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All Journal Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Dimasejati: Jurnal Pengabdian Kepada Masyarakat Jurnal Perbankan Syariah Darussalam (JPSDa) INJURITY: Journal of Interdisciplinary Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Journal of Sharia Accounting and Tax (JSAT Wealth: Journal of Islamic Banking and Finance Multidiscience: Journal of Multidisciplinary Science Jurnal Kajian Ekonomi dan Perbankan Syariah
Alvien Septian Haerisma
IAIN Syekh Nurjati Cirebon
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Peran Kualitas Pelayanan, Emosional Marketing, dan Spiritual Marketing terhadap Loyalitas Customer pada Penerbit Tiga Serangkai Cabang Cirebon Munajat, Ma'mur; fatmasari, Dewi; Haerisma, Alvien Septian
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11598

Abstract

This study aims to analyze the influence of service quality, emotional marketing, and spiritual marketing on customer loyalty at Tiga Serangkai Publishing, Cirebon Branch. Customer loyalty is a crucial factor in maintaining business sustainability, particularly in the publishing industry, which faces intense competition and changes in consumer behavior. This research employs a quantitative approach using a survey method conducted among customers of Tiga Serangkai Publishing, Cirebon Branch. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that service quality, emotional marketing, and spiritual marketing have a positive and significant effect on customer loyalty, both partially and simultaneously. Among these variables, service quality has the most dominant influence on customer loyalty. These findings suggest that improving service quality, supported by emotional approaches and spiritual values, can strengthen long-term relationships between the company and its customers. This study is expected to serve as a reference for publishing management in formulating marketing strategies oriented toward customer loyalty.
Co-Authors Abdul Aziz Abdus Salam, Abdus Achmad Hasyim Asari Apriliani, Andhini Dewi Fatmasari Makmuri Ahdi Maulidina, Devrina Munajat, Ma'mur Rahmalia, Dea Ridwanah, Neng Sifa Ridwannudin, Muhammad Slamet Firdaus Sri Rokhlinasari, Sri Wartoyo Wartoyo Widagdo, Ridwan Yokawati, Sinta Yuningsih, Yuyun Zaenal Masduqi