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Implementasi Marketing Syari’ah dan Inovasi Produk dalam Meningkatkan Kinerja UMKM di Kecamatan Talun Kabupaten Cirebon Abdul Rosyid; Anton Sudrajat; Alvien Septian Haerisma; Enceng Iip Syaripdin; Udin Komarudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10673

Abstract

This study aims to describe the implementation of sharia marketing and product innovation in an effort to improve the performance of MSMEs in Talun District, Cirebon Regency. The focus of the research is directed toward an in-depth understanding of marketing practices based on sharia values, the forms of product innovation developed, and how these two aspects contribute to improving business performance. The research method employed is a qualitative approach with a case study design, using data collection techniques such as in-depth interviews, observation, and documentation with MSME actors selected through purposive sampling. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results of the study show that sharia marketing is implemented by MSMEs through the principles of honesty, transparency, friendly service, and the avoidance of practices that harm consumers. Product innovation is carried out through design improvements, enhanced material quality, product diversification, and adjustments to local market needs. These two strategies have been proven to strengthen customer trust, increase competitiveness, and encourage sales growth and business stability. This study emphasizes that integrating sharia values with product innovation is a strategic step for MSMEs in facing the dynamics of business competition. These findings are expected to serve as a reference for MSME practitioners, business facilitators, and policymakers in formulating MSME empowerment programs based on sharia principles and sustainable innovation.
Peran Kualitas Pelayanan, Emosional Marketing, dan Spiritual Marketing terhadap Loyalitas Customer pada Penerbit Tiga Serangkai Cabang Cirebon Ma'mur Munajat; Dewi fatmasari; Alvien Septian Haerisma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11598

Abstract

This study aims to analyze the influence of service quality, emotional marketing, and spiritual marketing on customer loyalty at Tiga Serangkai Publishing, Cirebon Branch. Customer loyalty is a crucial factor in maintaining business sustainability, particularly in the publishing industry, which faces intense competition and changes in consumer behavior. This research employs a quantitative approach using a survey method conducted among customers of Tiga Serangkai Publishing, Cirebon Branch. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that service quality, emotional marketing, and spiritual marketing have a positive and significant effect on customer loyalty, both partially and simultaneously. Among these variables, service quality has the most dominant influence on customer loyalty. These findings suggest that improving service quality, supported by emotional approaches and spiritual values, can strengthen long-term relationships between the company and its customers. This study is expected to serve as a reference for publishing management in formulating marketing strategies oriented toward customer loyalty.
Strategi Penguatan Kualitas Laporan Keuangan Masjid dan Pondok Pesantren di Indonesia Enjang Ryan Firmansyah; Sri Rokhlinasari; Alvien Septian Haerisma
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 3 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i3.19604

Abstract

The purpose of this study is to examine strategies to improve the quality of financial reports for mosques and Islamic boarding schools in Indonesia. The method used is qualitative research with a library research approach. The data analysis technique used in this study is content analysis, namely by examining in depth the contents of various literature to identify concepts, patterns, and relationships between variables related to strengthening the quality of financial reports. The results indicate that several mosques and Islamic boarding schools are among the institutions that play a role in implementing Islamic economics in Indonesia. However, both institutions still face challenges in preparing financial reports. This is indicated by the presence of several mosques and Islamic boarding schools whose financial reports do not meet standards. The proposed strategy for strengthening financial report quality in this study consists of three: first, optimizing the accounting system. Second, improving the competency of human resources. Third, the need for management support.
Ibn Khaldun's Production Ethics and Islamic MSME Market Supply: A Civilizational Perspective Rosidah Rosidah; Nur Ela; Deni Prastiono; Sri Rokhlinasari; Alvien Septian Haerisma
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.250

Abstract

Background: The low halal certification rate among Indonesian MSMEs, with fewer than 10% of 64 million business units certified halal, and the sharia economic literacy rate of only 9.14%, indicate a weak internalization of Islamic production ethics in market offerings. Meanwhile, Ibn Khaldun’s thought, which contains strong values of Islamic production ethics, has not been sufficiently explored as a conceptual basis for strengthening Indonesian Islamic MSMEs. Objective: This study aims to analyze Ibn Khaldun’s concept of Islamic production ethics, examine its relevance to Islamic market offerings, and describe its implications for strengthening Indonesian sharia-compliant MSMEs. Method: This study employs qualitative library research with a historical-analytical approach. It systematically examines Ibn Khaldun’s ethical production thought through Muqaddimah as the primary source and relevant classical and contemporary Islamic economic literature as secondary sources, then contextualizes the findings within Indonesian sharia MSMEs. Results: The findings show that Ibn Khaldun’s production ethics is centered on ‘umran, which integrates labor value, ‘asabiyyah or social solidarity, justice, ethical efficiency, and civilizational sustainability. This study constructs a five-principle operational framework for Islamic production ethics applicable to Indonesian halal MSME market supply. Conclusion: Integrating ‘umran and ‘asabiyyah into MSME production orientation may address the dualism between Islamic identity and profit-driven conventional business practices.
TINJAUAN MAQASID SYARI’AH TERHADAP OBLIGASI SYARIAH (SUKUK) Alvien Septian Haerisma
Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah Vol. 2 No. 2 (2017)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jm.v2i2.2154

Abstract

Abstract One of the instruments offered in the capital market, namely sharia bonds (sukuk). This has become a major attraction for both corporations and governments. With the acquisition of funds through the issuance of sukuk, corporations and the government means that there will be large funds available so as to increase the financing of sharia financial institutions. The need for companies or governments to build the infrastructure and expansion of private companies, this becomes one of the options in realizing alternative funding sources for the company and economic progress nationally. These five needs are aimed at fulfilling the following objectives: (1) Dharuriyah, which is the mandatory requirement to fulfill the needs of the world and the hereafter, (2) Hajj is the need which alleviates the burden of the masyaqah (difficulties) of every human being, (3) Tahsinat, complementary needs. The purpose of this study, trying to outline the benefits of the issuance of sukuk country to the nation and state of Indonesia, also see how the view of maqasid syariah about the benefits of Islamic bonds (sukuk). Keywords: Syariah Bond, Maqasid Syariah, Capital Market Instruments. Abstrak Salah satu instrumen yang ditawarkan di pasar modal, yaitu obligasi syariah (sukuk). Hal ini telah menjadi daya tarik utama bagi korporasi maupun pemerintah. Dengan diperolehnya dana melalui penerbitan sukuk, korporasi maupun pemerintah berarti akan tersedia dana yang besar sehingga dapat meningkatkan pembiayaan lembaga keuangan syariah. Kebutuhan perusahaan atau pemerintah guna membangun infrastruktur dan ekspansi perusahaan swasta, hal ini menjadi salah satu pilihan dalam mewujudkan sumber dana alternatif bagi perusahaan dan kemajuan ekonomi secara nasional. Kelima kebutuhan ini bertujuan memenuhi tujuan-tujuan berikut, yaitu: (1) Dharuriyah, yaitu kebutuhan wajib agar terpenuhinya kebutuhan dunia dan akhirat, (2) Hajiyat, yakni kebutuhan yang meringankan beban masyaqah (kesulitan) setiap manusia, (3) Tahsinat, ialah kebutuhan pelengkap. Tujuan dari penelitian ini, mencoba menjabarkan manfaat atas penerbitan sukuk negara bagi bangsa dan negara Indonesia, juga melihat bagaimana pandangan maqasid syariah tentang manfaat obligasi syariah (sukuk).  Kata Kunci: Obligasi Syariah, Maqasid Syari’ah, Instrument Pasar Modal.
PENGEMBANGAN PARIWISATA HALAL DI INDONESIA TINJAUAN ETIKA BISNIS ISLAM Alvien Septian Haerisma
Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah Vol. 3 No. 2 (2018)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jm.v3i2.3679

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Abstract Halal industry becomes a global trend and business opportunities in various countries. Halal industry brings benefits to the Indonesian economy in terms of products. The scope of the halal industry in the midst of today's global economy includes several aspects: Financial services industry, food and beverage industry, pharmaceutical and pharmaceutical industry, cosmetic beauty industry, hospitals and tourism industry, and fashion and lifestyle industries. Halal tourism market becomes the future of a nation's economic resources. The demand for world halal tourism shows positive growth so that all countries in the world must prepare their infrastructure and become business opportunity as foreign exchange of the country. Economic activity is time to incorporate ethical values in various business branches. There are five key axioms governing Islamic business ethics in it consisting of unity, balance and equilibrium, free will, and responsibility and benevolence. Islamic business ethics in the development of halal tourism in Indonesia has been done by the government, businessmen or managers of tourism or the wider community as consumers and other stakeholders. Keywords: Halal Industry, Halal Tourism, and Islamic Business Ethics. Abstrak Industri halal menjadi tren global dan peluang bisnis diberbagai negara. Industri halal membawa kemanfaatan bagi perekonomian Indonesia dilihat dari sisi produk. Ruang lingkup industri halal di tengah perekonomian global saat ini mencangkup beberapa aspek, diantaranya: Industri pelayanan keuangan, industri makanan dan minuman, industri farmasi dan obat-obatan, industri kecantikan kosmetik, industri rumah sakit dan pariwisata, dan industri fashion dan lifestyles. Pasar pariwisata halal menjadi masa depan sumber ekonomi suatu bangsa. Permintaan pariwisata halal dunia menunjukkan pertumbuhan positif sehingga seluruh negara belahan dunia harus menyiapkan infrastrukturnya dan menjadi peluang bisnis sebagai devisa negara tersebut. Aktivitas ekonomi sudah saatnya untuk memasukkan nilai-nilai etik diberbagai cabang bisnis. Terdapat lima aksioma kunci mengatur etika bisnis Islami didalamnya terdiri: kesatuan (unity), keseimbangan dan kesejajaran (equilibrium), kehendak bebas (free will), dan tanggungjawab (responsibility) dan kebajikan (benevolence). Etika bisnis Islam dalam pengembangan pariwisata halal di Indonesia sudah dilakukan oleh pemerintah, pengusaha atau pengelola pariwisata atau juga masyarakat luas sebagai konsumen dan stakeholder lainnya. Kata Kunci: Industri Halal, Pariwisata Halal, dan Etika Bisnis Islam.
KONSEPSI PEMIKIRAN DASAR EKONOMI ISLAM, EKONOMI PANCASILA DAN EKONOMI KERAKYATAN UNTUK KESEJAHTERAAN MASYARAKAT Alvien Septian Haerisma
Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah Vol. 4 No. 2 (2019)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jm.v4i2.5490

Abstract

AbstractNormatively, religious teachings can influence economic activity in the previous economic system. Meanwhile the Islamic economic system is far ahead which inspires the thinking of the two major economic systems, because the Islamic economic system is inspired by the Koran and al-Hadith. Meanwhile, Indonesia prioritizing the unification of the national economy which is characterized by the value of Pancasila and the 1945 Constitution which is based on the value of God. Using the literature study method, this research produced, first, the basic thinking of Islamic economics consisting of monotheism and brotherhood, work and productivity, ownership and equitable distribution. Pancasila economic principles consist of economic, social and moral integration, social equality, nationalistic spirit, cooperation, decentralization, and regional autonomy. The principle of the popular economy consists of the economy compiled the principle of kinship, the livelihood of the people is controlled by the state, all wealth is controlled by the state and used for the prosperity of the people. Second, the equality of the three reflects ethics, norms and morals, equality, nationalistic values, the role of micro institutions, decentralization and regional autonomy. The difference reflects ethics, norms, and morals by the philosophy of the Koran and al-Hadith, creating a prosperous country, prioritizing the value of hablum minallah and hablum minannas.Keywords: Islamic Economics, Pancasila Economics and Kerakyatan Economics. AbstrakSecara normatif bahwa ajaran agama dapat memberikan pengaruh terhadap aktivitas ekonomi pada sistem ekonomi sebelumnya. Sementara itu sistem ekonomi Islam jauh lebih dahulu yang memberikan inspirasi pemikiran kedua sistem ekonomi besar tersebut, karena sistem ekonomi Islam diilhami al-Quran dan al-Hadits. Sementara itu, di Indonesia memprioritaskan penyatuan ekonomi nasional yang bercirikan nilai pancasila dan UUD 1945 yang berasaskan nilai ketuhanan. Dengan menggunakan metode studi kepustakaan, penelitian ini menghasilkan, pertama, pemikiran dasar ekonomi Islam terdiri tauhid dan persaudaraan, bekerja dan produktivitas, kepemilikan dan distribusi berkeadilan. Prinsip ekonomi pancasila terdiri penyatuan ekonomi, sosial dan moral, kemerataan sosial, semangat nasionalistik, kerjasama, desentralisasi dan otonomi daerah. Prinsip ekonomi kerakyatan terdiri perekonomian disusun azas kekeluargaan, hajat hidup orang banyak dikuasai oleh negara, segala kekayaan dikuasai oleh negara dan dipergunakan untuk kemakmuran rakyat. Kedua, persamaan ketiganya mencerminkan etika, norma dan moral, kemerataan, nilai nasionalistik, peran lembaga mikro, desentralisasi dan otonomi daerah. Perbedaannya mencerminkan etika, norma dan moral sesuai filosofi al-Quran dan al-Hadits, mewujudkan negara yang makmur, mengedepankan nilai hablum minallah dan hablum minannas.Kata Kunci: Ekonomi Islam, Ekonomi Pancasila dan Ekonomi Kerakyatan.
PASAR MU’AMALAH DAN REKONSTRUKSI PENGGUNAAN DINAR, DIRHAM DAN FULUS SEBAGAI ALAT TUKAR DI CIREBON Zaenal Masduqi; Alvien Septian Haerisma
Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah Vol. 6 No. 2 (2021)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jm.v6i2.8974

Abstract

Sistem transaksi dinar dan dirham sudah dikenal cukup lama di Indonesia, akan tetapi belum banyak masyarakat yang sadar untuk menggunakan dari dinar dan dirham sebagai alat transaksi. Dalam bidang pasar mu’amalah banyak dari kaum muslimin tidak tahu bahkan tidak memperdulikan bahwa Islam memiliki seperangkat nilai dan aturan yang dahsyat dan komprehensif bila difahami dan dilaksanakan. Hal ini dilatarbelakangi karena tidak banyak dari ulama dan tokoh masyarakat Islam yang mensosialisasikan teori dan praktek perdagangan secara Islam, disamping tertunduknya nilai dan aturan perdagangan Islam itu kepada kepentingan ekonomi kapitalis global.Media transaksi ini diwadahi oleh pasar mu’amalah dengan menggunakan sistem pasar danpada kegiatan ekonomi itu mengacu kepada konsep maslahat dan menjunjung tinggi asas-asaskeadilan. Hal ini dapat dilihat dari jumlah pedagang dan pengguna dinar dan dirham saat ini pada jaringan perdagangan pasar mu’amalah yang pada perkembangan dari awal dibentuk pada tahun 2009 sampai dengan saat ini. Penelitian ini bertujuan memotret praktek sistem perdagangan Islam beserta manfaat-manfaatnya melalui pasar mu’amalah dengan alat tukar dinar, dirham dan fullus berbasis tanah wakaf.Kata Kunci: Pasar Mu’amalah, Alat Tukar, Wakaf, Kapitalis Global