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All Journal Trikonomika: Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Journal on Education Jurnal Kreativitas PKM Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Enrichment : Journal of Management Journal of Applied Science, Engineering, Technology, and Education Jurnal Pengabdian UNDIKMA JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Business, Economics, and Social Development Operations Research: International Conference Series Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Journal of Community Empowerment
Maisa Azizah Asmara
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Bridging Theory and Practice: Applying Vrio and Pest to Foster Digital Transformation in Kadin Bandung City Msmes Asmara, Maisa Azizah; Arissaputra, Rivaldi; Sabila, Sherly Nur; Arrizki, Aril Lyan
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 11 (2024): Volume 7 No 11 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i11.17480

Abstract

ABSTRACT The data indicates that approximately 70% of MSMEs in Indonesia operate within the food and beverage sector, with 99.5% falling under the MSME classification. Despite being perceived as having numerous advantages, MSMEs face several limitations that hinder their ability to enhance competitiveness and growth. The PKM program is designed to equip participants with relevant knowledge and skills, aiming to improve product quality, expand market access, and implement effective digital strategies. The approach employed involved direct counseling and mentoring sessions for 20 women-led MSMEs supported by KADIN Bandung City. The most notable improvement was observed in participants' understanding of the benefits of digital transformation, along with a strong motivation to apply it within their business practices. Overall, the counseling and mentoring activities demonstrated their effectiveness in enhancing participants' comprehension and motivation to implement the three concepts presented in a practical business context. Keywords: PEST Analysis, VRIO Analysis, Digital Transformation
The Impact Of Work Environment And Employee Satisfaction On Organizational Success With A Humanism In Management Asmara, Maisa Azizah; Budiwati, Neti; Abdurahman, Fairuz Rifqi; Maulana, Yono; Purwanto, Heri
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Employee dissatisfaction and turnover pose significant challenges in Indonesia, with nearly 7.2 million individuals unemployed as of February 2024. This research explores the factors causing job dissatisfaction and strategies to enhance employee well-being and satisfaction. The study emphasizes the importance of a humanistic management approach that prioritizes individual dignity and well-being in creating a conducive work environment. Categorized as descriptive research with a quantitative approach, this study employs non-probability sampling using the purposive sampling method, with a sample size of 20 individuals. The research also applies multiple linear regression analysis methods, with data processed using IBM SPSS version 26.0. The research findings indicate that job satisfaction (X1) significantly affects organizational success (Y) at Arromanis Corner Store Bandung, while the work environment (X2) does not have a significant impact on organizational success (Y). Therefore, it can be concluded that the variables of job satisfaction (X1) collectively and significantly influence organizational success (Y) at Arromanis Corner Store Bandung.
Co-Authors A. Asrijal Abdul Rozak Abdurahman, Fairuz Rifqi Abdurrahman Sadikin Agus Rahayu Andres Permana Shidiq Aprila, Dikri Sillmi Arrizki, Aril Lyan Azzahra, Fanny Fatimah Bakti Bestin Bertha Musty Buchori, Akbar Dematria Pringgabayu Dina Fahma Sari, Dina Fahma Diqy Fakhrun Shiddieq Ervie Nur Afifa Mukhlis Erwin Teguh Arujisaputra Eti Suprihatin Fahmi Reza Ferdiansyah Fajri, Muhammad Iqbal Fatikha, Tika Fauzi Fauzi Felinda Amalia, Tiara HAMIDAH Hamidah . Hamidah Hamidah Heri Purwanto Imam Prawiranegara Gani Jelita, Hanifa Nida Lili Adi Wibowo Maulana, Yono Maya Sari Mesri Welhelmina Nisriani Manafe Mokh Adib Sultan, Mokh Adib Muafiqie, Humaidah Muchamad Fahdly Achya Rizky Muhtarudin Muhtarudin Muhtarudin Mukhlis, Ervie Nur Afifa Munawar, Asep Nasution, Annio Indah Lestari Neng Susi Susilawati Sugiana Neti Budiwati Nugraha, Rikky Wisnu Nur Sabila, Sherly Nurlia Puspo Dewi Dirgantari Rahmawati, Endah Yuliany Rani Ahsani Alfi Ratih Hurriyati Rifai, Muhammad Syakib Asqalami Rivaldi Arissaputra Rizal, Muhammad Khoerul Rudy Rudy Sabila, Sherly Nur Saepudin, Didin Sentika, Sarah Sidrotun Naim Sri Purwati Sugiana, Neng Susi Susilawati Suprihatin, Eti Susanto Susanto Tiara Felinda Trie Hierdawati Vanessa Gaffar WAHYU NURJAYA WK Yosep Boari