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Ita Purnama, Ita
Universitas Ahmad Dahlan, Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Keadilan Organisasi dan Ketidakamanan Kerja Terhadap Komitmen Organisasi Purnama, Ita
Psikoborneo: Jurnal Ilmiah Psikologi Vol 5, No 1 (2017): Psikoborneo: Jurnal Ilmiah Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikoborneo.v5i1.4333

Abstract

Penelitian ini bertujuan untuk menilai pengaruh keadilan organisasi dan ketidakamanan kerja terhadap komitmen organisasi pada Karyawan CV. XX di desa Bakungan, Kabupaten Kutai Kartanegara, Provinsi Kalimantan Timur. Subjek penelitian adalah karyawan CV. XX di desa Bakungan, Kabupaten Kutai Kartanegara, Provinsi Kalimantan Timur dengan jumlah sampel 78 karyawan. Alat ukur yang digunakan dalam penelitian ini menggunakan skala komitmen organisasi, skala kerawanan kerja, dan skala keadilan organisasi. Timbangan ketiga dirumuskan dengan penskalaan model Likert dan analisis statistik menggunakan program komputer SPSS (Paket Statistik untuk Ilmu Sosial) versi 20.0 untuk Windows.Hasil penelitian ini menunjukkan bahwa terdapat korelasi positif dan signifikan antara keadilan organisasi dan ketidakamanan kerja terhadap komitmen organisasi karyawan dengan nilai F = 5,566, R2 = 0,139 dan p = 0,006. Pada keadilan organisasi ada dampak positif dan signifikan terhadap komitmen organisasi karyawan dengan nilai beta = 0,379, t = 3,260 dan p = 0,002. Pada ketidakamanan kerja tidak ada signifikan terhadap komitmen organisasi karyawan dengan nilai beta = -0,025, t = -0,215, dan p = 0,831.
Pengaruh Online Costumer Review dan Affiliate Marketing Terhadap Keputusan Pembelian pada Tiktok Shop di Kota Bima Sasbila, Esha Versi; Ismunandar; Purnama, Ita
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6569

Abstract

This study aims to analyze the influence of online customer reviews and affiliate marketing on purchasing decisions at TikTok Shop in Bima City. The study used a quantitative approach with a survey method of 112 respondents who had made purchases through TikTok Shop. The sampling technique used purposive sampling. Data were collected using a Likert scale questionnaire that measured respondents' perceptions regarding online customer reviews, affiliate marketing, and purchasing decisions. Data analysis was performed using multiple linear regression with the help of SPSS version 25. The results showed that online customer reviews and affiliate marketing had a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings indicate that informative and credible customer reviews and effective affiliate marketing strategies can increase consumer confidence in making purchasing decisions at TikTok Shop. In addition, both variables make a significant contribution in explaining variations in consumer purchasing decisions. The results of the study emphasize the importance of managing customer reviews and optimizing affiliate marketing programs as digital marketing strategies to improve purchasing decisions on e-commerce platforms.  
Co-Authors -, Julaiha - Abdul Qadir Jailani, Abdul Qadir Afrianingsih, Nur Ahmad Ahmad Ajhari, Ana Amirulmukminin, Amirulmukminin Araffah, M. Riszky Arlin, Wulan Awalia, Shafira Dwiyanti, Rosa Fadyah, Fadyah Fatihitul Mihrad Fauzan Fitri Widya Ningsih, Fitri Widya Fitriani, Fani Gusmawarni Haryanti, Intisari Humaira, Putri Ilham Ilham Insan, Anti Febi Ir Saputri Irwana, Irwana Ismunandar Julianti, Mihra Khairunnisa Khairunnisa Mantika, Yuni Miftahul Jannah Molita, Molita Mutmainah Mutmainah Nadilah Nafisah Nurulrahmatiah nurainiah, indah Nurhaliza, Ana Nurul Fadhilah Nurul Hikmah Oktavia, Fayzha Pasha, Naurah Islami Pratama, Adhi Nurrahman Purnamasari, Ita Tri Putri Kusuma Astuti, Ika Putri, Nurkaidah Putri, Nurul Putri, Sulas Ade Rahhima, Rahhima Safitri, Juhana Sarina Sarina Sasbila, Esha Versi Sayekti, Rina Sayid, Femy Sri Ernawati Sugeng Sugeng Sukodoyo Sukodoyo Sumbawati, Novi Kadewi Tusholinah, Rizka Uswatul Hasanah, Uswatul Waluyo Waluyo Widiyono, Widiyono Windari, Kurnia Wardani WULANDARI Yuliana Yuliana