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All Journal Trikonomika: Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Journal on Education Jurnal Kreativitas PKM Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Enrichment : Journal of Management Journal of Applied Science, Engineering, Technology, and Education Jurnal Pengabdian UNDIKMA JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) International Journal of Business, Economics, and Social Development Operations Research: International Conference Series Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Community Service Seminar and Community Engagement (COSECANT) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Journal of Community Empowerment
Maisa Azizah Asmara
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Halal Certification and Branding : Unlocking The Potential of SMEs in The Islamic Economy Asmara, Maisa Azizah; Arissaputra, Rivaldi; Nur Sabila, Sherly; Aprila, Dikri Sillmi
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.14990

Abstract

This community service program aims to empower Micro and Small Enterprises (MSEs) under the guidance of MEK 'Aisyiyah Jawa Barat through halal certification and halal branding to enhance product competitiveness and expand market access. The implementation method consists of three stages: (1) Preparation, which includes needs assessment and material development; (2) Implementation, encompassing counselling, technical assistance, and training; and (3) Evaluation, involving pre-test and post-test analysis. The data collected is subsequently analyzed using descriptive methods by comparing pre- and post-test percentages to identify improvements in participants’ knowledge, attitudes, and skills. The core activities include counselling on halal certification, assistance in creating a self-declaration-based SIHALAL account, training in logo design using Canva, and support in setting up a GoBiz account for digital marketing. Post-test results demonstrated significant improvements in participants' knowledge, attitudes, and skills. The program successfully enhanced participants’ understanding of halal branding and certification while broadening market opportunities through the integration of digital technology. Key recommendations include sustained mentoring, in-depth technical training, and collaboration with relevant stakeholders to ensure the program’s long-term impact and sustainability.
Introducing Entrepreneurship Knowledge for Generation Alpha as the Key to Shaping Independent Generations in the Digital Era Asmara, Maisa Azizah; Rifai, Muhammad Syakib Asqalami
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 8 (2024): Volume 7 No 8 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i8.15573

Abstract

ABSTRACT Technological disruption is the greatest challenge that must be faced. Therefore, mental maturity is needed to understand and take advantage of its benefits while controlling oneself against its drawbacks. One way to achieve this is by fostering an entrepreneurial spirit from an early age. This effort aims to provide entrepreneurial knowledge to parents to create a generation that is independent, creative, and competitive in the future. By introducing the concept of entrepreneurship early on, it is hoped that Generation Alpha can develop the potential to become successful leaders and entrepreneurs in an increasingly complex era. This program uses counseling methods in the form of seminars and Q&A sessions. Community Service (PKM) was conducted at SB Kp. Pandan, Malaysia, with 36 participants. This PKM program successfully increased the participants' understanding of entrepreneurship by 64.38%, with 23 participants showing improved knowledge based on the questionnaires distributed before and after the counseling session. Overall, this program successfully enhanced the participants' entrepreneurial knowledge. Keywords: Knowledge, Entrepreneurship, Independence, Generation Alpha
Bridging Theory and Practice: Applying Vrio and Pest to Foster Digital Transformation in Kadin Bandung City Msmes Asmara, Maisa Azizah; Arissaputra, Rivaldi; Sabila, Sherly Nur; Arrizki, Aril Lyan
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 11 (2024): Volume 7 No 11 (2024)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i11.17480

Abstract

ABSTRACT The data indicates that approximately 70% of MSMEs in Indonesia operate within the food and beverage sector, with 99.5% falling under the MSME classification. Despite being perceived as having numerous advantages, MSMEs face several limitations that hinder their ability to enhance competitiveness and growth. The PKM program is designed to equip participants with relevant knowledge and skills, aiming to improve product quality, expand market access, and implement effective digital strategies. The approach employed involved direct counseling and mentoring sessions for 20 women-led MSMEs supported by KADIN Bandung City. The most notable improvement was observed in participants' understanding of the benefits of digital transformation, along with a strong motivation to apply it within their business practices. Overall, the counseling and mentoring activities demonstrated their effectiveness in enhancing participants' comprehension and motivation to implement the three concepts presented in a practical business context. Keywords: PEST Analysis, VRIO Analysis, Digital Transformation
The Impact Of Work Environment And Employee Satisfaction On Organizational Success With A Humanism In Management Asmara, Maisa Azizah; Budiwati, Neti; Abdurahman, Fairuz Rifqi; Maulana, Yono; Purwanto, Heri
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee dissatisfaction and turnover pose significant challenges in Indonesia, with nearly 7.2 million individuals unemployed as of February 2024. This research explores the factors causing job dissatisfaction and strategies to enhance employee well-being and satisfaction. The study emphasizes the importance of a humanistic management approach that prioritizes individual dignity and well-being in creating a conducive work environment. Categorized as descriptive research with a quantitative approach, this study employs non-probability sampling using the purposive sampling method, with a sample size of 20 individuals. The research also applies multiple linear regression analysis methods, with data processed using IBM SPSS version 26.0. The research findings indicate that job satisfaction (X1) significantly affects organizational success (Y) at Arromanis Corner Store Bandung, while the work environment (X2) does not have a significant impact on organizational success (Y). Therefore, it can be concluded that the variables of job satisfaction (X1) collectively and significantly influence organizational success (Y) at Arromanis Corner Store Bandung.
Co-Authors A. Asrijal Abdul Rozak Abdurahman, Fairuz Rifqi Abdurrahman Sadikin Agus Rahayu Andres Permana Shidiq Aprila, Dikri Sillmi Arissaputra, Rivaldi Arrizki, Aril Lyan Azzahra, Fanny Fatimah Bakti Bestin Bertha Musty Buchori, Akbar Dematria Pringgabayu Dina Fahma Sari, Dina Fahma Diqy Fakhrun Shiddieq Ervie Nur Afifa Mukhlis Erwin Teguh Arujisaputra Eti Suprihatin Fahmi Reza Ferdiansyah Fajri, Muhammad Iqbal Fatikha, Tika Fauzi Fauzi Felinda Amalia, Tiara HAMIDAH Hamidah . Hamidah Hamidah Heri Purwanto Imam Prawiranegara Gani Jelita, Hanifa Nida Lili Adi Wibowo Maulana, Yono Maya Sari Mesri Welhelmina Nisriani Manafe Mokh Adib Sultan, Mokh Adib Muafiqie, Humaidah Muchamad Fahdly Achya Rizky Muhtarudin Muhtarudin Muhtarudin Muhtarudin Mukhlis, Ervie Nur Afifa Munawar, Asep Nasution, Annio Indah Lestari Neng Susi Susilawati Sugiana Neti Budiwati Nugraha, Rikky Wisnu Nur Sabila, Sherly Nurlia Puspo Dewi Dirgantari Rahmawati, Endah Yuliany Rani Ahsani Alfi Ratih Hurriyati Rifai, Muhammad Syakib Asqalami Rivaldi Arissaputra Rizal, Muhammad Khoerul Rudy Rudy Sabila, Sherly Nur Saepudin, Didin Sentika, Sarah Sidrotun Naim Sri Purwati Sugiana, Neng Susi Susilawati Suprihatin, Eti Susanto Susanto Tiara Felinda Trie Hierdawati Vanessa Gaffar WAHYU NURJAYA WK Yosep Boari