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All Journal Jurnal Manajemen JURNAL MANAJEMEN Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis BENING Jurnal Pencerahan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Satyagraha Jurnal Disrupsi Bisnis Psikoborneo : Jurnal Ilmiah Psikologi Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Pada Masyarakat IRA Jurnal Pengabdian Kepada Masyarakat Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat JPEMAS: Jurnal Pengabdian Kepada Masyarakat LANCAH Jurnal Inovasi dan Tren Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Journal of Economics, Management and Accounting (JEMA) Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ita Purnama, Ita
Universitas Ahmad Dahlan, Yogyakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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PENGARUH CELEBRITY ENDORSER, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW (STUDI PADA KONSUMEN DI KOTA BIMA) Putri Kusuma Astuti, Ika; Purnama, Ita
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.1952

Abstract

Abstrak : Dunia bisnis pada masa sekarang ini terus mengalami perkembangan yang begitu pesat, semakin banyak perusahaan-perusahaan berdiri dengan menghasilkan produk yang sama. Berdasarkan hal ini timbul persaingan antar perusahaan, dan saling menunjukkan keunggulan masing-masing. Salah satu bisnis yang paling diminati zaman ini adalah bisnis produk skincare. Hal ini dikarenakan tersedianya peluang untuk mendapatkan market share disektor bisnis produk skincare di Indonesia. Salah satunya yaitu produk dengan merek Ms Glow. Penelitian ini bertujuan untuk mengetahui pengaruh antara celebrity endorser, harga, dan kualitas produk terhadap keputusan pembelian produk Ms Glow. Dimana dalam penelitian ini menggunakan penelitian asosiatif untuk mencari pengaruh Celebrity Endorser (X1), Harga (X2), Kualitas Produk (X3) dan keputusan pembelian (Y) dengan jumlah populasi tidak diketahui pasti jumlahnya dan menggunakan teknik Purposive sampling. Sampling untuk pengambilan data sampel sebanyak 96 responden. Instrumen penelitian menggunakan skala likert dengan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, analisis koefisien korelasi (R), analisis koefisien determinasi (R2), uji t dan uji f. Hasil penelitian menunjukan yaitu 1) Tidak terdapat pengaruh Celebrity Endorser terhadap keputusan pembelian pada Ms Glow nilai hitung sebesar -0,190, 2) Tidak terdapat pengaruh Harga terhadap keputusan pembelian pada Ms Glow nilai hitung sebesar 1,002, 3) Terdapat pengaruh Kualitas Produk terhadap Keputusan pembelian pada Ms Glow nilai hitung sebesar 5,223, 4) Terdapat pengaruh secara signifkan Celebrity Endorser, Harga dan kualitas Produk terhadap Keputusan Pembelian Produk Ms Glow sehingga diperoleh nilai f hitung sebesar 35,925. Kata Kunci: Celebrity Endorser, Harga, Kualitas Produk, Keputusan Pembelian
Optimalisasi Branding Produk Melalui Inovasi Kemasan Pada UMKM Kerupuk Ibu Ramlah Desa Rabakodo Kabupaten Bima Purnama, Ita; Nurhaliza, Ana; Mutmainah, Mutmainah
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

This study aims to optimize the product branding strategy of Kerupuk Ibu Ramlah UMKM through packaging innovation. In the context of tight market competition and the important role of UMKM in the Indonesian economy, effective branding is the key to competitiveness. Packaging innovation not only functions as a product protector, but also as a visual communication media to attract consumer interest. This study uses direct survey methods, interviews, and an implementation approach that includes the preparation, implementation, and evaluation stages. The results of the study showed a significant increase in consumer interest, product durability, and sales profit after the implementation of new packaging. These findings prove that packaging innovation is an effective branding strategy to improve the competitiveness and image of UMKM products. This study is expected to be a practical reference for other UMKM in developing branding strategies based on innovative packaging. 
Pengembangan Inovasi Kemasan Produk UMKM Tarekli Khas Salama Kota Bima Purnama, Ita; Putri, Nurkaidah; Safitri, Juhana
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

The COVID-19 pandemic has driven many businesses to innovate, particularly in product branding and packaging to remain competitive in the digital era. This community service project aimed to empower local SMEs in Salama, Kota Bima, with a focus on the traditional snack "Tarekli", which lacked attractive packaging and product variation. The objectives of the program were to increase product appeal and marketability through innovative packaging design and flavor development. The methods used included direct observation, surveys, and interviews with local Tarekli producers. The program was carried out in three stages: preparation, implementation, and evaluation. During the preparation stage, suitable packaging themes and flavor concepts were discussed. In the implementation phase, customized packaging was designed collaboratively with the SMEs, considering cost, aesthetics, and practicality. The evaluation stage involved revisiting the SMEs to assess the effectiveness and sustainability of the new product packaging and variations. The results indicated increased customer interest and a positive response from local markets, showing that aesthetic packaging and diverse flavors significantly enhance the competitiveness of traditional products. This project highlights the importance of packaging innovation and product development as strategic tools in supporting local economic empowerment.
Pengembangan UMKM Desa Rabakodo: Studi Peluang dan Strategi Usaha Pisang Kembung Goreng Purnama, Ita; Windari, Kurnia Wardani; Fadyah, Fadyah
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including in the Bima region. This study analyzes opportunities and strategies for the development of Fried Puffy Banana MSMEs in Rabakodo Village through community service activities in the form of training, observation, and business assistance. The results show that there is an increase in product competitiveness through flavor variant innovation, market expansion through digital promotion, and strengthening partnerships with local farmers. This strategy succeeded in increasing production volume by 25% in three months. This study shows the importance of local collaboration in encouraging the sustainability of MSMEs based on village potential.
Pemanfaatan Media Sosial sebagai Strategi Pengembangan Usaha Pabrik Tahu di Kelurahan Oimbo, Kota Bima Purnama, Ita; Khairunnisa, Khairunnisa; Oktavia, Fayzha
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

. Sardin's tofu factory in Oimbo Village, Bima City, is a micro business that still relies on conventional marketing methods, so it has limited market reach. This study aims to analyze the potential of social media as a promotional strategy to expand the market and increase business competitiveness. The methods used included field observation, training on the use of WhatsApp, Facebook, and Instagram platforms, and qualitative evaluation before and after the intervention. The results showed an increase in digital exposure, with the addition of 85 new followers and an increase in customer interaction through direct messaging. Although it has not had a significant impact on sales, business owners are beginning to understand the importance of digital marketing. The main challenge lies in low digital literacy and technological limitations. In conclusion, continuous assistance and digital strategies that are tailored to the characteristics of business actors can be solutions for developing locally-based MSMEs.
Tourism Development based on Local Wisdom Through the Implementation of CHSE and CPR Adaptations in Tourism Destinations Purnama, Ita; Fitriani, Fani
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2727

Abstract

Tourism has experienced a crisis in the form of a lack of trust in destinations since the pandemic period some time ago until now, so a strategy is needed to restore tourist trust, one of which is by developing a Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) protocol. Apart from that, the implementation of Cyber ​​Public Relations (CPR) is a public relations initiative that uses internet media as a means of publicity. This type of research is associative research which is to determine the cause and effect of a relationship between two or more variables. The population used in this research is all visitors to tourist destinations in Bima city with unknown numbers (unknown population) where the sample used is 180 respondents by using a sampling technique. The sampling technique is purposive sampling. Data collection techniques are through observation, questionnaires, and literature study using data analysis techniques that are validity test, reliability test, classical assumption test, multiple linear regression test, determination and correlation, t-test, and f test. The results of research carried out by researchers are 1) CHSE (X1) has a significant effect on tourism development with a t-count value of 3,579 > t-table of 2,007 with a significance value of 0,001 < 0,05, 2) CPR (X2) has a significant effect to tourism development with a t-count value of 3,439 > t-table of 2,007 with a significance value of 0,001 < 0,05, 3) CHSE and CPR have a simultaneous effect on tourism development at tourist destinations in Bima city with an f-count of 23,273 > f-table is 3,18 with a significance of 0,000 < 0,05.
PENGARUH ATMOSFER TOKO, LOKASI TOKO DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RAJA GROSIR KOTA BIMA Putri, Sulas Ade; Purnama, Ita; Amirulmukminin, Amirulmukminin
Jurnal Manajemen Vol. 14 No. 2 (2024): JURNAL MANAJEMEN VOL. 14 NO. 2 DESEMBER 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i2.4252

Abstract

It is very important for a business or business to be able to offer advantages to consumers with the aim of attracting consumers to decide to buy the products or services offered. There are many aspects that can drive consumer purchasing decisions, including the store atmosphere, store location and product displays offered at the store. The purpose of this research is to determine the shop atmosphere, shop location and product displays on purchasing decisions at the Raja Grosir Shop, Bima City. The research instrument used was a Likert scale questionnaire. Population in this research The population used in this research is all consumers who have purchased products at the Raja Grosir Shop in Bima City whose exact number is not known (unknown population). To determine the number of samples in the unknown population, the Cochran formula is used and a sample is obtained. as many as 96 people. The sampling technique used in this research was purposive sampling. Research data was collected by observation, questionnaires and literature study and then analyzed by hypothesis testing, t test and f test. The research results show that the shop atmosphere, shop location and shop displays partially and simultaneously influence purchasing decisions at the Raja Grosir Shop in Bima City.
Management Development for Improving Service Quality in Mba Fhera's Grilled Chicken MSME Purnama, Ita; Shainalli, Ashabili; Damayanti , Risma
Journal of Economics, Management and Accounting (JEMA) Vol. 2 No. 01 (2024): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

This study aims to analyze the influence of management development on improving service quality in Mba Fhera's Grilled Chicken MSME. A descriptive qualitative approach with a case study method was used. Data were obtained through observation, in-depth interviews with the business owner, and field documentation. The findings indicate that management development encompassing resource management, operational systems, and service strategies significantly impacts service quality enhancement. Key success factors for this MSME include adaptability to technology, consistent product quality, and commitment to customer service. This study provides practical contributions for MSME actors to enhance competitiveness through adaptive and sustainable managerial strategies.
PENGARUH CURRENT RATIO DAN QUICK RATIO TERHADAP PERUBAHAN LABA PADA PT. AKASHA WIRA INTERNASIONAL TBK Insan, Anti Febi; Purnama, Ita
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.002 KB) | DOI: 10.38043/jimb.v6i1.3070

Abstract

This study aims to determine the effect of liquidity ratios on changes in earnings at PT Akasha Wira Internasional Tbk listed on the Indonesian stock exchange (BEI). In this study, the company's liquidity ratio is measured by the Curren ratio and the Quick Ratio. The population in this study is the company PT. Akasha Wira Internasional Tbk which was listed on the Indonesia Stock Exchange during the 2006-2019 period. The sample of this study was used 10 years starting from 2010-2019 taken using purposive sampling method. data analysis used to test the hypothesis is to use multiple linear regression analysis techniques. From the research results, it was found that the results of the t test partially Current Ratio had no effect on changes in earnings as evidenced by a significant value of 0.678> 0.05, while the significant value of the Quick Ratio was 0.222> 0.05. This proves that the current ratio and quick ratio have no significant effect on changes in earnings. it can be concluded that the current ratio and quick ratio simultaneously do not have a significant effect on changes in earnings. The results of this study are in line with Gunawan and Wahyuni ??(2013). Keywords: Current Ratio, Quick Ratio, Profit Changes
ANALISIS SIKAP KONSUMEN DAN KEPUASAN KONSUMEN TERHADAP MINUMAN YAKULT (STUDI KASUS PADA MASYARAKAT KOTA BIMA) Ahmad, Ahmad; Purnama, Ita
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.569 KB) | DOI: 10.38043/jimb.v6i1.3071

Abstract

Penelitian ini bertujuan untuk mengetahui sikap dan kepuasan konsumen terhadap minuman probiotik yakult, dimana populasi yang di gunakan dalam kegiatan ini adalah masyarakat kota bima yang pernah minum minuman probiotik yakult yang jumlahnya tidak di ketahui (unknown population) dengan jumlah sampel 96 orang .Tehnik pengumpulan data yang di gunakan yaitu Studi pustaka, Obsevasi dan juga Angket. Dari hasil pengujian validitas terhadap setiap pernyataan instrumen penelitian pada variabel sikap konsumen dan kepuasan konsumen dapat dikatakan semua item pernyataan yang diajukan dalam penelitian ini adalah valid karena berada diatas standar validitas yaitu > 0,300, berdasarkan ouput spss uji reliabilitas variabel sikap konsumen dan kepusan konsumen di katakan reliabel karna lebih dari 0,6. Uji one sample rumus t-test satu sampel. Nilai ttabel  dapat dihitung dengan menggunakan dk=n-1 (96-1=95) dengan derajat kesalahan 5 %, (0,05) maka diperoleh nilai ttabel = 1,665 , karena nilai thitung  lebih besar dari ttabel (65,219> 1,665) maka jatuh pada daerah penerimaan Ha artinya Ha terima dan Ho ditolak.maka sikapkonsumen dan kepuasan konsumen di atas kriteria yang sudah di tentukan yaitu 70%. Kata Kunci : Sikap Konsumen, Kepuasan Konsumen
Co-Authors -, Julaiha - AA Sudharmawan, AA Abdul Qadir Jailani, Abdul Qadir Afrianingsih, Nur Ahmad Ahmad Ajhari, Ana Amirulmukminin, Amirulmukminin Araffah, M. Riszky Arlin, Wulan Awalia, Shafira Damayanti , Risma Datun Nisa, Femi Sayid Dwiyanti, Rosa Fadyah, Fadyah Fatihitul Mihrad Fauzan Fitri Widya Ningsih, Fitri Widya Fitriani, Fani Gusmawarni Haryanti, Intisari Humaira, Putri Ilham Ilham Insan, Anti Febi Ir Saputri Irwana, Irwana Julianti, Mihra Khairunnisa Khairunnisa Mantika, Yuni Miftahul Jannah Molita, Molita Mulyadin Mutmainah Mutmainah Nadilah Nafisah Nurulrahmatiah nurainiah, indah Nurhaliza, Ana Nurul Fadhilah Nurul Hikmah Oktavia, Fayzha Pasha, Naurah Islami Pratama, Adhi Nurrahman Purnamasari, Ita Tri Putri Kusuma Astuti, Ika Putri, Nurkaidah Putri, Nurul Putri, Sulas Ade Rahhima, Rahhima Safitri, Juhana Sarina Sarina Sayekti, Rina Sayid, Femy Shainalli, Ashabili Sri Ernawati Sugeng Sugeng Sukodoyo Sumbawati, Novi Kadewi Tusholinah, Rizka Uswatul Hasanah, Uswatul Waluyo Waluyo Widiyono, Widiyono Windari, Kurnia Wardani WULANDARI Yuliana Yuliana Zuhdi, M.Afan