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Journal : Binus Business Review

Modeling of Tourist Satisfaction in Bali Gusti Ngurah Joko Adinegara
Binus Business Review Vol. 9 No. 3 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i3.5019

Abstract

This research provided the new results on the determinants of tourist satisfaction. The data were obtained using questionnaire as the instrument. The variables used were destination and hotel service quality, destination and hotel image, tourist perceived value, tourist satisfaction, revisit intention, and word of mouth. Sampling technique was convenience sampling. The respondents were foreign and domestic tourists who traveled to Bali and stayed at three and four-star hotels. The sample size was 265. Then, the Structural Equation Modeling (SEM) was utilized in explaining the relationship between latent variables and hypotheses. The result shows that from eleven hypotheses, there are two rejected hypotheses regarding the influence of destination service quality and hotel service quality on the image. Destination and hotel image has a significant effect on revisit intention and word of mouth through tourist perceived value and satisfaction. Theoretically, tourist satisfaction determines the factors that affect it directly and indirectly. Practically, tourism business should manage the destination and hotel service quality because it increases the tourist perceived value.
Co-Authors Armayani, Putu Tina Christimulia Purnama Trimurti Debel, Gede Bagus Ivan Suartika Dewa Ayu Dwi Sukma Dewi DEWI, Dewa Ayu Dwi Sukma Elsiana Septiani Ghea Amanda Gilbert Nainggolan Handaresta, Made Yuyun Hartanto, Ignatius Edbert I Gede Mertayasa I Gede Ngurah Wira Pratama I Gusti Bagus Rai Utama I Ketut Sirna I Komang Andika I Made Andityawan I Made Dwi Wira Ardana I Made Sumartana I Nyoman Bernardus I Putu Gde Sukaatmadja I Putu Ogi Atmajaya I Wayan Benyamin Eddy Yulianto I Wayan Damayana I Wayan Ruspendi Juanaedi I Wayan Ruspendi Junaedi IWK Teja Sukmana Kadek Anjali Puti Cahayanti Kadek Fransiska Kharisma Oktarina Komalawati Komalawati Komalawati Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Leana, Nikita Febri Maria Kurniawati Wona Dheno MARTINIASIH, Putu Mas Mia Dana Sukmawati Nainggolan, Gilbert Ni Kadek Maryanthi Ni Kadek Theressa Putri Ni Luh Dewi Melinia Ni Luh Putri Sulistya Dewi Ni Luh Putu Govi Gayatri Ni Luh Putu Suarmi Sri Patni Ni Made Laksmi Kusuma Dewi Ni Nyoman Kerti Yasa Ni Putu Evitaria Ni Wayan Sri Suprapti Paramita, Ni Putu Meita Pradyandari, Dwi Ayu Putri Pratama, I Gede Ngurah Wira Pratama, I Putu Julian Satya Putra, I Kadek Dwi Kencana Putra, I Kadek Suardama PUTRI, Ni Kadek Theressa Putu Chris Susanto R Tri PriyonoBudi Santoso R. Tri Priyono Budi Santoso Rosari, Maria Reny SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sunbanu, Putu Juvan Holy Christin Swari, Ni Komang Sri Gina Veronika Lyanarta Virnanda, Vika Widiarta, Komang Yuda Yeyen Komalasari