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Pelatihan pembuatan produk digital bagi generasi Z untuk meningkatkan kreativitas dan peluang wirausaha di era digital Indra Saputra; Feriantano Sundang Pranata; Elviza Yeni Putri; Melda Mahniza; Ringga Novelni; Ridha Hasnul Ulya; M. Affandi Arianto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 3 (2026): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i3.39826

Abstract

AbstrakPerkembangan teknologi digital memberikan peluang besar bagi generasi Z untuk mengembangkan kreativitas dan membangun usaha berbasis digital. Namun, masih banyak calon wirausahawan, khususnya di bidang kecantikan, yang belum memiliki pemahaman dan keterampilan dalam merancang produk digital yang bernilai ekonomi. Keterbatasan pengetahuan mengenai konsep produk digital, proses perancangan, serta strategi pemasaran digital menjadi tantangan dalam mengembangkan usaha yang adaptif terhadap perkembangan era digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam membuat produk digital sebagai peluang usaha kreatif di era digital. Pelatihan dilaksanakan pada tanggal 18 April 2026 dengan melibatkan 18 orang calon wirausahawan muda bidang kecantikan sebagai peserta. Metode kegiatan dilakukan melalui ceramah, diskusi, tanya jawab, dan praktik langsung perancangan produk digital. Materi pelatihan mencakup konsep produk digital, jenis-jenis produk digital, tahapan pembuatan produk digital, penentuan ide produk, serta strategi pemasaran digital. Hasil evaluasi menunjukkan bahwa 55,6% peserta berada pada kategori sangat memahami dan 33,3% memahami konsep produk digital. Selain itu, keterampilan peserta dalam merancang ide produk digital juga meningkat, dibuktikan dengan 44,4% peserta berada pada kategori sangat baik dan 38,9% pada kategori baik. Tingkat kepuasan peserta terhadap pelatihan tergolong tinggi, terutama pada aspek manfaat kegiatan dengan persentase sangat puas sebesar 77,8%. Hasil tersebut menunjukkan bahwa pelatihan mampu meningkatkan pemahaman, kreativitas, dan keterampilan peserta dalam mengembangkan usaha berbasis digital yang inovatif dan berdaya saing. Kata kunci: generasi Z; kreativitas; pelatihan; produk digital; wirausaha digital. AbstractThe development of digital technology has created significant opportunities for Generation Z to enhance creativity and establish digital-based businesses. However, many aspiring entrepreneurs, particularly in the beauty sector, still lack the understanding and skills needed to design digital products with economic value. Limited knowledge regarding digital product concepts, product design processes, and digital marketing strategies remains a major challenge in developing businesses that are adaptive to the digital era. This community service activity aimed to improve participants’ understanding and skills in creating digital products as creative business opportunities in the digital age. The training was conducted on April 18, 2026, involving 18 young aspiring beauty entrepreneurs as participants. The training methods included lectures, discussions, question-and-answer sessions, and hands-on practice in designing digital products. The training materials covered digital product concepts, types of digital products, stages of digital product creation, product idea development, and digital marketing strategies. The evaluation results showed that 55.6% of participants were categorized as having a very good understanding and 33.3% as having a good understanding of digital product concepts. In addition, participants’ skills in designing digital product ideas improved, as evidenced by 44.4% of participants being categorized as very good and 38.9% as good. Participant satisfaction with the training was also high, particularly regarding the benefits of the activity, with 77.8% expressing being very satisfied. These findings indicate that the training successfully enhanced participants’ understanding, creativity, and skills in developing innovative and competitive digital-based businesses. Keywords: creativity; digital entrepreneurship; digital products; generation Z; training.
PENGUATAN KOMPETENSI PUBLIC SPEAKING BERBASIS SIMULASI UNTUK MENINGKATKAN KESIAPAN KARIR MAHASISWA Dewirahmadanirwati Dewirahmadanirwati; Ridha Hasnul Ulya; Ineng Naini; Amrullah Amrullah; Afrida Afrida; Asmawati Asmawati
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.552

Abstract

Speaking skills are crucial for students to face academic and professional demands in the global era; however, low self-confidence and difficulties in delivering ideas systematically remain prevalent. This community service activity aims to enhance students' communication competence through the "Speak with Confidence" training program. Involving 50 students, the program was implemented using an andragogical approach and experiential learning, comprising needs assessment, interactive material delivery, simulations, role-play, and comprehensive evaluation using pre-tests, post-tests, performance observation, and satisfaction surveys. The results indicated significant improvements in both knowledge and skills. Conceptual understanding increased by 26.25%, while practical speaking skills improved by 27.16%, with the most notable increase in self-confidence (35%). Furthermore, participant satisfaction reached 92.4%. These findings demonstrate that a practice-oriented andragogical approach effectively reduces psychological barriers and builds students' communication competence, strategically preparing adaptable and competitive graduates for the professional world.
Developing TPS- and PAKEM-Based Teaching Materials for Junior High School Students' Fairy Tale Listening Skills Nursaid Nursaid; Ridha Hasnul Ulya
KREDO : Jurnal Ilmiah Bahasa dan Sastra Vol. 10 No. 1 (2026): JURNAL KREDO VOL 10 NO 1 TAHUN 2026
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/kredo.v10i1.17646

Abstract

This study aims to develop and evaluate teaching materials for listening skills in fairy tale texts that integrate the Think-Pair-Share (TPS) model and the PAKEM (Active, Creative, Effective, and Enjoyable Learning) approach to bridge the pedagogical gap in junior high schools. The research method uses an ADDIE-based research and development (R&D) model, involving 128 students and 12 Indonesian language teachers in Padang City as participants. Data were collected through test instruments, observations, and expert validation, then analyzed using a mixed-methods design with concurrent triangulation. The results show that the developed materials have very high validity (M > 97%), reliable instruments, and context-specific effectiveness (tcalc = 4.70 > tcrit = 1.70). The practicality of the materials also reached a high level with a PAKEM score of 84.36%, although the active learning aspect still requires optimization. It is concluded that the holistic synthesis of TPS and PAKEM produces a valid, effective, and practical listening instructional product in the tested classroom context. The implications of this research emphasize the urgency of providing "ready-to-use" materials as a pedagogical bridge for teachers, as well as the need for ongoing scaffolding to transform listening from a passive activity into an enjoyable, student-centered, socio-cognitive event.