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All Journal Journal on Education Jurnal Mantik JURNAL LENTERA BISNIS JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Krisnadana Jurnal Komunity : Jurnal Pengabdian kepada Masyarakat Jurnal Krisnadana Jurnal Penelitian dan Pengabdian Masyarakat Journal of Innovative and Creativity Indonesian Journal of Innovation Multidisipliner Research
Sri Purwati
Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Influence of Communication Competence, Technological Literacy, and Innovation Climate on Digital Leadership Effectiveness in the Public Service Sector Firman Aziz; Sri Purwati; Eko Nur Hermansyah; Riesna Apramilda; Elvira M. Usulu; Itot Bian Raharjo
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4709

Abstract

The current research aims to assess the significance of communication competence, technological literacy, and innovation climate on the digital leadership effectiveness in the public service sector. The public sector leaders have to be very much engaged and along with the public, oversee the transformational digital changes in a very inclusive way. In this regard, a quantitative methodology survey was conducted among the 200 selected civil servants and contract workers of the Indonesian public sector. The sampling method was purposive and the respondents had to comply with the criteria regarding the daily operational work involving digital systems, experience in dealing with digital technology-managed leaders, and participation in the public service innovation cycle. The research tools were validated through a t-test and the reliability was measured using Cronbach's Alpha, while the data suitability was examined through classical assumption tests for normality, heteroscedasticity, and multicollinearity, which are the three main factors affecting the data quality. Data analysis was conducted using multiple linear regression to examine the simultaneous and partial effects between variables. The results showed that all three independent variables had a positive and significant effect on digital leadership effectiveness. Practically, the results can serve as a basis for the government in developing strategies to improve digital leadership competency through communication training, technological literacy, and the creation of an innovative climate within the bureaucracy.
Pendampingan Tata Kelola Desa Wisata Berkelanjutan Melalui Penyusunan SOP Pelayanan dan Pengelolaan Tiket di Desa Wisata Bantaragung Susanto Susanto; Ai Nunung; Sri Purwati; Ara Aydia Van Is; Siti Marliah
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/er8hs751

Abstract

This community service activity aimed to strengthen the governance of Bantaragung Tourism Village in Majalengka through the development of service SOPs and tourism ticket management based on sustainable tourism principles. The implementation method employed an Action Participatory approach by actively involving tourism village managers in problem identification, training, mentoring, implementation, and program evaluation. The results showed an improvement in the managers’ understanding and skills related to tourism services, ticketing administration, and professional tourism governance. The preparation of service SOPs and ticket management systems contributed to improving service quality, administrative transparency, and the sustainability of tourism management. This program supports the development of a competitive and sustainable community-based tourism village.
The Influence of Social Media Engagement, Customer Experience, and Brand Reputation on Digital Brand Trust of Mobile Banking Users Sri Purwati; Sukma Irdiana; Ade Suhara; Iwan Henri Kusnadi; Rahmat Irawan; Nur Aisyah Qadri Saiful
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.1050

Abstract

The purpose of this research is to examine Effect of Social Media Engagement, Customer Experience and Brand Reputation on Digital Brand Trust of mobile banking customers. The research was conducted quantitatively utilizing a survey method on mobile banking customers by employing purposive sampling methodology. Data collection was done by means of online surveys and data analysis was done using multiple linear regression. Before assessing the hypothesis, validity, reliability and classical assumption tests such as normality, heteroscedasticity and multicollinearity were undertaken. The findings indicated that Social Media Engagement, Customer Experience and Brand Reputation had a favorable and substantial effect on Digital Brand Trust partly and concurrently. The study results show that enhancing customer involvement via social media, great customer experience and strong brand reputation may boost consumer confidence in mobile banking services. The research contributes to the growth of digital marketing and consumer behavior literature theoretically, and the practical implications for the banking sector to increase customer confidence in digital services.
Co-Authors Ade Suhara Ai Nunung Anita Rahman Anugriaty Indah Asmarany Ara Aydia Van Is Asri Ady Bakri Bilgies, Ana Fitriyatul Eka Puspita Rini Eko Nur Hermansyah Elvira M. Usulu Firman Aziz G. Gunawan Ghalib Suprianto Ghalib Suprianto Hanandewa Hanifah Hendri Hermawan Adinugraha I G. Lingga Indra Rustiawan Irdiana, Sukma Ismail Itot Bian Raharjo Iwan Henri Kusnadi Kadek Ayu Susiani Dewi Kraugusteeliana Kraugusteeliana Laksono Trisnantoro Maisa Azizah Asmara Mariani Maruli Sitompul Moh. Gifari Sono Mohammad Azharie Hamdany Mozart Malik Ibrahim Muhamad Akbar Muhammad Amsal Nasution Nasution, Annio Indah Lestari Niar Astaginy Nur Aisyah Qadri Saiful Orias, Marco Rachmi Astuti Rahmat Irawan Ramadhani Hamzah Riesna Apramilda Roy Setiawan Rudy Rudy Sidjabat, Sonya Siti Marliah Soemarijadi Sofia Maulida Stephanus Zaldy Gunawan suroso, amat Susanto Susanto Susanto Sutarti Tanti Widia Nurdiani