Article Per Year (5 Year)
p-Index From 2020 - 2025
2.255
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Buletin Poltanesa Media Ekonomi National Conference on Applied Business, Education & Technology (NCABET) JGK (Jurnal Guru Kita) Jurnal Administrasi Profesional Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Komunikasi Indonesia KOPEMAS
Firdaus, Risya Zahrotul
Politeknik Negeri Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pemanfaatan Tiktok sebagai Media Pemasaran Brand Fashion Arkline untuk Menarik Konsumen Gen Z Erwin Permana; Najma Nury; Sabrina Oktavia; Risya Zahrotul Firdaus
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Juni : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i2.1472

Abstract

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.
Pemanfaatan TikTok sebagai Media Pemasaran Brand Fashion Arkline untuk Menarik Konsumen Gen Z Erwin Permana; Najma Nury; Sabrina Oktavia; Risya Zahrotul Firdaus
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 4 (2025): Juli: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i4.1479

Abstract

Local fashion brands in Indonesia are increasingly favored by consumers due to their affordable prices and competitive quality compared to imported products. A key strategy for gaining market share is digital marketing, especially through TikTok. This study analyzes the sales growth strategy of Arkline, a local fashion brand that successfully utilizes TikTok for marketing. Using a descriptive qualitative approach, data were collected from official digital sources. The findings reveal that TikTok is highly effective in reaching Gen Z, who prefer visual and interactive content. Arkline's strategies include creating trend-based videos, engaging with audiences via TikTok Live, and collaborating with popular influencers. These efforts enhance brand awareness, strengthen audience engagement, and drive purchase decisions. The TikTok Shop feature also facilitates in-app purchases, leading to higher sales conversions. Overall, TikTok proves to be a powerful marketing tool for Arkline in building closer relationships with consumers, expanding market reach, and boosting competitiveness. With adaptive strategies aligned with digital trends, local brands can fully leverage TikTok’s potential in the evolving fashion industry.
PERAN STRATEGI KOMUNIKASI KRISIS DALAM MEMITIGASI DAMPAK BRAND SWITCHING DAN PENURUNAN HARGA SAHAM AKIBAT BOIKOT KONSUMEN: Studi Kasus Pada Starbucks Nurdina, Hana; Zahrotul Firdaus, Risya; Ella Nilla Chandra, Yanita; Jati Saputro, Restu; Kurniasari, Ratri; Puspitasari, Nuria
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7569

Abstract

The contemporary digital era has fundamentally transformed the business communication landscape, where consumers possess significant power in shaping brand reputation through social media. Starbucks Corporation faced massive boycott waves triggered by political position controversies in late 2023, resulting in market value losses of 11 billion US dollars. This study aims to comprehensively analyze the role of crisis communication strategies in mitigating the impact of Brand Switching and stock price decline due to consumer boycotts using Starbucks as a case study objectThe research employed a quantitative approach with case study design, involving 384 respondents aged 18-30 years through purposive sampling. Research instruments consisted of structured questionnaires with Likert scale 1-5, analyzed using Structural Equation Modeling (SEM) and multiple regression analysis. Results showed low effectiveness of Starbucks' crisis communication (score 2.34/5), with Brand Switching intention reaching 68.2%. Significant negative correlations were found between crisis communication effectiveness with Brand Switching (r = -0.672) and stock volatility (r = -0.445). Maximum stock price decline reached 9.47% with market capitalization falling by 11.2 billion USD. Starbucks' reactive and defensive crisis communication strategy failed to mitigate boycott impacts. Development of crisis communication playbook emphasizing proactive engagement and transparency is recommended, along with implementation of early detection systems based on real-time sentiment analysis.
The Influence of Price Perception and Service Quality on Customer Satisfaction of Maxim Application Putra, Haris Satria; Wartiningsih , Endah; Anggraeni, Anggun Putri; Sofa, Nidia; Firdaus, Risya Zahrotul; Latianingsih, Nining
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3169

Abstract

This study aims to analyze the influence of price perception and service quality on Customer satisfaction with the Maxim online transportation application in Depok City. With the rapid growth of online transportation in the Jabodetabek area, particularly in Depok, Maxim has become one of the preferred service providers due to its competitive pricing and numerous promotions. Based on previous research, factors such as service quality, price, and employee service have been shown to positively affect customer satisfaction. In the increasingly competitive online transportation industry, Customer satisfaction is a crucial factor for success. This study focuses on Maxim Customers in Depok, who are identified by their yellow helmets and jackets. According to data from the Central Bureau of Statistics of Depok City in 2020, the city has a population of over 2 million, but there is still limited research on Customer perceptions of Maxim's services in this area. This research uses a quantitative method with a purposive sampling approach, targeting male and female respondents aged 17 to 30 who have used Maxim’s services at least three times, with a sample of 100 respondents, and using the SmartPLS version 4 program. The results indicate that price perception has a positive and significant effect on Customer satisfaction, with a P-value of 0.001 < 0.05 and a path coefficient of 0.324 or 32.4%. Additionally, service quality is also proven to significantly influence Customer satisfaction, with a P-value of 0.000 < 0.05 and a path coefficient of 0.590 or 59%. These findings indicate that both variables—price perception and service quality—play important roles in determining the satisfaction level of Maxim Customers in Depok City. Therefore, online transportation companies are expected to continuously improve service quality and maintain competitive pricing to ensure customer satisfaction amid fierce competition.
Co-Authors Anggraeni, Anggun Putri Chandra, Yanita Ella Nilla Ella Nilla Chandra, Yanita Endah Wartiningsih Ernita Dian Puspasari Erwin Permana Farah Khairunnisa Fidyah Putri Haryani, Yulita Tri Husnil Barry Jati Saputro, Restu Kurniasari, Ratri Lieke Putri Najma Nury Narulita Syarweny Nining Latianingsih Nurdina, Hana Pratama, Arizal Putra purwinarti , Titik Puspitasari, Nuria Putra, Haris Satria Putra, Yoshua Ardy Sabrina Oktavia Sari Monik Agustin Sari Monik Agustin Sofa, Nidia Syarweni, Narulita Titik Purwinarti Tutupoho, Ridwan Roy Wartiningsih , Endah