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All Journal Journal on Education Jurnal Mantik JURNAL LENTERA BISNIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Krisnadana Jurnal Komunity : Jurnal Pengabdian kepada Masyarakat Jurnal Krisnadana Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Manajemen Almatama Indonesian Journal of Innovation Multidisipliner Research
Sri Purwati
Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Influence of Communication Competence, Technological Literacy, and Innovation Climate on Digital Leadership Effectiveness in the Public Service Sector Firman Aziz; Sri Purwati; Eko Nur Hermansyah; Riesna Apramilda; Elvira M. Usulu; Itot Bian Raharjo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4709

Abstract

The current research aims to assess the significance of communication competence, technological literacy, and innovation climate on the digital leadership effectiveness in the public service sector. The public sector leaders have to be very much engaged and along with the public, oversee the transformational digital changes in a very inclusive way. In this regard, a quantitative methodology survey was conducted among the 200 selected civil servants and contract workers of the Indonesian public sector. The sampling method was purposive and the respondents had to comply with the criteria regarding the daily operational work involving digital systems, experience in dealing with digital technology-managed leaders, and participation in the public service innovation cycle. The research tools were validated through a t-test and the reliability was measured using Cronbach's Alpha, while the data suitability was examined through classical assumption tests for normality, heteroscedasticity, and multicollinearity, which are the three main factors affecting the data quality. Data analysis was conducted using multiple linear regression to examine the simultaneous and partial effects between variables. The results showed that all three independent variables had a positive and significant effect on digital leadership effectiveness. Practically, the results can serve as a basis for the government in developing strategies to improve digital leadership competency through communication training, technological literacy, and the creation of an innovative climate within the bureaucracy.
Pendampingan Tata Kelola Desa Wisata Berkelanjutan Melalui Penyusunan SOP Pelayanan dan Pengelolaan Tiket di Desa Wisata Bantaragung Susanto Susanto; Ai Nunung; Sri Purwati; Ara Aydia Van Is; Siti Marliah
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/er8hs751

Abstract

This community service activity aimed to strengthen the governance of Bantaragung Tourism Village in Majalengka through the development of service SOPs and tourism ticket management based on sustainable tourism principles. The implementation method employed an Action Participatory approach by actively involving tourism village managers in problem identification, training, mentoring, implementation, and program evaluation. The results showed an improvement in the managers’ understanding and skills related to tourism services, ticketing administration, and professional tourism governance. The preparation of service SOPs and ticket management systems contributed to improving service quality, administrative transparency, and the sustainability of tourism management. This program supports the development of a competitive and sustainable community-based tourism village.
The Influence of Social Media Engagement, Customer Experience, and Brand Reputation on Digital Brand Trust of Mobile Banking Users Sri Purwati; Sukma Irdiana; Ade Suhara; Iwan Henri Kusnadi; Rahmat Irawan; Nur Aisyah Qadri Saiful
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.1050

Abstract

The purpose of this research is to examine Effect of Social Media Engagement, Customer Experience and Brand Reputation on Digital Brand Trust of mobile banking customers. The research was conducted quantitatively utilizing a survey method on mobile banking customers by employing purposive sampling methodology. Data collection was done by means of online surveys and data analysis was done using multiple linear regression. Before assessing the hypothesis, validity, reliability and classical assumption tests such as normality, heteroscedasticity and multicollinearity were undertaken. The findings indicated that Social Media Engagement, Customer Experience and Brand Reputation had a favorable and substantial effect on Digital Brand Trust partly and concurrently. The study results show that enhancing customer involvement via social media, great customer experience and strong brand reputation may boost consumer confidence in mobile banking services. The research contributes to the growth of digital marketing and consumer behavior literature theoretically, and the practical implications for the banking sector to increase customer confidence in digital services.
The Influence Of Digital Work Culture, Team Collaboration And Psychological Capital Of Teaching Staff On Organizational Agility In Higher Education Institutions Almira Ulimaz; Sri Purwati; Akhmad Ramli; Agus Rofi'i; Desi Aryani; Apriani Riyanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5408

Abstract

Educational institutions need to establish operational adaptability through their educational space transformations which occur on a continuous basis. The research investigates how digital work culture and team collaboration together with faculty members' psychological capital impact higher education institutions' ability to achieve organizational agility. The researchers employed quantitative research methods together with an explanatory research framework as their study approach. The research collected data through a survey which used a structured questionnaire to gather information from 180 faculty members who worked at various Indonesian higher education institutions. The researchers performed data analysis through multiple linear regression after establishing both validity and reliability together with the classical assumption tests. The research demonstrates that digital work culture and team collaboration together with faculty members' psychological capital create a positive impact which leads to improved organizational agility. The research finding shows that academic institutions develop their organizational agility through three elements which include cultural elements social elements and psychological factors. The strategic results show higher education leaders the way to develop organizational development policies which enable their institutions to become adaptive while creating sustainable progress.
The Influence of Team Connectivity, Trust in Digital Systems, and Goal Clarity on Employee Engagement in the Digital Workplace of a Digital-Based Consulting Company Sri Purwati; Enny Diah Astuti; Yuliani Istiqomah; Fahrina Mustafa; Muhammad Syafri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6425

Abstract

The research investigates how team members build their relationships with each other while their trust in digital systems and their success in reaching their work objectives impact their performance in digital consulting work environments. The research exists because organizations need to implement digital workplaces which require their employees to work at maximum capacity for their businesses to succeed. The study uses a quantitative explanatory approach with data collected through a survey of 150 employees of a digital-based consulting firm using a purposive sampling technique. The researchers conducted multiple linear regression analysis on their data after they completed all necessary work for validation purposes and reliability testing and classical assumption testing. The research found that digital workplace environments create better employee engagement when teams achieve stronger relationships with team members and their digital system trust levels and work performance capacity both improve. The study extends current research on human resource management and organizational behavior by studying digital workplace environments. The research findings deliver strategic benefits to digital-based consulting firm managers who need to create policies that enhance employee engagement while ensuring their organizations maintain sustainable operations.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN MEREK INDOMIE DENGAN PROMOSI SEBAGAI VARIABEL MODERATING (Studi Pada Wilayah Kampung Baru RW 03 Kelurahan Sukabumi Selatan Jakarta Barat) Eka Puspita Rini; Sri Purwati; Siti Marliah
Jurnal Manajemen Almatama Vol. 1 No. 2 (2022): September
Publisher : Jurnal Manajemen Almatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58413/jma.v1i2.345

Abstract

Berdasarkan hasil pengolahan data, diperoleh p-value untuk hipotesa pertama sebesar 0,000 < alpha 0,05. Dengan demikian Ho1 ditolak dan Ha1 diterima yang artinya terdapat pengaruh yang signifikan antara harga terhadap promosi. Koefisien regresi sebesar 12,424 berarti pengaruh harga terhadap promosi menunjukkan bahwa semakin tinggi harga maka semakin baik kualitas produk.. Berdasarkan hasil pengolahan data, diperoleh p-value untuk hipotesa kedua sebesar 0,509 > alpha 0,05. Dengan demikian Ho2 diterima dan Ha2 ditolak yang artinya tidak terdapat pengaruh yang signifikan antara Kualitas Produk terhadap Keputusan Promosi. Koefisien regresi sebesar 0,661 dengan arah positif berarti pengaruh Kualitas Produk terhadap Promosi menunjukkan bahwa semakin baik Kualitas Produk maka konsumen akan semakin merasa puas karna adanya promosi. Berdasarkan hasil pengolahan data, diperoleh p-value untuk hipotesa ketiga sebesar 0,000 > alpha 0,05. Dengan demikian Ho3 ditolak dan Ha3 diterima yang artinya terdapat pengaruh yang signifikan antara Promosi terhadap Keputusan Pembelian. Koefisien regresi sebesar 3,391 dengan arah positif berarti pengaruh Promosi Pembelian terhadap Keputusan Pembelian menunjukkan bahwa semakin tinggi Promosi maka konsumen akan semakin merasa untuk membeli. Berdasarkan hasil pengolahan data, diperoleh p-value untuk hipotesa keempat sebesar 0,269 > alpha 0,05. Dengan demikian Ho4 diterima dan Ha4 ditolak yang artinya tidak terdapat pengaruh yang signifikan antara Harga terhadap Keputusan Pembelian. Koefisien regresi sebesar 1,105 dengan arah positif berarti pengaruh Harga terhadap Keputusan Pembelian. Berdasarkan hasil pengolahan data, diperoleh p- value untuk hipotesa kelima sebesar 0,000 < alpha 0,05. Dengan demikian Ho5 ditolak dan Ha5 diterima yang artinya terdapat pengaruh yang signifikan antara Kualitas Produk terhadap Keputusan Pembelian. Koefisien regresi sebesar 3,672 dengan arah positif berarti pengaruh kualitas produk terhadap Keputusan Pembelian menunjukkan bahwa semakin baik kualitas produk maka konsumen akan semakin merasa ingin membeli.
PENGARUH KUALITAS PELAYANAN, KEPUASAN, DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PT BANK MANDIRI TBK CABANG JAKARTA TANJUNG DUREN Anita Rahman; Sri Purwati; Rachmi Astuti
Jurnal Manajemen Almatama Vol. 2 No. 1 (2023): Maret
Publisher : Jurnal Manajemen Almatama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, kepuasan, dan kepercayaan terhadap loyalitas nasabah PT Bank Mandiri Tbk Cabang Jakarta Tanjung Duren. Metode penelitian yang digunakan yaitu metode deskriptif dengan pendekatan regresi dan korelasi yaitu metode yang bertujuan untuk menggambarkan pengaruh dan hubungan sesuatu yang sedang berlangsung pada saat penelitian dilakukan. Hasil penelitian ini menunjukkan, bahwa secara parsial kualitas pelayanan berpengaruh signifikan terhadap loyalitas nasabah. Kepuasan secara parsial berpengaruh signifikan terhadap loyalitas nasabah. Kepercayaan secara parsial berpengaruh signifikan terhadap loyalitas nasabah. Kualitas pelayanan, kepuasan, dan kepercayaan secara simultan berpengaruh signifikan terhadap loyalitas nasabah. Nilai koefisien korelasi (R) sebesar 0,871 sedangkan besarnya adjusted R square (Adj. R2) adalah 0,748 atau 74,80% yang berarti variabel-variabel bebas dapat menerangkan perubahan pada variabel loyalitas nasabah sebesar 74,80% sedangkan sisanya sebesar 25,20% diterangkan oleh faktor-faktor lain diluar penelitian ini. terhadap loyalitas nasabah PT Bank Mandiri Tbk Cabang Jakarta Tanjung Duren.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI BIDANG PEMASARAN PADA KEMENTERIAN PARIWISATA DAN EKONOMI KREATIF Abdul Rosid; Sri Purwati; Siti Marliah
Jurnal Manajemen Almatama Vol. 4 No. 1 (2025): Maret
Publisher : Jurnal Manajemen Almatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58413/jma.v4i1.488

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh gaya kepemimpinan, motivasi kerja dan disiplin kerja terhadap kinerja pegawai bidang pemasaran pada kementerian pariwisata dan ekonomi kretaif. Metode penelitian yang digunakan yaitu metode Kualitatif yang dikuantitatifkan. Sampel yang digunakan 100 Responden. Hasil penelitian ini menunjukan bahwa gaya kepemimpinan secara parsial berpengaruh signifikan terhadap kinerja pegawai. Motivasi kerja secara parsial berpengaruh signifikan terhadap kinerja pegawai. disiplin kerja secara parsial berpengaruh signifikan terhadap kinerja pegawai. Nilai Fhitung sebesar 97,481 dengan nilai Sig. 0,000, karena nilai Sig. lebih kecil dari 0,05 dan Fhitung > Ftabel (97,481 > 2,81), maka Ho ditolak atau Ha diterima sehingga dapat disimpulkan bahwa gaya kepemimpinan, motivasi kerja, dan disiplin kerja secara simultan berpengaruh signifikan terhadap kinerja pegawai. Nilai koefisien korelasi (R) sebesar 0,930 yang berarti menunjukkan adanyakorelasi atau hubungan yang sangat kuat antara gaya kepemimpinan, motivasi kerja, dan disiplin kerja terhadap kinerja pegawai. Besarnya Adjusted R Square (Adj. R2) adalah 0,855 atau 85,5% yang berarti variabel-variabel bebas dapat menerangkan perubahan pada variabel kinerja pegawai sebesar 85,5% sedangkan sisanya sebesar 14,5% diterangkan oleh faktor-faktor lain diluar penelitian ini.
The Influence of Ethical Leadership, Employee Digital Competence, and Team Collaboration on the Organizational Citizenship Behavior of Manufacturing Industry Employees Djunaedi Djunaedi; Anton Nurcahyo; Sri Purwati; Heny Herawati; Elizabeth Elizabeth; Hartanto Hartanto
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1868

Abstract

This study aims to analyze the effect of Ethical Leadership, Employee Digital Competence and Team Collaboration on Organizational Citizenship Behavior on workers in the manufacturing business. The research was conducted quantitatively using the survey technique on the respondents from several manufacturing organizations. Data were collected by online surveys using a purposive sampling technique. The data were analyzed using multiple linear regression after the study instruments were found to be valid and reliable. The results show that Ethical Leadership, Employee Digital Competence and Team Collaboration have positive and significant effect on Organizational Citizenship Behavior. Out of the three factors, Team Collaboration is the most dominant factor that has an impact on Organizational Citizenship Behavior. The results of this study show that improving ethical leadership, enhancing employee digital competence, and improving effective team collaboration are important strategies for improving organizational citizenship behavior which will contribute to the productivity, work effectiveness and competitiveness of manufacturing companies in the digital transformation era.
Co-Authors Abdul Rosid Ade Suhara Agus Rofi’i Ai Nunung Akhmad Ramli Almira Ulimaz Anita Rahman Anton Nurcahyo Anugriaty Indah Asmarany Ara Aydia Van Is Asri Ady Bakri Astuti, Enny Diah Bilgies, Ana Fitriyatul Desi Aryani Djunaedi Djunaedi Eka Puspita Rini Eko Nur Hermansyah Elizabeth Elizabeth Elvira M. Usulu Firman Aziz G. Gunawan Ghalib Suprianto Ghalib Suprianto Hanandewa Hanifah Hartanto Hendri Hermawan Adinugraha Heny Herawati I G. Lingga Indra Rustiawan Irdiana, Sukma Ismail Itot Bian Raharjo Iwan Henri Kusnadi Kadek Ayu Susiani Dewi Kraugusteeliana Kraugusteeliana Laksono Trisnantoro Maisa Azizah Asmara Mariani Maruli Sitompul Maulida, Sofia Moh. Gifari Sono Mohammad Azharie Hamdany Mozart Malik Ibrahim Muhamad Akbar Muhammad Amsal Nasution Muhammad Syafri Mustafa, Fahrina Nasution, Annio Indah Lestari Niar Astaginy Nur Aisyah Qadri Saiful Orias, Marco Rachmi Astuti Rahmat Irawan Ramadhani Hamzah Riesna Apramilda Riyanti, Apriani Roy Setiawan Rudy Rudy Siti Marliah Soemarijadi Stephanus Zaldy Gunawan suroso, amat Susanto Susanto Susanto Sutarti Tanti Widia Nurdiani Yuliani Istiqomah