuah hotel. Penelitian akan analisa kebutuhan pelatihan harus dilakukan agar jenis pelatihan yang diberikan dapat tepat guna. Melalui penelitian kuantitatif, peneliti memaparkan sebuah 11 indikator capaian kepada 20 responden di departemen tata hidang dengan dibantu penarikan kuesioner. Setelah itu, penulis memaparkan hasil dalam bentuk hitungan skala Likert dan dibantu dengan metode garis kontinum sebagai pemaparnya. Hasil menyeluruh didapati hanya terdapat 4 indikator yang dinilai masih “ragu” dikarenakan berbagai faktor internal hotel. 7 indikator lainnya berhasil mendapatkan nilai positif berupa “setuju”. Nilai positif ini merupakan hasil kerja keras dan kerja sama yang terjalin baik antara manager tata hidang dengan manager sumber daya manusia. Hal tersebut tidak menutup kemungkinan bagi Hotel Prima Cirebon untuk dapat terus mengembangkan hotelnya kearah yang lebih baik di kemudian hari. Kata Kunci: analisa kebutuhan pelatihan, hotel, tata hidang
Pentingnya Kualifikasi Dasar Kemampuan Kepemimpinan dalam Rekrutmen Karyawan di Bidang Industri Pariwisata Aldo Irawan, Joseph; Kusumah Ramdhani, Aji; Ulumuddin Ahmad Asshofi, Izza
Mabha Jurnal Vol 3 No 1 (2022): Mei 2022
Publisher : Akparta Mandala Bhakti Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70018/mb.v3i1.40

Abstract

Industri pariwisata yang bergerak di bidang pelayanan mencakup hal-hal yang membutuhkan kemampuan individu dalam memimpin suatu kelompok. Kemampuan individu dalam memimpin menjadi hal yang sangat penting untuk diperhatikan di industri pariwisata. Oleh karena itu, untuk mendapatkan figur pemimpin yang tepat dalam menunjukkan kinerja, perlu ditinjau kualifikasi dasar suatu jabatan pekerjaan saat proses rekrutmen karyawan. Proses rekrutmen ini menjadi pintu awal untuk memulai suatu jabatan karir di bidang pariwisata sehingga kompetensi yang dimiliki oleh calon karyawan perlu dicari tahu kecocokannya dengan kualifikasi dasar yang diinginkan industri pariwisata. Tujuan dari penelitian ini adalah untuk menganalisis kualifikasi dasar kemampuan kepemimpinan daam rekrutmen. Artikel ini menggunakan metode penelitian deskriptif kualitatif menggunakan studi literatur dan wawancara dengan human resources department. Hasil dari penelitian menunjukkan bahwa dengan adanya kualifikasi dasar kemampuan kepemimpinan yang dicari pada proses rekrutmen, maka para perekrut mampu untuk menemukan dan menciptakan sosok pemimpin baru dari suatu jabatan pekerjaan di bidang industri pariwisata yang berkompeten dalam bidangnya.
Dekontruksi Makanan Penutup Apem Menjadi Petit Four Product dalam Sajian Standar Hotel Listiaty, Tia; Setiawaty, Ety; Irawan, Joseph Aldo; Muhammad Firman Hafidhi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5787

Abstract

This research aims to study and deconstruct the traditional Indonesian dish known as kue apem, which becomes a petit four product expected to meet the standards of presentation in star-rated hotels. Apem, as a typical Indonesian dessert, is generally served simply. The deconstruction process includes modifications to the shape, appearance, size, texture, and taste while maintaining the traditional flavors. This research uses research and development (R&D) with a 4D model, namely (define, design, development, and dissemination). The instrument used in data collection is a questionnaire distributed to 25 panelists of lecturers and students of the Prima Internasional Tourism Polytechnic. The trial in this study used hedonic testing, which examines preferences for color, taste, texture, aroma, and appearance. The results of the study show that modifying apem cake into petit four products can enhance their attractiveness. In conclusion, the aspects of color, taste, aroma, texture, and appearance are acceptable to consumers. This study is expected to provide new references for the culinary and hospitality industries.
Identification of the Feasibility Level of Eco Tourism Attraction 4A’s Component of Lagundi Anyer Beach Farida, Farida; Irawan, Joseph Aldo; Prasetyo, Tanjung
Jurnal Toursci Vol 3 No 4 (2026): Vol 3 No 4 February 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i4.1076

Abstract

Background. The economy of Indonesia's coastal areas is greatly supported by marine tourism. Many destination development projects lack a systematic feasibility study of their attractiveness component. Purpose. This study aims to analyze the feasibility level of Component 4A as a tourist attraction of Lagundi Anyer Beach using the Analysis of Object Operations and Natural Tourism Attractions (ADO-ODTWA) method. Method. The research used a quantitative descriptive approach with purposive sampling, involving 30 tourists. Data analysis was used to weight ADO-ODTWA from the 4A components (Attraction, Amenities, Accessibility, and Ancillary). Conclusion. The result is that Lagundi Anyer Beach is very feasible to be developed or of high value, with the support of aspects of attractiveness, accessibility, and facilities that are categorized as high as well as aspects of Implementation. Institutions that need to be improved.
Pelatihan Chse Pengelolaan Homestay pada Desa Candirejo yang Tergabung di PT Wimbo Izza Ulumuddin Ahmad Asshofi; Emik Rahayu; Joseph Aldo Irawan; Aji Kusumah Ramdhani; Karis Widyatmoko; Ibnu Utomo Wahyu Mulyono; Imang Dapit Pamungkas; Dian Indriana Hapsari; Nurjanah
Jurnal Karya untuk Masyarakat (JKuM) Vol 4 No 1: JANUARI 2023
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/1b8p9y88

Abstract

Pandemi Covid-19 memberikan dampak buruk pada masyarakat salah satunya pada sektor industri pariwisata. Seluruh dunia tidak terkecuali Indonesia mengalami kondisi tersebut, seluruh elemen pada sektor pariwisata di Indonesia mengalami penurunan pendapatannya secara drastis sebab wisatawan khawatir berpergian dan terpapar Covid-19. Salah satu yang terdampak oleh Covid-19 ini ialah homestay yang dikelola masyarakat desa Candirejo. Sebuah kebijakan dikeluarkan oleh Kementerian Pariwisata dan Ekonomi Kreatif yaitu CHSE (Cleanliness, Health, Safety, & Environment Sustainability) untuk meningkatkan kembali kepercayaan para wisatawan. Masyarakat desa Candirejo sebagai pengelola homestay harus mendapatkan sertifikat CHSE sebagai bentuk pengakuan secara resmi dari negara karena telah menerapkan protokol kesehatan melalui penerapan CHSE dalam bidang pariwisata. Universitas Dian Nuswantoro bermitra dengan PT Wimbo merancang sebuah pelatihan CHSE bagi pengelola homestay untuk memberikan pengetahuan perihal penerapan CHSE. Pelaksanaan pelatihan ini dilakukan pada tanggal 26 November 2022. Kegiatan berlangsung dengan lancar dan mendapat sambutan positif dari masyarakat desa Candirejo yang tergabung dalam kegiatan pelatihan CHSE dalam pengelolaan homestay di masyarakat desa Candirejo.
Co-Authors Abdul Khalim Abdul Khalim Acep Unang Rahayu Aditya Gema Fajariandi agung setiawan Agustian, Adinda Ahmad Asshofi , Izza Ulumuddin Aji Kusumah Ramdhani Akmal Triyas Adhiprastha Albertus Novan Siboro Andi Hallang Lewa Anggia Quamella Hanovi Arjuna Putra Sifa Asinta Asinta Atang Sabur Safari Chondro Suryono Chondro Suryono Danudara, Ananta Budhi Dewi Claudia Adu Dian Fitriyana Dian Indriana Hapsari Era Putri Amazta Fardah Erick Herlangga Ety Setiawati Farida Farida Fitriatunnisa Shabrina Hardiyanti Ayu Lestari Haryadi Darmawan Herlan Suherlan Ibnu Utomo Wahyu Mulyono Imang Dapit Pamungkas Imang Dapit Pamungkas Izza Ulumuddin Ahmad Asshofi Jaya, M. Abin Karis Widyatmoko Khotimah, Novi Kusumah Ramdhani, Aji Laura Valentina Avelyra Lia Fitria Anugrah Listiaty, Tia Liviandry Dwi Handayani Moch. Rizky Najmuddin Mohammad Hiqmah Ameirindo Mohammad Saeful Rohman Muhammad Firman Hafidhi Mulyono, Ibnu Utomo Wahyu Mustafa, Iva Yulia N. Nurjanah Nevina Risha Artania Novi Khotimah Nurjanah Nurjanah Nurjanah Pramitasari, Ratih Puarag, Peri Rahayu, Emik Ramdhani , Aji Kusumah Ramdhani Ratna Puspita Dewi Ratna Puspita Dewi, Ratna Puspita Reyhan Pramananda Hanureksa Salsabila, Gina Aulia Samsiah Setiawaty, Ety Shela Suci Setiani Sudiana Wachyudi Sukmadi Sukmadi Sukmadi Tanjung Prasetyo Tia Listiaty Ulumuddin Ahmad Asshofi, Izza Vanya Shalma Rachmie Putri Veronica Halim Veronica Halim Wahyu Mulyono , Ibnu Utomo Wibowo, Riyanto Widyatmoko , Karis Widyatmoko Karis Wisnu Bawa Tarunajaya Yu-Fang Yen Yuke Hernawati