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Pengembangan Ekonomi Kreatif Bidang Fashion Melalui Bauran Pemasaran Alvien Septian Haerisma
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 10 No. 1 (2018)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/amwal.v10i1.2831

Abstract

AbstrakKebijakan pengembangan ekonomi kreatif yakni pengembangan kegiatan ekonomi berdasarkan pada kreativitas, keterampilan, dan bakat individu untuk menciptakan daya kreasi dan daya cipta individu yang bernilai ekonomis dan berpengaruh pada kesejahteraan masyarakat Indonesia. Tahun 2015 presiden membentuk badan ekonomi kreatif (bekraf) yakni lembaga pemerintah nonkementerian yang berada dibawah dan bertanggungjawab kepada Presiden melalui menteri yang membidangi urusan pemerintah di bidang pariwisata. Ekonomi kreatif khususnya di Cirebon menampilkan kreatifitas bidang fashion menawarkan produk batik yang memiliki nilai seni tinggi dan telah menjadi bagian dari budaya Indonesia. Perumusan permasalahan sebagai berikut: bagaimana pengembangan ekonomi kreatif bidang fashion dan apa faktor pendukung dan penghambat dalam pengembangan ekonomi kreatif bidang fashion melalui bauran pemasaran (studi kasus batik EB Traditional Cirebon)?. Hasil penelitian ini sebagai berikut: adanya ekonomi kreatif berbasis industri batik Trusmi Cirebon ini cukup membantu tingkat kesejateraan masyarakat desa Trusmi dan sekitarnya. Bauran pemasaran menjadi batasan strategi pengembangan ekonomi kreatif yang dilakukan oleh batik EB Traditional Cirebon  yaitu: produk, harga, promosi dan tempat/saluran distribusi. Terdapat faktor pendukung: desa Trusmi adalah pusat industri batik yang berada di Cirebon, dan lainnya juga faktor penghambat: pengolahan limbah batik atau pewarna yang berbahaya, rendahnya minat masyarakat untuk belajar membatik dan lainnya. Kata kunci: ekonomi kreatif, marketing mix, batik trusmi AbstractCreative economic development policy is the development of economic activities based on individual creativity, skill, and talent to create creative and creative power of individuals with economic value and influence on the welfare of Indonesian society. In 2015, the president established a creative economic body (bekraf), a non-ministerial government institution which is under and responsible to the President through a minister in charge of government affairs in the field of tourism. Creative economy especially in Cirebon showcase the creativity of fashion field offering batik product that has high artistic value and has become part of Indonesian culture. The formulation of the problem as follows: how the development of creative economy in the field of fashion and what are the supporting and inhibiting factors in the development of creative economy in the field of fashion through the marketing mix (batik case study EB Traditional Cirebon) ?. The results of this study as follows: the existence of creative economy-based batik industry Trusmi Cirebon is enough to help the level of community welfare Trusmi and surrounding villages. Marketing mix becomes the limitation of creative economic development strategy done by batik EB Traditional Cirebon that is: product, price, promotion and place / distribution channel. There are supporting factors: Trusmi village is the center of batik industry located in Cirebon, and others are also inhibiting factors: the processing of batik waste or harmful dyes, the low interest of the community to learn batik and others. Keywords: creative economy, marketing mix, batik trusmi
Peningkatan Kesejahteraan Masyarakat Melalui Kewirausahaan di Pondok Pesantren Alam Saung Balong Al-Barokah Alvien Septian Haerisma; Makmuri Ahdi; Achmad Hasyim Asari
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2021)
Publisher : Universitas Islam Negeri Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.v3i2.9325

Abstract

Tujuan penelitian ini adalah untuk mengetahui peranan kewirausahaan dalam peningkatan kesejateraan masyarakat di Pondok Pesantren Alam Saung Balong Al-Barokah.  Rancangan penelitian ini menggunakan jenis penelitian kualitatif. Subjek penelitian yaitu masyarakat yang melakukan kegiatan wirausaha di Pondok Pesantren Alam Saung Balong Al-Barokah. Teknik pengumpulan data dengan cara observasi, wawancara dan dokumentasi. Dari penelitian ini dapat diketahui bahwa pondok pesantren alam saung balong Al-Barokah Majalengka memerankan fungsinya sebagai pondok pesantren, yaitu sebagai media transformasi ilmu, media kontrol dan rekayasa sosial serta sebagai media dakwah (madrasah bagi umat). Bidang kewirausahaan berperan aktif pada  masyarakat sekitar  terutama yang menjadi binaan, bukan hanya sebagai pemberian materi berupa teori dan pelatihan saja melainkan mampu memberikan peluang kerja dari unit-unit usaha yang ada di pesantren. Sehingga masyarakat bisa sejahtera secara ekonomi karena mampu memenuhi kebutuhan primer, sekunder dan tersier dengan jumlah pendapatannya, serta sejahtera dalam bermasyarakat karena ditopang oleh ilmu agama dan ilmu umum lainnya.
Pemberdayaan Wakaf Tunai Produktif Al-Washliyah Cirebon Sebagai Upaya Terwujudnya Kesejahteraan Jama’ah Zaenal Masduqi; Alvien Septian Haerisma
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2023)
Publisher : Universitas Islam Negeri Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.v5i1.13337

Abstract

EMPOWERMENT OF PRODUCTIVE AL-WASHLIYAH CIREBON CASH WAQF AS AN EFFORT TO REALIZE JAMA'AH WELFARE. Sociologically, the people's understanding of waqf assets is still limited to land, buildings and other immovable objects. Its use is limited to the establishment of mosques, madrasas, Islamic boarding schools and public cemeteries. This understanding continues to grow to this day, although this does not violate its useful function. Philanthropically, cash waqf is directed to economic development and empowerment in order to increase the economic welfare of the people. These problems arise due to the lack of transformative preaching about the importance of cash waqf and the various examples of the benefits of waqf carried out by Islamic organizations in general. The role of productive cash waqf needs to be understood and practiced as a form of empowering the potential possessed by Al-Washliyah Cirebon such as renting waqf kiosks and waqf pools so that the proceeds are used for other purposes. This practice is expected to generate widespread prosperity and can be enjoyed by the congregation of Al-Washliyah Cirebon. The empowerment methodology is carried out through a targeted approach by reviving waqf land which has so far been ineffective. Through empowering waqf, waqf assets become profitable assets, of course by involving the community both individually and in groups to carry out cash waqf movements.
Profit Sharing Principle: Philosophical and Practical Basis of Mudharabah and Musyarakah Myla Lestari; Saigatun Haniyah; Sri Rokhlinasari; Alvien Septian Haerisma
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the differences between mudharabah and musyarakah contracts and their implications for Islamic banking practices. Using a qualitative approach with a literature review method, the study analyzes data obtained from scientific journals, books, and related academic sources through descriptive and comparative analysis. The discussion focuses on key aspects of both contracts, including capital contribution, business management, profit-sharing mechanisms, and risk distribution. The findings indicate that mudharabah provides greater flexibility because business management is fully entrusted to the entrepreneur. However, this contract is more vulnerable to information asymmetry, moral hazard, and monitoring difficulties, which increase the level of financing risk. In contrast, musyarakah offers a more balanced partnership model through direct involvement of all parties in business management and decision-making, resulting in stronger control and more manageable risks. Consequently, musyarakah has become more widely applied in Islamic banking practices due to its stability and suitability for modern financing systems. The study also reveals a gap between the theoretical ideal of profit-sharing contracts and their practical implementation in Islamic financial institutions. Although mudharabah conceptually reflects a higher level of trust and partnership, its application remains limited because Islamic banks tend to prioritize financing models with lower operational risks. Meanwhile, musyarakah is considered more adaptable to contemporary banking needs due to its balance between profitability, supervision, and financial stability. Therefore, the study emphasizes the importance of strengthening supervision mechanisms, improving transparency, and developing innovative contract models to optimize the implementation of profit-sharing principles in the Islamic financial system.